The document discusses 7 habits of successful content marketers. They are: 1) Planners who create content strategies and schedules well in advance. 2) Proactive individuals who get early starts on projects. 3) Disciplined workers who take daily action on goals and use mini-deadlines. 4) Craftsmen who sweat the details and take pride in their work. 5) Efficient professionals who value productivity and organization. 6) Realists who test content and measure success metrics. 7) Team builders who delegate work and value collaboration. The author offers consultation and training services to help others improve their content marketing.

1. ©2015 Roger C. Parker www.PublishedandProfitable.com 1
Roger C. Parker 7 Habits of Content Marketing Success
Published and Profitable

2. ©2015 Roger C. Parker www.PublishedandProfitable.com 2
Your everyday habits determine your content
marketing success.
During the last 10 years, I’ve interviewed over 500
successfully published authors.
Although their rituals and tools may differ, there is
remarkable consistency to their attitudes and values.
The same is true of successful content marketers.
They understand success isn’t based on a “silver bullet.”
Rather, it’s based on the underlying habits you and your
team cultivate.

3. ©2015 Roger C. Parker www.PublishedandProfitable.com 3
1. Planners
Successful content marketers are planners.
They create a content strategy based on their market’s
information needs and they choose topics well in
advance of publication.
They identify themes for upcoming months and topics
for upcoming weeks.
They build content marketing into their daily schedules.
This advance planning pays off in less stress and better
results.

4. ©2015 Roger C. Parker www.PublishedandProfitable.com 4
2. Proactive
Successful content marketers are action oriented.
They get an early start on their projects—even when
they don’t feel they’re ready to start.
Early starts cut stress and reduce mistakes.
They recognize that first drafts represent just the
starting point. Quality doesn’t emerge until later, after
headline tuning and numerous revisions.
Early starts pay off in more time later for editing,
creating graphics, and promoting their content.

5. ©2015 Roger C. Parker www.PublishedandProfitable.com 5
3. Disciplined
Successful content marketers take a disciplined approach
to time management.
They take daily action on their weekly and monthly
goals.
They create mini‐deadlines for the various tasks
associated with each project.
Often, they favor short, frequent working sessions.
These build momentum and create feelings of progress.

6. ©2015 Roger C. Parker www.PublishedandProfitable.com 6
4. Craftsmen
Successful content marketers take pride in their content.
They “sweat the details.” They take the time to do the
job right. They take personal pride in their content.
Over time, they develop a personal style—but they
never stop trying to improve it.
They are continually on the lookout for fresh ideas and
approaches, as well as new skills and tools.
But, truly caring lies at the core of their content.

7. ©2015 Roger C. Parker www.PublishedandProfitable.com 7
5. Efficient
Successful content marketers value productivity.
Because they value their content and their time, they
are constantly searching for enhanced productivity.
They use checklists, mind maps, templates, and
worksheets to jumpstart their projects and organize
their ideas before writing.
They make maximum use of their software, including
keyboard shortcuts. They organize their computer’s
folders and files for easy access and backup.

8. ©2015 Roger C. Parker www.PublishedandProfitable.com 8
6. Realists
Successful content marketers don’t take anything for
granted.
They recognize that their content’s value is measured by
the value it provides to others.
They are constantly testing and tracking. They test
headlines, titles, and topics before writing. They
measure the success of their content in terms of
conversions, referrals, visits, and other matrics.
Successful content marketers also recognize that even
the best content has to be promoted to be effective.

9. ©2015 Roger C. Parker www.PublishedandProfitable.com 9
7. Team builders
Successful content marketers recognize that teams are
stronger than individual stars.
They delegate, rather than trying to do everything
themselves.
Because they are interested in sustainable, long‐term
success, they look for others with complementary skills.
They cultivate long‐term relationships and strive to bring
out the best in others. They welcome opportunities to
nurture, trust, and be trusted.

10. ©2015 Roger C. Parker www.PublishedandProfitable.com 10
I’ve been helping businesses use
information as a branding and
marketing tool all my life.
I offer seasoned advice, 1‐on‐1
consultations, critiques, mind mapping
training, and do‐it‐yourself worksheets.
E‐mail me at RCPcontent@gmail.com
for more information and samples of
my content marketing worksheets.
See my articles http://contentmarketinginstitute.com/author/roger‐c‐parker/