Roger Parker

Greater Boston Area United States

Blogger: Content Marketing Institute

Education

My Content Marketing Institute blog posts offers me an opportunity to review my lifelong interest in what has been variously referred to as education-based marketing, relationship marketing, or knowledge marketing. I've been able to revisit the basics, such as the importance of understanding your customer, helping them make better-informed buying decisions, plus the importance of tools like marketing plans, mind maps, and readable design. My most popular posts have updated familiar tools, like mid mapping and presentation software, to the latest technology, like SlideShare.com.