Writing and publishing success begins by choosing the right title for your book. Bestselling nonfiction author shares 7 keys to choosing a title that will attract the right readers and set your book apart from the competition. Book titles play a major role attracting the right readers to your brand-building nonfiction book, lead-generating premium books, and online list-building premiums for content marketing.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
How to Choose the Right Book Title
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Roger C. Parker’s 7 Keys to
Choosing the
Right Book Title
for Your Book
Book marketing tips & examples
from the $32 Million Author!
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Why book titles matter
Book marketing success begins with
choosing the right title.
The right book title:
Instantly attracts your ideal readers
Sells at a glance
Sets your book apart
Drives search engine traffic
Book titles also create your brand…
Your book title is the key to the long-term
32 Million Dollar author profitability of products and services based on
Over 1.6 million copies of your book.
Roger C. Parker’s 40 books
have been sold in over 30 I hope you enjoy the visual guide to book title
languages around the world. success on the following pages.
Roger C. Parker
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1. Make a promise
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2. Target specific readers
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You can target your title on…
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Age
Attitudes
Income
Marital status
Occupation
Experience level
Health status
Resources
Geographic region
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3. Specific (numbers = credibility)
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4. Positioned (re: other books)
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5. Short title (long subtitle)
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6. Memorable (engaging)
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7. Always test your titles
http://tinyurl.com/timferrissblog
www.AssessmentGenerator.com
www.SurveyMonkey.com
www.helpareporter.com
Pay-per-click
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Summary
1. Promise. Offer a specific benefit.
2. Target. Focus your title on your ideal readers.
3. Specific. Provide details to support your
offer and promised benefits.
4. Position. Set your book apart from others.
5. Short. Use a short title, longer subtitle.
6. Memorable. Engage your reader’s curiosity.
7. Test. Test your title before publication.
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Quick, concise book title tips
#BookTitleTweet: 140 Bite-Sized Tips for Compelling
Article, Book, and Event Titles.
Get a fresh
perspective on book
title success.
Order your copy of
#BookTitleTweet
today!
Visit Amazon.com
and choose either
the print or Kindle
version.
Roger C. Parker www.PublishedandProfitable.com 12
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Agent recommended
From Michael Larsen’s Foreword
to #BookTitleTweet
From my 30-year perspective as a literary
agent, titles sell books.
Getting a book picked-up is half the battle.
Browsers look at books for just seconds; titles
help determine if they’re going to read further.
Roger’s excellent, easy-to-read ideas will help
you come up with titles to excite agents, editors,
booksellers, the media, and book buyers.
About Michael Larsen
Michael Larsen is a partner in Larsen-Pomada, Northern California’s oldest literary
agency, www.larsen-pomada.com.
He’s also the author of How to Write a Book Proposal and How to Get a Literary Agent,
and co-author, with Jay Conrad Levinson, Rick Frishman, and David Hancock, of Guerrilla
Marketing for Writers: 101 Weapons for Selling Your Work.
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More book title resources
Ask me your questions about choosing
the right book title
Let me help you choose the right title for your
brand-building book.
I offer a variety of resources, including checklists,
worksheets, and research recommendations for
choosing titles for nonfiction and premium books.
Contact Roger@PublishedandProfitable.com.
Or, use my form, http://tinyurl.com/RCPtitles.
Get personalized help
Experienced book coach I also offer 1-on-1 book title coaching and
Put my expertise to work consultation in an online, shared-screen webinar
helping you choose the right environment. Ask for details.
book title for your brand-
building book
Roger C. Parker www.PublishedandProfitable.com 14
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Thank you!
Contact Roger@PublishedandProfitable.com
Roger C. Parker www.PublishedandProfitable.com 15