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R O                                                1




       Roger C. Parker’s 7 Keys to
        Choosing the
      Right Book Title
       for Your Book
       Book marketing tips & examples
        from the $32 Million Author!

Roger C. Parker   www.PublishedandProfitable.com       1
R O                                                                             2
Why book titles matter

                              Book marketing success begins with
                              choosing the right title.
                              The right book title:
                                      Instantly attracts your ideal readers
                                      Sells at a glance
                                      Sets your book apart
                                      Drives search engine traffic
                              Book titles also create your brand…
                              Your book title is the key to the long-term
32 Million Dollar author      profitability of products and services based on
Over 1.6 million copies of    your book.
Roger C. Parker’s 40 books
have been sold in over 30     I hope you enjoy the visual guide to book title
languages around the world.   success on the following pages.
                              Roger C. Parker
Roger C. Parker       www.PublishedandProfitable.com                                2
R O                                                3
1. Make a promise




Roger C. Parker   www.PublishedandProfitable.com       3
R O                                                4
2. Target specific readers




Roger C. Parker   www.PublishedandProfitable.com       4
5
You can target your title on…
R O




       Age
       Attitudes
       Income
       Marital status
       Occupation
       Experience level
       Health status
       Resources
       Geographic region


Roger C. Parker   www.PublishedandProfitable.com       5
R O                                                6
3. Specific (numbers = credibility)




Roger C. Parker   www.PublishedandProfitable.com       6
R O                                                7
4. Positioned (re: other books)




Roger C. Parker   www.PublishedandProfitable.com       7
R O                                                8
5. Short title (long subtitle)




Roger C. Parker   www.PublishedandProfitable.com       8
R O                                                9
6. Memorable (engaging)




Roger C. Parker   www.PublishedandProfitable.com       9
R O                                                10
7. Always test your titles




  http://tinyurl.com/timferrissblog
  www.AssessmentGenerator.com
  www.SurveyMonkey.com
  www.helpareporter.com
  Pay-per-click

Roger C. Parker   www.PublishedandProfitable.com    10
R O                                                11
Summary

1. Promise. Offer a specific benefit.
2. Target. Focus your title on your ideal readers.
3. Specific. Provide details to support your
      offer and promised benefits.
4. Position. Set your book apart from others.
5. Short. Use a short title, longer subtitle.
6. Memorable. Engage your reader’s curiosity.
7. Test. Test your title before publication.

Roger C. Parker   www.PublishedandProfitable.com     11
R O                                                                12
Quick, concise book title tips

#BookTitleTweet: 140 Bite-Sized Tips for Compelling
Article, Book, and Event Titles.
                                             Get a fresh
                                             perspective on book
                                             title success.
                                             Order your copy of
                                             #BookTitleTweet
                                             today!
                                             Visit Amazon.com
                                             and choose either
                                             the print or Kindle
                                             version.




Roger C. Parker   www.PublishedandProfitable.com                    12
R O                                                                                       13
Agent recommended

                                 From Michael Larsen’s Foreword
                                 to #BookTitleTweet
                                 From my 30-year perspective as a literary
                                 agent, titles sell books.
                                 Getting a book picked-up is half the battle.
                                 Browsers look at books for just seconds; titles
                                 help determine if they’re going to read further.
                                 Roger’s excellent, easy-to-read ideas will help
                                 you come up with titles to excite agents, editors,
                                 booksellers, the media, and book buyers.
About Michael Larsen
Michael Larsen is a partner in Larsen-Pomada, Northern California’s oldest literary
agency, www.larsen-pomada.com.
He’s also the author of How to Write a Book Proposal and How to Get a Literary Agent,
and co-author, with Jay Conrad Levinson, Rick Frishman, and David Hancock, of Guerrilla
Marketing for Writers: 101 Weapons for Selling Your Work.


Roger C. Parker         www.PublishedandProfitable.com                                     13
R O                                                                              14
More book title resources

                               Ask me your questions about choosing
                               the right book title
                               Let me help you choose the right title for your
                               brand-building book.
                               I offer a variety of resources, including checklists,
                               worksheets, and research recommendations for
                               choosing titles for nonfiction and premium books.
                               Contact Roger@PublishedandProfitable.com.
                               Or, use my form, http://tinyurl.com/RCPtitles.
                               Get personalized help
Experienced book coach         I also offer 1-on-1 book title coaching and
Put my expertise to work       consultation in an online, shared-screen webinar
helping you choose the right   environment. Ask for details.
book title for your brand-
building book


Roger C. Parker        www.PublishedandProfitable.com                              14
R O                                                15




      Thank you!
      Contact Roger@PublishedandProfitable.com




Roger C. Parker   www.PublishedandProfitable.com    15

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How to Choose the Right Book Title

  • 1. R O 1 Roger C. Parker’s 7 Keys to Choosing the Right Book Title for Your Book Book marketing tips & examples from the $32 Million Author! Roger C. Parker www.PublishedandProfitable.com 1
  • 2. R O 2 Why book titles matter Book marketing success begins with choosing the right title. The right book title: Instantly attracts your ideal readers Sells at a glance Sets your book apart Drives search engine traffic Book titles also create your brand… Your book title is the key to the long-term 32 Million Dollar author profitability of products and services based on Over 1.6 million copies of your book. Roger C. Parker’s 40 books have been sold in over 30 I hope you enjoy the visual guide to book title languages around the world. success on the following pages. Roger C. Parker Roger C. Parker www.PublishedandProfitable.com 2
  • 3. R O 3 1. Make a promise Roger C. Parker www.PublishedandProfitable.com 3
  • 4. R O 4 2. Target specific readers Roger C. Parker www.PublishedandProfitable.com 4
  • 5. 5 You can target your title on… R O Age Attitudes Income Marital status Occupation Experience level Health status Resources Geographic region Roger C. Parker www.PublishedandProfitable.com 5
  • 6. R O 6 3. Specific (numbers = credibility) Roger C. Parker www.PublishedandProfitable.com 6
  • 7. R O 7 4. Positioned (re: other books) Roger C. Parker www.PublishedandProfitable.com 7
  • 8. R O 8 5. Short title (long subtitle) Roger C. Parker www.PublishedandProfitable.com 8
  • 9. R O 9 6. Memorable (engaging) Roger C. Parker www.PublishedandProfitable.com 9
  • 10. R O 10 7. Always test your titles http://tinyurl.com/timferrissblog www.AssessmentGenerator.com www.SurveyMonkey.com www.helpareporter.com Pay-per-click Roger C. Parker www.PublishedandProfitable.com 10
  • 11. R O 11 Summary 1. Promise. Offer a specific benefit. 2. Target. Focus your title on your ideal readers. 3. Specific. Provide details to support your offer and promised benefits. 4. Position. Set your book apart from others. 5. Short. Use a short title, longer subtitle. 6. Memorable. Engage your reader’s curiosity. 7. Test. Test your title before publication. Roger C. Parker www.PublishedandProfitable.com 11
  • 12. R O 12 Quick, concise book title tips #BookTitleTweet: 140 Bite-Sized Tips for Compelling Article, Book, and Event Titles. Get a fresh perspective on book title success. Order your copy of #BookTitleTweet today! Visit Amazon.com and choose either the print or Kindle version. Roger C. Parker www.PublishedandProfitable.com 12
  • 13. R O 13 Agent recommended From Michael Larsen’s Foreword to #BookTitleTweet From my 30-year perspective as a literary agent, titles sell books. Getting a book picked-up is half the battle. Browsers look at books for just seconds; titles help determine if they’re going to read further. Roger’s excellent, easy-to-read ideas will help you come up with titles to excite agents, editors, booksellers, the media, and book buyers. About Michael Larsen Michael Larsen is a partner in Larsen-Pomada, Northern California’s oldest literary agency, www.larsen-pomada.com. He’s also the author of How to Write a Book Proposal and How to Get a Literary Agent, and co-author, with Jay Conrad Levinson, Rick Frishman, and David Hancock, of Guerrilla Marketing for Writers: 101 Weapons for Selling Your Work. Roger C. Parker www.PublishedandProfitable.com 13
  • 14. R O 14 More book title resources Ask me your questions about choosing the right book title Let me help you choose the right title for your brand-building book. I offer a variety of resources, including checklists, worksheets, and research recommendations for choosing titles for nonfiction and premium books. Contact Roger@PublishedandProfitable.com. Or, use my form, http://tinyurl.com/RCPtitles. Get personalized help Experienced book coach I also offer 1-on-1 book title coaching and Put my expertise to work consultation in an online, shared-screen webinar helping you choose the right environment. Ask for details. book title for your brand- building book Roger C. Parker www.PublishedandProfitable.com 14
  • 15. R O 15 Thank you! Contact Roger@PublishedandProfitable.com Roger C. Parker www.PublishedandProfitable.com 15