Best On Page Optimization Strategies for 2016

On Page Optimization
Do’s and Don’ts

What is SEO
• Search Engine Optimization is the process of driving visibility to a
website in search engine – Google, Yahoo, Bing etc.
• As a rule of thumb, the higher is the page ranked in search engine
results, the more traffic will get from the search engine’s users
• SEO techniques optimize alternative searches such as images,
videos, news etc.
• Increased traffic will inevitably lead to huge amounts of revenue as
well as ROIs

How Important is SEO
• SEO or Search Engine Optimization - one of the most crucial
requisites for businesses
• According to SEO stats, 70% of web users do not even look beyond
the first page of SERPs.
Therefore, ranking on the first page of Search Engine Result Pages
happens to be a necessity and not just a choice.

• With the numerous changes and updates Google has made to their
search engine algorithms, many marketing professionals aren't
100% sure how they should be addressing SEO techniques
• That being said, the on-page SEO of today is much different than 5
years ago, with today's best practices focusing more on optimizing
your pages for the user—not just the search engine crawlers.

Pic Courtesy: Google Image Search

Basic Strategy Points for Good SEO
• Improve user-experience
• Ensure readers coming from search engine spend a lot of time on
your site. If they hit back button quickly, chances are your ranking
would drop quickly too.
• If you are writing long content, use bucket brigade copywriting
technique to ensure users stay on your page.
• Use Benefit driven sub-heading to make your content more
appealing

Basic Strategy Points for Good SEO
• Bucket Brigades is an old copywriting technique, originally used to
persuade readers to continue reading the matter.
• Using Bucket Brigades, the average time on page was recorded 4 minutes,.
• Identify sections in your article where you feel people may hit the back
button. Add a Bucket Brigade in that spot.
• They are good to be used within the middle sections of your content.
• Here is your Bucket Brigades Seo copywriting checklist:
• Here’s the deal , Now, What’s the bottom line?, You might be wondering,
This is crazy, It gets better/worse,But here’s the kicker, Want to know the
best part?

On-Page Optimization Techniques for
Better ranking
SEO

1. Title - Most important
On-page factor
• Use targeted
keywords/phrase towards
the beginning of Title tag.
• Don’t repeat the same
keyword in title tag
• Keep length limit to 65
Characters only with
spaces.
On-Page Optimization Techniques for Better
ranking

Great Titles to Attract Audience

Question Query Analysis

2. Post Permalink Structure makes article more user-friendly
• Aim at using targeted keywords towards the beginning of blog post
URL.
• Avoid using special characters, symbols, brackets, comma’s etc as
part of your post URL
• Make sure to follow a pretty permalink instead of random strings in
your permalink.
Better Ranking

3. Heading Tags
• Use heading tags like h2, h3 and h4 to highlight various headings,
sub-headings and important points.
• Our Title tag is used as h1 tag at single post level in WordPress. So
we don’t need to use any h1 tag in our blog post body section.
Also, don’t repeat H2 or H3 tags too many times, as it is
considered as negative SEO practice.
Better Ranking

4. Keyword Density
• Keep the keyword density to up to 1.5% percent with mix of LSI
keywords (Latent semantic indexing keywords ).Ex- if there are
words like fruit, taste, flavour in the article then it’s easy for search
engine to determine that the article is about “Apple fruit”. Hence in
this example fruit, taste & flavour can be termed as LSI keywords
for keyword “Apple”.
• Use your main keyword once in 1st paragraph & then in the last
paragraph apart from regular use in blog post content.
Better Ranking

5. Meta Tags
• Add unique & relevant meta
keyword & meta description
with each of your blog post.
• Use your targeted keyword
in the meta tags and limit
the length to 160
characters including spaces.
Better Ranking

6. Addition Of Images
• Image optimization helps a lot in driving traffic from image search.
Keyword in alt text in image & image title helps a lot to make your
blog post more focus and targeted.
• Add multiple images to your blog. Include targeted keyword as part
of image name, image alt text etc.
• Keep small size images than larger images to avoid slow down of
your blog speed as Google considers website speed as one of
rankings factor on Google organic search.
Better Ranking

Better Ranking

7. Word Count Per Post
• Though, there is no limit or exact number for minimum word count
draft your blog posts carrying minimum 700 words.
• Write long and well researched blog posts while targeting highly
competitive keywords in your niche.
• Analyse other posts on the target keyword and see what you are
missing and if your post is better than post ranking on first page in
Google or not.
Better Ranking

8. Content Interlinking
• Link out to related blog posts from your blog to send additional
page rank and traffic to them.
• Interlinking of blog posts will help your blog readers spend more
time on your blog.
• While linking, you should use keyword rich anchor text as that will
help the linking posts perform better on Google and other search
engines for their targeted anchor texts.
• Also, keep variation while internal linking but don’t confuse Google
with two similar post for same target Keyword.
Better Ranking

9. Linking out to External Websites
• Link out to external trusted websites. Help your readers find relevant
information about the topic you are currently blogging about.
• If any doubts about the authority of a website, use nofollow tag to
avoid passing page rank & search engine rankings to bad sites.
• You should use dofollow link for trusted websites and nofollow link
for those about whom you are doubtful about their trust rank on
Google.
• Wiki article linking is also considered as one of the most
authoritative source of information.
Better Ranking

10. Write Engaging Content
• Write engaging content in your post
• The content should work as a complete manual for the targeted
keywords
• Look at various ways so that people get engaged with your blog
contents.
• Ask some kind of questions, or their opinion If you are unable to
write engaging contents on your blog to increase user engagement
Better Ranking

SEO Trends to Follow
• 1 Location search with more features

• 2

Point Wise Descriptive Info

https://www.google.com/webmasters/tools/mobile-friendly/

Longer Content Tends To Rank Higher
• Research says: 10 highest ranking pages
have 1200 words and top 30 results pages
have content around 1140 words.
• Real-time HTML to text ratio should be
more than 20%.
• High quality informative and relevant
content which serves the detailed
information what visitor is looking for

The Era of Rank Brain(Google’s latest algorithm)
• Learning the meaning behind the words &
how machine understand the human search
behaviour
• A machine-learning artificial intelligence
system that’s used to help process its
search results.
• Introduced to give fast & accurate results.
• What exactly we do or implement in SEO
process to get noticed by Algorithm.
• Answer is Using the right set of “keywords”
on a webpage.
.

Best On Page Optimization Strategies for 2016

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Best On Page Optimization Strategies for 2016