2. Transformation Of Watch
Today
to
1530
Watch in Early 1720’s
Pocket Watches
Smart Watch
Wrist Watch
Digital Watch 1970’s
3. Evolution of Smartwatch
The idea of a Smart Watch has
been taken from the 1940’s comic
strip, Dick Tracy, who was a
detective.
He had a two way communicating
watch.
13. Value Proposition (Adventurers /
Travelers)
Long Battery Life
Weather-Proof
Water Activities
Instant Information Retrieval
Comprehensive Traveler Tools
Hands free
14.
15. SWOT ANALYSIS
STRENGTH
• Innovation and design
• Helps Elderly and women
• 5 language control
• Hardware integration with
many open source OS and
software
• Made in India
• Ability to market the brand
• Low production costs
WEAKNESS
• New at market
• Too low profit margin
• Lack its own OS and
software
16. SWOT ANALYSIS (CONTD…)
OPPORTUNITY
• India’s First smart watch
• Growing demand for quality
application processors
• Creating Job opportunities
For Indians
• Changing customer needs
or preferences
THREATS
• Acceptance
• Threat of competitors
• Rapid technological change
• Change in customer needs
18. It’s Product
A watch were it is a
style statement
A watch which can tack
care of your parents
and grandparents
A Watch Will Help
Women For her safety
Much more and
more………
19. It’s Pricing
We are following
penetrating pricing
and odd pricing
One time investment
for many years
Almost all level of
people can try to bye
We are charging Rs
11,111/- only
20. it’s promotion
In major hospitals
In social networking like
Facebook, whatsApp etc…
Posters and Banners
News papers and
televisions
21. it’s Place
In all Mobile Outlets
across India
In online Megastores
Even in Some Hospital
All Shopping Malls In
Major Cities
Etc…
22. Institutions:
1) Sports
Associations
2) Hospitals
3) Colleges
4) Travel
Agencies
App
Developers
Telecommun-
-ication
companies
R&D
SDK
Development
Parents
Investors
Elderly
Athletes
Travelers
Women
Youth
Technical
Support
GEOGRAPHIC
DEMOGRAPHIC
PSYCOGRAPHIC
BEHAVIOURAL
R&D Manufacturing Marketing
& Sales
It’s & 3rd
Party
Distributio
Operating
Revenue
Non-
Operating
Revenue
n
23.
24. Any Problem or
suggestions
Call Toll Free Number: 77777 77777
Mail: helpdesk@itswatch.com
Website: www.itswatch.com