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A Watch 
In The Year 1530
Transformation Of Watch 
Today 
to 
1530 
Watch in Early 1720’s 
Pocket Watches 
Smart Watch 
Wrist Watch 
Digital Watch 1...
Evolution of Smartwatch 
The idea of a Smart Watch has 
been taken from the 1940’s comic 
strip, Dick Tracy, who was a 
de...
Watch 
it's it's it's
it’s FEATURES 
•Display (41.4mm) 
•Camera 3.0 Megapixel 
•MP4HD(720p) 
•Playback & Recording 
•Bluetooth® 
• Wifi 
•Memory...
It’s Featured Apps
It’s Compatibility with all 
OS devices 
it's
it’s Special Apps For 
Medical / Elderly Education Sports / Athletes 
Women Safety Travel / Adventure
VALUE PROPOSITION (Elderly)
VALUE PROPOSITION (Elderly) 
• Wearable 
• Intelligent alert system 
• Heart attacks 
• Sudden falls 
• On-the-go care 
• ...
It’s a Device which will provide full 
information of your body
Value Proposition (Sports) 
Waterproof 
 Athlete performance 
feedback 
 Instant & real-time 
 Intelligent & integrate...
Value Proposition (Adventurers / 
Travelers) 
Long Battery Life 
Weather-Proof 
Water Activities 
Instant Information ...
SWOT ANALYSIS 
STRENGTH 
• Innovation and design 
• Helps Elderly and women 
• 5 language control 
• Hardware integration ...
SWOT ANALYSIS (CONTD…) 
OPPORTUNITY 
• India’s First smart watch 
• Growing demand for quality 
application processors 
• ...
4P’s
It’s Product 
 A watch were it is a 
style statement 
 A watch which can tack 
care of your parents 
and grandparents 
...
It’s Pricing 
We are following 
penetrating pricing 
and odd pricing 
One time investment 
for many years 
 Almost all ...
it’s promotion 
In major hospitals 
In social networking like 
Facebook, whatsApp etc… 
Posters and Banners 
News pape...
it’s Place 
 In all Mobile Outlets 
across India 
 In online Megastores 
 Even in Some Hospital 
 All Shopping Malls I...
Institutions: 
1) Sports 
Associations 
2) Hospitals 
3) Colleges 
4) Travel 
Agencies 
App 
Developers 
Telecommun- 
-ica...
Any Problem or 
suggestions 
Call Toll Free Number: 77777 77777 
Mail: helpdesk@itswatch.com 
Website: www.itswatch.com
BY, 
Rohith K
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Smart watch

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Smart watch

  1. 1. A Watch In The Year 1530
  2. 2. Transformation Of Watch Today to 1530 Watch in Early 1720’s Pocket Watches Smart Watch Wrist Watch Digital Watch 1970’s
  3. 3. Evolution of Smartwatch The idea of a Smart Watch has been taken from the 1940’s comic strip, Dick Tracy, who was a detective. He had a two way communicating watch.
  4. 4. Watch it's it's it's
  5. 5. it’s FEATURES •Display (41.4mm) •Camera 3.0 Megapixel •MP4HD(720p) •Playback & Recording •Bluetooth® • Wifi •Memory 4GB + 512 MB (RAM) •Dimension 36.8 x 56.6 x 11.1 mm •73.8g •Battery Li-ion 315mAh it's it's it's it's it's it's
  6. 6. It’s Featured Apps
  7. 7. It’s Compatibility with all OS devices it's
  8. 8. it’s Special Apps For Medical / Elderly Education Sports / Athletes Women Safety Travel / Adventure
  9. 9. VALUE PROPOSITION (Elderly)
  10. 10. VALUE PROPOSITION (Elderly) • Wearable • Intelligent alert system • Heart attacks • Sudden falls • On-the-go care • Health monitor • Medicine reminders • Dietary consumption warnings • 5 Language capacity
  11. 11. It’s a Device which will provide full information of your body
  12. 12. Value Proposition (Sports) Waterproof  Athlete performance feedback  Instant & real-time  Intelligent & integrate-able to gestures  Monitor & keep track  Dynamic training enhancer  Audio-based, On-the-fly coach suggestion
  13. 13. Value Proposition (Adventurers / Travelers) Long Battery Life Weather-Proof Water Activities Instant Information Retrieval Comprehensive Traveler Tools Hands free
  14. 14. SWOT ANALYSIS STRENGTH • Innovation and design • Helps Elderly and women • 5 language control • Hardware integration with many open source OS and software • Made in India • Ability to market the brand • Low production costs WEAKNESS • New at market • Too low profit margin • Lack its own OS and software
  15. 15. SWOT ANALYSIS (CONTD…) OPPORTUNITY • India’s First smart watch • Growing demand for quality application processors • Creating Job opportunities For Indians • Changing customer needs or preferences THREATS • Acceptance • Threat of competitors • Rapid technological change • Change in customer needs
  16. 16. 4P’s
  17. 17. It’s Product  A watch were it is a style statement  A watch which can tack care of your parents and grandparents  A Watch Will Help Women For her safety  Much more and more………
  18. 18. It’s Pricing We are following penetrating pricing and odd pricing One time investment for many years  Almost all level of people can try to bye We are charging Rs 11,111/- only
  19. 19. it’s promotion In major hospitals In social networking like Facebook, whatsApp etc… Posters and Banners News papers and televisions
  20. 20. it’s Place  In all Mobile Outlets across India  In online Megastores  Even in Some Hospital  All Shopping Malls In Major Cities Etc…
  21. 21. Institutions: 1) Sports Associations 2) Hospitals 3) Colleges 4) Travel Agencies App Developers Telecommun- -ication companies R&D SDK Development Parents Investors Elderly Athletes Travelers Women Youth Technical Support GEOGRAPHIC DEMOGRAPHIC PSYCOGRAPHIC BEHAVIOURAL R&D Manufacturing Marketing & Sales It’s & 3rd Party Distributio Operating Revenue Non- Operating Revenue n
  22. 22. Any Problem or suggestions Call Toll Free Number: 77777 77777 Mail: helpdesk@itswatch.com Website: www.itswatch.com
  23. 23. BY, Rohith K

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