Watch the full webinar on-demand here: https://www.rollworks.com/resources/webinar/customizing-the-content-experience/ In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: How to get 7x your current conversion rate One simple thing you can do today to see an 800% lift in content views How to implement AI to automatically boost engagement

1. Mastering the
Content Experience
Five data science insights that will improve
your content engagement

2. Your lecturer for today’s class
Randy
Frisch
CMO & Co-Founder
Bogdan Zlatkov
Content Marketing Manager

3. Today’s Agenda
3
Improving your Existing
Content
1
What is a Content
Experience?
2
3 Elements of any Content
Experience
4
Personalizing the
Experience
5
Q&A and
Results

4. The New Content Experience
5 Data Insights We Discovered

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The way we experience
content matters!
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What is a
Content Experience?
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A content experience occurs
wherever and whenever
anyone encounters your
content.
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Structure
Organization Navigation
Tagging Curation

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Environment
Placement Design
Display
Visual
aesthetics

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Engagement
Personalization Relevance
Consistency
Contextual
CTAs

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What does
this mean
for marketers?
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Marketers need to
align their marketing journeys
with consumer expectations.

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of B2B buyers expect the
same buying experience
as B2C customers.
80%
— Google
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What can focusing
on content experience do
for me?

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Is creating new content
the only way
to increase views?

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Putting your content in
more than one place can
increase views by 8x on
average
1

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Putting your content in more than one
place can increase views by 8x on
average.
Topic A Topic B
Topic C Industry A
Industry B Persona A
Persona B Account A
Increase Content
Views by

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How does the management
of content experiences on the back-end
affect its performance?

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Tagged content is
viewed nearly 2x as
often as content that
isn’t tagged
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Tagged content is viewed
nearly 2x as often as content
that isn’t tagged!
Your Content
Engagement

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What’s the best way to
organize content to create
an experience that’s relevant
for the user?

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Marketers who
categorize their
content by topic see
double the number of
views.
3

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What’s the best way to
organize content to create
an experience that’s relevant
for the user?

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Marketers who
categorize their
content by topic see
double the number of
views.
5

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Double
Marketers who categorize their
content by topic see double the
number of views.
Your Content Views

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How does the experience
around Form CTAs impact
conversion rates?

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Putting a CTA
overtop of your
content has a
17 percent
conversion rate.
6

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The way you gate content matters.
Putting a CTA overtop of your content
has a 17 percent conversion rate!
(That’s 7x the conversion rate of a
traditional landing page)
Beat Your Landing Page
Conversion Rates by

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With the emergence of
artificial intelligence (AI)
for business applications,
what can AI do for
content experiences?

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Personalized
recommendations increase
the chances of a visitor
consuming more content
than generic
recommendations by 60%
5

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AI works! Personalized
recommendations increase the
chances of a visitor consuming more
content than generic
recommendations by 60%.
Increase Content
Engagement by

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Content experience must be
considered across all
marketing programs.

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Inbound Demand
Generation
ABM Sales Enablement
As marketers
we are
focused on...

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Personalized content
experiences lead to
more engagement,
better leads and
convert more
customers.
Demand Generation
ABM Sales Enablement
Inbound
Driven By Content

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Conversions on
Gated Content
Evidence ‘this’ matters
+7x +8x
Increase in
Engagement
+60%
Your Content
Reach

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Content Experience Framework
The best way to create personalized content experiences.

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Randy Frisch
CMO & Co-Founder at Uberflip
@randyfrisch
ubrflp.in/randyfrisch
uberflip.com/CEreport
The Content
Experience Report
Download Now
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52. Q&
A