How_To_Increase_Retail_Sales

Show Picture Slide 4
Eddie
Hello everyone, welcome to the
Business Education Centre

Eddie
Where we teach retailers how to increase their
sales
• Reduce their shrinkage level
• And increase their profit margin

Eddie
In this webinar, Romeo is going to
show you a quick three-step formula
that successful retailers use to increase
their sales and profit.

Eddie
Romeo Richards is the author of 23 books
including bestselling books:
How to increase retail sales
Store design blueprint

Eddie
Visual merchandise display
And how to increase profit in retail.
He is also the creator of eleven home
study courses including:

Eddie
How to increase retail sales home study
course
• Store Design Blueprint home study
course
• Visual merchandising display home study course

Eddie
How to influence shoppers buying
behavior home study course
And Shoplifting Retail Loss Prevention
home study course

Eddie
Romeo has been associated with the retail
industry for a number of years both as an
employee and as a consultant and trainer

Eddie
He worked with Tesco, Marks & Spencer
and Brantano
He has consulted and trained a number of
big retailers in the UK, US and the Middle
East

Eddie
Romeo is the guy big retail consulting
firms sneak in through the back in the
middle of the night when they want to
resuscitate dying retailers
Ladies and gentlemen Romeo Richards

Hello everyone, I first want to thank you all
for being here today.
I will guarantee you, by the time this
webinar is over, you would have learnt
something that will change your business

Why should you be on this webinar and
listen to what I am about to share with you
today?

Why is it important that you learn how to
increase your store sales?

If you are a retailers, except you have
been living under a rock, you know that
the retails environment is rapidly changing

New technologies and the internet has
completely changed consumer buying
behaviour.
Entire retail categories are on the brink of
extinction

Many books and entertainment retailers
will cease to exist in the next few years…
Many other retail categories will also
cease to exist…

Or will cease to exist the way we know
them…
The scary news is, it could be your retail
category

In the last few years we have witnessed
the demise of the UK high street.
In town after town, many high streets have
become ghost towns…

As thousands of independent retailers
close shop.
It is not because people are not buying,
people are still buying…

Recession be damned, people will still eat.
They will still wear clothes.
The only difference is people’s buying
behaviour have changed

We now live in a new retail environment
In this new retail environment… old ways
of running a retail store will no longer
suffice

Online shopping has already reached two
hundred and twelve billon USD in Europe

And three hundred and six billon USD in
the US.
What this means is… a whole lot of people
are going to be doing their shopping from
the comfort of their homes…

This is why it is very important you pay
your undivided attention to what I am
about to share with you.
Because if you learn what I am about to
teach you…

You will be able to achieve your goals no
matter the changes taking placing in the
retail industry…

But if you do not learn what I
am about to teach…
your store will end up with
one of those dreaded signs…

Let me tell you a story to put our
discussions into context

When I was conducting research for
my retail books, I visited Harrods.
I have heard a lot about Harrods, but
had not actually visited it.

You can imagine my
anticipation and
apprehension at visiting
one of the most famous
retail stores….

where royalties,
Hollywood A-list stars and
the “who is who” from
around the world go to
shopping.

In my mind, everything in
Harrods was made of gold.
I even bought a special outfit
for the occasion to ensure I
was in sync with the royalties
and A-list stars.

I was hoping I could
catch a glimpse of Roman
Abramovich and some of
his billionaire friends or
some Saudi prince.

However, instead of
some Russian oligarch or
Middle Eastern Sheikh,
what caught my attention
was a bus.

I had bought the identical
bus for my son from
ASDA. It was the same
bus in the same
packaging.

An odd question popped
into my mind when I
noticed the bus: why is it
that the same bus…

in the same packaging,
probably made in the
same factory in China, by
the same people…

being sold in Harrods for
almost three times the
price it was sold for in
ASDA?

ASDA sells toy bus.
Harrods sells classy toy
bus even if it is made in
the same factory in China.
Answer:

ASDA sells toy bus.
Harrods sells classy toy
bus even if it is made in
the same factory in China.

There is a difference, that
distinction is what I want to share
with you here today because there
in lies the key to increasing your
store sales

You see what shoppers buy
from Harrods is not the crappy
made in China toy bus but the
experience

The experience they
get from the process of
buying…
They pay for the
beautiful store design

The attractive visual
merchandise display and
the exceptional customer
service they receive from
the sales assistants.

Increasing retail sales require three
thing:
Beautiful store design
An attractive visual merchandise
display

And Effective loss prevention
strategy
I will explain the loss prevention
aspect of the process later I know
because many of you might be
confused by its inclusion

How to increase retail sales:
Store
design
Visual
merchandise
display
Loss
prevention

Quite recently in the UK, there has
been a battle going on between the
big four supermarket and the
German dual: Aldi and Lidl

Aldi and Lidl have managed to cut
into the market share of the big for
supermarket.
In fact just this quarter, Tesco
posted it worst result in its history

In response to the rise of Aldi and
Lidl, instead of the big four
supermarket coming up with
alternative strategies to counter
their rise, they decided to go into
price war.

They are now in price war with
each other and in price war with
themselves.
The result they are all in trouble.

The reason they chose price war
instead on coming with creative
strategies to counter the Germans
is that’s all they know.
They think that the only way on
increasing their store sales…

Is to reduce price.
This is because they do not know
the things I am teaching you here
today.
No you do not need to reduce your

20-30 percent of people will buy
based upon price.
But 70-80 percent of people will
buy based upon value…in retail
speak the experience

So instead of focusing on reducing
your price, what you need to be
focusing on is how to create the
type of experience that will entice
customer to choose your store over
that of your competitor.

Creating a good customer
experience requires:
Good store design
Attractive visual merchandising
display

And effective loss prevention
strategy.
To create a beautiful store design
and an attractive visual
merchandising display, you need to
ask yourself these four question:

Who you are going to sell to: your
target market
What you are going to sell to them:
Your marketing message:
How you are going to sell it to them:
Your marketing media

For the majority of retailers, store
design means hiring a handful of
builders or carpenters to knock
together few shelves.

However, a beautiful store
design is more than just
about shelves

In the same token, visual
merchandising display is
not just about placing
merchandise on the store
floor.

Good store design and attractive
visual merchandising display are
first and foremost about conversion

The process of store design and
visual merchandising must start with:
Who you
are going
to sell to?
What you
are going
to sell to
them
How you
are going
to sell it
to them

Conversion in this sense is using
your store design and visual
merchandise display to catch
shoppers attention as they walk
pass your store

Secondly, it is the ability to retain
them for long in the store…again
which depends upon your store
design and visual display…

For example using the right colour
scheme in your store…
Designing your store to facilitate good
customer flow and
Easy access to merchandise

Thirdly, it is about your ability to
persuade them to buy using contextual
display…good lighting system and
creative display

Conversion process is:
Attracting
customers to
your store
Retaining
them for
longer in the
store
Persuading
them to buy

The fourth part of the conversion
process is the availability of
merchandise in the store.
The image you see is the picture I took
in one of the biggest retailer in the UK

This was in the middle of summer, they
forget to order enough water in
preparation for the summer heat.
I mean this is a really big retailer, you
wonder how can they make such a
blunder?

They just failed conversion 101, having
the damn goods in the store.
How can you convert shoppers if you
do not even have the goods in the
store?

This is the loss prevention aspect of
the process, having the supply chain
and replenishment process.

Keep your promise to your
customers

So what have we learnt?
We have learnt that increasing your store
sales is a two step process: Lead
generation:
Customer attraction: attracting customers
into the store as they walk pass it

And Retaining them for long in the
store
Step two: conversion:
Persuading them to buy
And triggering automatic repeat
purchase.

To achieve the above:
Attracting customers as they walk pass
your store
Retaining them for long in the store and
persuading them to buy,
You need:

A beautiful store design
An attractive visual merchandising
display
And effective loss prevention strategy.

You might be wondering to yourself
now well it was a great information, but
how do you design a beautiful store,
create an attractive visual
merchandising display or create an
effective loss prevention strategy?

The answer to this question is in a
home study course we created entitled:
how to increase retail sales with store
design, visual merchandising display
and effective loss prevention strategy.

The How to increase retail sales home study
course will show you how to:

• Attract customers to your store
• Retain them for long in the store
• Persuade them to buy
• And trigger automatic repeat sales…

So you can increase your store sales which will
result in increased profitability for you.
Providing you the resources to enjoy the
freedom for which you started your business.

You will no longer need to worry about money to
buy stock and
you will not have to work ten fifteen hours a day
seven days a week and still not be able to afford
a holiday.

It is broken into four modules…
In module one, I walk you step by step through
the process of identifying:

• Your target market…who you are going to sell
to
• Your marketing message: what you are going
to sell to them
• And your marketing media: how you are going
to sell it to them

• In module two you will learn the step by step
process for designing a beautiful store that
attract customers as they walk pass it

Module three walk you through the process of
creating an attractive visual merchandise
display that makes it possible for shoppers to
see all of the merchandise in your store to
persuade them to buy

And module four deals with profit…how to
reduce your shrinkage and increase your profit
margin.

Most retail training programs charge hundreds
of pounds to teach you theories that have no
practical application in the real world of retailing.

Worse of all many retail training programs are taught
by either professors who have never once in their
lives stood behind a store counter or people who
themselves failed at retailing.
How can someone who failed at something show you
how to succeed in it?

This is not because they are bad trainers who
want to deceive you…
it is simply because they do not know the
fundamentals of increasing retail sales.

There has never been a retail training that
combines store design, visual merchandising
display and loss prevention because no other
retail consultant know how to combine these
three to increase retail sales and profit.

This is the first time in retailing history that a
retail training has focused on increasing retail
sale and profit with the combination of store
design, visual merchandise display and loss
prevention.
Secondly, there is no other retail training around
at this moment that shows you how to identify:

Your Target market: Who you are going to sell to
Your marketing message: What you are going to sell to
them
Your marketing media: how you are going to sell it to them
Because not a lot of retail trainers know anything about
sales and marketing

You cannot increase sale if you do not know
who you are going to sell to
neither can you increase sales without knowing
what you are going to sell to them or how you
are going to sell it to them.

Shoppers these days buy for different reason
than they use to buy years ago.
Except you know those reasons, you will not be
able to get them into your store

The how to increase retail sales home study course
was designed for retailer like you who cannot afford
to spend thousands of pounds to hire experts.
Imagine how much it would cost you if you had to
hire a retail consultant, a marketing expert, a visual
merchandiser and a store designer.

With the how to increase retail sales home
study course, you will have in your hands a
marketing expert, a visual merchandiser, a
store design and retail consultant all in one.

If you were to hire all four of those
professionals which is what you will need to
increase your sales and profit, you will shed
out a minimum of ten thousand pounds or
even more depending on the size of your
store.

But don’t worry, you are not going to be
paying ten thousand pounds for the how to
increase retail sales home study course…
you are not even going to be paying five or
even a thousand pounds.

As a special offer to you for attending this
webinar, you can order it today for only
£267 or $441

The course contain 7 DVD, 7 audio CD or
MP3 and a workbook.
You can own the electronic copies right this
very moment for only £147 or $242

Compare this investment to:
£10, 528 for Open University retail training
£2000 for four days Oxford University retail
management training

And an average of £600 for various
retail trainings with not a single one as
in-depth as the how to increase retails
sales home study course

I am going to give you an unnecessary
guarantee which I know you will not need
since I am confident of the enormous value
you will derive from the course.

If for any reason in the first twelve months of
purchase you feel you have not gain valuable
information that result in increased sales and
profit for your store
just request a refund and we will process your
refund no question asked.

Let me repeat my guarantee to you again
You have full twelve months to decide…
any time within the first twelve months of
purchase you can request a refund.

If that’s not enough for getting you to
buy today, I also want to give you my
book entitled how to make profit in
retail for free.
In the book you will learn:

Store design blueprint: How to design a
beautiful but profitable store
Visual merchandise display: how to
create an attractive visual merchandise
display

How to increase retail profit with
effective loss prevention strategies

You will also get a two hours free Skype
consultation with me personally not any of
my staff.
During the consultation your will be free to
ask me any question relating to your store.

In addition to the two hours Skype consultation,
I will also come out to your store to provide you
free two hours on-sight consultation.
depending on your location you might need to
pay for transportation .

This offer is only valid till the end of our
webinar series.
So take advantage of it now because
when the webinar series is over you
will have to invest the full price of
£1997

Re-cap offer
So here is what you are going to get today:
Our how to increase retail sales with store
design and visual merchandise display
home study course

The home study course will show you how
to:
• Attract customers to your store
• Retain them for long in the store
• Persuade them to buy

• And trigger automatic repeat purchase…
So you can increase your store sales and
profit and gain the freedom for which you
open your store.
The full price of the course is £1997
however, the webinar price is only £267 or
$441

You own the electronic copy which you can
have access to immediately when you click
the link now for only £147 0r $242

The package contains seven DVDs, seven
audio CDs and a workbook.
You will be entitled to the online version as
well.

When you order today I will give you my
book entitled how to make profit in retail for
free.
In the book you will learn:
Store design blueprint: How to design a
beautiful but profitable store

Visual merchandise display: how to create
an attractive visual merchandise display
How to increase retail profit with effective
loss prevention strategies

you will also receive a two hours free Skype
consultation directly with me not any of my
staff.

And in addition to the two hours Skype
consultation, I will come out to your store to
provide you free two hours on-sight
consultation even before you receive the
course.

If for any reason for the next twelve months you
think you have not gain valuable information that
will help you increase your store sales and profit
just request a refund and we will process your
refund no question asked.

Yes you heard me right..
You have full twelve months to decide.
If at any time within the first twelve months of
purchase your cat jump out of the window or
your dog refused to eat and…

You decided to request refund because of that,
we will process your refund no question ask

This offer is only valid till our sequence
of webinars are over. So take
advantage of it now because when the
webinars are over, that link will no
longer be live. When you click on it, it
will take you to the full price

So go ahead and own your home study
course now by clicking on the link you
can see in your box!
So you can start attracting truckload of
new customers to your store.

Thanks for taking the time to listen to
me, I hope to this webinar has been
useful to you and I hope to be of
service to you in the future.

How_To_Increase_Retail_Sales

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