Intelligent Games for the Mobile Web

Intelligent Mobile Games
Effectively engage your audience with turnkey mobile games that shorten the pathway to purchase to increase the ROI of your marketing efforts
Copyright © 2014 Life in Mobile™ • Confidential and Proprietary Presentation • www.lifeinmobile.com

Our Philosophy
Build the experience for Human²behind the device, not the device itself.
Copyright © 2014 Life in Mobile™ • Confidential and Proprietary Presentation • www.lifeinmobile.com 2

Gamification can lead to a 100% to 150% pickup in engagement metrics.
Intelligent Mobile Games Overview
Whether online or offline marketing, the consumer you’re targeting has a mobile device on them and that can be used to increase the effectiveness of your engagement.
•Turnkey Mobile Games
•Intelligent (reactive to consumer behavior)
•Effective
•Engaging
•Sharable
•Target Specific Demographics
•Works in FacebookApp
•NO APP NEEDED
Not your ordinary mobile games.
* M2 Research

Word Search
Text SEARCH
to 88500
Slot Machine
Text SLOTto 88500
Tile Match
Text TILESto 88500
Prize Wheel
Text WHEELto 88500
Scratch & Win
Text SCRATCH
to 88500
Race To Retail
Text RACE
to 88500

80% of all revenue generated by mobile in 2012 was fromgames
Post Play Experience
To increase the percentage of monetization with each interaction, certain strategies can be implemented:
•Increase Monetization
•Share to Unlock Additional Plays
•Drive to Retail (GPS)
•Drive to App
•Timed Expiring Coupons
•Drive to Sign Up
–Rewards Program
–CRM
•Countdown Clock
Engage–React-Monetize
*Flurry Analytics

Post Play Experience: with DipIQ™
What we are reacting to:
•Weather
•User Location
•New user
•Repeat user
•Day of week
•Time of day
•Social influence
•Where the user came from
–Ad type
–Campaign
–From a user share
To effectively monetize mobile engagement, you must first understand the mobile consumer.
This consumer is a fundamentally different human when engaged with the mobile device.
DipIQ™: a Life in Mobile Innovation
DipIQ™: The Differencein working with Life in Mobile

Engagement
Awareness
Consideration
Intent
Purchase
Amplify
Path to Purchase with DipIQ
Copyright © 2014 Life in Mobile™ www.lifeinmobile.com 7
Reactive Remarketing
Real-time
Learning
•No App Stores needed
•Everyone can win
•Sharable
•Increased time on brand
React to:
•Weather
•Location
•First time or repeat user
•Day of week / Time
•Social influence
Life in Mobile Games Shortenthe Pathway to Purchase

How to distribute your new game!
Traditoinalmarketing:
•Add SMS to traditional media to bring consumers to a quality engagement that offers more than just impressions
•Print / TV / Radio
•Onsite Display
•Outdoor
•Digital
Social Share:
•Every game has the ability for users to share on social networks, growing participation organically
•Increase participation
•Easily Sharable
•Mobile Games plays in FB & TW
Email Marketing
•Use the short URL provided by Life in Mobile to enhance your e-mail marketing and turn it in to sales
•Mobile / Desktop recognition
Online Ads
•increase your ad clicks by offering a fun and simple game
•Google AdWords/ Bing / Yahoo

In-Store & On-Site Marketing: ROI
Monetize The Interaction
•Increase Purchase
–Partner Offers
–Increase Perceived Value
•Increase Time Spent
•Build Database
•Gain Consumer Insights
•Drive Traffic via Social Share
•Drive to Loyalty Program
–Instant Sign-Up w/ Benefit
•Push to App
Increase Purchasewith Smart Mobile Games

Online & Offline Marketing Outreach: ROI
Monetize The Interaction
•Drive Traffic to Location
–Leverage GPS
–Timed Offers / Coupons
•Push to Purchase
•Drive Online Purchase
•Variable Coupon / Offer
–Offer value / offer type can change based on conditions surrounding consumer. (Day, time, weather, location, etc.)
•Deliver Coupon / Offer
•Make Print Come Alive
•Increase Social Sharing
Drive trafficwith Smart Mobile Games

Who We Are
We Know Your Consumer
Life in Mobile™ is a global mobile innovator, since 2007 with vast experience working with brands and agencies across many industry verticals. We focus on deploying our mobile solutions without jeopardizing our partner’s workflows.
•Mobile Consumer Engagement
•Brand Activation
•Mobile Strategy
•Mobile Intelligence
•Mobile as a Utility
•Mobile Audit
•Apps
•Advanced Mobilization Integrations

Let the Gamesbegin!
Case Studies Available Upon Request

Slot Machine
Overview: The Slot Machine is a great way to incorporate more branding into a fun and sharable engagement. As the slot machine needs multiple icons on each wheel, it’s a clever way to incorporate the aspects of your brand that you’re looking to drive home.
How It Works:
•Once users reach the experience we can collect whatever information is needed for CRM or database
•User presses “Spin Button”
•User gets x amount of spins to win
•Users can unlock more spins by performing additional actions
•Check in via GPS
•Share with friends
Benefits
•No App stores needed
•Drives to social networks / easily shareable
•Consumers participate daily
•Increases brand exposure
•Great for co-branded campaigns
•Everyone can win –provide small valued offer to all participants
Target Demo:
•Over 18
•Popular with the 30+ crowd
•Male & Female
Text SLOTto 88500
Play Demo

Prize Wheel
Overview: It doesn’t get any more simple than the prize wheel, a standard in American contesting for hundreds of years. Make it digital, spice it up with your graphics and quality prizes, and you’ve got an engagement that will warrant significant participation and sharing.
How It Works:
•Once users reach the experience we can collect anyinformation that is needed for CRM or database
•User presses “Spin Button”
•The arrow lands on a pie slice and the prize is won
Benefits:
•Can have up to 6 different prizes
•Everyone wins!
•Can integrate with your fulfillment channels (or LiMcan handle)
Target Demo:
•All Ages
•Male and Female
Play Demo
Text SPINto 88500

Scratch & Win
Overview: Scratch and Win works just as you think it does, users use their finger to remove the outer layer of the digital scratch surface to reveal a prize or offer. Scratch and Win has been our most used engagement over the last 24 months because of how easy it is for consumers and for the results that it produces.
How It Works:
•Once users reach the experience we can collect whatever information is needed for CRM or database
•User scratches to reveal prize or offer
•User is delivered to result page which showcases other actions they can take to unlock another scratch game
Notables:
•Increases brand exposure
•Most participants will return daily to play
Target Demo:
•Prime Age 25 –55
•Male and Female
Play Demo
Text SCRATCHto 88500

Word Search
Overview: Often found in magazines and print, the word search is a fun game that everyone can play and often is something that families can do together.
How It Works:
•Users use their touch screen or mouse to highlight the 5 words found within the scramble to unlock the prize / offer
•Users are provided with a “skip” button to skip the engagement to get to the prize / offer
Notables:
•Can have up to 10 words within search
•Can include multiple word searches to keep the fun going!
•Great for engagements that target families or parents
•Use words that reinforce your brand position
Target Demo:
•All ages
•Male & Female
Play Demo
Text SEARCHto 88500

Tile Match
Overview: Tile Match is the simplest way to get multiple brand images in front of a consumer for consideration. The game is easy to play, and targets consumers of all ages.
How It Works:
•Users touch tiles on the screen or use mouse to click to reveal three matching tiles to unlock the prize/offer
•The winning tiles can display the prize itself, or display aspects of the brand which lead to the prize/offer page.
Notables:
•No app stores needed
•Can feature 3 different products on one grid
•Use tile photos that boost brand exposure
•Everyone can be a winner by providing small valued offer
Target Demo:
•All ages
•Male & Female
Play Demo
Text TILESto 88500

Race to Retail™
Overview: Race to Retail™ is all about creating a sense of urgency to go from external marketing to a retail location.
How It Works:
•Users interact with your marketing and delivered a unique countdown timer to their interaction
•Users must get to retail and check in to redeem benefit
•Offer
•Contest Entry
•Prize
•Can activate on-board GPS for turn-by-turn directions
Benefits:
•Drives traffic to retail
•Creates sense of urgency
•Ties in store locator
•Sharable to extend timer
Target Demo
•Smart Phone Users
•Target age: 18 –55
•Female Dominant
Play Demo
Text RACEto 88500

New Games in Labs Now!
Case Studies Available Upon Request

Contact Us
Ron Espinosa
SVP, Business Development
Office: (914) 509-6619
Cell: (914) 602-1983
ron@lifeinmobile.com
NYC Office
275 Madison Avenue
14thFloor
New York, NY 10016
Stamford Office
500 Summer Street
Suite 300
Stamford, CT 06901
European Office
Kosciuszki 25/2
40-048 Katowice
Poland

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