Mobile First-Reaching the Human Behind the Device

Copyright © 2014 Life in Mobile™ Confidential and Proprietary Presentation
www.lifeinmobile.com
Create for the Human℠

ABOUT US
Our Mission, philosophy, clients…
Copyright © 2014 Life in Mobile™ www.lifeinmobile.com 2

Mission Statement
“To be the best mobile solutions provider to
our clients, maximizing their ability to
monetize the mobile consumer.”

Life in Mobile™ is a global mobile innovator with
vast experience working with brands and
agencies across many industry verticals. We
focus on deploying our mobile solutions without
jeopardizing our partners workflows.
• Consumer Engagement
• Brand Activation
• Mobile Strategy
• Mobile Intelligence
• Mobile as a Utility
• Advanced Mobilization Systems Integrations
• Mobile Audit
• Apps
With a passion for everything mobile, we thrive on
the ever-changing mobile industry, allowing our
clients to grow their mobile reach and offerings.
Who We Are

Strategy Products Augmentation
There are three main parts to Life in Mobile. Even though some partners of ours only utilize one or two of the services we provide,
many collect the benefits of our full-service mobile offering - from developing your strategy to production and launch.
The first step is developing the right
mobile strategy that not only aims
to achieve your goals, but works for
your infrastructure.
• Target Human², not the device
• Environment affects the consumer
• Strategy is roadmap to success
We Live Mobile, Every Day
Our mobile campaigns and
productized technology are designed
to fit specific success parameters.
• Today's top mobile campaigns
• Scratch and Win
• Race to Retail™
• Mobilization Suite of products
• SMS Platform
Turnkey Mobile Solutions
Our global production team covers
all production disciplines to
integrate into your current workflow.
• HTML 5
• Native and Hybrid Apps
• RBML
• API integration
Mobile Production Experts
What We Do

How We Work: Your Mobile Partner
As your mobile partner, we augment your
efforts by entering the picture anywhere in
the cycle.
Ideally, we are part of the process from the
beginning, immersing ourselves in the
challenge and making recommendations
as to how Mobile helps achieve objectives.
We are equally adept at entering a project
midstream augmenting existing social and
digital capabilities through our reactive
URLs.

Why Life in Mobile?
Mobile is its own animal and at the same
time is not a stand alone channel. It is a
pivot point. It is where the physical meets
virtual, where the consumer is in between
worlds and is considering both.
We are the mobile monetization experts.
We are specialists who understand the
mobile engagement and who have the
campaign portfolio to back it up. We don’t
do desktop, social or other digital media.
We don’t take from your existing platforms
or capabilities, we simply enhance them.
Our partnership helps you increase the
total engagement helping to deliver the
user experience you NEED to reach your
audience effectively.

STRATEGY
Connect with the consumer through Mobile Marketing tied to Physical Reality
DigitalPhysical
Human2

Build the experience for Human²
Reach the human behind the device, not the device itself.
Our Approach: Human²
The mobile consumer is fundamentally different when engaged with the mobile device. The
consumer is in both the physical and virtual worlds as is the content they are consuming.
Life in Mobile addresses this convergent paradox with its patented technologies.

Today’s Consumer
www.lifeinmobile.comCopyright © 2014 Life in Mobile™ 10
Today’s consumer operates at the “Speed of Mobile.” We live in an instant gratification world with
users living “in the moment” in multiple places simultaneously.
Mobile Marketing campaigns must be built to react instantly and deliver
contextual results in order to be effective.
DigitalPhysical
Human2

11
Mobilize Everything and Tie it All Together
Multiple Touchpoint Opportunities
It’s important to mobilize all traditional marketing
efforts. Deliver the most resonant message at the
most relevant time by using real time, real world
conditions.
Augment:
• E-mail
• Mobile Search: Google, Yahoo, etc.
• Social Media
• Products / Packaging
• Magazines / Newspapers
• TV
• Radio
• Direct Mail
• Print Collateral
• Mobile Ads
• Storefront
• Billboards
• Mobile Websites
Copyright © 2014 Life in Mobile™ Confidential and Proprietary Presentation www.lifeinmobile.com

12
Bridge the Gap between Physical and Digital
Customize the
Conversation
Continue the
Conversation
Create the
Conversation
Control the
Conversation
Traditional
marketing is
performed using
push techniques
such as
commercials,
displays and print
ads.
Mobile has
followed suit with
one way
conversations
such as banners,
clickable ads and
push messaging.

PRODUCTS
Engagement Tools, Turnkey Programs, Mobilization Suite

ReactLearn
All Life in Mobile products and programs leverage our patented mobile intelligence
platform, DipIQTM. This unique technology makes each interaction with your campaigns
real world relevant creating “in the moment” experiences.
Monetize
Introducing DipIQ™

DipIQ gathers data to create deeper insights, giving the marketer the ability to
create intelligent conversations with individual consumers.
What is
DipIQ?
A real-time customized experience for the consumer happens upon engagement
(text, click, social, scan, etc.), customized & defined by you (the marketer).
When does
DipIQ do this?
DipIQ has an easy to use interface which allows marketers to set or change
reactions in real-time, without the need of programmers.
How does this
work?
DipIQ can react to endless conditions,
such as Location, Weather, Day, Time, User’s Past Participation, inventory, your
existing big data sources.
What
conditions?
With DipIQ, you have the ability to use the same marketing piece globally,
or the same URL on Social Networks, but can customize the delivered content
based on your choice of conditions.
Why would I
need DipIQ?
What You Need to Know About DipIQ™

Use Case: Content based on time, location and number of visits
Location: NY
Day / Time: Monday
@ 10:30am
First time visitor
Location:
Day / TimeTX:
Friday @ 4:40pm
Repeat User: Has
never shared
before
Location: CA
Day / Time: Friday
@ 4:40pm
Repeat User: Has
Shared before
A marketing message containing a URL is pushed to
consumers via e-mail, a social networks at 4am Eastern time.

Use Case: Content based location and weather conditions
Location: NY
Day / Time: Monday
@ 10:30am
Sunny
under 65
Location:
Day / TimeTX:
Friday @ 4:40pm
Sunny
Over 95
Location: CA
Day / Time: Friday
@ 4:40pm
Rainy
Over 85
A marketing message containing a URL is pushed to
consumers via e-mail, a social networks at 4am Eastern time.

ENGAGEMENT TOOLS
Build your campaigns or augment existing campaigns

How it Works: Race to Retail is a time-based program in which consumers
interact with your marketing to win a prize. After the initial interaction, consumers
are presented with a countdown timer specific to their interaction, which requires
them to visit the nearest retail store within the allotted timeframe to redeem their
reward. There are multiple ways to verify the consumer check-in.
Consumer Interaction:
1. Consumers engage sample / marketing
2. Unique clock is activated and directions provided to nearest location(s)
3. Consumer can use mobile turn-by-turn navigation
4. Consumer checks in at store and redeems offer / reward
Benefits:
• Drives traffic to retail
• Creates sense of urgency
• Drives to social networks / easily shareable
• Prolonged brand awareness
To view our mobile coupon demo, text MCDEMO to 88500
19Copyright © 2014 Life in Mobile™ Confidential and Proprietary Presentation www.lifeinmobile.com
Race To Retail

How it Works: Mobile Scratch and Win takes a standard mobile contest
and adds a very fun and interactive element that promotes repeat use, as
well as sharing with friends. After interacting with your product, sample or
marketing, consumers use their mobile phone to digitally “scratch” a ticket
to reveal if they are a winner.
Consumer Interaction: Typically, there are two ways to win:
1. Instant Win Game – A winner will be selected at random based on
participation and length of campaign.
2. Sweepstakes Entry – All submitted entries will have a chance to be a
Grand Prize winner. The Grand Prize will be awarded via random
drawing.
Benefits:
• No App stores needed
• Consumers participate daily
• Increases brand exposure
Scratch and Win

How it Works: Rate Your Product is best done through SMS / QR Code or
Mobile Web as consumers rate the product / experience via their mobile
device in order to receive offers or win prizes. This concept has proven to
work best when applied to brands that create consumer pride. Adding a
public “scoreboard” is a clever and efficient way to boost participation
among consumers.
1. Consumers engage on their mobile device to begin rating
2. Scores posted to results graphic / leader-board
Technology Required:
• SMS / QR Code Activation
• Mobile Web
• Real-time Databasing
• Mobile Info-graphic
Benefits:
• Builds database of brand users
• Easily shareable
• Presents offers to consumers
Rate Your Product

How it Works: A standard Mobile Sweeps is the most versatile mobile
campaign because of the ability for it to lead to additional points of interest.
After entry, pushing consumers to an App, social network, exclusive content,
or retail are just some of the directions a Mobile Sweeps can go. Having
multiple prizes increases the touchpoints for branding throughout the length
of the campaign.
1. Consumers interact with marketing / product
2. Validate age / state (if required)
3. Consumers are directed to post-entry content (prize info / social)
• Mobile Web
• Randomization Engine
Benefits:
• Communicate with participants throughout campaign
• Associates your brand with high value trips / prizes
Mobile Sweeps

How it Works: Mobile Trivia is best done through SMS or Mobile Web as
consumers participate in a question-based game on their mobile device in
order to win prizes. Adding a public “scoreboard” is a clever and efficient way
to boost participation among consumers.
1. Consumers interact with marketing / sample
2. Mobile Web-based questionnaire
3. Based on answers: instant win or sweeps entry
4. Scores posted to public scoreboard / social networks
• Mobile Web
Benefits:
• Builds database of brand users
• Easily shareable
• Presents offers to consumers
• Ongoing brand exposure
Mobile Trivia

How it Works: In order to participate in a Snap and Win promotion, a consumer
must take a picture of him/herself with your product. To submit, they can either
text or email the picture via their mobile device to a designated email address.
Consumer Interaction: Typically, there are two ways to win:
1. Instant Win Game – A winner will be selected every hour, or at a randomly
selected time by a panel of judges. The first submission after the chosen
time is the winner. Entries will be submitted for the Grand Prize drawing.
2. Sweepstakes Entry – All submitted entries will have a chance to be a Grand
Prize winner. The Grand Prize will be awarded via random drawing.
• Photo Recognition
• SMS and/or E-mail
• Randomization Engine
Benefits:
• No App stores needed
• All mobile phones can participate
• All photos taken by consumers can be used for brand marketing
• Drives to retail
• Promotes purchase
Snap and Win

How it Works: Intelligent Packaging™ allows your packaging or distributed
goods to act as mobile billboards, constantly offering consumers a benefit for
interacting with your brand. This strategy is best used in cross-promotions,
where one brand brings value to another by mobilizing their product.
1. Consumers interact with product / sample
2. Consumers receive offer / rich media on mobile device
3. Offer redeemed online or in-person with use of unique coupon code
• Mobile Web
• Dynamic Intelligent Profiling™
• Rich Media Delivery Engine / API Calls
Benefits:
• Product sticks around longer than a sample
• Instant gratification for consumers
• Drives traffic to retail
Intelligent Packaging™

OUT OF THE BOX
PROGRAMS
Use physical assets to drive more engagement
Engagement Awareness Consideration Intent Purchase

The New Path to Purchase:
Bridging the Gap between Physical and Digital
Reactive
Remarketing
Engagement Awareness Consideration Intent Purchase
Real-time Data
Capture
• Gamification / Fun!
• Sharable
• Increased time on brand
Share w/
Friends
What we react to:
• Weather
• Location
• First time or repeat user
• Day of week / Time
• Social influence

Mobile Overlay
Mobile call to action on all POS
•Reengage post sampling event
• Drive from on premise to off premise
• Continue the conversation from sampling campaigns
• Create new sharing opportunities
• Scale participation beyond attendance @ sampling
event
• Leverage Social Media for increased reach
• Leverage mobile scratch and win for increased
participation
•Incorporate Print
• Deliver a smarter message by leveraging data:
• New / Repeat User
• Weather
• Time

SmartCardsTM: The Consumer Experience
Size of Business
Card

Mobile Tear Pad
www.lifeinmobile.com 30
Copyright © 2014 Life in Mobile™
• Simplified logistics
• Dependency on distributors
• Participation tracking
• by distributor
• by retailer
• State-by-state regulations
• Increased security / protection
• Logistically friendly
• Can integrate w/ all POS displays
• Dynamic tear pad
• Adjustable offers
• by state
• by inventory
• by demographic
• by retailer
• by weather
• Intelligent consumer data
• True participation numbers
• Hyper-local, real-time data
Innovation Leveraging “Shift and Save” Method

Virtual Bartender
How it Works:
• Mobilize the Aisle with Shelf
Strips/Talkers
• SMS
• QR (disruptive)
• Intelligent URL
• Leverage Campaign Tools:
•Mobile Scratch and Win
•Mobile Race to Retail
•Mobile Store Locator
• Social Sharing
• Champion ambassadors
• Learn more about network
• Leverage user participation data collected
from
in store promotions

MOBILIZATION SUITE
Build your campaigns or add to existing campaigns

Standardize The Process
Our Mobilization Suite is the product of years of developing
mobile web products, and solidifying the necessary
technology to ensure effective development. The Mobilization
Suite is comprised of 4 products:
 ACQUIRE™ Engine
 Device Detection Library
 SmartDIRECT™
 STACKED™ Framework
Each of these tools combine to create the Life in Mobile
Mobilization Suite.
Life in Mobile Mobilization Suite

The ACQUIRE™ engine is a proprietary automated content
acquisition, or ‘scraping’ engine specifically developed to extract
static and dynamic content from websites – with permission - in
order to efficiently create mobile equivalents. ACQUIRE was
developed to drastically reduce or even eliminate web IT
resources when creating mobile products, as ACQUIRE operates
without the need for API or CMS database access or associated
integration allowing for rapid development and mobile website
integration.
The ACQUIRE engine can be programmed to gather content in
real-time or at specified intervals depending on how often web
content is updated or refreshed. Gathered content is then
optimized and delivered to the mobile website via Life in Mobile’s
Mobilization Engine™. This minimizes strain on web servers as
content is only gathered when needed, and served independent
of the parent web servers.
- Zero IT resources needed
- Various content gathering schemes adds efficiency
- Does not strain web servers while gathering content
- Rapid development increases speed to market
ACQUIRE™ Engine

With the challenge of the ever-growing number of mobile devices available in
the global marketplace, Life in Mobile developed the Device Detection
Library™ or DDL. This library works seamlessly within the Life in Mobile
Mobilization Suite, functioning to detect mobile devices and assist with
directing them to the appropriate mobile content.
Unlike popular detection systems such as WURFL the DDL requires no
installation or configuration on the web server. To deploy, the website
administrator needs only to include a lightweight detection library and a line or
two of code, all of which are provided by Life in Mobile.
SmartDIRECT™ is Life in Mobile’s mobile deep-redirection engine. In short,
when a mobile user tries to access a full web URL - via email, social network
post or other means - SmartDEEP ensures that user is delivered to the
mobile equivalent of the web page requested.
SmartDIRECT works seamlessly with the ACQUIRE engine. When deployed
together, web URLs are mapped by ACQUIRE and stored in a mobile
reference table. Life in Mobile’s Device Detection Library™ (DDL) is then
deployed on the parent website using a simple code snippet. The DDL
snippet functions to detect mobile users and redirect them to the mobile
website. In addition to the redirect, SmartDIRECT also sends the originally
requested web URL to be evaluated against the mobile reference table,
resulting in the end-user landing on the mobile equivalent of the originally
requested web page.
DDL™/SmartDIRECT™ Engine

Based on the device type accessing your mobile website, the
STACKED™ framework will serve the most optimized
experience. High-end touch devices will receive a robust HTML5
experience, whereas feature phones will receive an experience
commensurate with it’s capabilities. Either way your user will
receive your content and it will be served as well as it can be.
• Simple device detection means fast performance
• Smartphone users enjoy optimized experience
• STACKED framework removes the need for lowest-common-
denominator development; the experience is catered to the user
STACKED™ Framework

Analytics, Data andReporting
We follow up all of our campaigns with detailed reporting
weekly, as well as post promotion in our final report.
Weekly reports highlight participation, while the final
report focuses more on the finer details that can be
analyzed post promotion for future campaigns.
Weekly Reports:
• SMS
• QR code
• Alternative Method of Entry (AMOE)
• Etc.
Final Reports:
• Clicks to share on social
• Weather
• Date
• Time
• Phone type
• Location
• Region / state breakdown
• Etc.

AUGMENTATION
CAPABILITIES
Mobile Specific Client Services

We operate with a global footprint
consisting of in-house programming
teams located in the United States and
Poland. This allows us to service our clients
on a longer production day, maximizing
efficiency.
Our team is well versed in many
disciplines. We can be contracted to build
a program from scratch or to augment
your team. This includes mobile strategy,
creative and development
Whether Apps, mobile websites, tablet
websites or specific technology such as
GPS, Image Recognition, or systems
integration, the Life in Mobile production
team will build whatever is needed to
achieve your goals.
Augmentation

A first step with many of our opportunities is to
conduct an audit of their existing mobile strategy. We
take the time to take an in depth look at the overall
marketing strategy, how digital plays within the that
plan and specifically how mobile is being leveraged to
achieve the overall marketing goals. We then develop
a plan to educate the key stakeholders on how an
optimized mobile strategy helps to achieve their
targets. Finally, we return a roadmap on how to
engage both internal and external clients in mobile
monetization.
Our principals have over 50 combined years of mobile
specific technology and marketing expertise. We
have lived in mobile since the days of bag phones
creating and deploying solutions on mobile before
mobile marketing was even a term. This experience
allows us to quickly identify new revenue generating
opportunities as well as spot areas for streamlining,
cross -pollination and augmentation.
Strategy
Mobile Monetization
Engage
Educate
Audit

Our creative team can dream up ideas for
you, make your ideas come to life or simply
convert existing assets to fit the context of
mobile. Since everything we create is mobile
centric, we never have to question if we have
the right size or if an asset will render on a
particular device. We simply work the
creative with the end user experience in mind
so every piece of art is received exactly as
intended.
Speaking of User Experience, we know this is
the most critical piece of the puzzle. If the
user has a great experience, the perception
of the brand is enhanced and the program
more successful. Our team lives this reality
daily and is challenged to push the envelope
of what is possible while constantly asking
the question: “How can we make it better?”
Creative
Immersion
Analysis
Concept
UX
UI

We operate with a global footprint consisting
of in-house programming teams located in the
United States and Poland. This allows us to
service our clients on a longer production day,
maximizing efficiency.
Our production team is well versed in many
disciplines. Whether Apps, mobile websites,
tablet websites or specific technology such as
GPS, Image Recognition, or systems
integration, the Life in Mobile production
team will build whatever is needed to achieve
your goals.
Check out our portfolio at:
Lifeinmobile.com/technology
Development
Web
Apps
SMS

Still the most widely used mobile
touchpoint, we can work with you
to make SMS come alive. Whether
as a primary means of
communication or as a backup to
other protocols, we know what it
means to put SMS to work.
Some ideas:
•Alert Systems
•Sweepstakes
•Polls/Surveys
•Text2Screen
•Custom Platforms
Development: SMS
SMS
Vote, Polling,
Quiz
Sweepstakes
Instant Win
Text-2-
Screen
Alert SystemsMMS
Manage
Carrier
Relations
Custom
Platforms
Advanced
Reporting

Our mobile specific team of
developers understand the
differences between operating
systems, devices and why one
chooses hybrid over native or vice
versa. Understanding the nuance of
mobile is just as important as
understanding the code and our
team simply gets it.
We have produced cutting edge app
experiences for Customer
Acquisition, Conferences, Brand
Awareness and Sweepstakes in tight
timelines and under tighter budgets.
Development: Mobile Applications
Mobile
Apps
Native Apps
Hybrid Apps
Augmented
Reality
Photo
Recognition
Networking
Notifications
& Badging
Coupons
Dynamic
Content

Mobile
Web
Phone
Agnostic
mCommerce
GPS
Gateway
App™
Rich Media
Social
Network
Integration
Mobile Ad
Placement
Mobile
Coupons
Dynamic
Content
We operate with a global footprint
consisting of two in-house
programming teams located in the
United States and Poland. This
allows us to service our clients on a
longer production day, maximizing
efficiency.
Our production team is well versed
in many disciplines. Whether Apps,
mobile websites, tablet websites or
specific technology such as GPS,
Image Recognition, or systems
integration, the Life in Mobile
production team will build whatever
is needed to achieve your goals.
Development: Mobile Web

46
Contact
Corporate Office
Life in Mobile, Inc.
275 Madison Ave, 4th Floor
New York, NY 10016
European Office
Kosciuszki 25/2
40-048 Katowice
Poland
Ron Espinosa
SVP, Business
Development
Office: (914) 205-4650
Cell: (914) 602-1983
ron@lifeinmobile.com
Stamford Office
500 Summer St
Suite 300
Stamford, CT 06901

CASE STUDIES
Life in Mobile in Action…

48
Race to Retail Case Study
Objective:
Drive in-store traffic and increase sales
Strategy:
Race to Retail™
• Entry methods: SMS and QR code
• Once user visits mobile website, their personal
countdown timer begins
• Users have 48 hours to check-in to the nearest
participating location to enter the sweepstakes
and receive a mobile coupon on their phone
Investment: $47,000.00
Results:
• Over 17,000 sweepstakes entries
• More than 4% of users checked-in
• Approximately 15% of users who checked-in
clicked to get the mobile coupon
Race to Retail™ Sweepstakes
To view a demo of Race to Retail™:
text RACE to 88500 or click here:
http://lim.bz/r2r
3x

Copyright © 2014 Life in Mobile™ Confidential and Proprietary Presentation www.lifeinmobile.com 49
Scratch & Win Case Study
Strategy:
• Entry method: direct URL
• Users scratch virtual lottery ticket on
their mobile device for chance to be
instant winner
• Once they play, they are encouraged to
download the App
Results:
• Desktop and Mobile unique visits totaled
over 194k
• More than 65% of impressions were on
mobile
• Approximately 80% of website visits
resulted in an instant win play
• Nearly 528,000 website pages served
Virtual Scratch & Win™ Game
To view a demo of Scratch & Win,
text SCRATCH to 88500 or click here: http://lim.bz/scratch
Mobile Only
Investment
$34,700.00
1.5x 10x 3.5x
Combined
Investment
$140,000.00
Desktop Only
Investment
$105,300.00
Retail Sector:
Food & Beverage
CONFIDENTIAL

50
Rate Your Product Case Study
Strategy:
Rate Your Pint SMS Program
• Entry method: SMS
• Once users go through age/state gate
via SMS, they can text which bar they are
at along with their pint rating
• POS with clear call-to-action
• Trip featured as the grand prize giveaway
Results:
• 62,578 completed entries
• 1.22 Pints Rated per Minute
• 36,866 unique entries
• Nearly 528,000 website pages served
41% repeat engagement
Engagement Revenue over 1.58 Million
Additional Sales of est $500k
6x

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