Final pitch v1 ron

Arranging a dining out with friends within 3 Steps
Team Haxz
IXD-Creative Founder

CEO
Shicheng Huo Ronald Alunan
CMO
Xinyao Xu
CTO
Wen Zeng
CFO
Who Are We
HAXZIXD Creative Founder F2019
Team Haxz
1

2

4

Hi, Ted! I ask Eva to join us!
Hey, guys! How’s going?
Hi, I am Eva! When will we meet?
Where should we go?
We need to choose a restaurant now!
What’s the highlight dishes
for that restaurant?
Then what about Sunday night?
Wait! Why Tom is not talking?
Where is Tom???
5

99+
6

Who did we talk to?
48
Target Users
People who dining out
at lease 3 times a week
3 Restaurant Owners
7

Problem
Have a slow process on arranging dining
out because of long negotiation time.
99+
8

Why Slow
9
1. People need to message back
and forth different friends at
every stages when arranging
dining out plans.

1. People need to message back
and forth different friends at
every stages when arranging
dining out plans.
2. It takes time for people to
gather the key information
they want.
Why Slow
10

By using FOOZI, users can dine out with
friends without a long negotiation process.
Value Proposition
User
11

SOLUTION
An App can help users arranging dining out with friends within 3 steps
12

Better Restaurant Finding Experience
Step 1
Waterfall browsing gives you better visibility of more restaurants
Explore new restaurants every time you refresh.
Find a Restaurant
13

Precise Information helps Decision Making
Shown busy hours, highlighted dishes, Current wait time, rating,
etc. All the information you need to know is on the same page.
Efﬁcient Plan
Step 2 Create and send invitations
14
Select people from your existing contacts and you are ready to go.
The invitations are sent to the invitees through SMS with a single click.

Notiﬁcation when status updated
No need to worry about uncheck messages. Foozi
will send you notiﬁcations when your friends make
a decision from the invitation.
Step 3 User Checks Responses
FOOZI
Bill ACCEPT your invitaion
!
10m ago
FOOZI
Alex ACCEPT your invitaion
!
40m ago
FOOZI
Chris ACCEPT your invitaion
!
1h ago
15
*Invitees are not required to sign up to make decisions.

Notiﬁcation when status updated
No need to worry about tons of messages you need
to go back and forth. Foozi will send you notiﬁcations
when your friends make a decision.
Step 3 User Checks Responses
16
*Invitees are not required to sign up to make decisions.
My Invitations
Delarosa
Invitation 1
Upcoming Event Past Event
350 Misson St, San Francisco
2019/12/14 11:00AM BillAlex Chris
Homepage My invitations Subscribtions Settings

Why are we building Foozi?
Bankrate’s ﬁnancial vices survey & Census Reporter
17

38% of American dine out
at least 3 times a week
Our Users
18

36.5%
Millennials use
technology to make
dinner decision
Our Users
19

Our Users Frequency of US Internet Users Using Technology
to Make Dinner Decision When Eating out.
“Frequency with which US Internet Users Use Technology to Help Make Dinner Decision When Eating out, by age, Oct 2017” By EMarketer.
0
10
20
30
40
Age 19-27 Age 28-37 Age 38-53 Age 54-71
35%
38%
19%
8%
%
%
%
%
% of
respondents
20

21Target User
SOM
Serviceable
Obtainable Market
408,471
Millennials who dine out 3x a
week and use technology to
decide dining out in Bay Area
SAM
8,667,165
Millennials who dine
out 3x a week and use
technology to decide
dining out in 8 states
TAM
Total Accessible Market
277,349,280
Millennials who dine out
3x a week and use
dining out in 32 countries
SAM
Serviceable Obtainable Market

22Target User
SOM
408,471
SAM
8,667,165
TAM
277,349,280
3x a week and use
SAM
8,667,165
Serviceable
Obtainable Market Serviceable Obtainable Market

23Target User
SOM
408,471
TAM
SAM
8,667,165
TAM
277,349,280
3x a week and use
Serviceable
Obtainable Market Serviceable Obtainable Market

How do we ﬁt in?
Existing Market
24

INSPIRATIONAL BROWSING
TASK SPECIFIC SEARCH
INDIVIDUAL NEEDS
COMMUNAL NEEDS
CTA(CALL TO ACTION)
Company Position
25

27
COMMUNAL
NEEDS
INDIVIDUAL
NEEDS

Why We are Unique？
INSPIRATIONAL SEARCHING
VARIED RESULTS
BASED ON SEARCH HISTORY
29
COMMUNAL
NEEDS
INDIVIDUAL
NEEDS

SIMPLIFIED PLANNING
MAKES A LONG PROCESS
EFFICIENT
30
COMMUNAL
NEEDS
INDIVIDUAL
NEEDS

QUICKLY ENGAGING
INTUITIVE FOR NON-FOOZI
USERS TO JUMP IN
31
COMMUNAL
NEEDS
INDIVIDUAL
NEEDS

A new customer channel for restaurants, by
attracting users with targeted food advertising.
Value Proposition
Customer
37

Pricing Model (Customer)
Basic Membership $50/month
‣ Set up fee
‣ Customized promotion blog post
function (limited to 1 post/day)
‣ Notiﬁcation for user on
subscribed channel
Including
40

Pricing Model (Customer)
$50/month
Add-on Cost Advertisement
CPM - $5
CPC - $0.26
➕
Basic Membership $50/month
‣ Set up fee
‣ Customized promotion blog post
function (limited to 1 post/day)
‣ Notiﬁcation for user on
subscribed channel
Including
41

Customer
42
SOM
Servicele
Obtainable Market
$635,760
24% Restaurants would
pay for social media
promotion in San Francisco
SAM
Serviceable
Obtainable Market
$70,343,808
promotion in 8 states(High-
density restaurant in US)
TAM
$2,251,001,856
promotion in 32 countries

Customer
43
SOM
Servicele
Obtainable Market
$635,760
SAM
Serviceable
Obtainable Market
$70,343,808
TAM
$2,251,001,856

Customer
44
SOM
Servicele
Obtainable Market
$635,760
SAM
Serviceable
Obtainable Market
$70,343,808
TAM
$2,251,001,856

Salary
Maintenance
$387,527
$5,871
4 Founders $226,000
Software Engineer $107,287
Salesperson $36,632
Customer service(for 6 months) $17,608
Website $300
App Store $99
Google Advertisement $5,472
Cost structure
Operating Expense $1,000
Printing $500
Technology $7,188
API service fee($599x12) $7,188
45
Contract Review(20 pages) $500
Apple: https://developer.apple.com/programs/how-it-works/
Glassdoor: https://www.glassdoor.com/Salaries/san-francisco-salesman-salary-SRCH_IL.0,13_IM759_KO14,22.htm https://
www.glassdoor.com/Salaries/san-francisco-customer-service-salary-SRCH_IL.0,13_IM759_KO14,30.htm
Contract: https://www.l4sb.com/ﬂat-rate-contract-review/

Salary
Maintenance
$387,527
$5,871
4 Founders $226,000
Software Engineer $107,287
Salesperson $36,632
Customer service(for 6 months) $17,608
Website $300
App Store $99
Google Advertisement $5,472
Cost structure
Operating Expense $1,000
Printing $500
Technology $7,188
API service fee($599x12) $7,188
46
$401,586/year
Total Cost
Contract Review(20 pages) $500
Apple: https://developer.apple.com/programs/how-it-works/
Glassdoor: https://www.glassdoor.com/Salaries/san-francisco-salesman-salary-SRCH_IL.0,13_IM759_KO14,22.htm https://
www.glassdoor.com/Salaries/san-francisco-customer-service-salary-SRCH_IL.0,13_IM759_KO14,30.htm
Contract: https://www.l4sb.com/ﬂat-rate-contract-review/

User Research MVP Testing
Identify problems
in 45 interviews
3 MVP Iterations 5 Product tests
3 Interviews with
restaurant owners
(customer)
Customer & User
Acquisition
SEPT OCT Nov DEC
47
Acquisition
Experiment
Now
Validated Our
MVP
26 Sign ups
from user side
6 Sign ups from
customer side8 Sign ups
from user side
2 Sign ups from
customer side

Acquisition
Experiment
SEPT OCT Nov DEC
48
User Research Validated Our
MVP
MVP Testing Now
Identify problems
in 45 interviews
3 MVP Iterations
3 Interviews with
restaurant owners
(customer)
8 Sign ups
from user side
Customer & User
Acquisition
2 Sign ups from
customer side
IXD Creative Founder F2019
26 Sign ups
from user side
6 Sign ups from
customer side
5 Product tests

SEPT OCT Nov DEC
49
NowUser Research MVP Testing Acquisition
Experiment
Validated Our
MVP
Identify problems
in 45 interviews
3 MVP Iterations
3 Interviews with
restaurant owners
(customer)
Customer & User
Acquisition
26 Sign ups
from user side
6 Sign ups from
customer side
5 Product tests
8 Sign ups
from user side
2 Sign ups from
customer side

DEC MAR - MAY JUN - SEP OCT - DEC- FEB
Now 3 Months 6 Months 9 Months 12 Months
26 Sign ups
from user side
6 Sign ups from
customer side
MVP Iterations Scalable Adoption
Usability Tests Further Acquisition
Develop and Launch
MVP
post-launch maintenance
and support.
Reach our Milestone
50

26 Sign ups
from user side
6 Sign ups from
customer side
DEC MAR - MAY JUN - SEP OCT - DEC- FEB
MVP Iterations Scalable Adoption
Usability Tests
3 Months 6 Months 9 Months 12 Months
Further Acquisition
Develop and Launch
MVP
post-launch maintenance
and support.
Now
51
Reach our Milestone

Proﬁt in a year
52
$635,760 - $401,586 = $234,174
Revenue (SOM) Cost Proﬁt

We are seeking …
$500,000
For the next 12 months to reach our SOM
53

Thank You!
54
Asking for：$500,000

Appendix
55

Business Molecule
People
Problem Solution
People eat out 3+
times a week
Have a slow process
on arranging dining
out
An App can help users
arranging dining out
with friends within 3
steps
56

MVP
57

Food Preference
+
Japanese
fusion
Korean
Vietnamese
French
Italian
Greek
Spanish
Adjust fusion bubbles to show your preference
Next
Cracked & Battered
4.5/5 Delarosa
ExploreSOMA
Filter Near me 4.0+ Stars New Open
Ike’s Japanese KitchenRintaro
4/5
4/54/5
Invitation 1 Edit
Date
Add Invitees
2019/11/30
Lunch 11:00 am
➕➖
Dinner
+
TonyLeah Chris Ben Vincent Judy
Recentl Contacts:
Delarosa 4/5
Send
New
User
Existing
User
Setting preference Browse Restaurant Create Invitation
Invitation 1 Edit
Date
Add Invitees
2019/11/30
Lunch 11:00 am
➕➖
Dinner
+
Recentl Contacts:
Delarosa 4/5
Send
Invitation successfully sent!
Stay in app Go to message app
Delarosa
2019/11/30
11:00 am
BillAlex Chris
Sent the invitation out
Delarosa
350 Misson St, San Francisco 3.7miles from you
Busniess Hour: 11:AM-9PMCall: 415-115-1234
View all
Busy Hours Current wait time: 20mins
11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM
TOP 2 TOP 3TOP 1
View moreHighlight Dishes Highligh
Burrata BruschettaMargherita Crispy Tagliolini
Dumplings
Create an invitation
4/5
1/213
Select Restaurant
FOOZI
Eva ACCEPT your
FOOZI
Ted ACCEPT your
FOOZI
Ivy ACCEPT your
Invitees
Get n
Inviters
Invitees
MVP User Flow
58

Food Preference
+
Japanese
fusion
Korean
Vietnamese
French
Italian
Greek
Spanish
Adjust fusion bubbles to show your preference
Next
Cracked & Battered
4.5/5 Delarosa
ExploreSOMA
Filter Near me 4.0+ Stars New Open
Ike’s Japanese KitchenRintaro
4/5
4/54/5
Invitation 1 Edit
Date
Add Invitees
2019/11/30
Lunch 11:00 am
➕➖
Dinner
+
Recentl Contacts:
Delarosa 4/5
Send
Setting preference Browse Restaurant Create Invitation
Invitation 1 Edit
Date
Add Invitees
2019/11/30
Lunch 11:00 am
➕➖
Dinner
+
Recentl Contacts:
Delarosa 4/5
Send
Delarosa
2019/11/30
11:00 am
BillAlex Chris
Yes No
Tokusu Ramen, Macha tea
Existing
User
Non
User
Delarosa
View all
TOP 2 TOP 3TOP 1
Dumplings
4/5
1/213
Select Restaurant
Jump to
informational
page in the app
Jump to informational
page in the web browser
(With Download link)
FOOZI
Eva ACCEPT your
FOOZI
Ted ACCEPT your
FOOZI
Ivy ACCEPT your
Invitees
Get n
Invitees made decisi
59

Invitation 1 Edit
Date
Add Invitees
2019/11/30
Lunch 11:00 am
➕➖
Dinner
+
Recentl Contacts:
Delarosa 4/5
Send
Create Invitation
Invitation 1 Edit
Date
Add Invitees
2019/11/30
Lunch 11:00 am
➕➖
Dinner
+
Recentl Contacts:
Delarosa 4/5
Send
Delarosa
2019/11/30
11:00 am
BillAlex Chris
Yes No
Tokusu Ramen, Macha tea
Existing
User
Non
User
Delarosa
View all
TOP 2 TOP 3TOP 1
Dumplings
4/5
1/213
Select Restaurant
Jump to
informational
page in the app
Jump to informational
page in the web browser
(With Download link)
FOOZI
Eva ACCEPT your invitaion
!
10m ago
FOOZI
Ted ACCEPT your invitaion
!
40m ago
FOOZI
Ivy ACCEPT your invitaion
!
1h ago
Invitees
Get notiﬁcations
Invitees made decision
My Invitations
Delarosa
Invitation 1
Upcoming Event Past Event
2019/11/30 11:00AM BillAlex Chris
Cracked & Battered
Invitation 2
1434 18th St, San Francisco
2019/12/1 3:00PM TonyLeah Ben
Surisan
Invitation 3
505 Beach St, San Francisco
2019/12/3 7:00PM VincentEva Judy
Manage Invitation
Inviters
Invitees
60

61

62
MVP Key Milestones
Hypothesis Validation 1
We believe that our target users have a hard time scheduling eating out
with friends because of location. (Invalid)
Insight: Participant did not think scheduling is a hard problem to solve.
*Experiment with Storyboards of Tom
An app include location, message and eating preference Feature.
MVP 1

63
Hypothesis Validation
People who eat out in groups of 3+, often disagree on selection
restaurants causing frustration when they plan eating out. (Invalid)
People who like to eat out experience a disappointment between a
restaurant’s recommendations and their expectations. (Invalid)
Insight: The slow process of arranging dining out.
* Experiment of journey map experiment.
An app can help you arrange eating out with friends without texting
a single word. The app can also recommended restaurants based on
location/preference/waiting time.
MVP 2

64
Hypothesis Validation
People aged 23-35 years old that work full-time who like to dine out with
friends 3+ times a week have a slow process organizing the event
because of disagreement on ﬁnding satisfying restaurants. (Validated)
*Interview with target users
People can create dining out plan and share it with friends/ User
generated content based/ Personal requirements highlight in the
proﬁle for friends to see
MVP 3

65
MVP Validation Experiment
People can arrange eating out without texting a single word.
Insight: 1. Participants’ friends have a clear response. 2. Their friends
associate the experiment material (invitation card) with apps.
*Experiment of how the invitees will response to the invitation pictures
with the restaurant key information on it & Click through low-ﬁ product.
MVP 4
Efﬁcient Plan/ Personal recommendation/ Foodies community share

66
MVP Experiment
Experiment about Multi-options and collaborative decision making.
Insight: 1. It makes the process more complex and did not bring as much
as value to our participants. 2. Not only the invitation experience matter
to our target users but the pre-invitation experience matters too.
* Experiment through A/B testing (single decision-making ﬂow vs.
collaborative decision making)
MVP 5
Personal recommendation/ Efﬁcient Plan/ Waterfall browsing

Financial
67

68
TSS

70

71Target User
SOMSOM
Servicele
Obtainable Market
408,471
SOM
Population in Bay Area 7,750,0007,750,000
38%
38%
36.5%
*
*
*
38% of American dining out more than 3 times a week
According to Branket
38% of the population is Millennials
According to census reporter
36.5% Millennials use technology to decide dining out.
According to E-market

Final TSS:
Users:
⁃ Som: 408,471 people= 7750000*0.38*0.38*0.365 (Bay Area)
⁃ 7,750,000 people in Bay Area
⁃ 38% of them are Millennials (https://censusreporter.org/profiles/16000US0667000-san-francisco-
ca/)
⁃ 38% american dining out 3 times a week( https://www.bizjournals.com/sanfrancisco/news/
2017/07/05/millennials-dine-out.html The survey from Bankrate.com )(https://
www.bankrate.com/personal-finance/smart-money/financial-vices-september-2018/) (https://
www.bankrate.com/banking/savings/save-1776-over-next-year/)
⁃ 36.5% Millennials use technology to decide dining out. (E-market.)
⁃ Sam: 8,667,165=7811072*0.38*0.365*8 (United State)
⁃ Average Millennials in one state: 7,811,072=(California millennials+Texas Millennials+Illinois
Millennials)/3
⁃ California Millennials: 9,460,216 (http://www.dof.ca.gov/Forecasting/Demographics/Projections/
documents/P_PressRelease.pdf)
⁃ Texas population: 29,087,070 (http://worldpopulationreview.com/states/texas-population/)
⁃ Millennials: 9645000
⁃ Illinois population: 12,700,381 (http://worldpopulationreview.com/states/illinois-population/)
⁃ Millennials: 4,328,000
⁃ TOM: 277,349,280=8,667,165*32 (International)
⁃ 32 countries (yelp)
72Users TSS

73Users TSS

Customers:
⁃ SOM: $635,760 per year =4415x0.24x50x12
⁃ 4,415 restaurants in San Francisco (https://www.sftravel.com/article/san-francisco-fact-sheet)
⁃ 24% of them pay for the instagram promotion (https://pos.toasttab.com/blog/restaurant-
management-statistics, https://pos.toasttab.com/resources/restaurant-success-industry-report )
⁃ Our basic pricing is $50/month
⁃ SAM: $70,343,808=(114029+43670+25488)/3x8x0.24.50x12
⁃ California restaurant: 114,029 (https://pos.toasttab.com/blog/restaurant-marketing-budget )
⁃ Texas: 43,670 (http://txresto.com/newsblog/85-restaurant-industry-in-texas)
⁃ Illinois: 25,488 (https://www.restaurant.org/Downloads/PDFs/State-Statistics/illinois.pdf)
⁃ TAM: $2,251,001,856=SAM x32
74Customer TSS

75Customer TSS

76
Price

Revenue
Membership Have
Blog Post Function
(limited 1 day per
post), users who
All the
following
function need
to be added CPM +1000K Main Page Ads CPC
FYI:CPC per click CPM
explosure
$50/per months $5 0.26$/click
Resources
Instagram 5$
https://www.webfx.com/how-much-
does-social-media-advertising-
cost.html
https://
www.webfx.
com/how-
much-does- 1
77

78Reference for pricing

API Price
79
Source:https://developer.foursquare.com/places

Google Ad Price
80
Source:https://developer.foursquare.com/places

Market
81

FOOZI BUSINESS MODEL CANVAS
LOL
Key Partners Key Activities Value Propositions Customer
Relationships
Customer
Segments
Key Resources Channels
Cost Structure
Web Services
Bloggers
Social Events
Restaurants
Travel Agency
Userbase
Marketing & User Acquisition
Relationship Building
Feature Building
Customer Dev
Quick Arrangement
Information Share
Multilingual
Reservations
Premium Features
Friend Network
Crowdsourced
Restaurant Partnership
Social Events
International Reach
Bloggers / Social Media
Users
Restaurants
Advertising Agencies
Businesses
Social Events
Databases, Servers, User Networks
Foodies / U.G.C / Refined Search
Algorithms / Social Media / Info Feeds
Lawyers / Customer Development
Data / Reviews / Photos / Live feeds
Waitlist / Reservations / Promotions
Word Of Mouth
App Platform Invitation
Blogs & Videos
Social Media Sharing
Advertisements
Product Maintenance
Development Team
Office Space / Offices
Technology Services
Customer Acquisition
Logistics / Kiosk
Revenue Streams
In App Advertisements
User Clicked Ads
Digital Data
Restaurants Membership
User Premium Membership
Social Events
Designed For: Designed by: Date: Version:
HAXS FOOZI Pitch Haxz 12/01/2019 4

Market Analysis / Comparative Landscape
“Census Profile: San Francisco, CA.” Census Reporter, https://censusreporter.org/profiles/16000US0667000-san-francisco-ca/.
Hale, Robert. “How to Write Your Restaurant Marketing Budget in 2019.” Toast POS, Toast, Inc., 6 Sept. 2019,
https://pos.toasttab.com/blog/restaurant-marketing-budget.
Brenner, Michael, et al. “Banner Ads Have 99 Problems And A Click Ain't One.” Marketing Insider Group, 6 Sept. 2019,
https://marketinginsidergroup.com/content-marketing/banners-99-problems/.
“An Introduction to Yelp Metrics as of June 30, 2019.” Yelp, https://www.yelp.com/factsheet.
“Census Profile: San Francisco, CA.” Census Reporter, https://censusreporter.org/profiles/16000US0667000-san-francisco-ca/.
Comparative Products
https://www.yelp.com
https://www.zagat.com
https://www.rottentomatoes.com
https://www.instagram.com
https://www.ubereats.com
Source Research
83

Comparative Landscape
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
Sorting of all search results made easy  
by user generated content.
Search results can be very dense feeling 
overwhelming and ratings can be biased  
or misleading. Data retrieval and research.
Because of their user base, they have an  
opportunity to expand into smaller market.
Google has become a side by side comparison  
in searching for businesses.
Users have Yelp as their mental model of searching
for restaurants with increasing sentiment for
untrustworthy reviews & ratings.
Insights
84

STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
Verifying movie ticket purchases before
posting and have a criteria to become a  
certiﬁed professional reviewer.
Website looks out of date.
They have an opportunity to capture  
more audience with rebranding.
IMDB is the closest to competitor.
Great source of user generated content for reviews and
ratings. Feels more accurate in representation of what
users think of any media release in simple metrics.
Insights
85

STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
It’s Instagram. Target advertising based on likes.
Photo heavy and easy to use.
inﬁnite scrolling is a pleasure and an annoyance  
and video editing capabilities could be improved.
They could develop their video creation  
and editing features.
TikTok is growing in popularity because  
of video content. https://www.cleveroad.com/blog/how-much-does-it-cost-to-develop-an-app-like-instagram
Disclosed: How Much Does It Cost to  
Make an App Like Instagram?
Easy to use platform with photo sharing. They highlight
the content that is important for the users and direct
content based on their preferences.
Insights
86

STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
High reputation with a large network of drivers  
makes it easier for them to deliver food  
to their customers.
Too many hidden fees and delivery choices  
do not match user desires.
Ubereats could give more incentives to their  
users to grow their usage.
Food delivery is a competitive landscape and

They could lose customers due to high service fees.
Easy to use built around the driver network. Brings
users to their restaurant choices for delivery and
connects customers with restaurants.
Insights
87

STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
Professional trusted rating system. The website

Looks very elegant exciting to browse pictures.
Does not allow users to participate  
outside of voting year.
Zagat can grow their network larger if they open

Their website to daily users.
The rating system could be replaced by other

Competitors and is aging in the market.
Professional and trusted rating system delivering the
best of in cities around the United States. Highlights
these places with attractive pictures, driving trafﬁc.
Insights
88

Technology
89

Commercial Database
FOURSQUARE DEVELOPERS
90

Acquisition
91

User Side Landing Page
92

93

94

95

96

Customer Side Landing Page
97

98

99

100

101

Marketing Strategy
102

Users Customer
Marketing DRIP CAMPAIGN Strategy
Email blasts to 100 customers with scaling emails to 
promote customer retention.
Media Channels
Linkedin Network Sharing
Medium / UX Post / UXCollective
Facebook Groups
Instagram Posts
Reddit Post
Twitter Post
User / Customer Acquisition
Over a three week period. Restaurant emails were sent
out inviting restaurant owners to visit our webpage.
Facebook Channels
Exe SF - 9,477 Members
UXUI - 8,710 Members
Mission - 1,282 Members
SF Group - 6,589 Members
SF Native - 18,264 Members
Posted posters around town to attract more users.
Facebook posts and Instagram to bring users.
103

Tomoko
Co-Owner - Iza Ramen / Blowfish Sushi
“The first restaurant opened 20 years
ago it was really popular , but after
10 years it's not so new anymore.”
Geoffrey
Executive Chef - Ju-ni
“We focused on quality and experience,
we didn't need pay for any marketing.”
Anderson
Owner Ty’s Pho
“We have to use delivery
services because they have
the customers, if we don’t use
them, we stay behind.”
Restaurant Owner Interviews
104

Awareness of out products from different channels
(Posters, Social media, email…)
Discover our product through landing page
Subscribe for the latest news
Download product and build
out their own proﬁle
Go premium
Share with other
restaurant owners
Acquisition
Activation
Retention
Revenue
Referral
Funnel (Customer)
89
3Conversion 3.3%
108
Data collection time: 2019/11/4-2019/12/9

Awareness of out products from different channels
(Posters, Social media, email…)
Discover our product through landing page
Subscribe for the latest news
Download product and build
out their own proﬁle
Click through promoting
restaurant page
Share with other
restaurant owners
Acquisition
Activation
Retention
Revenue
Referral
Funnel (User)
199
25Conversion 12.5%
109
Data collection time: 2019/11/4-2019/12/9

Advertising Samples
105

Channels
106

Channels
107

Illustration Resource
110
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