Ronald Ramlan

San Francisco Bay Area United States

Product Marketing / Lead Management

Technology / Software / Internet

• Pioneered the first programmatic insight report as part of company’s thought-leadership initiative to strengthen its position in programmatic advertising space by analyzing Ad Exchange data of 100+ billion monthly ad transactions • Partnered with Sales and Operations team to streamline the inbound lead qualification and assignment process by leveraging Marketo and Salesforce.com integration; eliminated manual assignment for 50% of lead inquiries per week • Delivered and measured multi-channel marketing campaigns, including email campaign to 4,000+ leads (~2% conversion) and AdWords campaign to drive adoption of Ad Server, Ad Exchange and SSP products; aiming at 30-50 downloads/..