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Romanian Sales Conference 2014
1. Don’t Compete with Rivals,
Make them Irrelevant.
Despre Vanzari &
Blue Ocean Strategy
Romanian Sales Conference
Radisson Blu
25.09.2014
Daniel Rosca
www.b2b-strategy.ro
2. Cat cantareste un elefant?
African Elephant by RobtheDoodler on deviantART
3. Cat te costa transportul unui elefant?
* iti place imaginea?
4. Dar in acest caz?
+ veterinar, alimentatie, personal auxiliar, perioada "dresaj"... ?
5. "... trying to secure more famous
clowns and lion tamers, a strategy
that raised circuses’ cost structure
without substantially altering the
circus experience."
Recenzie Blue Ocean Strategy | www.b2b-strategy.ro
6. "Cirque du Soleil gained a new
understanding not only of
circus customers...
...but also of circus
noncustomers, adult
theater customers.”
Recenzie Blue Ocean Strategy
www.b2b-strategy.ro
8. * extras din manualul de
identitate al Romaniei...
9. "... no promotional
campaign, mass
media, or consumer
advertising. It didn’t
simply steal sales
from competitors... "
10. Yellow Tail brought nonwine drinkers,
beer and ready-to-drink cocktail
consumers into the wine market.
11.
12. Generare nevoie de cumparare?
* industrii complementare, teatru & bere
“Chapter 5 shows how to maximize the size of a blue ocean.
To create greatest market of new demand, this chapter
challenges the conventional practice… helps to get managers
thinking from a demand-side perspective.”
13.
14. ... Its why Head of Marketing for
Cirque du Soleil, Mario D'Amico said,
"If we had asked our audience what
they wanted, we would end up doing
Swan Lake every year."
Cum functioneaza o clepsidra?
15. Generare nevoie de
cumparare?
De ce Apple nu are vanzatori?
3 Directori Generali, o singura provocare!
Metodologie Lead Generation 2015
Interviu Adrian Garmacea, Emanuel Popa & Florin Plesca
16. Cine este "elefantul" din industria in care activezi?
* game de produse • 80% of / servicii vs competitie?
sales require
5 follow-up
calls after
the meeting
• 44% of
salespeople
give up after
1 follow-up
Daca reusim sa
eliminam aceste
etape?
18. Soborul de la Isaiia / Cultura & Civilizatie Cucuteni
7000 BC
www.b2b-strategy.ro/Cucuteni
* +37bnUSD / year... !
19.
20. Te invit pe www.b2b-strategy.ro sa analizezi:
• metodologie Lead Generation 2015 / De ce Apple nu are vanzatori?
• pozitionare Blue Ocean Strategy / Cultura & Civilizatia Cucuteni
• optimizare buget 2015, Marketing & Vanzari:
• pozitionare Blue Ocean Strategy
21. Cum arata competitia noastra
vs
competitia companiei pe care o reprezinti?
* pozitionare Blue Ocean Strategy holding de companii Green Future
22. … a strategy that raised circuses’ cost structure without substantially altering the circus experience!
Va multumesc pentru timpul acordat!
“Stop benchmarking the competition. The more you benchmark
your competitors, the more you tend to look like them.”
.
Daniel Rosca
www.b2b-strategy.ro | www.about.me/DanielRosca | +4(0) 744 33 66 43
