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The New Mobile Ecosystem
How Mobile and Proximity Marketing is Changing
the Digital Landscape for Local Businesses

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General Overview
All the elements and how they are grouped together.
Three main sections:
1. Call To Action – In the form of SMS, NFC or QR codes
a. Enticing the or telling your customer to perform a certain action
i. Has to be an easy, risk free offer
ii. Scan this, do this, or get this coupon, discount (% or $s)
2. Link To Opt-In Content
a. This would be a mobile website or mobile pass
3. Deliver Mobile Content – 3 access points
a. Directly as a result of the mobile web opt-in
b. Directly as a result of the mobile pass opt-in
c. Directly from the WiFi Hot Spot

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The Process
Step 1 - Enablers
Your customer opts-in either through
 SMS Marketing
 NFC Tags
 QR Codes
 WiFi
Step 2 - Flow
 They all push to your mobile website first
 The website will host the opt-in page
 It automatically integrates directly with your auto-responder
 Creates a list with your customer’s contact information
 All happens invisibly and seamlessly
 At the same time your customer will go to your mobile wallet
 Works on all mobile platforms – must have app installed
 The offer will automatically display on their phone
Step 3 - Retargeting
 Customer must have the app on their mobile device(s)
 Re-engaged when they are in close proximity to your location through
iBeacon, GPS through Mobile Wallet and WiFi
 It will automatically pop up on their phone with a message