12. characteristic of good meta-description
1. 135-160 characters
2. Include Call to Action
3. Match the Content
4. Contain the focus keyword
5. Be unique
14. 3. URL Structure
Good Characteristic of URL Structure
1. Shorter URLs seem to perform better
2. Include targeted keywords
3. Match URLs to titles most of the time (when it makes sense)
4. Avoid Dynamic & Relative URLs
good one: www.example.com/topic-name
bad one: www.example.com/?p=578544
16. 4. Keyword Density
The percentage (%) of times a keyword appears on a web page in
comparison with the total number of words on the page
- For example, an article of 100 words you use your
keyword 10 times, your density will be 10%.
19. “A picture is worth a thousand words”
- Help to understand the article better
5. Image SEO
20. Image SEO
Name the picture by using relevant keywords
Even though your website are not the 1st one on the homepage, but
it can be the 1st one on image page of search engine
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.
For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.
This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.
Your title tag is the most important on-page SEO factor.
In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.
Earch engines generally give this tag more weight over other headings
They are used by many crawlers to differentiate important content
Internal links are links that go from one page on a domain to a different page on the same domain, commonly used for main navigation
Increase page rank
make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.
For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. Increase traffic
-A research from Munchweb found that users wouldn’t revisit a website that takes more than 4 seconds to load
-Google also uses pagespeed as a page ranking signal
You can boose your site speed by using
CDN Content delivery network-is a globally distributed network of proxy servers that serves as content distributors for websites
Compressing images- making image size smaller
Switch to a faster hosting website
The best content is the content that does the best job of supplying the largest demand = large number of people visiting your website
Increase dwell time, the time that people stay on the page, create long engaging content that keeps people reading
If you have high value content, large number of people will visit your website
If people can’t link to it, search engines will be very unlikely to rank it
Content that doesn't supply a demand or is not linkable is bad in the eyes of the search engines, the spider won’t be able to crawl to your website
These are some of the tools that you can improve. Everyone can independently apply their own techniques to improve
-all in all it will better your on page seo, and increase your traffic
- the more traffic you get through SEO, the more money you can potentially make
