Mobile marketing, specifically mobile apps and video, will be two major trends of content marketing in 2016. Visual storytelling is on the rise, and data-driven marketing has never been more important.

1. DATA-DRIVENMARKETINGHASNEVERBEENMOREIMPORTANT
Opinionsneedtobe
backedupwithfacts.
.................................
......
ofleadingdata-driven
marketersreportachieving
“competitiveadvantagein
customerengagement”
..............
......
74%
Weallhavea
hunchofwhat
mightwork,but
howcanweknow
forsure?
..................
55%
ofleadingdata-driven
marketersreport
increasedrevenueas
aresult.
......................................................
.......
Data-drivenmarketingis
fastbecomingaglobal
necessity.
Source:http://www.forbes.com/sites/forbespr/2015/01/08/new-report-shows-data-driven-
marketing-drives-customer-engagement-market-growth/
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VISUALSTORYTELLINGISONTHERISE
Videomarketingis
expandingasamain
methodofbrand
communication.
.................................
.........
By2017,videowill
accountfor74%
ofallinternet
traffic.
..............................
52%
ofmarketing
professionals
considervideo“the
typeofcontentwith
bestROI”
......................................................
.......
Technologicaladvancesand
accessibilityhavemade
videoproductionandvideo
marketingcheaperand
easierthaneverbefore.
Source:Source:http://syndacast.com/video-marketing-statistics-trends-2015/& Brainshark.com/Videobrewery
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CONTENT
MARKETING
Tren s
2016WHATWEEXPECTTO SEE
WHATTO EXPECT.WHATTO THINK.WHERETO FOCUS.
of
MOBILEWILLCONTINUETO GROW FORMARKETERS
71%
ofmarketerssee
mobileappsasa
majorpartoftheir
business.
....................
68%
seeitaskeyto
theirmarketing
strategy.
..............................
58%
alreadyhavea
mobilemarketing
team
...................................................
.......
Mobileapp
marketingis
expectedtobe
seenasessential.
Source:www.salesforce.com
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