Deconstructing RosettaBrand’s 9 P’s of Branded Content Publishing: Why They’re so effective
Before RosettaBrand took the digital publishing world by storm, ePublishing was a rapidly shifting landscape of ideas and developments that in theory were designed to empower readers, writers and consumers but in practice created an endless spell of confusion and misfired strategies. From all-you-can-read Netflix-style subscription services to ineffective and unpopular self-publishing platforms, the lack of foresight was much too apparent. RosettaBooks and RosettaBrand were from the get-go conceptualized and put into action in order to disrupt the publishing industry by developing meaningful, revenue-generating and outreach-increasing digital publishing solutions.
RosettaBrand's 9 P's of Branded Content Publishing
We turn content
services to ineﬀective and
platforms, the lack of
foresight was much too
were from the get-go conceptualized and put into
action in order to disrupt the publishing industry by
developing meaningful, revenue-generating and
outreach-increasing digital publishing solutions
Well, in a sense success itself. We listen to our
clients' needs carefully & develop ePublishing
strategies & solutions in accordance with our
expertise & as a direct result of their inefficiencies
or weaknesses wherever they may be.
WHAT IS ROSETTABRAND'S
SUCCESS BASED ON?
Purpose-driven Product Positioning
Placement Packaging Point-person
Pricing Premium Promotion
WHAT ARE THE 9 P'S OF
BRANDED CONTENT PUBLISHING?
The 9 P's are our 9-part indicators of success.
They're our bread and butter. They're precisely
what we look for when we audit, consult and
strategize & they're exactly what our clients
need as dimensions of growth and expansion in
their branded content publishing endeavours.
WHAT ROLES AND RESPONSIBILITIES DO THEY COVER INDIVIDUALLY?
IN A NUTSHELL? EVERYTHING.
Purpose-driven content forges
Product content is indicative of
a company's tone and identity
Positioning your product competitively
through the use of branded content
uncovers markets within which they can thrive
Placement is key to a
Packaging shapes the appearance
and aesthetics of your products,
content and services
Point-person uses a thought leader,
pioneer or idealist to champion
your brand endlessly
Pricing gives your content value Premium develops a sensible, revenue
generating strategy that allows
promotes a following
Promotion ensures that your brand
your content, your products and
services are trumpeted wherever
Presence is the lifeline of our mission as branded content publishers.
It's also the thing brands need most in order to define themselves as
brands. We keep presence in mind whatever we do and our company
thrives on the knowledge that our experience and expertise has and
will continue to empower, inspire and enlighten future and existing
brands to remain ever-present in their customers' lives through
branded content publishing.
WHAT DO THEY LEAD TO?
We turn content