How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation. Follow me on Twitter: http://www.twitter.com/rosshudgens

1. Content Strategy Post-Penalty
Ross Hudgens, Founder, Siege Media
@RossHudgens http://rosshudgens.com

2. PENGUIN
SANK YOUR RANKINGS.
YOU’RE CLEANING UP,
BUT HAVE NEVER
BUILT AN
ORGANIC LINK.
WHAT NOW?
@ROSSHUDGENS

3. DO THIS, RIGHT?
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4. WRONG
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5. FIRST : USE MINIMUM VIABLE PRODUCT PHILOSOPHY
TO DEVELOP SUCCESSFUL CONTENT STRATEGIES
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6. “In product development, the Minimum
Viable Product or MVP Strategy is used
for fast and quantitative market
testing of a product or product feature.”
- en.wikipedia.org/wiki/minimum_viable_product
@ROSSHUDGENS

7. Minimize costs until Content/Market Fit is obtained

8. @ROSSHUDGENS

9. TRANSITION PROBLEM 1:
Developing good content
to test market fit
@ROSSHUDGENS

10. Find top-tier freelancers through Twitter lists
of other freelancers - http://rossh.gs/design-lists

11. Locate high quality, underpaid writers on crowd-
sourced HQ author sites and hire them

12. Create “slow build”, labor intensive profiles immediately
to begin building momentum while establishing fit

13. Create a bare-bones text blog ASAP using existing
premium templates to test content initiatives

14. TRANSITION PROBLEM 2:
Building links before
establishing CONTENT/
MARKET FIT
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15. LEVERAGE AS MANY “WEBSITE
ANONYMOUS” STRATEGIES AS POSSIBLE
Guest Posts
Sponsorships
Business
Scholarships
relationships
Personal
Vertical Directories
Brand
@ROSSHUDGENS

16. HIRE AGENCIES SHORT-TERM WITH
ESTABLISHED EFFICIENCIES IN
“WEBSITE ANONYMOUS” LINK BUILDING
@ROSSHUDGENS

17. TRANSITION QUICKLY AWAY
FROM PREVIOUS STRATEGIES
WITHOUT COMPLETELY
ABANDONING THEM*
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18. *

19. TRANSITION PROBLEM 3:
Generating qualified
traffic quickly after a
penalty
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20. SUPERIOR GUEST POSTING
KEYWORD RESEARCH OF QUALIFIED TERMS
TOPIC GENERATION FOR HIGH VALUE SITE
PITCH USING SEO EXPERTISE TO GET PLACEMENT
RECEIVE REFERRAL TRAFFIC + POWERFUL LINK
RECEIVE ORGANIC TRAFFIC THROUGH SECONDARY SITE
SECOND TIER LINK BUILDING TO INCREASE TRAFFIC
Read More: http://www.rosshudgens.com/second-tier-link-building/

21. SUPERIOR GUEST POSTING
I’m not listed here..
.. or here ..
.. but what if I created a keyword-optimized blog post for
“top SEO blogs” on SEOmoz that included a link to my blog?
@ROSSHUDGENS

22. ONE TIME
BAD GUEST TRAFFIC
POSTING +
LINK DRIVEN
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23. SUSTAINED TRAFFIC
+
LINK DRIVEN
GOOD GUEST +
HIGH CONVERSION
POSTING RATE
+
CREATES SUSTAINED
VALUE FOR
WEBMASTER
@ROSSHUDGENS

24. DOES A SITE..
NOT ACCEPT GUEST POSTS
IF I RAN A HEALTH RANK HIGH FOR QUALIFIED TERM
BLOG, I’D SURE LIKE
TO BE HERE..
HAVE BETTER RELEVANCY &
SITE AUTHORITY THAN YOU
NOT DIRECTLY OFFER
YOUR SERVICE?
@ROSSHUDGENS

25. SOLUTION:
ORGANIC ADVERTISING
@ROSSHUDGENS

26. PITCH PAID PLACEMENT OF A
NO-FOLLOW LINK/BANNER
GET..
HIGH PLACEMENT
PERMANENT ADS
CONVERTING REFERRAL
TRAFFIC
VALUABLE NO-FOLLOW
LINKS

27. ADDITIONAL READING:
“TRANSITIONING TO A CONTENT STRATEGY”
http://rosshudgens.com/content-strategy-transition/
@ROSSHUDGENS

28. Ross Hudgens, Founder, Siege Media
SEO Blog: http://rosshudgens.com
Twitter: @RossHudgens
E-Mail: RossHudgens@gmail.com