Slides w/ Audio: https://www.youtube.com/watch?v=VEVQzwMViJc
Generating links with content isn't easy. In this presentation, I break down the logistics of making your content more linkable consistently. Originally given in an internal training meeting on February 28th, 2017.
16. Inclusive vs Exclusive Markets
Inclusive markets
frequently link out to
content they have
pitched to them.
@rosshudgens
17. Inclusive vs Exclusive Markets
Exclusive markets only
link out to others in their
tight-knit community or
via organic content
discovery.
@rosshudgens
18. Inclusive vs Exclusive Markets
Avoid using a cold-pitch
strategy for exclusive
markets: it will not work.
@rosshudgens
19. How to Identify an Exclusive Market
1. A majority of the links to a domain in that market
occur from posts that require 3+ hours to create.
20. How to Identify an Exclusive Market
2. A majority of the links to a domain occur as
secondary resources (support for a larger post), not
primary resources (the sole reason for a post).
Example URL
@rosshudgens
21. General Strong to Weak Scale for
Common Linkable Markets
City Specific News Outlets
Lifestyle/Entertainment News & Blogs
Link Pages for BLB Audiences
Recipe/Food Bloggers
Personal Finance Blogs
Strong
Weak
22. Is Your Website in a Tough Market? Think
Tangential Linkable Markets
23. In Personal Finance, Tangential Content is the
Only Consistent Cold-Pitch Opportunity
Money + City News
Money + Career
Money + HR
Money + Business
@rosshudgens
24. Content That Fits Each Website Type
News Data Studies
Blogs
Infographics
Entertainment
Some Data
Link
Pages
Educational
Guides
25. How to Break the Linkable Market Rules:
Make something
stupidly better than
everything else.*
@rosshudgens
26. How to Break the Linkable Market Rules:
*Unfortunately, this
doesn’t always work..
but it’s at least a start.
@rosshudgens
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.
Photo/representation of something that represents growth. Maybe something that looks like advanced math equations in the background? Will explain that it’s simple later.