From Goals to Actions: Uncovering the Key Components of Improvement Roadmaps
9150 duboze 140427-29 rota - zone 9 vision en
1. ROTA meeting Dar es Salam, 27-29 avril 2014
Rotary International District 9150
Membership development
Period 2011-2014 learnings
Vision and challenges for 2020
Jean-Pierre LASSENI DUBOZE - PDG 2012-2013
ROTA committee member - zone 9 Chair
2. Page 2District 9150
10 countries : Burundi,
Cameroon, Congo, Gabon,
Equatorial Guinea, CAR, DRC,
Rwanda, Sao Tomé & Principe,
Chad
135,5 millions inhabitants, 5.419
km2
71 clubs (+11)
1.433 Rotarians, 20 members
per club
maximum reached by march
2014 (1.433 members, +263)
Going up since 2011 (+23%),
+5% this year
Situation by April 2014
District main informations
3. Page 3District 9150
Situation by April 2014
District growth over the period 2011-2014 : +23%
Gabon, Sao Tomé, Burundi, CAR and Rwanda have an average membership growth
above district average
DRC, Cameroon have an average membership growth below district average
Congo, Chad and Equatorial Guinea are decreasing
40
60
80
100
120
140
160
180
2011 2012 2013 2014
Membership trend per country (base 100 in july 2011)
Burundi
Cameroon
Congo
Gabon
Guinée Equato
CAR
DRC
Rwanda
STP
4. Page 4District 9150
Situation by April 2014
Clubs under 20 members
46% of clubs (42% in 2011) have 20 members or more
41% of clubs (47% en 2011) have more than 10 et less than 20 members
13% des clubs (10% en 2011) have no more than 10 members (DRC and
Cameroon)
0
5
10
15
3
0
6
10
3
2
0
2
9
2
0
Clubs with less then 20 members by April 2014
membership <=10 membership >10 & <20
5. Page 5District 9150
Situation by April 2014
Membership retention from 2011 to 2014
existing clubs have generally kept their members (+4)
Gabon and Burundi have created clubs and increased the membership of
existing clubs
CAR and Sao Tomé clubs have increased their membership
Congo, Equatorial Guinea and Chad clubs have lost members
existing
clubs
Countries july-11 apr-14 # clubs Members # clubs Members Members
Burundi 89 138 2 49 55% 2 46 3 3%
Cameroun 273 301 2 28 10% 2 41 -13 -5%
Congo 102 84 0 -18 -18% -18 -18%
Gabon 119 203 3 84 71% 3 66 18 15%
Guinée Equa. 18 16 0 -2 -11% -2 -11%
RCA 20 28 0 8 40% 8 40%
RDC 392 469 3 77 20% 5 72 5 1%
Rwanda 117 152 1 35 30% 1 36 -1 -1%
STP 12 20 0 8 67% 8 67%
Tchad 27 23 0 -4 -15% -4 -15%
D9150 1169 1 434 11 265 23% 13 261 4 0%
98%
total clubs variation new clubs
6. Page 6District 9150
Goals set for July 2014
Where are we ?
11 new clubs instead of 20
a membership net incease of 265 Rotarians (+23%) instead of 801
a club membership average of 20 members instead of 25
Pays # clubs Members
Burundi 3 89
Cameroon 15 273
Congo 4 102
Gabon 6 119
Equatorial Guinea 1 18
CAR 2 20
DRC 22 392
Rwanda 5 117
STP 1 12
Chad 1 27
D9150 60 1 169
juil-11
# clubs Members # clubs Members # clubs Members
5 138 2 49 5 125
17 301 2 28 19 475
4 84 0 -18 6 150
9 203 3 84 9 225
1 16 0 -2 2 50
2 28 0 8 3 75
25 469 3 77 27 675
6 152 1 35 6 150
1 20 0 8 1 25
1 23 0 -4 2 50
71 1 434 11 265 80 2 000
23% 71%
apr - 14 juil-14Net increase
7. Page 7District 9150
Situation by April 2014
Analysis since 2011
existing clubs have generally kept their members (+4)
13 new clubs have been created (in big cities)
the clubs average membership stagnates (20
members)
the clubs with less than 10 members increase by 3
(DRC and Cameroon)
the clubs with a membership comprised between 10
and 20 rise by 1 : DRC (-3) et Cameroon (+3)
the average club seniority decreases : 13 new clubs,
young professionals et ancient rotaractians
Gabon and Burundi have sustained growth (+ 71% and
+ 55%) and create new clubs in their capital cities
8. Page 8District 9150
1. Rotary clubs are deemed too elitist and seem to
compete with some religious organizations
2. The major countries of the district (DRC and
Cameroon) are declining in a very difficult
economic and religious context
3. Gabon and Burundi have been growing regularly
4. Meeting times and places are not suitable for many
Rotarians (major cities)
5. Several countries have recent or persistent political
tensions (CAR, DRC)
6. It is less difficult to create clubs in cities with an
economic and social fabric stable
Learnings
9. Page 9District 9150
1. Split into 2 districts by the year 2020 :
– Cameroon, Gabon, Eq. Guinea, CAR, STP, Chad :
2.678.000 km2
– Burundi, Congo, DRC, Rwanda : 2.741.000 km2
2. Increase membership up to 2.262 members in 104
clubs
3. Less big areas and more homogeneous, easier to
manage and coordinate
4. Less costs for districts and rotarians
5. More proximity between staff and clubs
6. Easier to design communication plan and PR
messages
Vision for zone 9 – district 9150
10. Page 10District 9150
Vision for zone 9 – district 9150
District 9151
Pays
Cameroon
Gabon
Equatorial Guinea
CAR
STP
Chad
D9150
# clubs Members
17 301 18
9 203 23
1 16 16
2 28 14
1 20 20
1 23 23
31 591
apr - 14
# clubs Members
27 540
15 375
2 40
3 60
2 40
3 75
52 1 130
91%
juil-20
# clubs Members
24% 10 239
17% 6 172
2% 1 24
3% 1 32
2% 1 20
3% 2 52
21 539
91%
Net increase
District 9152
Pays
Burundi
Congo
DRC
Rwanda
D9150
# clubs Members
5 138 28
4 84 21
25 469 19
6 152 25
40 843
apr - 14
# clubs Members
8 200
6 132
30 600
8 200
52 1 132
34%
juil-20
# clubs Members
9% 3 62
6% 2 48
27% 5 131
9% 2 48
12 289
34%
Net increase
11. Page 11District 9150
1. Rely on the district membership commission chair and each country
membership chair (organization in place since the end of 2012)
2. Reinforce Rotarians training : attractive training session and closer
to where they’re living
3. Realize effective and durable humanitarian actions meeting the
needs of the communities
4. Build partnership with clubs from other districts
5. Participate to the Rotary Fondation programs
6. Propose a suitable communication plan which takes into account the
local realities and socio-cultural brakes :
• Be proud to be Rotarian and show it together with the beneficiaries
of actions
• Make available and share the Rotary with all those who are ready to
adhere to the values of Rotary
Strategy
Sustain and strengthen clubs
12. Page 12District 9150
Potentials :
Most populated countries : DRC, Cameroon, …
Big cities : Bata, Brazzaville, Douala, Kigali, Kinshasa,
Libreville, Lubumbashi, N’Djamena, Pointe Noire, Port-
Gentil, Yaoundé, …
Priorities :
Countries with long time decreasing membership : Congo,
Chad, Equatorial Guinea
Countries with only 1 club : Chad, Equatorial Guinea
Big cities with only 1 club : Pointe Noire, N’Djamena, …
Targets : young professionals, women, NGO leaders
working in humanitarian fields, …
Strategy
Potentials et priorities
13. Page 13District 9150
How ?
Some good practices
• Involve and give responsibility to every member of the club
• Communicate about Rotary successes and major actions
• Intensify the training of members
• Adapt the meetings of clubs (place and time of meeting)
• Communicate and share the "Rotary key messages”
• Create young professional clubs and encourage their
accession
• Have exemplary behavior in the city
• Use the Rotary online program for prospective members,
recommendations and address changes
14. Page 14District 9150
Thank you
for your kind attention
Jean-Pierre LASSENI DUBOZE - PDG 2012-2013
ROTA committee member - zone 9 Chair
ARC for district 9150
jpduboze@yahoo.fr