10. Strategic Stakeholders
Primary Audiences/ Publics
• Rotary President
• Rotary International
• The Rotary Foundation
• Members/ Rotarians & clubs
• Ex-Rotarians/ Alumni
• Volunteers
• Rotaract
11. Strategic Stakeholders
Secondary Audiences/ Publics
Government
Health institutions
Doctors & health service providers
Nongovernmental organizations
Project Beneficiaries
Media
12. Smart Goals
Membership and Retention Increase
Strengthening Clubs
The Rotary Foundation Growth
Youth Mentorship
Service Projects
Rotary Public Relations
District Conference & Assembly Growth
13. Membership & Extension Goals
Increase Membership by at least 20%
At least 10 new clubs
10 New Rotaract clubs
10 New interact clubs
Recruit spouses- boost in numbers as well as more
membership stability.
14. Membership & Extension Goals
Strengthening existing clubs
Networking- Vocational breakfasts & directory
and regional Inter-club committees to be set up.
Increase the diversity of club’s membership by
recruiting at least a woman, & a young person
Increase number of activities and member
involvement per club
Increase international projects using Global Grants
“Legacy Project” with other Rotary clubs in the
region.
15. The Rotary Foundation
Target contribution of USD $300 000
CSR application to organizations
Member Contributions to the Annual Program Fund
Attain a minimum Annual Fund contribution of
US$100 per capita (Every Rotarian Every Year)
Paul Harris Fellows
Major Donors
Fundraising for Polio eradication
DG’s Challenge & Awards (see Awards Brochure)
16. Youth Mentorship Goals
Rotaract Conference – 1 event
Interact Career Fair/ Conference -1 event
RYLA Event in Kenya and Ethiopia- 2 events
Strengthen existing Rotaract & Interact clubs
through involvement, interaction and social media.
Encourage all clubs to start & mentor at least one
Rotaract Club and Interact Club
17. Service Projects
Significant, Impactful, Sustainable & Newsworthy
Projects- 3 Projects
One “Legacy“ project per country e.g. School
facility
Rotarians at work day- Each club to participate
e.g. painting, cleaning, feeding etc
Revamp Sunshine Rally for the Physically
challenged
Club projects & participation in at least one RFP
18. Public Relations Goals
Build & Strengthen The Internal & External Rotary Image.
External Communications
Media Campaigns - Polio eradication walk & Sunshine Rally
Endorsements from opinion leaders
Involvement of Strategic Partners
Publicity of District & Club projects
Presentations to Professional bodies .e.g. LSK, ICPAK, KAM, etc
19. Public Relations Goals
Internal Communications
Breakfast meetings- Value addition for Classifications
Trainings & Workshops
District Directory & other memorabilia
Joint Projects for Bonding & Networking
More Informative News letters & Bulletins
Consistent, Informative Bi-Weekly emails, sms, Website &
other social media
All club presidents and AG’s to meet monthly in their zones
for planning, networking and share experiences.