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February Service
1. 1
WELCOME TO THE WEBINAR. TO CONNECT TO AUDIO:
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2. THE ROLE OF
SERVICE IN
MEMBERSHIP
ENGAGEMENT,
ATTRACTION, &
PUBLIC IMAGE
Grow Rotary Online Workshop
District 5890 Houston Membership & Marketing Pilot
February 2020
3. 3
TODAY WE WILL:
Discuss the ways service projects can impact
engagement, attraction, and public image.
Share impactful projects as well as challenges &
solutions.
Learn tips to planning & executing successful projects.
4. 4
Your Host:
Emily Tucker
Regional Membership
Officer, Zones 29 & 25B
IN CONVERSATION WITH:
Lee Ann Searight
Membership
Resources
Specialist
Courtney Drew
Community
Engagement
Specialist
5. 5
HOW TO PARTICIPATE IN THE WEBINAR
Open or close your
control panel.
If you can’t hear the audio,
select a different speaker option
on your computer.
6. 6
HOW TO PARTICIPATE IN THE WEBINAR
Use the question pod to type in your
name and location. It may appear
differently depending on your device.
Instant Join App
Desktop application
7. 7
REMINDER
All attendees will receive a link
to the slides and a recording
of today’s session via email by
the end of the week.
8. 8
What is your club’s most
impactful service project
and why?
QUESTION
13. 1 3
QUESTION
What are some of the
challenges your club faces in
doing hands-on
service projects?
14. 1 4
VOLUNTEER TRENDS, 2020
1. Donating a specific skill set
2. Virtual volunteering
3. Generational service
4. Volunteer training
5. Recruiting platforms
(Volunteer Match, Create the
Good, Idealist, Network for Good)
6. Mobile friendly
15. 1 5
TIPS FOR SUCCESSFUL SERVICE
IDENTIFY THE NEED
LEARN FROM THE PAST
KNOW YOUR
STRENGTHS
CHOOSE PROJECTS WISELY
RECRUIT
VOLUNTEERS
IMPLEMENT THE PLAN
16. 1 6
TAKE STOCK OF PAST & PRESENT (SWOT)
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
17. 1 7
IDENTIFY THE NEED
• Pre-project survey –
CHALLENGE OUR ASSUMPTIONS
• Club brainstorm
• Community discussion boards
(Nextdoor App), local news, etc
• Consult other non-profits, local
government, police
18. 1 8
KNOW YOUR STRENGTHS
• What skills and talents do your
members have?
• What resources & materials do
you have or know can be
donated?
• How can we engage members
with physical limitations?
19. 1 9
CHOOSE PROJECTS WISELY
• List and rank ideas
• Prioritize sustainability
• Assess value of project & potential for harm
• Consider the needs and abilities of your
group
• Any legalities that need to be
considered?
21. 2 1
RECRUIT VOLUNTEERS
• How many pre-project, day-of,
and post-project volunteers do
you need?
• Reach out to un-engaged
members
• Potential for monthly member
“team lead”?
• Utilize recruiting platforms
22. 2 2
IMPLEMENT PROJECT PLAN
• Create schedule
• Coordinate equipment & supplies
• Confirm:
–Facilities & other resources
–Speakers/entertainment
–Food and beverage
–Transportation
• Support virtual planning
23. 2 3
PUBLICIZE STRATEGICALLY
• Create & utilize list of contacts for local blogs,
podcasts, TV stations, papers, magazines,
radio
• Communicate the why in a compelling way
• Club social media, website, word of mouth
• Day-of signage, club brochures, etc
24. 2 4
FOLLOW UP
• Post-project survey to both volunteers
& project recipients
• “Thank you” to volunteers, partners, etc
• De-brief of lessons learned