To better promote Rotary, we need to highlight our values and objectives and tie them to membership growth. In this session, you’ll learn best practices to attract new people of action, particularly among younger generations. Rotarian leaders at the club, district, and international levels will share their experiences.

1. A PAGE FOR BIG BOLDBULLET ITEMS
HOW TO PROMOTE ROTARY AND
MEMBERSHIP: NEW IDEAS
Hamburg Messe, 3 June 2019 - Room Chicago

2. Or put the phone in silent mode! Thank you
Attiva la modalità silenzioso! Grazie
Versetzen sie das telefon in den lautlosen modus! Danke
Mettre le téléphone en mode silencieux! Mercì
Colocar o telefone no modo silencioso! Obrigado

4. A PAGE FOR BIG BOLDBULLET ITEMS
HOW TO PROMOTE ROTARY AND
MEMBERSHIP: NEW IDEAS
recommendations from Barry Rassin Hamburg, June 3, 2019

6. A PAGE FOR BIG BOLDBULLET ITEMS
HOW TO PROMOTE ROTARY AND
MEMBERSHIP: NEW IDEAS
by Elyse Lin Hamburg, June 3, 2019

7. Elyse Lin serves as Rotary International
Rotaract and Interact Committee Member
this year. She joined Rotaract in 2013 and
was the Charter President of Rotaract Club of
Taipei Tin Harbour in District 3840, Taiwan.
She served as District Rotaract Representati-
ve in year 2016-17, Chairman of Interota
Rotaract World Conference, and Rotaract
Moderator of International Assembly 2019 in
San Diego. She is rotarian and she is
organizing a new Rotary Club in District 3481
Elyse graduated from National Taiwan
University with a major in Life Science

8. ENGAGING YOUNG
PROFESSIONALS
WHY?

9. A PAGE FOR BIG BOLDBULLET ITEMS
#1 – REACH OUT
• Create channels for connections
• Rotary youth programs: Rotaract Club, NGSE,
Peace Fellowship…
• Sponsor clubs in university or community
• Hold public events or meeting
• Storytelling - Share your Rotary moment
ENGAGING YOUNG PROFESSIONALS
TAKE ACTIONS

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#2 – MEET THEIR NEEDS
● Flexible meeting time and format
● Various ways to participate, e.g. meetings,
donations, leadership roles…
● Affordable club fees, e.g. discounts for young
members…
● Personal development / Leadership Skills
● Service Projects….. And….
ENGAGING YOUNG PROFESSIONALS
TAKE ACTIONS

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#3 – DO IT THEIR WAY
● Social Media
● Facebook, Instagram, Twitter, Youtube…
● Visual content: images and videos
● RVSP function on social media
● Be Innovative and Creative
● Use of applications and software
ENGAGING YOUNG PROFESSIONALS
TAKE ACTIONS
Rotary
Young
Leaders
Rotary
Young
Leaders

12. FROM ROTARACT
TO ROTARY
WHY?

13. • Example – A New Rotary Club in Taipei, Taiwan
• Niche: Rotaract alumni & young professionals
• Meeting Format: In-person meeting with livestream/recording
• Topics:
• 60% Personal & Professional Development
• 20% Community Service
• 20% Fellowship and Club Operations
• Language: Mandarin and English with translational support
• Software: ClubRunner, Zoom, Trello
• Social Media: Facebook, Instagram
FROM ROTARACT TO ROTARY
THE PRACTICES

14. THANK YOU!
Elyse Lin
Email: yichunlin39@gmail.com
Facebook: elyse.lin.37

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HOW TO PROMOTE ROTARY AND
MEMBERSHIP: NEW IDEAS
By Zenab Djenabou Diallo Hamburg, June 3, 2019

16. Zenab Djenabou Diallo is
President of Brune consulting, a
consulting firm specializing in
organizational methods and information
systems in Abidjan. A Rotarian since
2008, Zenab held several positions with
the Rotary Club of Abidjan Atlantis before
briefly joining the Rotary Club of Abidjan and finally becoming
Charter president of the Rotary Club of Abidjan Ivoire in 2018.
Lagos Institute, 2018. District trainer, Banjul 2019.
Zenab is a multiple Paul Harris Fellow, a founding member of the
District 9101 Bequest Society, a benefactor and a member of the Paul
Harris Society.

17. My club / My Story
From May 1998 –
1st meeting Rotary
2008 – Rotarian
Until October 2018 –
Charter President
«Nothing great in the world has
ever been accomplished without
passion. »
Georg Wilhelm Friedrich Hegel, German, Philosopher

18. TRAINING
To understand better our
organization
SHARING EXPERIENCE
For Better Services
"Education is the most
powerful weapon which you
can use to change the world.”
― Nelson Mandela

19. Promoting Rotary
Newspaper
Social media
Radio
Talk-show
International Exhibition
We connect the World

20. Recognition Program
we give recognition to
those who help us
Recipients measure
the impact of their
contribution
The Minister of Culture
and Francophonie, Côte d’Ivoire,
receving PHF

21. “We are in the process of imagining a club
model with the minimum of financial costs”
< 25
years

22. ROTARACT
“There is
always more
than one
Rotaractor in
our meeting
room”

23. When we do a project, we imagine it to be big
enough to accommodate as many Rotarians as
possible, including our families and anyone else
who would like to volunteer.

24. THANK YOU!
Zenab Djenabou Diallo
E- Mail: dmariama.diallo@yahoo.fr
Facebook: eba.zenab

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HOW TO PROMOTE ROTARY AND
MEMBERSHIP: NEW IDEAS
by Laura Giordano Hamburg, June 3, 2019

26. Laura Giordano is a Medical Doctor specialist in
Nephrology and also Administrator of multi-specialized health
laboratories in Naples, Italy, city where she is born and live.
She is rotarian of second generation, in fact also the father was
rotarian. She became in 2001 member of the Rotary Club of
Napoli Flegreo (District 2100), and served as president of this
Club in 2013-14; during this year she was also the coordinator
of the council of all Napoli’s Rotary Clubs. At District Level she
serve as Assistant Governor and Sergeant at Arms, Member of
Rotary Foundation and Polio Committee, and District Governor
Delegate for recently formed and newly formed Rotary Clubs.
She became in 2017-18 the Charter President and actually she
is the President of the Rotary Club of Napoli Parthenope. She
is multiple PHF and recipient of Rotary Foundation’s Citation
for Meritorious Service, in recognition of the exceptional
service to the Rotary Foundation and incarnation of the motto
"Doing good in the world”.

27. OUR
EXPERIENCE
At the
beginning the
Club was
costituted of 20
Members,
formed only by
people of
under 40 years
old except the
President.

28. But how
can you
become
an
attractive
Club for
young
people?

29. young members must
have their voice in
meeting procedures
and projects selection
we have to do
a Rotary in
action
Search for
new
categories of
members’s
job
promote the
opportunity to involve
the best expressions of
Rotaractors, former
Alumni or young
professionals

30. Working Session
formulate very
flexible club
meetings in the
times and in the
combinations

31. Rotary
is Fun!
formulate very
flexible club
meetings in the
times and in the
combinations

32. organize
dynamic
fundraising
projects

33. Caffè Sospeso for Polio
organize
dynamic
fundraising
projects

34. Get in touch
with local
administrations
which increases
the prestige and
esteem for our
association

35. Get in touch
with local
administrations
which increases
the prestige and
esteem for our
association
Il Rotary per le Forze dell’Ordine

36. flexible
payment policy
reduced the payment
of the affiliation rates
making them more chips
for all members untill 35
years old
identified
methods of
payment of the
rates according to
the personal
possibilities
reduced costs for
meals with a consumer
payment policy in
order to meet the
economic needs of
younger people

37. Program to
develop and to
deepen
leadership skills

38. promotion of
the initiatives
both in local
mass media and
social media

39. Conclusion:
We truly believe that Rotary's
future must go through the
evolution of new
opportunities and modern
affiliations, meetings and
service ideas too.
So we do not be afraid to
change!
We must have the
courage to do it!

40. THANK YOU!
Laura Giordano
E-Mail: lauragiordano@live.it
Facebook: giordanolaura

41. A PAGE FOR BIG BOLDBULLET ITEMS
HOW TO PROMOTE ROTARY AND
MEMBERSHIP: NEW IDEAS
by Olayinka Hakeem Babalola Hamburg, June 3, 2019

42. Olayinka Hakeem Babalola is regional safety
manager responsible for Shell Petroleum’s upstream oil
and gas activities in sub-saharan Africa and chair of the
board directors of Riviera Nigeria Ltd., and oil and gas
engineering consortium. Babalola, rotaractor in 1983 has
served Rotary International as endowment/major gift
adviser, Rotary International training leader, member of
the Rotary Foundation Cadre of Techical Advisers,
committee member, and president’s representative, and
Board Director. Babalola is a recipient of RI’s Service
Above Self Award, The Rotary Foundation’s Citation for
Meritorius Service, and Rotary Regional Service Award
for a Polio-Free World. He and his wife, Precy, are
foundation Benefactor and Major Donors. They support
the Foundation through a named endowment found and
as member of the Arch Klump Society. In 2019-2020 he
will serve Rotary as Vice-President of R.I.

43. THANK YOU!
Olayinka Hakeem Babalola
E-Mail: dgyinka@ymail.com
Facebook: yinka.babalola.50

44. Questions?
Please only questions!!

45. A PAGE FOR BIG BOLDBULLET ITEMS
HOW TO PROMOTE ROTARY AND
MEMBERSHIP: NEW IDEAS
closing remarks Hamburg, June 3, 2019

46. Pier Giorgio Poddighe is graduaded with
honors in Law. He is a lawyer in Italy admited at the
Hight Court. Member and Past President of Rotary
Club of Sassari Nord, he served as Rotaract Club
President, District Rotaract Rappresentative. At
District 2080 (Rome, Lazio, Sardegna) level he serve
as President of GSE Commission, Coordinator of
PolioPlus Commission, President Conference
Commission, District Secretary, Aide’s of Rotary
International President, Rotary Leadership Institute
Trainer, District Trainer and District 2080 Governor.
Multiple Paul Harris Fellow, benefactor and Major
Donor, he is recipient of Rotary Foundation’s Citation
For Meritorius Services (CMS), and of the Distinguish
Services Award (DSA). From Rotary International he is
recipient of the Service Above Self Award.

47. RESOURCES - ASSESSMENT TOOLS
www.rotary.org/membership
ROTARY.ORG/MEMBERSHIP
IS YOUR CLUB HEALTLY

48. ENGAGE CURRENT MEMBERS
ROTARY.ORG/MEMBERSHIP

49. CONNECT WITH PROSPECTIVE MEMBERS
ROTARY.ORG/MEMBERSHIP

50. MAKE NEW MEMBERS FEEL WELCOME
ROTARY.ORG/MEMBERSHIP
ONLINE

51. DEVELOP YOUR CLUB
ROTARY.ORG/MEMBERSHIP

52. ANALYSIS, REFLECTIONS AND QUESTIONS
TO TAKE IN YOUR CLUB:
• OUR EVERAGE AGE…58 YEARS OLD, IN U.K. 72,
AUSTRALIA 70.
But remember that the power of our club live in the
members
• IS YOUR CLUB ATTRACTIVE TO PROSPECTIVE MEMBERS?
• WHY A CLUBS NEED A NEW MEMBERS?

53. ANALYSIS, REFLECTIONS AND QUESTIONS
TO TAKE IN YOUR CLUB:
• Going to conduct the Member Satisfaction
Survey;
• Think about how to be a vibrant club
• Think about how to communicate Rotary
• Have the courage to be innovative

54. CONCLUSION
Our goal is not to find younger people to lead
us, but rather to find the right kind of people
to lead us. People at a time in their lives
where they are the most connected,
influential, and at a time where they can
benefit the most from their engagement in
Rotary.

55. CONCLUSION
Our vision statement, which is:
Together, we see a world where people
unite and take action to create lasting
change — across the globe, in our
communities, and in ourselves.

56. CONCLUSION
But in expanding our reach, we have come to
better define who we are looking for. Our
purpose is not to open our house to anyone.
We are looking for the right people, and we
want to attract the right people. We are looking
for people of influence – People of Action.

57. CONCLUSIONRotaractor, as younger professional are sure People of
Action! And they know our value: integrity, leadership,
services, diversity, fellowship and we must connect the
young generations to us ………than… Together we
must believe in our core values, together we must put
enthusiasm in our projects, together we must
understand that the future of Rotary is in our hands,
together we make strive to make a difference and
together we must continue to do good in the world.

58. CONCLUSION
Thank you to attend this breakout
session, thank you to all the panelist,
thanks to the Rotary staff for the support.
My friends in Rotary, don’t forget to be
open to the new and inspire your
members to think about new ways to
grow membership and connect the world.
THANK YOU! and have a safe trip home.

59. Rate this session in the Rotary Events app,
available in your Apple or Android app store.

60. This presentation and others from throughout
the convention are available through the
convention mobile app and on SlideShare at
www.SlideShare.net/Rotary_International.