A panel discussion on membership with 2016-17 Rotary Coordinators PDG Vijay Jalan & Rajendra H. Rai.

1. Membership Matters
Moderator – Jatinder Singh
Panelists – PDG Vijay Jalan & PDG Rajendra H. Rai
15 April 2016

2. SESSION PLAN
OBJECTIVES Objectives
• Membership Trends
• Minimum Standards for Clubs
• “I” for membership-PDG Vijay Jalan
• Club invoice
• Case study- PDG Rajendra Rai

3. Rotary: An International Organization
International Zones 34
Countries & Geog. areas 220
Districts 535
Clubs 35,165
Rotarians 12,26,800
Rotaract Clubs 8,700+
Interact Clubs 19,000+
Rotary Community Corps 8,600+

4. MEMBERSHIP- SOUTH ASIA
COUNTRY CLUBS ROTARIANS
INDIA 3,510 137,272
PAKISTAN 165 2,945
BANGLADESH 308 8,760
SRI LANKA 75 2,030
NEPAL 94 3,440
AFGHANISTAN 3 55
BHUTAN 1 12
MALDIVES 1 39
TOTAL 4,155 154,580

5. MEMBERSHIP
Districts Clubs Rotarians Women
World 535 35,165 12,26,790 253,125
South
Asia
42 4,155 154,580 15,100
Percent 7.8% 11.8% 12.6% 5.96%

6. USA 95,045
Brazil 13,178
India 12,850
Korea 11,527
Canada 7,681
Country Women
Members
Worldwide 253,125
S. Asia represents 5.96%
of total women Rotarians
worldwide.
Women comprise 9.78%
of Rotarians in South
Asia; world average
20.63%.
MEMBERSHIP-WOMEN

7. Rotary Fact
Age 29 &
Younger
1%
Age 30-39
9%
Age 40-49
20%
Age 50-59
27%
Age 60-69
25% Age 70 & Older
18%
Worldwide Age
Detailed Breakdown of Age Demographics

8. Rotary Fact
70% of Rotarians worldwide are over the age of 50!
Age 29 &
Younger
1%
Age 30-39
9%
Age 40-49
20%
Age 50-59
27%
Age 60-69
25% Age 70 & Older
18%
Worldwide Age

9. Why Membership Matters
Most donors are members
Declining membership =
fewer donors
Fewer donors =
Bigger contributions required to
avoid funding shortfalls
Unfunded or poorly
funded programs and
projects = Reduced
public image
Low(er) public image =
Reduced interest in
joining,
and declining
membership

10. MINIMUM STANDARDS-CLUBS
• Pays percapita dues to RI
• Meets regularly
• Subscribes to a Rotary magazine
• Implements Service Projects
• Receives visit of DG, AG or an RI Officer
• Acts as per RI Constitution & Bylaws
• Timely updation of membership list
• Resolves club disputes in an amicable manner
• Maintains cooperative relations with District
• No litigation against RI

11. MEET OUR PANELIST- PDG Vijay Jalan (District 3140)
• Several professional and Rotary
achievements.
• Over 30 years experience in
international trade, marketing and
business management.
• DG 2011-12.
Managing Director
Intercargo

12. I
Indispensability
Interact
Inculcate
Impress
Induct
Inform
Imbibe
Involve
Identify
Interest
Invite
The Only Allowable I in Rotary

13. THANK YOU PDG Vijay!

14. CLUB INVOICE

15. CLUB INVOICE

16. CLUB INVOICE
• 30 Days
• 120 Days
• Unreported Club officers
• E-mail addresses, E-SARs

17. TIMELINES
… as of 1 January 2016
Dues payable
upon receipt of
the SAR
Dues not paid
Reminders
sent to club
Dues not paid
Club
terminated
Jun
Dec Jul
Jan
1 May 2017
1 Nov 2016
Jun
Dec
Apr
Oct
Mar
Sep
Feb
AugJuly 2016
Jan 2017
May
Nov
4 Months
Update membership
data regularly!!

18. OUTSTANDING CLUB DUES
• Clubs which do not pay the
dues within four months get
terminated.
• Clubs will then have five
months to fulfill the following
reinstatement requirements:

19. REINSTATEMENT REQUIREMENTS
• Pay all outstanding financial obligations at the
time of termination.
• Pay all membership dues that continue to accrue
thereafter.
• Pay a $30 per member reinstatement
fee.
• Reinstatement application.

20. TERMINATION
After 150 days from the termination
date, clubs are permanently
terminated and cannot be reinstated.

21. CLUB INVOICE
How to receive a correct invoice?
• Update membership data by 1 July & 1 January

22. CLUB INVOICE
Where to find the club invoice?
• Notification sent by email
• Available in My Rotary

23. MY ROTARY – MANAGE – CLUB ADMINISTRATION

24. MY ROTARY – MANAGE – CLUB ADMINISTRATION

25. MY ROTARY – MANAGE – CLUB ADMINISTRATION

26. CLUB INVOICE
How to pay the Invoice?
Through Demand Draft / At Par Cheque. Drawn in
favor of ‘Rotary International South Asia office’
payable at New Delhi.
NEFT/RTGS to the virtual account given in the
Invoice
USD28+1.5COL Levy+ST.
Prorata dues, membership reporting.

27. MEET OUR PANELIST- PDG Rajendra Rai (District 3190)
• Several professional and
Rotary achievements.
• Over 30 years experience in
international marketing and
business management.
• DG 2007-08.
Director
Fouress Engineering

28. A World Class District –A case study
Presenter: Rtn Rajendra Rai , RC Designate – Zone 5
Based on inputs from Rtn Dr. Sameer Hariani, Rtn.Jeetendra
Aneja and Rtn. Radhakrishna P.M. of RI District 3190
Date: 15th April 2016

29. • RID 319 was carved out of RID 318
in 1977 and rechristened as RID 3190
in 1984.
• Geographically a compact District
covering 8 Revenue Districts ,major
center Bangalore.
• A city Centric District with 64 Clubs out of 95 clubs
( as of 1st July ) within the city of Bangalore and only 31
clubs outside Bangalore.
RID 3190 – A brief history

30. RID 3190 – A Vibrant District
The significant Rotary Projects of RID 3190
 Karunashraya, a hospice for the terminally ill Cancer patients.
 Rotary TTK Blood bank, the largest blood Bank in Karnataka
 4 Rotary / Rotary supported Eye Hospitals - 6000 Cataract
surgeries per year.
 650 heart surgeries every year for poor children below 14.
 Over 2000 Artificial limbs given annually- totally tally over
20000.
 5 Rotary run/ Rotary supported Nephrology centers –Dialysis to
100 patients a day.
 Around 20 Rotary Administered Schools in the District.

31. RID 3190 one of the Toppers in TRF Contributions & Programs
Total Contributions since 1977:$ 9.05 Mn
AKS: 3
Major Donors: 308
No of PHFs: 5024
Projects MG / GG: 501
Per capita Contribution to TRF-
2007-08- $ 196 (India highest)
2008-09- $ 111, 2009-10- $ 140,
2011-12 - $ 153, 2013-14- $ 263,
2015-16 - $ 292

32. MEMBERSHIP GROWTH IN 3190
RID 3190
1st Jul
2011
1st Jul
2013
1st Jul
2013
1st Jul
2014
1st Jul
2015
Growth in
the last
five years
Clubs 85 86 89 89 95
10
(11.76%)
Members 3216 3220 3342 3428 3868
652
(20.27%)
0
500
1000
1500
2000
2500
3000
3500
4000
4500
1st Jul 2011 1st Jul 2013 1st Jul 2013 1st Jul 2014 1st Jul 2015
Clubs
Members

33. Why Membership Matters
Most donors are members
Declining membership =
fewer donors
Fewer donors =
Bigger contributions required to
avoid funding shortfalls
Unfunded or poorly
funded programs and
projects = Reduced
public image
Low(er) public image =
Reduced interest in
joining,
and declining
membership

34. DG Nagesh’s Vision for the World class District
To be World No 1 in
Membership Growth
To be World No 1 in
TRF Contribution

35. Slogan was :
We are making History!
We are making
RI District 3190
A WORLD CLASS DISTRICT
We are going to soar high!

36. Goals DG Nagesh set for the District
Growth through External Extension
50 clubs to be installed
+1000 Nos to be added.
Internal Growth
+1000 Nos including Women
membership by +250
Total Growth +2000

37. Strategy adopted for meeting his Membership Goals
• Took a decision that Membership Growth &
Extension are to be the prime objectives for the year.
• Made a strong team for the key thrust area of
membership with 5 District Directors – 2 for Internal
Extension, 2 for External Extension and 1 for Women
in Rotary
• Started planning and meeting Presidents and Key
Members of District Team informally on a monthly
basis 6 months before start of the year.
• At every stage stressed on our aim to be World No. 1
in Membership .

38. Prepared a map of RID 3190 and
Identified the most potential areas for Extension
Prepared a map of our District
and highlighted the most
potential areas for formation

39. Innovative steps to trigger Growth through Extension
• Shared the District map with identified places with the
Membership Team and Presidents and asked them for
their inputs.
• Invited senior Rotarians to volunteer as GSR for such
clubs identified in the list. When conceived , the initial
list had 62 potential clubs now the list has reached 105
potential clubs.
• Developed a unique reporting mechanism based on
thrust areas where on entering the data for that month,
it immediately highlights the strengths & weaknesses
of the clubs.

40. Objectives & Strategy for internal Growth
Objectives:
• To ensure that the clubs get strengthened
through increased membership.
• To ensure good attendance, successful project
implementation and long term sustainability of
clubs.
• Better gender diversity.
Strategy - 40: 30 Formula
• Target of minimum membership of 40 for City
clubs and 30 for rural clubs or outside city clubs.

41. Identification of the clubs for 40:30 implementation
As of 1st July 2015
Total number of clubs 95
Number Strength
Clubs identified for 40:30 scheme 49 1125
Identified city clubs 34 839
Identified rural clubs 15 286

42. GAVE CLUBS SIX MONTHS TO STRATEGISE:
• Appoint a Membership Committee.
• Adopt 40:30 scheme as club Goal and target to
achieve by GOV.
• Invite District Team to speak at the club meetings.
• Have personal meetings with club members to
instill importance of Membership.
• Identify the target audience.
• By 1st July 2015 have a database of all prospective
members.
• Recognize Membership performers at all major
Club events.

43. GAVE SIX MONTHS TO PROMOTE :
• Write personally to leading personalities known to
the members (Chambers, IT Companies , leading
professionals and businessmen in the community).
• Developed contact list from mobile phones of existing
members to scout for prospective members.
• Interact with Past Rotaractors and Rotary Alumni
and invite them to join Rotary.
• Interact with parents of Interactors , RYLA
participants and beneficiaries of service projects and
invite them to join Rotary.
• Standee at Prime Locations & Malls.
• Hoardings at Major Traffic Junctions and in BMTC
Buses .

44. GAVE CLUBS SIX MONTHS TO RECONNECT
• Get data of Past Rotarians who left the club since
2010.
• Past Partners in their Service Projects.
• Form a team of Senior Rotarians to study the data
and form a modified list (eliminating unwanted, very
old, deceased or Transferred cases).
• Write emails to each one of them, inviting them to
participate in Rotary’s programs .
• Share this data with other Clubs to invite them to
rejoin in case they left because of geographical
reasons .
• During Club/District Programs, invite them for an
interaction with DG/District Officers.

45. ACTIONS TAKEN
• Membership team visited all the clubs to Spread the
Vision and Goals of the DG .
• DG made special motivational visits ( GMV) to weaker
clubs.
• Every quarter, organized “Membership Fortnight”.
• “Gift Rotary to your Friend” program launched –
asking members to recommend friends from Mobile
contacts .
• Membership development seminar held in September
attended by 70% of the clubs Presidents and CMCs.
• At least 4 club orientations and Pre-induction talks
were conducted for every new club Chartered.

46. Hoardings to promote Rotary to attract members
25 Hoardings and 20 banners in BMTC buses to Promote Rotary

47. Strategies adapted by successful clubs for Internal Growth
Each one get
one
Classification-
available
profession
Satellite clubs
Presenting
Rotary to
Industry
associations
Personalizing
the projects
with
stakeholders
Focus on
women
members
including Anns
Public image
and service
activities

48. RESULTS SO FAR
EXTERNAL EXTENSION
TARGET- 50 NEW CLUBS
• CHARTERS RECEIVED – 25
• CHARTER UNDER PROCESS – 5
• CLUBS UNDER FORMATION- 20
 NEW MEMBERS ADDED- 891
INTERNAL GROWTH
• 669 NEW MEMBERS ADDED
• 257 NEW WOMEN MEMBERS ADDED ( 296 in July)
TOTAL NEW
MEMBERS
1560

49. Onwards ….
RID 3190 is world no 1 in
Membership Growth
as of 1st April
but
The Mission is on till the target is
achieved !

50. WORLD CLASS MEMBERSHIP DEVELOPMENT TEAM
Rtn.Dr. Sameer Hariani, Rtn. Srinivasmurthy,Rtn. Dr. Radhakrishna ,
Rtn. Jeetendra Aneja and Rtn. Lochana Ashok Kumar-
Led by DG. Flt. Lt. K.P. Nagesh

51. THANK YOU PDG Rai!

52. WHAT ARE YOU WAITING FOR?
BE A VIBRANT CLUB
Be a Vibrant Club includes:
• A club success story from your region
• Ideas for your club to try
• Resources for your club on My Rotary

53. • Take courses
• Find resources
• Connect with an online community
• Customize your user profile and
track your progress
Learn how to tell your Rotary story, set goals
in Rotary Club Central, apply for a grant,
and much more.
Visit the Learning Center at
http://learn.rotary.org to learn more.
LEARN EVERYWHERE
WITH ROTARY’S
LEARNING CENTER.

54. Membership Best Practices Discussion Group:
Search for “Membership Best Practices” on Rotary.org

56. THANK YOU