One Rotary Brand
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Learn about the importance of consistent and cohesive branding, compliance with Rotary branding standards, and correct use of the Rotary masterbrand. See examples of how clubs and districts have developed strategies to present a unified message through our brand.
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One Rotary Brand
- 1. A PAGE FOR BIG BOLDBULLET ITEMS ONE ROTARY BRAND AMANDA WENDT & NIKKI MEDEROS | 4 JUNE 2019
- 2. A PAGE FOR BIG BOLDBULLET ITEMSGuten Tag Amanda Wendt Nikki Mederos
- 17. Our brand our promise
- 18. A PAGE FOR BIG BOLDBULLET ITEMSDiscussion Why is having a consistent brand so important?
- 19. A PAGE FOR BIG BOLDBULLET ITEMSOne Rotary Brand • Recognition
- 21. A PAGE FOR BIG BOLDBULLET ITEMSOne Rotary Brand • Recognition • Trust • Protection • Recruitment • Inspiration
- 22. A PAGE FOR BIG BOLDBULLET ITEMSOne Rotary Brand Recognition Trust Protection Recruitment Inspiration
- 23. A PAGE FOR BIG BOLDBULLET ITEMSOne Rotary Brand Recognition Trust Protection Recruitment Inspiration
- 24. How to be a Rotary Brand Ambassador
- 25. Branding as a Business • Branding is the way by which an organization expresses its beliefs to the public • Good branding tells a simple and concise story using as few words as possible • Branding must always be consistent in order to be effective • The best branding works without the viewer even knowing that it is working BrandingPhilosophy
- 28. Branding as a BusinessResources | Guidelines
- 29. “It’s amazing what we can accomplish when hearts and minds work together. See how leaders from countries, cultures, and occupations around the world are taking action — to enhance health, empower youth, promote peace, and improve their community.”
- 30. A PAGE FOR BIG BOLDBULLET ITEMSThe Masterbrand and the Mark of Excellence
- 31. A PAGE FOR BIG BOLDBULLET ITEMSCorrect Use of the Masterbrand
- 32. A PAGE FOR BIG BOLDBULLET ITEMSIn Context
- 33. A PAGE FOR BIG BOLDBULLET ITEMS ● Brochures ● Flyers ● Banners ● Online – website and social media ● Slideshow presentations ● Posters ● Email signatures ● Signs ● Merchandise ● Advertising Checklist
- 34. A PAGE FOR BIG BOLDBULLET ITEMS ● Enhance Public Imaging ● Know Your Audience ● Find Your Talent/Team ● Use Your Resources Focusing Your Efforts
- 35. A PAGE FOR BIG BOLDBULLET ITEMSRotary.org/learn
- 36. Questions?
- 37. Game time!
- 58. Rate this session in the Rotary Events app, available in your Apple or Android app store.
- 59. THANK YOU!
- 60. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
Editor's Notes
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- Rotary Brand Ambassador – an advocate for the cause…spreading the message – the belief Understand the importance of presenting a unified Rotary brand Learn how to bring your club into compliance Must use Resources
- A Brand Ambassador is someone who represents a brand in a positive light and by doing so help to increase brand awareness…the brand ambassador is meant to embody the identity of the product in appearance, demeanor, values, ethics and beliefs – bottom line – you are the advocate who publically supports and recommends a positive message. The best branding is invisible, it’s working and engaging the audience.
- Brand Center has a variety of tools which include guidelines, logos, templates, materials to customize your club’s activities and promotional materials to create flyers, brochures, press releases and so much more…I would suggest that you log on and explore – it’s the best way to familiarize yourself with all the materials offered.
- Brand Center has a variety of tools which include guidelines, logos, templates, materials to customize your club’s activities and promotional materials to create flyers, brochures, press releases and so much more…I would suggest that you log on and explore – it’s the best way to familiarize yourself with all the materials offered.
- A Brand Ambassador is someone who represents a brand in a positive light and by doing so help to increase brand awareness…the brand ambassador is meant to embody the identity of the product in appearance, demeanor, values, ethics and beliefs – bottom line – you are the advocate who publically supports and recommends a positive message. The best branding is invisible, it’s working and engaging the audience.
- This quote was actually borrowed from our “Voice and Visual Rotary Guidelines” – Our Voice section…that statement ends with “Join Leaders at a Rotary Club Near You” This speaks volumes – imagine being able to borrow this type of content to cater to your club or district’s needs.
- This is just for terminology reference. The masterbrand signature must always include the club or district name, and the mark of excellence cannot be used alone. Always use a club or district identifier in the name whether it’s a club, project, group, website url or event. Individuals, clubs and districts are not permitted to use the word Rotary without a club or district identifier. Never obscure the Rotary wheel, use a partial wheel, or manipulate it in any way. Always work with a licensed vendor when creating Rotary goods. Use of the Mark of Excellence with out the club’s Masterbrand Signature is not allowed.
- You should use templates in Rotary’s online platform, Brand Center, to create your club, district, or zone signature. Always use a club or district identifier in the name whether it’s a club, project, group, website url or event. Individuals, clubs and districts are not permitted to use the word Rotary without a club or district identifier.
- This example follows our guidelines. The wheel is not obscured, and used in conjunction with the club signature. The name of the event includes the club’s name/identifier. The font used is Open Sans, one of the free font options in our guidelines.
- Enhance Public Imaging – take a good look at your current PR…do you have a good, engaging website; does your social media outlets really relay the messages you want your audience to know. What are social media outlets – what works for your demographic and logistical areas – Disney Story. Know Your Audience – who are you truly attracting Find Your Talent/Team; You need a good PR team – everyone has their own talents; social media; good webmaster; a great photographer – keep the engaged with the rest of your members – easy access to them. Use Your Resources; There is such a wealth of information from Rotary International team… Regional Public Image Chairs and District Public Image Chairs Brand Center brandcenter.rotary.org Voice and Visual Identity Guideline QuickStart Guide for Club Websites Rotary’s Code of Policy Rotary.org/learn
- Enhance Public Imaging – take a good look at your current PR…do you have a good, engaging website; does your social media outlets really relay the messages you want your audience to know. What are social media outlets – what works for your demographic and logistical areas – Disney Story. Know Your Audience – who are you truly attracting Find Your Talent/Team; You need a good PR team – everyone has their own talents; social media; good webmaster; a great photographer – keep the engaged with the rest of your members – easy access to them. Use Your Resources; There is such a wealth of information from Rotary International team… Regional Public Image Chairs and District Public Image Chairs Brand Center brandcenter.rotary.org Voice and Visual Identity Guideline QuickStart Guide for Club Websites Rotary’s Code of Policy Rotary.org/learn
- Enhance Public Imaging – take a good look at your current PR…do you have a good, engaging website; does your social media outlets really relay the messages you want your audience to know. What are social media outlets – what works for your demographic and logistical areas – Disney Story. Know Your Audience – who are you truly attracting Find Your Talent/Team; You need a good PR team – everyone has their own talents; social media; good webmaster; a great photographer – keep the engaged with the rest of your members – easy access to them. Use Your Resources; There is such a wealth of information from Rotary International team… Regional Public Image Chairs and District Public Image Chairs Brand Center brandcenter.rotary.org Voice and Visual Identity Guideline QuickStart Guide for Club Websites Rotary’s Code of Policy Rotary.org/learn
- Question slide option #1
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- [Keep this slide at the end]