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One Rotary Brand

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Learn about the importance of consistent and cohesive branding, compliance with Rotary branding standards, and correct use of the Rotary masterbrand. See examples of how clubs and districts have developed strategies to present a unified message through our brand.

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One Rotary Brand

  1. 1. A PAGE FOR BIG BOLDBULLET ITEMS ONE ROTARY BRAND AMANDA WENDT & NIKKI MEDEROS | 4 JUNE 2019
  2. 2. A PAGE FOR BIG BOLDBULLET ITEMSGuten Tag Amanda Wendt Nikki Mederos
  3. 3. Our brand our promise
  4. 4. A PAGE FOR BIG BOLDBULLET ITEMSDiscussion Why is having a consistent brand so important?
  5. 5. A PAGE FOR BIG BOLDBULLET ITEMSOne Rotary Brand • Recognition
  6. 6. A PAGE FOR BIG BOLDBULLET ITEMSOne Rotary Brand • Recognition • Trust • Protection • Recruitment • Inspiration
  7. 7. A PAGE FOR BIG BOLDBULLET ITEMSOne Rotary Brand  Recognition  Trust  Protection  Recruitment  Inspiration
  8. 8. A PAGE FOR BIG BOLDBULLET ITEMSOne Rotary Brand  Recognition  Trust  Protection  Recruitment  Inspiration
  9. 9. How to be a Rotary Brand Ambassador
  10. 10. Branding as a Business • Branding is the way by which an organization expresses its beliefs to the public • Good branding tells a simple and concise story using as few words as possible • Branding must always be consistent in order to be effective • The best branding works without the viewer even knowing that it is working BrandingPhilosophy
  11. 11. Branding as a BusinessResources | Guidelines
  12. 12. “It’s amazing what we can accomplish when hearts and minds work together. See how leaders from countries, cultures, and occupations around the world are taking action — to enhance health, empower youth, promote peace, and improve their community.”
  13. 13. A PAGE FOR BIG BOLDBULLET ITEMSThe Masterbrand and the Mark of Excellence
  14. 14. A PAGE FOR BIG BOLDBULLET ITEMSCorrect Use of the Masterbrand
  15. 15. A PAGE FOR BIG BOLDBULLET ITEMSIn Context
  16. 16. A PAGE FOR BIG BOLDBULLET ITEMS ● Brochures ● Flyers ● Banners ● Online – website and social media ● Slideshow presentations ● Posters ● Email signatures ● Signs ● Merchandise ● Advertising Checklist
  17. 17. A PAGE FOR BIG BOLDBULLET ITEMS ● Enhance Public Imaging ● Know Your Audience ● Find Your Talent/Team ● Use Your Resources Focusing Your Efforts
  18. 18. A PAGE FOR BIG BOLDBULLET ITEMSRotary.org/learn
  19. 19. Questions?
  20. 20. Game time!
  21. 21. Rate this session in the Rotary Events app, available in your Apple or Android app store.
  22. 22. THANK YOU!
  23. 23. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.

Learn about the importance of consistent and cohesive branding, compliance with Rotary branding standards, and correct use of the Rotary masterbrand. See examples of how clubs and districts have developed strategies to present a unified message through our brand.

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