Revitalize + Rethink Your Rotary Club: Crafting Your Member Experience
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Join District Governor Haresh Ramchandani (District 7020) to learn ways your club can create an engaging and rewarding member experience you will want to share with others. Many clubs are already embracing new rules and flexibility for their members, now is the perfect time to revitalize and rethink your Rotary Club and breathe new life into your club's membership!
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Revitalize + Rethink Your Rotary Club: Crafting Your Member Experience
- 1. Revitalize + Rethink Your Rotary Club: Crafting Your Member Experience Revitalize + Rethink Your Rotary Club: Crafting Your Member Experience August 24, 2016 Moderator: Rebecca Holloway, Regional Membership Officer Presenter: District Governor, Haresh Ramchandani (D7020)
- 2. Revitalize & Rethink Your Rotary Club | 4 Welcome: Works with Rotary leaders in Latin America, the Caribbean, and parts of the United States Speaks German, Mandarin, and Spanish Enjoys learning new languages, traveling, cooking and outdoor adventuresRebecca Holloway Regional Membership Officer Zones 21a, 33, and 34
- 3. Revitalize & Rethink Your Rotary Club | 7 Meet our panelist: Haresh L. Ramchandani Rotary Club of Montego Bay East District Governor District 7020 hramchandani@hotmail.com
- 4. Revitalize & Rethink Your Rotary Club | 8 Value your members: Your Members’ time is precious…. …treat it that way!
- 5. Revitalize & Rethink Your Rotary Club | 9 Revitalize & Rethink: – Sometimes it’s easy to spot – anecdotal evidence – Sometimes you need data - Customer Satisfaction Survey (MAT) Have you thought about your experience in your club?
- 6. Revitalize & Rethink Your Rotary Club | 10 Poll: Does your club regularly assess its health and strength?
- 7. Revitalize & Rethink Your Rotary Club | 11 Revitalize & Rethink: Resources to use: For clubs having trouble thinking outside the box – Membership Assessment Tools • Specific Assessments (customer satisfaction survey) – Club Visioning- Strengthening your Membership (417) – Club – Rotary Club Health Check (2540)
- 8. Revitalize & Rethink Your Rotary Club | 12 Club visioning: 1. Plan long range (strategic) 2. Annual goals (Actions and plans) 3. Continuity in projects/decision making 4. Consensus for decision making 5. Club members know “what we stand for” 6. Larger/stronger field of club leaders 7. Succession planning for club leadership 8. Involve all members in club activities 9. Membership Development 10. Relevance to the community
- 9. Revitalize & Rethink Your Rotary Club | 13 Tools to assess your club: Available at www.rotary.org/membership
- 10. Revitalize & Rethink Your Rotary Club | 14 Revitalize & Rethink: What are the top five reasons people leave their Rotary club? – Personality Conflict – Conflict with Club leadership – Feeling unwanted; neglected; disengaged – Personal/vocational priorities – Club resists change/innovation “Trying to resist change is like holding your breath. Even if you are successful, it doesn’t end well.” -Michael McQueen
- 11. Revitalize & Rethink Your Rotary Club | 15 Rotary has been changing from the very beginning… • Classification Principle – We all bring something to the table • Attendance rules – COL decisions – Is it still valid? – Do we scare off potential members? “If Rotary is to realize its proper destiny it must be evolutionary at all times, revolutionary on occasions” – Paul Harris
- 12. Revitalize & Rethink Your Rotary Club | 16 What we know: Why do members join Rotary? Why do they stay?
- 13. Revitalize & Rethink Your Rotary Club | 17 Professional networking/ THE PRIMARY REASONS PEOPLE JOIN ROTARY… Why did you initially join Rotary? To positively impact my community Friendship and fellowship 30% business development opportunities To have a positive impact globally 20% Potential for personal/ professional recognition Development and 10% training opportunities 0%
- 14. Revitalize & Rethink Your Rotary Club | 18 …ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship 30% Professional networking/ business development opportunities To have a positive impact globally 20% Potential for personal/ professional recognition Development and 10% training opportunities 0%
- 15. Revitalize & Rethink Your Rotary Club | 19 Club Meeting Program / Service: What is Important?
- 16. Revitalize & Rethink Your Rotary Club | 20 At the club meeting: • Great Fellowship • Great Speakers • Networking • Personal Development • Professional Development • Giving Back, making a difference
- 17. Revitalize & Rethink Your Rotary Club | 21 Do you ENJOY your meetings?
- 18. Revitalize & Rethink Your Rotary Club | 22 Question: What change would you like to see to your club’s meeting?
- 19. Revitalize & Rethink Your Rotary Club | 23 Communicate with your members!
- 20. Revitalize & Rethink Your Rotary Club | 24
- 21. Revitalize & Rethink Your Rotary Club | 25 Beginning 1 July 2016
- 22. Revitalize & Rethink Your Rotary Club | 26 Change the meeting frequency
- 23. Revitalize & Rethink Your Rotary Club | 27 Different locations offer different advantages Change the meeting venues:
- 24. Revitalize & Rethink Your Rotary Club | 28 • Fellowship or hangout • Service Project meeting • Rotarian homes • Online meeting • Satellite Clubs Change the meeting purpose
- 25. Revitalize & Rethink Your Rotary Club | 29 Diversify:
- 26. Revitalize & Rethink Your Rotary Club | 30 Invigorate and engage your club through service.
- 27. Revitalize & Rethink Your Rotary Club | 31 Think Big!
- 28. Revitalize & Rethink Your Rotary Club | 32 Think Big!
- 29. Revitalize & Rethink Your Rotary Club | 33 What else can we do to craft the member experience?
- 30. Revitalize & Rethink Your Rotary Club | 34 Craft the experience for all the age groups: • Younger Members • Experienced Professionals • Senior & Retired Members
- 31. Revitalize & Rethink Your Rotary Club | 35 Craft the experience for their hobbies & passions: -Rotary Fellowships -Rotary Action Groups
- 32. Revitalize & Rethink Your Rotary Club | 36 Online Presence/Social Media- POLL
- 33. Revitalize & Rethink Your Rotary Club | 37 Poll: Which of these Social Media platforms does your club use?
- 34. Revitalize & Rethink Your Rotary Club | 38 Themed meetings:
- 35. Revitalize & Rethink Your Rotary Club | 39 Use the opportunity to connect:
- 36. Revitalize & Rethink Your Rotary Club | 40 What you didn’t know about me…
- 37. Revitalize & Rethink Your Rotary Club | 41
- 38. Revitalize & Rethink Your Rotary Club | 42
- 39. Revitalize & Rethink Your Rotary Club | 43
- 40. Revitalize & Rethink Your Rotary Club | 44 Rotary Jeopardy
- 41. Revitalize & Rethink Your Rotary Club | 45
- 42. Revitalize & Rethink Your Rotary Club | 46 Switch things up and “do it different today”: Ask alumni to design the meeting- - or family members to lead the club program - or make one of your newest members’ president for the day
- 43. Revitalize & Rethink Your Rotary Club | 47
- 44. Revitalize & Rethink Your Rotary Club | 48 Your next steps: • Ask your club what they want… – Rotary Club Health Check – Membership Assessment Tools – Club Visioning • Create an action plan for your club… – When you know what your club wants, plan out how you’re going to get there…together!
- 45. Revitalize & Rethink Your Rotary Club | 49 Questions and Answers:
- 47. 51
- 48. 52
- 49. 53
- 50. 54
- 51. 55 WHAT ARE YOU WAITING FOR? BE A VIBRANT CLUB Be a Vibrant Club includes: •A club success story from your region •Ideas for your club to try •Resources for your club on My Rotary
- 52. Revitalize & Rethink Your Rotary Club | 56
- 53. TITLE | 57 Give us Your Feedback
- 54. TITLE | 58 Thank you! Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars Membership.Questions@rotary.org
Editor's Notes
- [Show this slide before the webinar begins as people are arriving.]
- Rebecca: Hello everyone and welcome to todays Rotary webinar, Revitalize and Rethink Your Rotary Club, We’re excited to have you join us and to share some of the exciting ways clubs are crafting their member experience by embracing fun and the flexibility options now available to clubs.
- Rebecca: My name is Rebecca Holloway and I serve as the Regional Membership officer for Zones 21a, 33 and 34 which is how I met today’s guest presenter. As one of Rotary’s Regional Membership Officers I work with District, and Zone leaders to grow and strengthen Rotary’s membership by sharing resources, data, and best practices that assist clubs in better engaging their current members and improving their club. I often attend Zone level meetings, such as institutes and leadership trainings to discuss strategies for new membership initiatives and obtain feedback from Rotarians in the field.
- Rebecca: Before we get to far into today’s presentation, it’s important to cover how you can participate in the webinar today. You each have your own control panel on the right side of your screen that looks similar to the one here. Use the orange arrow to open or close your control panel. In order to maintain the highest sound quality possible, all but our panelists and myself will be muted during the webinar.
- Rebecca: We encourage you to submit questions or comments to our panellists and to Rotary staff members by using the question box on your attendee control panel (on the right side of your screen). You can also use the question box if you’re having technical difficulties. Simply describe the problems you are having in the question box in your control panel, and a Rotary staff member will assist you right away. Now, let’s take a moment to practice using the question box. Please type your name and where you’re joining us from. ****** Comment on answers coming into the question box
- Rebecca: Now it is my pleasure to introduce you to our special guest panellist: District Governor Haresh Ramchandani from the Rotary Club of Montego Bay East in Jamaica; District 7020. I have had the pleasure of working with Haresh over the past year and in May, I was able to spend time in the Bahamas, welcoming Haresh and his district team into their leadership positions during their district training and PETS. During that week the energy Haresh fostered within his district, which mind you, is made up of 10 countries and multiple languages, was profound. He encourages Rotarians to create the best experience they can for themselves and others, to create value, and to laugh. This man knows how to throw a great party and have fun! A friend, a family man, a leader, a Rotarian: Please, join me in welcoming district governor, Haresh:
- Thank you Rebecca. And Hello my fellow Rotarians from across the Rotary World. It is indeed a pleasure to spend some time with you and to have this conversation on a topic very close to my heart and one that I’m very passionate about. I joined Rotary some 19 years ago it the Rotary Club of Montego Bay East in beautiful Jamaica. And am honoured to be serving as Governor of my District 7020 which encompasses 10 countries, 15 islands, 83 Rotary Clubs, About 50+ Rotaract Clubs, 80+ Interact Clubs, and 3 languages. Quite diverse; and quite interesting, And my friends, this topic of Revitalizing and rethinking your club has perhaps never been more critical. It is a changing world; it is a changing time. My club meeting on a Thursday evening at 7pm. An Thursday evening at 7pm is what I call Prime Time. It competes with dinner time with my wif and 2 children. It competes with ,y favourite TV shows (Grey’s anatomy; Scandal;) and it cometes with my Wine Club – yes I love wine). And if I am gong to leave And attend my club meeting and I don’t get any value from it, what do you think is going to happen the following week, or the week after that? And value is diferent for everyone. Value could be that Fellowship (elaborate); Speaker – professional or personal development; Giving of my talent to help someone in need. But whatever it is, It needs to Bring Value to Rotary to me. - Bring Value to your members You bring value to your club by bringing value to your members
- So tell me – have you thought about your experience in your club. This is something we encourage members to do. Some sort of introspection. We can reflect on whether we look forward to attending our club meetings, projects, and events. What about your fellow club members? What about their experience? Sometimes its easy to spot – What we call anecdotal evidence. From their attendance to their engagement, you can sometimes tell Sometimes you need Data. That’s one of the reason We ask clubs to track attendance and to do Surveys – Survey Monkey is a good one to use. You could also try the Keep; Start; Stop approach. (elaborate)
- Does your club regularly assess its health and strength?
- Resources to use: For clubs having trouble thinking outside the box Membership Assessment Tools Specific Assessments (customer satisfaction survey) Club Visioning- Strengthening your Membership (417) – Club Rotary Club Health Check (2540)
- These are a few of the benefits that your club will experience as a result of Club Visioning. Speak to the top 3 Plan long range (strategic) & Annual goals (Actions and plans) Continuity in projects/decision making Consensus for decision making Club members know “what we stand for” Larger/stronger field of club leaders Succession planning for club leadership Involve all members in club activities Membership Development Relevance to the community
- Well received. Several clubs have implemented this check. Members who have a positive Rotary experience are more likely to stay. In turn, they create a positive Rotary experience for others, because their enthusiasm is contagious. If your club’s members genuinely enjoy being a part of the club, you’re on the right path. Your experience includes not just your club meetings and other activities, but also the connections you’ve made and your pride in Rotary’s work. Some of the Qs: I look forward to attending club meetings. Our club meeting programs are relevant, interesting, and varied. We have a greeter who welcomes members to meetings. Our meetings are organized and run professionally. Members sit at different tables each week to meet and talk to different people.
- So after clubs have gone through the Visioning exercise & the Health Check here are some of the things that pop out: What are the top five reasons people leave their Rotary club? Personality Conflict Conflict with Club leadership Feeling unwanted; neglected; disengaged Personal/vocational priorities Club resists change/innovation“Trying to resist change is like holding your breath. Even if you are successful, it doesn’t end well.” -Michael McQueen
- My friends, you see Rotary has been changing from the beginning. We know Paul Harris started Rotary along with 3 Business colleages for Fellowship & Networking and that it evolved into a powerful means to give back to their communities The concept of the classification principle that everyone brings a strength and expertise or experience to Rotary is still lauded today. The Vocational Service element is one that still allows Rotary to stand unique today. The attendance rules were meant to ensure that you showed up and if you didn’t it felt you could couldn’t make that meaningful contribution to the club, the members, and the community. The COL has now allowed increased flexibility. Some say we were scaring off potential members. It’s a different world today. There are many ways to make that meaningful contribution. If Rotary is to realize its proper destiny it must be evolutionary at all times, revolutionary on occasions” – Paul Harris. Message to 1930 RI Convention
- Ok. Speaking of Surveys, Several Clubs, Districts, and even RI have done them. Let me share with you one that will perhaps put some clarity to these 2 questions: Why do members Join Rotary & Why do they Stay?
- Why did you initially Join? To positively impact my community Friendship and Fellowship. These 2 are the main reasons given my Rotarians
- Now….. Why did you stay? To positively impact my community Friendship and Fellowship. These are also the 2 are the main reasons given by Rotarians. So my friends this tells us that Fellowship & Making a difference in the community are the main areas to focus on when we think about Crafting the member experience.
- Now, we know most Rotarians spend the majority of their Rotary Experence at the Club meeting. So we went even further and surveyed what was important at the Club meeting: You will see from this chart that The meeting program and the service projects and programs are what are most important to Rotarians
- Great Fellowship Great Speakers Networking Personal Development Professional Development Giving Back, making a difference
- So tose are some of the results of the survey. My friends as we think about Revitalizing & Re Thinking your Club – We needs to also remember to craft the Rotary experinec for the members – Your members are your customers. Are you satisfying the needs of your customer: Do they enjoy their meetings – Do they enjoy their Rotary Club?
- Using your question box please send us a short answer to the following question - What change would you like to see your club make to your meeting? It can be as simple as a change of location or perhaps you would like better meeting programs or speakers. Again these are just options, please send us your own short response…. *NOTE Read a few answers without naming the respondent – Point out any reoccurring responses (i.e. better food, shorter meetings, better speakers etc.)
- Crafting the member experience has one fundamental action point to be successful: Communicate with your members. Pick up the phone and call them. Have a cup of coffee with them. Ask them these questions about what’s important to them. What do they like or want to change about their club. Only when you do that will the picture take shape (elaborate)
- Several times I hear from cubs that we can’t change. We cant rethink our club. It is entrenched in Tradition. And we cannot change tradition. Ok. I get that. People have sentiments to how things were. But as humans we are an evolutionary being. The world isn’t the same 111 years ago as it is today. Ultimately we need to remember what the purpose of Rotary is. What our core values are: Fellowship. Service, Leadership. Diversity, and integrity. Sometimes we have to Use what works & lose the rest. And the thing about tradition is - We own our traditions, our traditions don’t own us
- Talk about the COL decisions. The most progressive Council. Try new things! You have an awesome responsibility. An honour no doubt. But a big responsibility. What decisions you take will create what the Rotary of tomorrow will loo like. Rotary’s legacy is in your hands
- 2 Times, 3, 4, 6,8?
- Speak to Philippines on the venue changes
- Change the purpose of the meeting. IF we meet for the sake of hitting the bell or gong and going home we have lost the meaning of why we come together. Fellowship or hangout Service Project meeting Rotarian homes Online meeting Satellite Clubs
- Diversity: Key to a fun and strong club Ethnic Age Vocational Gender
- Now, remember that survey on Making a difference in the community as being one of the main reasons Rotarians join and stay? Invigorate and engage your club through service.
- President John in Jamaica. Building a peace garden
- Share the story of all the clubs members to visit all the projects of the past.
- What else can we do to craft the member experience?
- Younger Members – courtesy of Evan Burrell Don’t go too crazy at first. If the average age of your club is over 60, begin by trying to attract members in their 40’s and 50’s and work from there. Use your age differences to your advantage. Stress the opportunity for career mentoring and set up mentoring programs pairing members with vast experience with those just beginning their careers. Make sure you welcome new members into your club. At meetings, assign a seasoned veteran to each new member to be their host and introduce them to everyone else in your club. In time, the newcomer will get a better feel for the club. Use social media (Twitter, Facebook). Let’s face it, anyone under 30 is on social media 24/7. So use it to your club’s advantage by promoting your activities and what you do in the community. Sponsor participants for our young leaders programs. College or university students are excellent candidates for a Rotary Youth Leadership Awards event. Sponsor a high school student for a Rotary Youth Exchange, and you not only broaden their horizons, but also make a lifelong friend of Rotary. Work alongside these future leaders of tomorrow so they become interested in your club and our organization. Keep younger, and newer, members in the loop. This one is a biggie! Don’t waste all that effort attracting new members only to forget about them and let them drift away from lack of attention. Engage them in as many ways as you can. Find out what they are interested in, and put them in charge of things that match their likes. If you have enough new members with a particular interest, start up a new program or incorporate their interests into an existing one. Make sure you give them lead roles, and give them a real opportunity to make a difference
- Rotary Fellowships & Action groups. Talk briefly on each.
- Use the social media platforms. 1.7 Billion people are on FB. Do you check in at your weekly club meeting? If not why not? Do you post an action shot of an impact your club is making? Inspire others; Share the brilliance of why Rotary is perhaps the best way to impact their community.
- Poll: Which of these Social Media platforms does your club use?
- Try themed meetings. Something different that your members may look forward to. And even want to share with their friends, family, and colleagues.
- Sherry Simmons - host a Brown Bag Lunch on our regular meeting date. We have about 15 fellow Rotarians who open up their businesses to our members, who sign up, first come, first served, to have a brown bag lunch and to spend quality time with other Rotarians at a fun business place. We have gone to the Zoo, an affordable housing project, a charter school, a Youth Serving agency called Youth Radio....and the list goes on. RCOK – Lunch with a leader program Randy Sparling, J.D. - Once a month, we bring in students from the local high schools who have been selected Rotary Student of the Month and they explain their academic and other activities.
- Jennifer Coburn Experienced Director, Not For Profit Leader Top Contributor Our club has a WYDKAM segment, fascinating insight - it is What You Didn't Know About Me! Very often humorous, always pretty amazing! Eszter Horvath-Papp Associate solicitor at Eversheds and trainee BSAC Dive Leader In the Bristol Bridge Rotary Club (which I helped found, but sadly I've now moved away due to work), we used to have a "question of the week". We were a fairly young club (ages 20 to about 45) with a relatively high turnover of members, and with members occasionally bringing along friends and colleagues. Therefore, it was important for us to have something that would enable everyone to have a few moment to speak and to reveal something about themselves which wasn't simply their name and their employment. The question would only be revealed at the beginning of the meeting, and we would go round the room and everyone would give their answers. We found the answers were usually lighhearted and often prompted subsequent discussions, and enabled even the most shy person to become known to everybody. It was also really interesting to find out new things about people that we thought we knew well! Some of the questions included: • what was our favourite children’s programme when you were little? • if you could have a superpower, what would you like? • tell us about a memorable holiday • what was your most embarrassing moment? • what is your pet hate? • if you were made president of the world what would you do first? • do you have a tattoo – if yes, what? if no, what would you get?
- Leigh Readdy (Rotary 5030) Mix it up and have FUN. District 5000 (Hawaii) added a fifth item to our "4-Way Test" IS IT FUN! Many of my clubs older members talk about a legendary past president who did fun and strange stuff.
- Director Activities A Director/ Member is assigned an activity each week (i.e. Week 1 - Community Service, Week 2 - Int’l Service, Week 3 - Club Service, Week 4 - Professional Development). Each activity should be geared towards the respective service areas. Ranging from individual work, team work, debates or focus groups to discuss new project ideas, Directors are encouraged to be as creative as they wish. For example, at the beginning of the Rotaract year, our Community Service Director asked each member to write several ideas (on post-it notes) of projects that they would like to see for the year. Each member stuck their ideas on a mirror board and grouped them according to similarity. From this, the board was Mystery Meetings To escape from the formalities, and in place of our weekly meetings, the club meets at a mystery location and enjoy fellowship. For us, this is done for the 5th Wednesday of each appropriate month. To name a few, these include off site visits such as workplace tours, rum distillery tours, team building exercises at a local beach, boat trips - anything that is considered fun fellowship. Yvette Cacho President 2013-2014 Rotaract Blue Cayman Islands
- Briefly explain each
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- As I close and open p with webinar to Questions, just a few next steps and action points: Ask your club what they want… Rotary Club Health Check Membership Assessment Tools Club Visioning Create an action plan for your club… When you know what your club wants, plan out how you’re going to get there…together! My friends, It is an evolving world, Rotary is also evolving. The COL has allowed clubs to be more flexible. Embrance Change. BE THE CHANGE. Bring Value to your members; Bring Value to Rotary. Revitalize and Rethink your club and CRAFT YOUR MEMBER EXPERIENCE. Thank you.
- Becca: Now that we’ve heard from our panelists, we want to hear from you. We will begin the question and answer section of the webinar shortly so now is a great time for you to start sending in your questions using the question pod. We will not be able to answer all questions but we will try to answer as many as possible but remember that you can also share your ideas and ask questions on the Rotary website. We are now going to start answering some of the questions that have come in, but I would also like to remind you that you can keep this discussion going over at the membership best practices discussion group at Rotary.org -
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- Becca: Now that we’ve heard from our panelists, we want to hear from you! Immediately after we close the webinar you should see a short survey that will take 30 seconds to 1 minute to answer. We would greatly appreciate it if you would take this short survey to help us improve our webinars.
- Becca We want to thank you all for participating today. As a follow up to the webinar, you will receive: a link to view a recording of today’s webinar; If you have any follow-up questions from today’s webinar, please email us at Membership.Questions@Rotary.org______. On behalf of our panellist, District Governor Haresh Ramchandai and Rotary staff, thank you for attending today’s webinar. Remember – if you enjoyed today’s webinar, you can register for upcoming webinars and check out the recordings of past webinars on the Rotary website at www.rotary.org/webinars.