September growing and engaging membership final

1. 1
WELCOME TO THE WEBINAR. TO CONNECT TO AUDIO:
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2. GROWING AND
ENGAGING
MEMBERSHIP
September2019
GrowRotaryOnlineWorkshopSeries
District5890MembershipMarketingPilot

3. 3
Your Host:
Emily Tucker, Regional
Membership Officer, RI
IN CONVERSATION WITH:
PDG Lisa Faith Massey
District 5890 Visioning Chair
Clyde Hays III,
Rotary Club of West U
(Houston), District 5890

4. 4
HOW TO PARTICIPATE IN THE WEBINAR
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5. 5
HOW TO PARTICIPATE IN THE WEBINAR
Use the question pod to type in your
name and location. It may appear
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Instant Join App
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6. 6
REMINDER
All attendees will receive
a link to the slides and a
recording of today’s
session via email within
48 hours.

7. Why is membership our
#1 priority?

8. MORE MEMBERS, MORE IMPACT
Membership
Public Image
Projects &
Programs

9. THE IMPORTANCE OF A TEAM

10. THE ROLE OF A MEMBERSHIP COMMITTEE
• IDENTIFY
• INTRODUCE
• INVITE
• ENGAGE

11. THE IMPORTANCE OF A PLAN

12. STRATEGIC PLANNING PROCESS

13. 1 3
POLL: Does your club have a
strategic plan?

14. “If you don’t know where you are going,
chances are you will end up someplace
else.” --Yogi Berra

15. WHY IS CLUB PLANNING NEEDED?
• Creates effective Annual Leadership Cycles
• Establishes a coordinated direction over multiple
years
• Provides a safe environment for club members to
voice their thoughts and opinions
• Necessary to provide consistency and continuity for
leadership and club members from year to year

16. WHAT IS A CLUB VISION?
Pulling in the
same
direction
with a
common
destination in
mind…

17. 5 PLANNING QUESTIONS
• Who are we? (Rotary Club X)
• Where are we? (Rotary Vision Questionnaire-RVQ)
• Where do we want to be? (Vision)
• How will we get there?
(Long range plan-actions & programs)
• How will we know when we’ve arrived?
(Measurements-RVQ, club size, accomplishments,
projects, etc.)

18. CLUB VISIONING TOPICS
• What do we stand for in the community
• Club size and attributes
• All 5 Avenues of Service
• Foundation Success
• Public Image
• Six Areas of Focus

19. BENEFITS & OUTCOMES OF VISIONING
• Long range Plan (Strategic)
• Annual goals (Actions & plans)
• Continuity in projects/decision-making
• Consensus for decision-making
• Club members know “what we stand for”
(mission/vision/elevator speech)
• Improved Leadership Development
• Improved Member Engagement & Attraction
• Use resources/ideas from RI, other clubs, businesses

21. OPPORTUNITIES
• Attracting new members
• Making new members feel welcome
• Advertising our numerous service
• projects
• Helping younger people nurture business
relationships
• Talking about how we can address cost of
membership

22. ATTRACTING NEW MEMBERS
Membership games:
Prizes and
INCENTIVES make
things FUN!

23. NEW MEMBER ORIENTATION PROGRAM
MAKING NEW MEMBERS FEEL WELCOME

24. MANY OPPORTUNITIES TO SERVE

25. MONTHLY NETWORKING EVENTS

26. MEMBERSHIP ASSISTANCE PROGRAM

27. THE FUTURE OF WEST U ROTARY

28. IF YOU THINK IT, INK IT

29. What
Resources
are available
to my club?

30. DISTRICT STRATEGIC PLAN
District 5890 will provide aid and support to
the clubs to accomplish the following tasks:
a. Strengthen Clubs
b. Retain Members
c. Recruit New Members
d. Start New Clubs

31. RESOURCES – Rotary.org/Strategic Plan

32. Q & A

33. THANK YOU
• Next up: Tues, Oct. 15th 4-5pm – Brand and
Using Rotary’s Visual Identity
• Tell your friends! All members of D5890
welcome.
• Questions? Contact GrowRotary@rotary.org