Rotary International

1. 2019 YEO Preconvention
Promoting
Rotary Youth Exchange
Melody Schock St. John – SCANEX USA
Claudia Sprakel - Multidistrict Germany

2. 2019 YEO Preconvention
● What does promote mean
● Our program is awesome
● Who needs to be addressed
● Outreach to Outbounds
● Outreach to Host Families
● Outreach to Non-hosting Clubs
● Outreach to Word of Mouth Marketing
Promote Youth Exchange
Summary

3. 2019 YEO Preconvention
Wikipedia:
1. To attempt to sell or
popularize by advertising or
publicity
2. To advance (a student) to the
next higher grade
Promote

4. 2019 YEO Preconvention
It is awesome
It is well organized
It is safe and secure
 We have a great network
We have several advantages compared
to competing programes
We have a good value and we have
scholarships
We change lives – we change the world
RYE has to be Promoted
Because:

5. 2019 YEO Preconvention
RYE has to be Promoted
Because:

6. 2019 YEO Preconvention
● Potential Outbounds (most important)
● Potential Host Families
● Acting and non acting Rotary Clubs
● Multipliers (Teachers, Leaders, Alumnis,…)
● ?
Who Needs to be Addressed
For promoting RYE?

7. 2019 YEO Preconvention
Outreach to
Potential OUTBOUNDS
HOW WHERE WHEN

8. 2019 YEO Preconvention
80%Of the German Outbounds
where reached through
Multipliers/Peers

9. 2019 YEO Preconvention
Through Word of Mouth
● Personally addressed from teachers
● The story of Peers/Rebounds
● Family and friends
● Interact, Ryla, Rotaract
● ?
How to reach potential Outbounds
There are different ways

10. 2019 YEO Preconvention
How to reach potential Outbounds
Word of Mouth

11. 2019 YEO Preconvention
2%Of the German Outbounds
where reached through
Social Media

12. 2019 YEO Preconvention
● Where do we get them?
● How can we reach them?
● Which content do we need?
● How can we get the content?
There are different social media channels in every country!
How to reach potential Outbounds
SOCIAL MEDIA

13. 2019 YEO Preconvention
How to reach potential Outbounds
SOCIAL MEDIA

14. 2019 YEO Preconvention
15%Of the German Outbounds
where reached through
printed Media!

15. 2019 YEO Preconvention
Through Printed media:
● Where do we need it?
● What´s important to be printed?
● ?
How to reach potential Outbounds
PRINTED MEDIA
AT RO YR
IN
L
T AE NR ON ITA

16. 2019 YEO Preconvention
How to reach pot. Outbounds
There are many different ways
Instagram RYE.Florida App RYE Germany –D1900
Ro.YOUX
With what did you
succeed?

17. 2019 YEO Preconvention
How to reach pot. Outbounds
There are many different ways

18. 2019 YEO Preconvention
Outreach to
Potential HOST FAMILIES
HOW WHERE WHEN

19. 2019 YEO Preconvention
How to reach Potential Hosts?
There are many different ways
• Former or active participants of the program
● Information material
● Family and friends
● Newspapers
● Social Media

20. 2019 YEO Preconvention
How to reach Potential Hosts?
There are many different ways

21. 2019 YEO Preconvention
Outreach to
Potential Host ROTARY CLUBS
HOW WHERE WHEN

22. 2019 YEO Preconvention
How to reach Rotary Clubs?
There are different ways – non hosting Clubs
Tell them what they gain from taking part in the program:
• Giving an international experience to the clubs
• Being a part of the big program of Rotary
International
• A new club project
• Great PR in the community
• Helps membership recruiting/retention

23. 2019 YEO Preconvention
How to reach Rotary Clubs?
There are different ways – non-hosting Clubs
How?:
• Inbound students can be invited to club meetings of non –
hosting Clubs.
• Non-hosting clubs can host an activity.
• Rotex students/district team members can be invited to club
meetings of non-hosting clubs.
• ?

24. 2019 YEO Preconvention
How to reach Rotary Clubs?
There are many different ways

25. 2019 YEO Preconvention
Activating
Word of Mouth (WOM)
HOW WHERE WHEN

26. 2019 YEO Preconvention
Those are all people we know!
● Encourage host families, Alumnis, Inbounds who love(ed) our program to
talk about the experiences they have had to friends and other interested
folks how great it was and how it affected their life.
● Get success stories in writing and spread them.
● Take multipliers to your information events according to your audience
● ?
How can WOM be activated?
Multipliers: Host Families, Alumnis, Inbounds, Teachers, Group leaders……

27. 2019 YEO Preconvention
How to activate WOM?
Host Families, Alumnis, Inbounds, Teachers, Group leaders……

28. 2019 YEO Preconvention
Thank YOU!
Melody Schock St. John – SCANEX USA - rotaryyesscanex@gmail.com
Claudia Sprakel - Multidistrict Germany - outbounds@sprakel.net

29. Don’t forget to rate
this session in the
Rotary Events app!