YEO Preconvention - Social Media & Youth Exchange
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YEO Preconvention - Social Media & Youth Exchange
- 1. 2019 YEO Preconvention SOCIAL MEDIA & YOUTH EXCHANGE Alexander Falk District 7930 Youth Exchange Chair
- 2. 2019 YEO Preconvention Body copy Headline
- 3. 2019 YEO Preconvention2019 YEO Preconvention ● Social media = problem Social media = tool ● The right social media tool for the right task ● Social Media & IBs / OBs / Rebounds / Rotex ● Social Media for Club/District Engagement ● Social Media Guidelines & Action Plan ● Q&A and Discussion AGENDA WHAT WE WILL COVER TODAY
- 4. 2019 YEO Preconvention2019 YEO Preconvention ● Students spend all the time on their phones ● They constantly communicate with friends/family in their home country ● They are spending all their time in their rooms ● They use social media to break the rules or for secret communications ● Social media is used to spread disinformation, fake news ● Social media doesn’t respect your privacy SOCIAL MEDIA IS A PROBLEM WE HEAR THESE COMPLAINTS ALL TOO OFTEN
- 5. 2019 YEO Preconvention2019 YEO Preconvention ● Both Social Media and Youth Exchange make the world a smaller place ● For communicating with IBs/OBs/Rebounds/Rotex ● For spreading the word about Rotary ● For staying involved with current IBs/OBs and learn what they’re up to SOCIAL MEDIA IS A TOOL WE HAVE TO RETHINK OUR APPROACH
- 6. 2019 YEO Preconvention 98%OF ALL TEXT MESSAGES (including SMS, WhatsApp, Facebook Messenger, etc.) ARE BEING READ vs. 20% for email
- 7. 2019 YEO Preconvention2019 YEO Preconvention ● Facebook: create events, share photos, engage ● Instagram: share photos, engage ● WhatsApp: direct communication, group chat ● Facebook Messenger: direct communication, group chat ● YouTube: video testimonials, tutorials, how-tos ● Twitter / Snapchat / etc.: 1:n and 1:1 communication THE RIGHT SOCIAL MEDIA TOOLS FOR THE RIGHT TASKS
- 8. 2019 YEO Preconvention2019 YEO Preconvention ● Welcome them early, connect with past IBs ● Initial 6-8 weeks radio silence with home (excluding emergencies!) ● Engage with them during the year ● Encourage them to post photos / document their experience throughout the year ● Stay in touch after departure, help with re-entry ● Stay connected, meet up again, revisit SOCIAL MEDIA & INBOUNDS ENGAGEMENT, INTEGRATION, COMMUNICATION
- 9. 2019 YEO Preconvention2019 YEO Preconvention ● Don't post identifying information (e.g. host family address, phone#, etc.) ● Change profile privacy settings to non- public (preferably Friends only) ● Don't post pictures you wouldn't want your family to see ● Don’t engage with strangers ● Use common sense SOCIAL MEDIA & YOUTH PROTECTION ESTABLISH GUIDELINES FOR SAFE USAGE OF SOCIAL MEDIA
- 10. 2019 YEO Preconvention2019 YEO Preconvention ● Connect with them during their orientation ● Encourage them to “broadcast” their youth- exchange year ● Keep engaged with them on social media ● Use social media posts for recruiting future Outbound candidates SOCIAL MEDIA & OUTBOUNDS ENGAGEMENT, INTEGRATION, COMMUNICATION
- 11. 2019 YEO Preconvention2019 YEO Preconvention ● Keep an active community going for your rebound students ● Engage with them often to help them with re-entry ● Encourage them to join Rotex ● Invite them to become facilitators for your orientations ● Connect them with future OBs and IBs and become mentors ● Help them develop additional leadership skills SOCIAL MEDIA & ROTEX AS WELL AS REBOUNDS IN GENERAL
- 12. 2019 YEO Preconvention2019 YEO Preconvention ● Leverage youth exchange related social media to energize clubs and your district ● Post on social media when youth exchange students visit your club or participate in service projects ● Use social media to advertise youth programs ● Use social media as a HF & OB recruiting tool FOR CLUBS/DISTRICT ENGAGEMENT, MARKETING, COMMUNICATIONS
- 13. 2019 YEO Preconvention2019 YEO Preconvention ● Disconnect from home ● Use host country language ● Connect with new friends in your host country and with your host families ● Connect with Rotary ● Use hashtags: #rotary #youthexchange #rye7930 #rotaryyouthexchange SOCIAL MEDIA GUIDELINES DEFINE CLEAR RULES FOR SOCIAL MEDIA USAGE
- 14. 2019 YEO Preconvention2019 YEO Preconvention ● Here is #rotaryyouthexchange on Instagram ● It is a way to tag social media posts with a keyword ● People can find related posts by clicking on the #hashtag ● On some social media platforms (e.g. Instagram) you can also subscribe to a #hashtag ● You add a #hashtag to your social media posts simply by using words with the # character in front of them WHAT ARE #HASHTAGS QUICK EXPLANATION
- 15. 2019 YEO Preconvention2019 YEO Preconvention ● Get on social media yourself – if you need help, talk to a young adult ● Get your district and Rotary Club on social media ● Create a social media guideline document (feel free to use ours as a template): https://fa.lk/D7930SocialMediaGuidelines ● Start engaging with your youth exchange students ● Feel free to also connect with me: ACTION PLAN CONCRETE NEXT STEPS FOR YOU TO TAKE https://www.facebook.com/afalk https://www.instagram.com/a.falk/ https://twitter.com/afalk
- 16. 2019 YEO Preconvention Questions & Answers Ask now… Ask later: al@falk.us https://www.facebook.com/afalk https://www.instagram.com/a.falk/ https://twitter.com/afalk
Editor's Notes
- You just heard from 20 IB students of our D7930 from 2012-19, who all responded to a social media message from me on Facebook Messenger and recorded these video clips for me within a few days, then sent them to me via WhatsApp…. That’s the real power of social media when working with YE students!
- I want to take you on a journey and hopefully help you shift your mindset from viewing social media as a PROBLEM to viewing it as a TOOL.
- Break the rules = (sexting, organizing parties, buying/selling drugs, etc.). Relay story from district to the south of Boston. I am here today to try to convince you that while some of these points may be true, social media is here to stay, and we need to adapt and learn how to use it as a tool, rather than only view it as a problem.
- Both Social Media and Youth Exchange make the world a smaller place They transcend geographical boundaries They act as an equalizer and mobilizer They facilitate cross-border and cross-cultural awareness & understanding For communicating with IBs/OBs/Rebounds/Rotex Much higher response rate than email!!! It’s the way that they talk to their peers, so they are used to responding quickly If you use these tools, you can be “cool”, too For spreading the word about Rotary Think of it as a marketing/PR tool Think of it as a “recruiting” tool For staying involved with current IBs/OBs and learn what they’re up to Yes, we’re getting reports from them, but this is more “live stream” and timely Gives you the ability to instantly communicate with them across the world
- This statistic is for all people, not just YE students. From an article in Forbes magazine.
- Facebook Create FB events for your youth exchange events Share photos of your youth exchange events and programs Engage with current/former IB/OB students in a meaningful way Instagram Share photos of your youth exchange events Follow your IB/OB students to see what they’re up to WhatsApp Direct communication with individual students (avoids SMS roaming fees) Group communications with the district team, or groups of students Facebook Messenger Direct communication with individual students (avoids SMS roaming fees) Group communications with the district team, or groups of students Twitter While I personally and professionally use Twitter, I haven’t found much use for it for the purposes of youth exchange…
- Welcome them early (once the GF is done) and connect them with previous IBs to your district/town. This gives them the ability to ask questions of previous IBs and find a mentor. Being able to interact with students, who have come to the same district and had a great exchange year is a very powerful assurance to your future IBs! Initial 6-8 weeks of radio silence with their natural parents and friends in the home country to enable/facilitate total language immersion During the year, engage with them often and encourage them to post stories of their experience as a youth exchange student. This will allow them to look back on their experience in the future and be reminded of all the great connections they made. Stay in touch after they leave to head back to their home country. It helps them with re-entry and reverse culture shock. Keep connected with them, and they will become a great resource for future IBs. Also, they will want to come back again to visit, and you might be able to meet with them in other countries while you are traveling….
- Connect with them during their OB orientations Encourage them to “broadcast” their experience in their host country via social media, rather than engage in 1:1 conversations with friends and family back at home Keep an eye on their social media feeds to detect early signs of problems. Not so much “monitoring”, but instead trying to lend a helping hand! Use social media posts – boosted if necessary – to encourage young people in your communities to apply to become future OBs
- Keep an active community going for your rebound students when they come back Engage with them often to help them with re-entry and reverse culture shock Encourage them to join Rotex, if there is an established Rotex organization in your country Invite them to become facilitators for your IB and OB Orientations We’ve found that our incoming IBs and future OBs listen a lot more to what Rotex/Rebound people have to say, than what us “old Rotarians” tell them It helps teach them leadership skills and can be a total asset to your program!! They love the program and have a deep connection with it – help them amplify that and energize your future OBs and current Ibs and become mentors for them
- Make sure that you leverage youth exchange related social media posts to help energize the hosting Rotary clubs and district Ensure that every time your youth exchange students come to visit your club, there is a social media post getting out there the message that Rotary is not just about “old people having lunch together” Use social media posts to advertise the existence of the Rotary youth exchange programs Use social media as a recruiting tool for HF, OB
- ASK AUDIENCE IF THEY KNOW WHAT HASHTAGS ARE….
- Get onto social media – if you haven’t done so already, sign up for: Facebook Instagram WhatsApp Get your district onto social media – create district pages for: Facebook Instagram Create a social media guideline document (feel free to use ours as a template): https://fa.lk/D7930SocialMediaGuidelines Start engaging with your youth exchange students BUT DON’T BE OBNOXIOUS = no public comments criticizing them Send me a friend request / follow on FB, Instagram, and Twitter: https://www.facebook.com/afalk https://www.instagram.com/a.falk/ https://twitter.com/afalk