It’s so easy to get a website up and running using a CMS as versatile as WordPress but can you truly optimise it using just YOAST? This talk will teach you how to make your website faster, why should security be an SEO concern and what to watch out for when implementing AMP and structured data in WordPress.

1. Roxana Stingu
123 Reg
WordPress optimisation beyond
the Yoast plug-in

6. Speed

7. Page Speed
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8. TTFB
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9. TTFB – Dynamic
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10. Dynamic v. Static
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11. TTFB – Static
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12. PageSpeed Insights
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14. Images

15. Image type
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16. CSS Sprites
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17. <img src="…/123-reg-logo.svg">
SVGs
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18. CSS Effects
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19. Size: 26.7KB Size: 36.6KB
Not indexable! !37% increase in
size
Base64
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20. Before you get started
Compress images! !Remove EXIF data
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22. Database

23. Control Panel
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24. Unused Plug-ins
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25. Comments
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26. Unused Tags
Pingbacks
Trackbacks
Shortcodes

27. Post Revisions
Old Posts
! Remove redirected URLs from sitemaps

29. AMP

30. The AMP Project
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31. For standalone AMP pages
<link rel=”canonical” href=”https://www.example.com/url/to/amp-document.html” />
AMP tags
https://validator.ampproject.org/
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On regular page
<link rel=”amphtml”
href=”https://www.example.
com/url/to/amp-
version.html” />
On AMP page
<link rel=”canonical”
href=”https://www.example.com/
url/to/regular-html-version.html”
/>

32. AMP Speed
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33. AMP Carousel
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35. Mobile

36. Mobile-first index
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37. It is not easy to meet the one second time budget. Luckily for us, the whole page doesn’t have to
render within this budget, instead, we must deliver and render the above the fold (ATF)
content in under one second, which allows the user to begin interacting with the page
as soon as possible. Then, while the user is interpreting the first page of content, the rest of the
page can be delivered progressively in the background.
1 second render time
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38. Above the fold
Prioritise content
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39. Reorder elements
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40. Inline small CSS and JavaScript
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41. Defer parsing of JavaScript
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42. Defer v. Async
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44. Security

45. 45
Not Secure Warnings – Chrome 56
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46. Security Issues
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47. • Header
• Footer
• Index (both .php
and HTML)
• Your theme’s files
Repeat Offenders
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48. • Any HTML file
• Index .php and
.html
• For the
appearance of
new directories
you didn’t create
Hacked
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49. New Admins or Users
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50. 50
Redirects
• Core WordPress
files
• Your site’s index
(check both .php
and HTML!)
• .htaccess
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53. Resources
https://www.keycdn.com/support/what-is-ttfb/
https://varvy.com/pagespeed/ttfb.html
https://developers.google.com/web/fundamentals/performance/optim
izing-content-efficiency/image-optimization
https://premium.wpmudev.org/blog/squeaky-clean-database/
https://developers.google.com/speed/docs/insights/mobile
https://varvy.com/pagespeed/prioritize-visible-content.html
https://www.keycdn.com/support/defer-parsing-of-javascript/
https://www.keycdn.com/support/inline-small-css-and-javascript/
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