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PR Past & Future - Digital PR is Dead

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PR Past & Future - Digital PR is Dead my views on PR over the last 10 years and into the next. Presented at Freshtival in MediaCityUK Manchester 15.09.13

Published in: Business, Technology
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PR Past & Future - Digital PR is Dead

  1. 1. 2003
  2. 2. Ten years ago…
  3. 3. Ten years ago…
  4. 4. 2003-2012
  5. 5. The last 10 years
  6. 6. 2013
  7. 7. Digital PR is Dead
  8. 8. Published Last Week (Wiley 2013)
  9. 9. “Digital PR is Dead? That isn’t a chapter that’s a tweet” ROBIN WILSON Social Media Director McCann Erickson
  10. 10. Social Media is new
  11. 11. Wrong 
  12. 12. Digital is mainstream …as of 2011
  13. 13. There is nothing new about it
  14. 14. Tom Standage
  15. 15. Tom Standage’s analysis of impact of The Telegraph
  16. 16. Information Overload
  17. 17. Sounds quite familiar doesn’t it.
  18. 18. If digital is just an evolution and all communications is now digital there is little point in using the word. Digital communications is just communications.
  19. 19. The next 10 years
  20. 20. PR will rediscover broadcast media
  21. 21. Data will become more of a PR commodity
  22. 22. Facebook will decline
  23. 23. Is a trend already underway ? US Facebook users – January 2013 UK Facebook users – January 2013 Share price fell by nearly 3% After they announced ‘Graph Search’
  24. 24. Google+ will rise
  25. 25. LinkedIn will become a major player
  26. 26. End of Spin
  27. 27. The proof is out there…
  28. 28. One final prediction…. …although its not really about PR
  29. 29. Subtitles in (Nordic Noir) TV series will get bigger
  30. 30. Prime Minister can you tell us why the subtitles are so much bigger in the second series?

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