PR Past & Future - Digital PR is Dead my views on PR over the last 10 years and into the next. Presented at Freshtival in MediaCityUK Manchester 15.09.13

2. 2003

3. Ten years ago…

4. Ten years ago…

5. 2003-2012

6. The last 10 years

7. 2013

8. Digital PR
is Dead

9. Published Last Week
(Wiley 2013)

10. “Digital PR is Dead?
That isn’t a chapter that’s a tweet”
ROBIN WILSON
Social Media Director McCann Erickson

12. Social Media is new

15. Wrong


18. Digital is mainstream
…as of 2011

21. There is nothing new about it

23. Tom Standage

24. Tom Standage’s analysis of impact of The Telegraph

25. Information Overload

26. Sounds quite familiar doesn’t it.

27. If digital is just an evolution and all
communications is now digital
there is little point in using the
word. Digital communications is
just communications.

28. The next 10 years

29. PR will rediscover
broadcast media

34. Data will become more of
a PR commodity

37. Facebook will decline

38. Is a trend already underway ?
US Facebook users – January 2013 UK Facebook users – January 2013
Share price fell by nearly 3% After they announced ‘Graph Search’

39. Google+ will rise

41. LinkedIn will become a
major player

43. End of Spin

45. The proof is out there…

46. One final prediction….
…although its not really about PR

47. Subtitles in (Nordic Noir)
TV series will get bigger

48. Prime Minister can you tell us why the
subtitles are so much bigger in the second
series?