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Museum 
as 
Temple 
or 
Forum? 
Pilot-­‐Project 
in 
Museum 
Studies 
Polytechnical 
Museum 
Moscow 
Higher 
School 
of 
Economics 
Reinwardt 
Academy 
Ruben 
Smit
Please, define your own 
meaningful museum 
definition! 
Muse u m as Temple?
Museums, zoos, libraries are typical expressions 
of the Age of Enlightenment
The long 19th Century (1889 – 
1914) is the age of Nation 
Building ‘Nation Building’ – it is 
not accidental that museums 
were founded and built in this 
era.
“First Impressions Never Lie” So 
let’s look at the prototype of 
museum architecture; the neo-classical 
style refers of course to 
the temples of the classical 
ancient Greek and Roman 
cultures.
Ashmolean Museum, Oxford 
(Newly constructed 1854, C.R. Cockerell)
Fitzwilliam Museum, Cambridge 
1837- 41, George Basevi
British Museum, London 
Robert Smirke 1823-47
Field Museum, Chicago 
1893, Charles Atwood
Das Altes Museum, Berlin 
1823-1830, Karl F. Schinkel
Metropolitan Museum of Art, 
New York Facade 1902, R.M. Hunt
The National Gallery, London 
1832-38, William Wilkins
The National Gallery, London 
1832-38, William Wilkins
Sainsbury Wing (NG) 
1988-9, Venturi Scott Brown
Rijksmuseum 
1885, Pierre J.H. Cuypers
New Rijksmuseum, Amsterdam 
Maart 2013 Cruz en Ortis
Guggenheim, NYC 
1959, Frank Lloyd Wright
Centre Pompidou 
1976, Rogers en Piano
Nouveau Louvre 
1989, I.M. Pei
Bonnefantenmuseum, Maastricht 
1995, Aldo Rossi
Groninger Museum 
1995, Alessandro Mendini
NEMO – Science Centre, 
Amsterdam 
1997, Renzo Piano
Jewish Museum, Berlin 
2001, Daniel Liebeskind
Jewish Museum, Berlin 
2001, Daniel Liebeskind
New Wing Royal Ontario Museum 
2006, Daniel Liebeskind
A m u s e u m is . .?
museum 
• noun, a building in which objects of interest or 
significance are stored and exhibited 
Compact Oxford English Dictionary
A museum is a non-profit, permanent institution 
in the service of society and its development, 
open to the public, which acquires, conserves, 
researches, communicates and exhibits the 
tangible and intangible heritage of humanity and 
its environment for the purposes of education, 
study and enjoyment. 
ICOM- definition
'A museum is an institution which collects, 
documents, preserves, exhibits and interprets 
material evidence and associated information for 
the public benefit' 
Museums Association - old definition
'Museums enable people to explore collections 
for inspiration, learning and enjoyment. They are 
institutions that collect, safeguard and make 
accessible artefacts and specimens, which they 
hold in trust for society.‘ 
Museums Association Definition Adopted: 1998
Our mission is to help people determine their 
place in the world and define their identities, so 
enhancing their self-respect and their respect for 
others. 
Tynes & Wear Museums, Newcastle (U.K.)
David Fleming CEO Loverpool Museums 
h>p://vimeo.com/47594838
H o w did we get th ere?
heritage 
functions 
institutions 
society 
‘New' Museology Peter van Mensch
Crises are from all times 
When I was young I witnessed the double oil crisis
In those days the then director of the Brooklyn 
Museum, Duncan Cameron, published an article: 
‘The Museum, a Temple or the Forum’
• In our daily life we ourselves judge objects outside 
museums primarily on their more practical qualities like: 
price, materiality, durability, usability, design, etc…
• Cameron stated that with the selection and 
presentation of objects museums fully and structurally 
change the meaning of these objects.
• Once collected by the 
museum, the object receives 
an aura of almost sacral 
approval.
• Furthermore 
Cameron stated 
that museum 
collections as such 
are being used as 
benchmarks to 
help to define the 
visitor’s personal 
view on the world.
To whom does this museum belong? 
• Visitors see these objects as material witnesses of 
ideas, dreams, wishes and feelings of current or past 
times.
• Cameron is not that explicit, 
but he states that the museum 
is actually similar to an identity 
making machine. 
• Furthermore Cameron voices 
his criticism on museum 
practice of his days and sees 
three contraditions:
• 17th en 18th century 
private-collections 
1st PARADOX 
• Now-a-days public-collections 
of the 
‘democratic’museum
• Acting curators who 
collect, select, and 
present within their own 
academic paradigm. 
2nd PARADOX 
• Current visitors do not 
necessarily have an 
academic back ground
• Museum value system 
of collecting is often 
elitist: high-bourgeois or 
aristocratic is preferred 
to popular culture. 
3rd PARADOX 
• Current visitors from all 
social strata of society
Every crisis leads to 
professional innovation
Professionalization of the museum field with a focus on 
visitors and audience development (strengthening of 
professional development, setting up specific vocational 
study programmes, etc...)
Internal professionalization through setting up of 
educational and visitors services in museums that 
gained more influence and impact.
Strengthening of visitors service in museums: 
information desks, routing and way finding, museum 
café, museum restaurant, museum shop...
Appliance of audience focussed presentation 
techniques within exhibitions.
Development of attractive temporary exhibitons.
Accomplishing ambitious refurbishment programmes.
Architectional adjustments with a ‘democratic’ 
infrastructure.
Setting up of additional programmes (outreach, 
workshops, events, etc…)
Using New Media and 
through that sharing of 
knowledge. Becoming part 
of the knowledge network 
society (e.g. museum 2.0).
Rationalisation collections: de-accessioning, 
reinterpreting and reframing (e.g. GLBT), strategic 
collecting (e.g. representation).
Inclusive Museum as a 
means for cultural change
Inclusive Museum 
• Access 
§ Physical 
§ Intellectual 
§ Psychological 
• Representation 
• Participation
Inclusive Museum 
• Access 
§ Physical 
§ Intellectual 
§ Psychological
Inclusive Museum 
• Access 
§ Physical 
§ Intellectual 
§ Psychological 
• Representation
Social Inclusion 
• Access 
§ Physical 
§ Intellectual 
§ Psychological 
• Representation 
TATE Unlock Art: Role of Women in Art 
h>p://bcove.me/1sq8crv4
Social Inclusion 
• Access 
§ Physical 
§ Intellectual 
§ Psychological 
• Representation 
• Participation 
Nina 
Simon 
h4p://museumtwo.blogspot.nl/
Nina 
Simon 
clip 
from: 
h4ps://www.youtube.com/ 
watch?v=1JoGYZRtBWk
Richard Sandell, see also: 
https://www.youtube.com/watch?v=LZh6jwx7kVw
Starting strategic alliances 
with third parties (focus-groups, 
schools, other 
cultural institutions, artists, 
media, etc…).
• Save Haven for public debates and discussions about 
culture, human rights en social relationships. 
h>p://www.danacentre.org.uk/

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Museum as temple or forum pm & hse moscow

  • 1. Museum as Temple or Forum? Pilot-­‐Project in Museum Studies Polytechnical Museum Moscow Higher School of Economics Reinwardt Academy Ruben Smit
  • 2. Please, define your own meaningful museum definition! Muse u m as Temple?
  • 3. Museums, zoos, libraries are typical expressions of the Age of Enlightenment
  • 4. The long 19th Century (1889 – 1914) is the age of Nation Building ‘Nation Building’ – it is not accidental that museums were founded and built in this era.
  • 5. “First Impressions Never Lie” So let’s look at the prototype of museum architecture; the neo-classical style refers of course to the temples of the classical ancient Greek and Roman cultures.
  • 6.
  • 7. Ashmolean Museum, Oxford (Newly constructed 1854, C.R. Cockerell)
  • 8. Fitzwilliam Museum, Cambridge 1837- 41, George Basevi
  • 9.
  • 10. British Museum, London Robert Smirke 1823-47
  • 11.
  • 12. Field Museum, Chicago 1893, Charles Atwood
  • 13.
  • 14.
  • 15. Das Altes Museum, Berlin 1823-1830, Karl F. Schinkel
  • 16.
  • 17. Metropolitan Museum of Art, New York Facade 1902, R.M. Hunt
  • 18.
  • 19. The National Gallery, London 1832-38, William Wilkins
  • 20. The National Gallery, London 1832-38, William Wilkins
  • 21. Sainsbury Wing (NG) 1988-9, Venturi Scott Brown
  • 22. Rijksmuseum 1885, Pierre J.H. Cuypers
  • 23. New Rijksmuseum, Amsterdam Maart 2013 Cruz en Ortis
  • 24. Guggenheim, NYC 1959, Frank Lloyd Wright
  • 25. Centre Pompidou 1976, Rogers en Piano
  • 28. Groninger Museum 1995, Alessandro Mendini
  • 29. NEMO – Science Centre, Amsterdam 1997, Renzo Piano
  • 30. Jewish Museum, Berlin 2001, Daniel Liebeskind
  • 31. Jewish Museum, Berlin 2001, Daniel Liebeskind
  • 32. New Wing Royal Ontario Museum 2006, Daniel Liebeskind
  • 33. A m u s e u m is . .?
  • 34. museum • noun, a building in which objects of interest or significance are stored and exhibited Compact Oxford English Dictionary
  • 35. A museum is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. ICOM- definition
  • 36. 'A museum is an institution which collects, documents, preserves, exhibits and interprets material evidence and associated information for the public benefit' Museums Association - old definition
  • 37. 'Museums enable people to explore collections for inspiration, learning and enjoyment. They are institutions that collect, safeguard and make accessible artefacts and specimens, which they hold in trust for society.‘ Museums Association Definition Adopted: 1998
  • 38. Our mission is to help people determine their place in the world and define their identities, so enhancing their self-respect and their respect for others. Tynes & Wear Museums, Newcastle (U.K.)
  • 39. David Fleming CEO Loverpool Museums h>p://vimeo.com/47594838
  • 40. H o w did we get th ere?
  • 41. heritage functions institutions society ‘New' Museology Peter van Mensch
  • 42. Crises are from all times When I was young I witnessed the double oil crisis
  • 43. In those days the then director of the Brooklyn Museum, Duncan Cameron, published an article: ‘The Museum, a Temple or the Forum’
  • 44. • In our daily life we ourselves judge objects outside museums primarily on their more practical qualities like: price, materiality, durability, usability, design, etc…
  • 45. • Cameron stated that with the selection and presentation of objects museums fully and structurally change the meaning of these objects.
  • 46. • Once collected by the museum, the object receives an aura of almost sacral approval.
  • 47. • Furthermore Cameron stated that museum collections as such are being used as benchmarks to help to define the visitor’s personal view on the world.
  • 48. To whom does this museum belong? • Visitors see these objects as material witnesses of ideas, dreams, wishes and feelings of current or past times.
  • 49. • Cameron is not that explicit, but he states that the museum is actually similar to an identity making machine. • Furthermore Cameron voices his criticism on museum practice of his days and sees three contraditions:
  • 50. • 17th en 18th century private-collections 1st PARADOX • Now-a-days public-collections of the ‘democratic’museum
  • 51. • Acting curators who collect, select, and present within their own academic paradigm. 2nd PARADOX • Current visitors do not necessarily have an academic back ground
  • 52. • Museum value system of collecting is often elitist: high-bourgeois or aristocratic is preferred to popular culture. 3rd PARADOX • Current visitors from all social strata of society
  • 53. Every crisis leads to professional innovation
  • 54. Professionalization of the museum field with a focus on visitors and audience development (strengthening of professional development, setting up specific vocational study programmes, etc...)
  • 55. Internal professionalization through setting up of educational and visitors services in museums that gained more influence and impact.
  • 56. Strengthening of visitors service in museums: information desks, routing and way finding, museum café, museum restaurant, museum shop...
  • 57. Appliance of audience focussed presentation techniques within exhibitions.
  • 58. Development of attractive temporary exhibitons.
  • 60. Architectional adjustments with a ‘democratic’ infrastructure.
  • 61. Setting up of additional programmes (outreach, workshops, events, etc…)
  • 62. Using New Media and through that sharing of knowledge. Becoming part of the knowledge network society (e.g. museum 2.0).
  • 63. Rationalisation collections: de-accessioning, reinterpreting and reframing (e.g. GLBT), strategic collecting (e.g. representation).
  • 64. Inclusive Museum as a means for cultural change
  • 65. Inclusive Museum • Access § Physical § Intellectual § Psychological • Representation • Participation
  • 66. Inclusive Museum • Access § Physical § Intellectual § Psychological
  • 67. Inclusive Museum • Access § Physical § Intellectual § Psychological • Representation
  • 68. Social Inclusion • Access § Physical § Intellectual § Psychological • Representation TATE Unlock Art: Role of Women in Art h>p://bcove.me/1sq8crv4
  • 69. Social Inclusion • Access § Physical § Intellectual § Psychological • Representation • Participation Nina Simon h4p://museumtwo.blogspot.nl/
  • 70. Nina Simon clip from: h4ps://www.youtube.com/ watch?v=1JoGYZRtBWk
  • 71. Richard Sandell, see also: https://www.youtube.com/watch?v=LZh6jwx7kVw
  • 72. Starting strategic alliances with third parties (focus-groups, schools, other cultural institutions, artists, media, etc…).
  • 73. • Save Haven for public debates and discussions about culture, human rights en social relationships. h>p://www.danacentre.org.uk/