Submit Search
Upload
Aso - App Store Optimization
•
1 like
•
791 views
Ruben Vezzoli
Follow
Marketing Knowledge Session - What is App Store Optimization? How it works?
Read less
Read more
Marketing
Report
Share
Report
Share
1 of 22
Download now
Download to read offline
Recommended
App Store Optimization (ASO) - 2020 Ultimate Guide for Apple App Store (iOS 13)
App Store Optimization (ASO) - 2020 Ultimate Guide for Apple App Store (iOS 13)
TheTool - ASO Tool
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...
TheTool - ASO Tool
App Store Optimization Guide
App Store Optimization Guide
Ayush Jain
ASO Presentation For Beginners
ASO Presentation For Beginners
Subhrangshu Roy
How to Drive Conversion with Competitive App Store Optimization
How to Drive Conversion with Competitive App Store Optimization
Pablo Penny
App Store Optimization - 2020 Ultimate Guide for Google Play Store ASO
App Store Optimization - 2020 Ultimate Guide for Google Play Store ASO
TheTool - ASO Tool
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018
TheTool - ASO Tool
App Store Optimization
App Store Optimization
Leadmill
Recommended
App Store Optimization (ASO) - 2020 Ultimate Guide for Apple App Store (iOS 13)
App Store Optimization (ASO) - 2020 Ultimate Guide for Apple App Store (iOS 13)
TheTool - ASO Tool
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...
TheTool - ASO Tool
App Store Optimization Guide
App Store Optimization Guide
Ayush Jain
ASO Presentation For Beginners
ASO Presentation For Beginners
Subhrangshu Roy
How to Drive Conversion with Competitive App Store Optimization
How to Drive Conversion with Competitive App Store Optimization
Pablo Penny
App Store Optimization - 2020 Ultimate Guide for Google Play Store ASO
App Store Optimization - 2020 Ultimate Guide for Google Play Store ASO
TheTool - ASO Tool
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018
App Store Optimization - Ultimate Guide for Google Play Store ASO 2018
TheTool - ASO Tool
App Store Optimization
App Store Optimization
Leadmill
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100
Simon Thillay
Black Hat ASO - Presentation eMetrics
Black Hat ASO - Presentation eMetrics
Moritz Daan
SEO Case Studies
SEO Case Studies
dominicktaylor
Introduction to App Store Optimization
Introduction to App Store Optimization
Betable
Seo strategy guide 2019
Seo strategy guide 2019
Sanjay Patwal
ASO : the game has changed
ASO : the game has changed
ThomasBCN
Mobile app-marketing-playbook
Mobile app-marketing-playbook
Raj Singh
Seo checklist
Seo checklist
Anthony Greene
SEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, Recommendations
Arun Subbu
App store optimization
App store optimization
Ashitosh Ghodake
SEO Strategy ppt
SEO Strategy ppt
deepak tiwari
How to maximize your website’s conversion rate
How to maximize your website’s conversion rate
Rio Ichikawa
Seo Proposal
Seo Proposal
anoopsingh322
Creative Seo Proposal
Creative Seo Proposal
nishalegend
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
Harjeet Dhillon
Search enginge optimization (seo) proposal
Search enginge optimization (seo) proposal
Vikas Kashyap
SEO Strategy
SEO Strategy
TopRankingSEO.com
App Store Optimization Plan | Case Study
App Store Optimization Plan | Case Study
Aitor Cacciola
SEO Proposal for your website
SEO Proposal for your website
Leads Dubai
UX & SEO : concevoir des pages qui convertissent & transforment
UX & SEO : concevoir des pages qui convertissent & transforment
Laura Blanchard - Agence KHOSI
Nord e sud del mondo
Nord e sud del mondo
sara1668
Divario tra Nord e Sud del Mondo
Divario tra Nord e Sud del Mondo
Ruben Vezzoli
More Related Content
What's hot
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100
Simon Thillay
Black Hat ASO - Presentation eMetrics
Black Hat ASO - Presentation eMetrics
Moritz Daan
SEO Case Studies
SEO Case Studies
dominicktaylor
Introduction to App Store Optimization
Introduction to App Store Optimization
Betable
Seo strategy guide 2019
Seo strategy guide 2019
Sanjay Patwal
ASO : the game has changed
ASO : the game has changed
ThomasBCN
Mobile app-marketing-playbook
Mobile app-marketing-playbook
Raj Singh
Seo checklist
Seo checklist
Anthony Greene
SEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, Recommendations
Arun Subbu
App store optimization
App store optimization
Ashitosh Ghodake
SEO Strategy ppt
SEO Strategy ppt
deepak tiwari
How to maximize your website’s conversion rate
How to maximize your website’s conversion rate
Rio Ichikawa
Seo Proposal
Seo Proposal
anoopsingh322
Creative Seo Proposal
Creative Seo Proposal
nishalegend
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
Harjeet Dhillon
Search enginge optimization (seo) proposal
Search enginge optimization (seo) proposal
Vikas Kashyap
SEO Strategy
SEO Strategy
TopRankingSEO.com
App Store Optimization Plan | Case Study
App Store Optimization Plan | Case Study
Aitor Cacciola
SEO Proposal for your website
SEO Proposal for your website
Leads Dubai
UX & SEO : concevoir des pages qui convertissent & transforment
UX & SEO : concevoir des pages qui convertissent & transforment
Laura Blanchard - Agence KHOSI
What's hot
(20)
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100
Black Hat ASO - Presentation eMetrics
Black Hat ASO - Presentation eMetrics
SEO Case Studies
SEO Case Studies
Introduction to App Store Optimization
Introduction to App Store Optimization
Seo strategy guide 2019
Seo strategy guide 2019
ASO : the game has changed
ASO : the game has changed
Mobile app-marketing-playbook
Mobile app-marketing-playbook
Seo checklist
Seo checklist
SEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, Recommendations
App store optimization
App store optimization
SEO Strategy ppt
SEO Strategy ppt
How to maximize your website’s conversion rate
How to maximize your website’s conversion rate
Seo Proposal
Seo Proposal
Creative Seo Proposal
Creative Seo Proposal
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
SEO - On Page | Off Page | Deep Linking | Link Building | Articles |Blogs | C...
Search enginge optimization (seo) proposal
Search enginge optimization (seo) proposal
SEO Strategy
SEO Strategy
App Store Optimization Plan | Case Study
App Store Optimization Plan | Case Study
SEO Proposal for your website
SEO Proposal for your website
UX & SEO : concevoir des pages qui convertissent & transforment
UX & SEO : concevoir des pages qui convertissent & transforment
Viewers also liked
Nord e sud del mondo
Nord e sud del mondo
sara1668
Divario tra Nord e Sud del Mondo
Divario tra Nord e Sud del Mondo
Ruben Vezzoli
Globalizzazione insostenibile e divario nord sud
Globalizzazione insostenibile e divario nord sud
CristinaGalizia
Divario Nord Sud (a cura della Caritas Vicenza)
Divario Nord Sud (a cura della Caritas Vicenza)
CristinaGalizia
Globalizzazione
Globalizzazione
tommyxdxd
La pubblicità e il commercio
La pubblicità e il commercio
Maria Cusumano
La pubblicità
La pubblicità
Vito Rizzo
Come creare e gestire campagne Google AdWords per E-Commerce | La settimana d...
Come creare e gestire campagne Google AdWords per E-Commerce | La settimana d...
Ruben Vezzoli
Viewers also liked
(8)
Nord e sud del mondo
Nord e sud del mondo
Divario tra Nord e Sud del Mondo
Divario tra Nord e Sud del Mondo
Globalizzazione insostenibile e divario nord sud
Globalizzazione insostenibile e divario nord sud
Divario Nord Sud (a cura della Caritas Vicenza)
Divario Nord Sud (a cura della Caritas Vicenza)
Globalizzazione
Globalizzazione
La pubblicità e il commercio
La pubblicità e il commercio
La pubblicità
La pubblicità
Come creare e gestire campagne Google AdWords per E-Commerce | La settimana d...
Come creare e gestire campagne Google AdWords per E-Commerce | La settimana d...
Similar to Aso - App Store Optimization
App Store Optimization - SMX Munich - Emily Grossman
App Store Optimization - SMX Munich - Emily Grossman
Suzzicks
App Store Optimization - SMX Munich - Emily Grossman
App Store Optimization - SMX Munich - Emily Grossman
MobileMoxie
App promo-Best practices for App Store Optimization (ASO)
App promo-Best practices for App Store Optimization (ASO)
Gary Yentin
App Store Optimisation
App Store Optimisation
Appsterdam Milan
App Store Optimisation
App Store Optimisation
Mouhcine El Amine
APP STORE OPTIMIZATION .
APP STORE OPTIMIZATION .
Hasan Sk
App conext+presentation
App conext+presentation
aoklein
Leadmill - App Store Optimisation
Leadmill - App Store Optimisation
Leadmill
Leadmill - App Store Optimisation
Leadmill - App Store Optimisation
Mariya Danailova
ASO: Best Practices 2015
ASO: Best Practices 2015
AppFollow
Lxr marketplace hasan
Lxr marketplace hasan
Hasan Sk
Aso prepared by Mr.Mohammed Neamatallah
Aso prepared by Mr.Mohammed Neamatallah
Mobdoo
Aso slideshare
Aso slideshare
svriya
Mobile masters Ecomteam 2016
Mobile masters Ecomteam 2016
Bogdan Zaharia
How to win in app store optimization
How to win in app store optimization
harisikram84
July2013 Meetup : App Store Optimization - Shankar soma
July2013 Meetup : App Store Optimization - Shankar soma
BlrDroid
App Store Optimization (ASO) PPT
App Store Optimization (ASO) PPT
MawraAkbarJanjua
App marketing-ecommbrunch
App marketing-ecommbrunch
SlashMobility.com
Apple app store optimization
Apple app store optimization
rajivrranjan
AppFollow Pitch
AppFollow Pitch
AppFollow
Similar to Aso - App Store Optimization
(20)
App Store Optimization - SMX Munich - Emily Grossman
App Store Optimization - SMX Munich - Emily Grossman
App Store Optimization - SMX Munich - Emily Grossman
App Store Optimization - SMX Munich - Emily Grossman
App promo-Best practices for App Store Optimization (ASO)
App promo-Best practices for App Store Optimization (ASO)
App Store Optimisation
App Store Optimisation
App Store Optimisation
App Store Optimisation
APP STORE OPTIMIZATION .
APP STORE OPTIMIZATION .
App conext+presentation
App conext+presentation
Leadmill - App Store Optimisation
Leadmill - App Store Optimisation
Leadmill - App Store Optimisation
Leadmill - App Store Optimisation
ASO: Best Practices 2015
ASO: Best Practices 2015
Lxr marketplace hasan
Lxr marketplace hasan
Aso prepared by Mr.Mohammed Neamatallah
Aso prepared by Mr.Mohammed Neamatallah
Aso slideshare
Aso slideshare
Mobile masters Ecomteam 2016
Mobile masters Ecomteam 2016
How to win in app store optimization
How to win in app store optimization
July2013 Meetup : App Store Optimization - Shankar soma
July2013 Meetup : App Store Optimization - Shankar soma
App Store Optimization (ASO) PPT
App Store Optimization (ASO) PPT
App marketing-ecommbrunch
App marketing-ecommbrunch
Apple app store optimization
Apple app store optimization
AppFollow Pitch
AppFollow Pitch
Recently uploaded
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
tbatkhuu1
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
ssuser4571da
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
William (Bill) H. Bender, FCSI
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
ZACGaming
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Delhi Call girls
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
VWO
Recently uploaded
(20)
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
Aso - App Store Optimization
1.
ASO App Store Optimization Berlin, 2016/03
2.
2 Mobile Market
3.
3 Apps Market
4.
4 Apps Market
5.
5 App vs Responsive Design
6.
6 App Store Optimization? App Store Optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as App Store for iOS, Google Play for Android, Windows Store for Windows Phone).
7.
7 Why ASO is important? 63%
8.
8 App Store Optimization ASO ? App Search Optimization
9.
9 App Store Spotlight Safari/Spotlight
Google SERP SERP/Deep Linking App Search Optimization
10.
10 App Search algorithms are in their Infancy •No Personalized Search •No Full Control of the reviews •No Google Hummingbird Algorithm (only AAS) •Ranking super volatile and hard to track (AAS)
11.
11 Ranking Factors • App Starts (how often the app is used) • Retention/Uninstalls •
Country • Download Time • Rating (number and value) • Reviews • No. Download • Links (≠ Link Building and only PS) • Revenue (only Paid App and only AAS) • Social Mentions (only PS) • Title • Description • Icon • Screenshot • Keywords (only AAS) • Category • Updates • Deep Linking (only PS) • App Structure (Ex. Navigation) Internal Factors External Factors Behavioural Factors
12.
12 Title •Main Keyword in the Title •First “Description” •Title go in the URL (SEO) •33 characters displayed (AAS) •25 characters displayed (PS)
13.
13 Description • First 3 line are most important • Useful only for SEO (but we can choose the keywords) •
Spotlight crawl the title and the description. • First 3 line are most important • Ranking Factor for Play Store • Keywords in the content (5x) https://play.google.com/store/apps/details?id=com.king.candycrushsaga&hl=en
14.
14 Icon •Important for Branding (+ title) •Possibility to A/B Test different versions •Useful for attract new users and increase CTR
15.
15 Screenshots •Max 5 pictures and 1 video •Shown in the search results •How the app works? •Communicate the USPs •Attract the users
16.
16 Category •A lot of users find new apps in the Category Ranking •Top App Sections •One of the most important Ranking Factors
17.
17 Rating •One of the most important Ranking Factors • App Stores shown the average rating of the last version! •Important also the number of reviews •Ratings Manipulation
18.
18
19.
19 Reviews • Bad reviews influence the downloads • We can discover new bugs •
Every time we release a new version the reviews go in another section.
20.
20 Deep Linking •Improve User Experience •Re-engagement of App Users •Google now shows SERP with Deep Linking •Users can easily share the app content on Social Media
21.
21 Deep Linking
22.
22 App Structure •App Store analyze the “in- app” behaviour: search, category, pdp,…
Download now