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HRD 101 for
Startups
When your startup is bootstrapped to the bare minimum and has no
angel funding in sight, HR is one department that probably features
at the bottom of your to-take-care-of list. But times change. Your
angel funding eventually comes through, and the operation starts to
gather steam, with interest developing in the market. The good
times are finally rolling in, and you have enough money to finally set
up that full-fledged HR department. But do you really need to?
Human Resource (HR) management is a complicated domain and one that must reflect the culture of the
brand while protecting the employer and employees from any pitfalls. HR is a must-have if you have a
startup with more than 15-20 people because managing pay-slips, implementing policies such as
Vishakha Guidelines and late/leaves policy, mismanagement or IP theft, etc., can become a hassle when
you have employees playing dual roles. This is where HR comes handy and adds value to the
organisation.
Hiring, retaining, developing great
people is one of the toughest
challenges when building and running
a company
Why cant I hire great talent ?
Reason -
Your Employer Branding is non-
existent
Your No.1 candidate
source today is Employer
Branding
Your culture is a ping
pong table and office
dogs ?
Culture not only contributes to inner
company values but it also helps to create
a unique social and psychological
environment outside the organisation and is
a unique powerful tool
50 is the magic no. Requiring HR.
Once your organization is 50
employees strong , you need a real
HR Professional as a regular member
of your team.
An organisation with 10 or more
employees is supposed to pay gratuity
to workers who have worked for 12
months or more.
The EPF Act provides social security
benefits like pension and insurance
cover to the employee of an
establishment which has 20 or more
employees
Payment of Bonus Act, 1965
An employee working in an establishment with
20 or more workers has rights to a bonus under
this act. The bonus is 8.33 %, and shall not
exceed 20 % of the employee’s salary.
Equal Remuneration Act, 1976
This act prevents discrimination among workers
on the basis of gender. According to this act,
employers can’t discriminate among genders in
matters of wages, training, transfer, and
promotion. The act provides for equal
remuneration to both men and women workers
for the same work done.
A clear-cut policy binds every
employee in the business and helps in
applying the same consistently and
fairly across the organisation
It enables entrepreneurs save
valuable time and resources on
policy disputes or potentially legal
cases.
Work Culture: You should make it clear to all
employees that ethical behavior, equal
opportunity, and respect for other employees
are keys to the employment relationship. Lay
down strict rules for dress code, sexual
harassment, customer misbehavior, and
disrespect to colleagues and breaking
confidentiality (data leakage).
Does this policy allow people
to function more efficiently, be
happier, or does it obstruct
them?
Best Practice
versus
Best Fit
WHY IS EMPLOYER BRANDING
IMPORTANT ?
▸ATTRACTING GREAT TALENT IS THE BIGGEST CHALLENGE (
RANDSTAND STUDY)
▸BRAND IMAGE AND COMPANY REPUTATION PLAY MOST
IMPORTANT ROLE (AON HEWITT , LINKEDIN INDIA SURVEY)
▸NEW COMMUNICATION/ MEDIA PLATFORMS REQUIRE
ORGANISATIONS TO BUILD THEIR PRESENCE ACROSS
SOCIAL MEDIA
▸EMPLOYER BRANDING STRATEGY HELPS IN ATTRACTING
BETTER CULTURALLY FIT CANDIDATES
Ruchi Bhatia
Ruchi Bhatia is IIM-C Alumni and Founder of Employer Brand India. She has
over 17 years of professional work experience across Sales, Branding and
HR. She is a Feminist, honored as Top 50 Women to follow in Asia, as Top
10 Sheroes in India ,Sheroes Mentor and Top 100 HR Influencers in India &
Worldwide. She is honored and recognised as Top 100 #FutureofWork
Influencers worldwide. She is on Advisory Board Member to DMA Asia and
Founder of HRGurukul. ( A Learning platform for HR Professionals ) . She is
invited as Speaker for topics on Employer Branding, Gender Diversity,
Women in Leadership . She believes in professional giveback and can be
contacted for speaking and mentoring. She loves to read, write and is fond
of trekking / travel. She can be contacted via twitter @rucsb or email –
ruchibhatia23@gmail.com
Mobile 9911112396

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Hrd 101 for startups

  • 2. When your startup is bootstrapped to the bare minimum and has no angel funding in sight, HR is one department that probably features at the bottom of your to-take-care-of list. But times change. Your angel funding eventually comes through, and the operation starts to gather steam, with interest developing in the market. The good times are finally rolling in, and you have enough money to finally set up that full-fledged HR department. But do you really need to?
  • 3. Human Resource (HR) management is a complicated domain and one that must reflect the culture of the brand while protecting the employer and employees from any pitfalls. HR is a must-have if you have a startup with more than 15-20 people because managing pay-slips, implementing policies such as Vishakha Guidelines and late/leaves policy, mismanagement or IP theft, etc., can become a hassle when you have employees playing dual roles. This is where HR comes handy and adds value to the organisation.
  • 4. Hiring, retaining, developing great people is one of the toughest challenges when building and running a company
  • 5. Why cant I hire great talent ? Reason - Your Employer Branding is non- existent
  • 6. Your No.1 candidate source today is Employer Branding
  • 7. Your culture is a ping pong table and office dogs ?
  • 8. Culture not only contributes to inner company values but it also helps to create a unique social and psychological environment outside the organisation and is a unique powerful tool
  • 9. 50 is the magic no. Requiring HR. Once your organization is 50 employees strong , you need a real HR Professional as a regular member of your team.
  • 10. An organisation with 10 or more employees is supposed to pay gratuity to workers who have worked for 12 months or more.
  • 11. The EPF Act provides social security benefits like pension and insurance cover to the employee of an establishment which has 20 or more employees
  • 12. Payment of Bonus Act, 1965 An employee working in an establishment with 20 or more workers has rights to a bonus under this act. The bonus is 8.33 %, and shall not exceed 20 % of the employee’s salary.
  • 13. Equal Remuneration Act, 1976 This act prevents discrimination among workers on the basis of gender. According to this act, employers can’t discriminate among genders in matters of wages, training, transfer, and promotion. The act provides for equal remuneration to both men and women workers for the same work done.
  • 14. A clear-cut policy binds every employee in the business and helps in applying the same consistently and fairly across the organisation
  • 15. It enables entrepreneurs save valuable time and resources on policy disputes or potentially legal cases.
  • 16. Work Culture: You should make it clear to all employees that ethical behavior, equal opportunity, and respect for other employees are keys to the employment relationship. Lay down strict rules for dress code, sexual harassment, customer misbehavior, and disrespect to colleagues and breaking confidentiality (data leakage).
  • 17. Does this policy allow people to function more efficiently, be happier, or does it obstruct them?
  • 19.
  • 20. WHY IS EMPLOYER BRANDING IMPORTANT ? ▸ATTRACTING GREAT TALENT IS THE BIGGEST CHALLENGE ( RANDSTAND STUDY) ▸BRAND IMAGE AND COMPANY REPUTATION PLAY MOST IMPORTANT ROLE (AON HEWITT , LINKEDIN INDIA SURVEY) ▸NEW COMMUNICATION/ MEDIA PLATFORMS REQUIRE ORGANISATIONS TO BUILD THEIR PRESENCE ACROSS SOCIAL MEDIA ▸EMPLOYER BRANDING STRATEGY HELPS IN ATTRACTING BETTER CULTURALLY FIT CANDIDATES
  • 21. Ruchi Bhatia Ruchi Bhatia is IIM-C Alumni and Founder of Employer Brand India. She has over 17 years of professional work experience across Sales, Branding and HR. She is a Feminist, honored as Top 50 Women to follow in Asia, as Top 10 Sheroes in India ,Sheroes Mentor and Top 100 HR Influencers in India & Worldwide. She is honored and recognised as Top 100 #FutureofWork Influencers worldwide. She is on Advisory Board Member to DMA Asia and Founder of HRGurukul. ( A Learning platform for HR Professionals ) . She is invited as Speaker for topics on Employer Branding, Gender Diversity, Women in Leadership . She believes in professional giveback and can be contacted for speaking and mentoring. She loves to read, write and is fond of trekking / travel. She can be contacted via twitter @rucsb or email – ruchibhatia23@gmail.com Mobile 9911112396