Relief & Rehab. work in floods hit parts of Tamil Nadu & AP..

1. A report on Goonj’s comprehensive relief & rehab work in
Tamil Nadu and Andhra Pradesh after an year of
unprecedented floods
Chennai Calling..

2. Hundreds of villages remained submerged in water for many
weeks.. While many parts of city also came to standstill

3. Massive damage to personal belongings, structures,
communication and assets..

4. Goonj’s first
communication

5. Material and monetary contributions from all across ..

6. Volunteers also pitched in..

7. Goonj’s well-wishers managed initial storage space to kick start
the action 
1st set up on Dec
3rd
at Sriperumbudur
2nd set up at OMR

8. First Priority: Reaching emergency relief material to thousands
of families as per need

9. Goonj’s time tested ‘Hub and spoke’ model for Rahat
Only need- based provisions were given initially where there
was complete breakdown and chaos all around.. Later the
emphasis was on making comprehensive family kits
15000 + family kits have reached so far..

10. Based on detailed field work and assessment, Goonj decided to
set up its base to look after the immediate and long term needs

11. Production of 4958 school kits

13. Breaking the Myth; People in Chennai won’t accept old clothes; salwar
suits in particular.
Reality; Need of clothes emerged as key need since most clothes were
either lost/damaged or soaked in sewer water for many days

14. Nellore (AP),
neighboring
district of
Chennai, equally
affected but
hardly in news..
Chennai Nellore
Highway closed for
a week due to
damaged roads.
Hundreds of school
kids lost their
study material..

15. Operated from Nellore (AP) for few months to take care of
local needs.. In Nellore alone, Goonj provided over 4200
comprehensive family kits..

16. Reviving infrastructure in schools & community spaces

17. Medical Camp at
Puritipalem ST
Colony
Repair and
refurbishing in
schools- Perugudi

18. Cleaning a 150 meters long, choked irrigation canal
Idea of working together on what’s bothering flood- hit
communities the most got them excited.. As a priority, in many areas
people chose cleaning of villages as a first task under Goonj’s ‘Cloth
for work’..

19. Making kitchen garden and fencing..

20. Reaching the most far- flung areas..
Getting people to plug the critical gaps that affects their lives
and inculcating the sense of ownership..
Pond cleaning..

21. People choose Dignity over relief..
In over 100 villages, more than 11000 people participated in various
community level works under Goonj’s ‘Cloth for Work’ (CFW) and received
Family Kits as a reward..
Reclaiming Pond

23. Reaching the neglected
communities
HIV positive people
 Transgender
 Bonded laborers
 Tribal
 Differently-able and autistic
children

24. Learning with Pride.. Matching the needs..
Reaching schools with essential school supplies like school kits, stationary,
shoes which acts as a motivation for children to come to school. Their joy
doubles- up when they receive material as rewards instead of Charity.

25. Kid’s joy, excitement and desire to share what all they learn, observe
and what all bothers them through charts, models, drawings, skits etc.
shows the amazing talent and interest to improve their surroundings ..

26. Goonj also channelized shoes & other support material in 20
special homes working with children ..

27. VAAPSI
Create / revive local occupation..
Identifying the gaps and exploring employment opportunities for people
where ‘Material capital’ could help revive the existing professions of
affected people. So far 230 families have been supported after detailed
survey and need assessment.

28. Cashew Cutting- a popular common trade in Cuddalore .
Provided Cashew cutting machines to 50 flood effected families

29. Narikkuravar women from Nagapattinam District are supported
with beeds & fancy items to start their livelihood..

30. Sujni; An income generation initiative..
Turning last shreds of leftover clothes into a durable mattress.
5000 Sujnies made so far

31. Summary of Goonj’s relief & rehab work..
 A 40 member team in Chennai handling the operations, including a parallel unit in
Pattabiram.
 400 tonnes of relief and Rehabilitation material has been sent to various parts of
Tamil Nadu and Andhra Pradesh..
 Over 3,00,000 meticulously processed clothes warmly accepted by people. What
matters is how you GIVE !!
 15000 comprehensive family Kits have been given in the most far- flung areas in 4
districts of Tamil Nadu & 1 district of Andhra Pradesh i.e. Nellore.
 Tied up with 30 local partners to work on some immediate short & long term work
 Reached over 100 villages as a part of Cloth for work wherein more than 11000
people affected by floods worked on various development work like pond cleaning,
making roads etc. and received Goonj kits as a reward.
 On material front ; 43000+ shoes, 5000 +Sujnies (made locally) , 2000 + School Kits ,
3 lakh + clothes, 400 + Solar lights, tonnes of dry ration, medicines etc, 18000+
blankets in a year.
Revived and supported Livelihood opportunities under Vaapsi (Goonj’s livelihood
initiative). 230 families have been supported so far.

32. Some highlights & learnings..
 On Dec. 4th 2015, Goonj’s ‘Rahat- Floods’ campaign was launched pan- India
and handled massive quantities of relief material at our Delhi, Mumbai,
Bangalore & Hyderabad offices.
 Goonj’s facebook page carried the key messages around the urgent needs
from the ground, basic do’s & don’ts, the role of volunteers in cities and field.
 In the initial phase, when city and its surrounding were totally water logged,
Goonj focused on filling gaps and supported groups actively working in the
affected areas.
 Clothing emerged as an important but ignored need. It was not a part of
relief material provided by most agencies due to a lot of pre conceived
notions.
 Goonj reached many badly affected remote & tribal areas that didn’t get
enough attention in Tamil Nadu & Andhra Pradesh.

33. Our On Ground Partners
 Danirasa Foundation
 Tribal Society
 Women Development Trust
 Adhi Thamilar Vidudhalai Iyakkam
 New Life Trust
 CCFID
 Networking Development of service Organisation
 Unorganised workers federation
 Rural Development Trust
 Malarchi
 Positive Women Network +
 Doctors for You (DFY)
 Ekam Foundation
 Transgender’s Rights Association
 Springs charitable trust and some more..

34. Our Sincere thanks to..
• Our well-wishers who managed to get us storage space in the initial phase.
With tons of material coming in this was the most crucial need.
• Amazon’s prompt logistics support was a great support, especially in the initial
phase, when there was major breakdown in transportation and communication.
• ABB India, Johnson & Johnson, CIPLA, Flipkart , Marico India & many more paid
great attention to what is needed on the ground and contributed material as per
the needs..
• Apart from hundreds of individuals a timely financial support from Institutions
like WIPRO Cares, Morgan Stanley, Ernst & Young , Via Com, Citrux, Lal Family
foundation, Flipkart and R&D India Pvt. Ltd, etc. for relief and long term
rehabilitation work.

35. Thank You..!!