Business Intelligence tool recommendation for ecommerce

1. Business Intelligence tool
for ecommerce
Basic investigation report
Dhruv Boruah
dhruv@boruah.com
Note: This analysis was made by me for one of my clients using Magento platform and
custom requirements based on the information provided by the vendors or their
implementation partners. They might not necessarily be your preferred solution. I have not
tested QlikView/Tableau/eCommera in large dataset and I have not tested all the features
of these two products. Just a business review.

2. Decision Required
A easy to use business intelligence tool for
ecommerce retailer that can consolidate data
from different sources and create value across
all departments.

3. QlikView
Features
Missing
•
•
•
•
•
•
•
•
•
•
•
•
•
Drag and Drop
Retail Partners
Email Dashboards
Custom Logic
Time Sensitive Analysis
What –if analysis ?
•
Ready made Dashboards
Action based tool
Work only with structured Data
Custom prices for extra features. Eg.
Batch email of reports etc
Windows Only
Time Limited Reporting Sharing
Stores compressed data in server for
quick/offline analysis
Real time - 30 seconds
TCO
1 YEAR: XXXX
3 YRS: XXXX
Implementation by Partner : ~10 DAYS

4. Tableau/ BIME
TABLEAU
• Excellent Visualisation too like
QlikView
• Extensive partner network
BIME
•
•
Low cost
Designer can be accessed from the
Web <yourcompany>.bimeapp.com
• Cheaper than QlikView
• Many features are off the shelf
Missing
• No retail focused templates
• Action based tool
• Work only with structured Data
• Windows Only
Missing
•
•
•
•
•
Clunky with huge datasets
Limitations to 25k rows for display
Confusing price negotiations
Limited clients & partners
No retail focused templates
TCO
1 YEAR: XXXX
3 YRS: XXXX
Implementation by Partner : ~15 DAYS

5. Splunk
Features
Missing
•
•
•
•
•
•
•
•
•
•
Real time business insights
Search and investigate
Learning Curve
Action based tool
Great with unstructured and
structured data
Machine data analysis: Server logs,,
RFID, Bar Codes, Telephone,
Messaging etc
Can replace GA !
Stores timeline snapshot
Send scheduled PDF email etc
Complement traditional BI Tools
TCO
1 YEAR: XXXX
3 YRS: XXXX
Implementation by Partner : ~5 DAYS

6. e-Commera
Features
Missing
•
•
•
•
•
•
•
•
More Action Tool than Reporting tool.
How? Why? What?
Great Retail experience
Practice Manager
Pre configured Dashboard for every
dept/profit-ranked action lists/ ‘profittree’ and lost-order value ‘waterfall’
•
•
Access to eCommera retail experts
Week-on-week comparisons
TCO
1 YEAR:
XXXX
2 YRS: XXXX 3 YRS: XXXX
Implementation by Partner: 45 days
No on-demand reporting
Basic reporting missing (might be
netsuite)
Not real-time - 7 day batch reporting
Works only with structured data

7. Benefit Matrix
QlikView
Splunk
e-Commera
LOW / MEDIUM
LOW
HIGH
LOW
HIGH
LOW
10
5
45
Cost
£XXXX*
£XXXX*
£XXXX
3YR cost
£XXXX*
£XXXX*
£XXXX
Retail Focus
Learning Curve
Partner
Implementation Time
(Days)
* Managed hosting services not included
(approx XK per year)

8. Recommendation
Based on the information discussed and the
following reasons:
Retail Focused
Action based recommendation
Low learning curve
•
•
•
We recommend:
e-Commera
•
If for cost ; we recommend BIME

9. Contact me
If you disagree or if you have any specific queries or what I have leant
since this presentation or anything ;)
www.boruah.com
http://twitter.com/dhruvboruah
http://www.linkedin.com/in/dhrubajyotiboruah
dhruv@boruah.com