Role of mass media in health

1. Presented By-
Capt. A. K. M. Ruhul Amin
Roster No- 37
MOBC-82
ROLE OF MASS MEDIA IN
HEALTH
EDUCATION

2. AIM
• The aim is to present the importance
and role of mass media in health
education

3. In order to first understand the role of media in health education we need
to under stand what is health
Health according to WHO is defined as complete mental, physical,
social and economic well being and not merely the absence of disease or
infirmity.
HEALTH

4. 4
What is
the Definition
of
Health
Education …?

5. 5
Health education is any combination of learning
experiences designed to help individuals and
communities improve their health, by increasing
their knowledge or influencing their attitudes.

6. What are
the Aims
of
Health Education …?
6

7. Aims of
Health
education
Health promotion
and disease
prevention.
Early
diagnosis and
management.
Utilization of
available
health services.
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8. 8
What are the main Principles of Health
Education ….. ?

9. PRINCIPLES
OF HEALTH
EDUCATION
Credibility
Interest
Participation
Motivation
Comprehension
Reinforcement
Learning
by doing
Known to
unknown
Setting on
example
Good
human
relation

10. 10
What are the Different Approaches
to Health Education ….?

11. Approaches To
Health Education.
Individual Approach
Counseling.
Clinic Consultation.
On-site Visit.
Group Approach
Lectures.
Group Or Panel
Discussion.
Workshop,
Seminars.
Mass Approach
Radio, T.V
Newspapers.
Printed Materials.
Internet
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How we can Select the Appropriate
Approach ….?

13. The Goal And
Objectives
Cost Target Group
Current Interest Health Needs
Settings And
Activities
How Can The
Approach Be
Used Most
Effectively
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14. COMPONENTS OF
COMMUNICATON
Sender Receiver Message
Channels of
Communication

16. Physiological : Difficulties in hearing,
Expressions
Psychological : Mental disorders, Level
of intelligence, Language difficulties
Environmental : Noise pollution,
Invisibility
Cultural: Illiteracy, Customs, Beliefs,
Religion, Language variation
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BARRIERS OF COMMUNICATION

17. Information
Education
Motivation
Raising morals
Health development
Organization
17
FUNCTIONS OF HEALTH
COMMUNICATION

18. ROLE OF MASS MEDIA IN HEALTH EDUCATION
AND AWARENESS
• Definition:-
The mass media are
diversified media
technologies that are
intended to reach a
large audience by
mass
communication.

19. TYPES OF MASS MEDIA
Electronic Media
Print Media
Outdoor Media

20. MODES
OF MASS
MEDIA

21. ROLE OF RADIO IN HEALTH EDUCATION
• Healthradio.in is an online radio service started by health and
education trust of London.
• It provides information about the following health topics.
• Rehydration
• Diarrhea
• HIV and Breastfeeding
• Mother & Child Health
• Community Radio
• Disaster Relief

22. TELEVISION

23. MASS MEDIUM STAGE
• TV booms in the 1950s
• Many of the early programs
steal radio shows and
audiences.

24. NEWSPAPERS

25. NEWSPAPERS
They are the most popular and widely
disseminated form o fliterature.
They have influence over large parts of the
conutry in any subject of importance.
Some leading newspapers carry special
supplements on health every week.
The only disadvantage this form of mass
media has that it is severely limited by the
number of readers and the percentage of
literate people.
- Since 1802

26. POSTERS

27. • Posters are the most common and one of the most
effective audio visual aids.
• They can be effective even in regions of low literacy and
low awareness.

28. • The main advantage is that they are eye catching and
they should be artistic.
• The message should be simple and short.
• Should be placed in locations were people frequent like
bus stands, hospitals.
• They should be changed frequently to maintain their
effect.

29. MAGAZINE
• Magazines are popular source of information about
various subjects for the population.
• They are a cheap audio visual aid of education as well
as communication.

30. The INTERNET is a network of
computers, which links many different
types of computers all over the world.
 ARPANET was the first WAN and had
only four sites in 1969.
 In 1989, the U.S. government lifted
restrictions on the use of INTERNET, and
allow its usage for commercial purposes
as well.
INTERNET

31. • There are a number of internet sites providing health
education to the community.
• Information can be accessed via internet at any place at
any point of time.
• It has brought about a revolution in the field of health
education.

32. MASS APPROACH
Mass
Media
PROS CONS
Radio Range of intended audiences with known
listening preference.
Opportunity for direct intended audience
involvement.
Distribution is inexpensive.
Advertisement can be inexpensive.
Reaches smaller intended audiences
than TV.
Public service ads run infrequently and
at low listening times.
Many stations have limited formats
that may not be conducive to health
messages.
Difficult for intended audiences to
retain or pass on material.
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33. MASS APPROACH
Mass
Media
PRONS CONS
TV Reaches potentially the largest and
widest range.
Combination of audiovisual is
effective in emotional appeals and
demonstration of behaviors.
Can reach low in come audience.
Specific programs can reach
specific intended audience.
Opportunity for direct intended
audience involvement.
Advertisement is expensive to
produce.
Running infrequently and in low
viewing times.
Message can be obscured by
commercial culture.
Some stations reach small intended
audience.
Promotion can result in huge
demand.
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34. MASS APPROACH
Mass
Media
PROS CONS
Newspapers Reach braid intended
audience rapidly.
Can convey health
news /break thoughts
more thoroughly than
T.V.
Intended audience has
the chance to clip,
reread, contemplate
and pass along
martials.
Larger circulating papers may
take only paid advertisement.
Exposure is limited only to one
way.
Article placement requires
contacts and may be time
consuming.
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35. MASS APPROACH
Mass
Media
PRONS CONS
Internet Reach large number of people rapidly.
Updated and disseminated information.
Control information provided.
Tailor information specifically for
intended audience.
Can be interactive.
Demonstration can be by audiovisual
and graphs.
Can be expensive.
Many people do not have
access to internet.
Intended audience must be
proactive.
May require monitoring.
May require maintenance
over time.
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36. WHAT THE MASS MEDIA CAN DO
• Raise consciousness about health issues
• Help place health on the public agenda
• Convey simple information
• Change behavior if other enabling factors are
present

37. WHAT THE MASS MEDIA CANNOT DO
• Convey complex information
• Teach skills
• Shift people’s attitudes or beliefs. If messages are
presented which challenge basic beliefs, it is more likely
that the message will be ignored, dismissed or interpreted
to mean something else
• Change behaviour in the absence of other enabling
factors

38. CONCLUSION
• In the end we can conclude that mass media plays an
extremely pivotal role in the dissemination of health
education among the masses thereby creating
awareness.
• It is also critical in promoting hygienic habits, facilitating
exchange of ideas in the area of health research which
make a tremendous impact on our everyday lives.

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