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Vodafone Market Research in Asansol 2015
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CHAPTER: 1 ABSTRACT
It is well known to all that the Indian telecom industry has been regularly beating target
i.e. It has been grown like very complexly, dynamically as well as competitively.
Because in the modern world every business is growth prospective oriented. And now-a
day’s one of the major issue in Indian Telecom Industry is how to expand their own
business through the latest technologies like mobile data. Mobile Data to meet the
various requirements for various purposes of people. That’s why growth of data usage
increase especially happens when business, travelers, academician and other
professional needs to access email and other corporate applications during urgent trips
and travels. Also youngsters are using smart phones and that’s why company also
developed various applications like online shopping application(Flipkart,Snapdeal,
Amazon, Jabong, Shopclus, etc.), various social media applications(Whatsapp,
Messenger, Instragram, Twitter, etc.), online newspaper, songs applications(gaana.com,
saavn.com, etc. ), various travelling applications (Uber, OLA Cab, GPS, Google Map,
etc.), etc. So, without mobile data using these applications is not possible. So, now a
day’s mobile data is very essential.
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CHAPTER-2: INTRODUCTION
 2.1 BACKGROUND OF THE STUDY
As per the Modern Marketing Management Scenario every Business Want its
auspicious growth prospective. Likewise in this Modern society Indian Telecom
Industries face lots of challenges among its number of competitors in every phase with
some latest technology just like Mobile data. It is a major issue in each telecom industry
in India even if this competition can’t leave the World 4th largest Telecom Sector
VODAFONE. Because growth of mobile data especially happens when business
travelers, academician and other professional needs to access email and other corporate
applications during urgent trips and travels. As we are all well aware of that now-a-days
the telecom industry has been recognized world over as an important tool for socio
economic development media for each every nation. On the other hand Internet service
is act as one of the prime support of services needed for the rapid growth of various
sector of economy in the modern society, it has become especially more important in
recent year because of enormous growth of information technology and for the smooth
operation of the every business corporate goal. Today an Internet Service is an essential
aspect of every field like Entertainment, Education, Hospital, Science technology,
Social Media etc. So many applications have developed .So, every people probably
mass youth age group people want to use internet in their daily life. There are various
ways for internet service accessing but today it becomes more & easier than previously
through mobile data and its result to create lots of competitor in Internet operator in
telecom sector. On the other hand there is a big question mark in internet users mind
like
 Which data operator should use?
 Which operator gives us high speed internet?
 Which operator gives us more offers?
 However everyone knows very well that Vodafone is a world famous cellular
service in telecom industry, but people even some its customer might not listen
or use its mobile data facility. That’s why I have taken a challenge on my project
topic “DATA IN MARKET PLACE”. The basic purpose of this project to
analyze the Market Performance of Vodafone Data as well as to enhance the
Promotion of Vodafone Data and m-pesa in Asansol Market.
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 2.2 OBJECTIEVE OF THE STUDY
Every organization has to achieve its organization goals. For this it is very essential for
an organization to know about the view of consumers and their competitive products.
This survey research may be also aimed as to estimate potential buyer for the product.
The objective of the study is as under:
 To identify the difference between market performance of various telecom
sector and Vodafone.
 To study customer buying behavior and factors which influence the purchase
decision process
 To know how the company has been successful in encountering the aggressive
marketing strategies of competitors.
 To identify the marketing performance as well as the marketing strategies of
Vodafone Data among its various competitor in the Telecom Market of Asansol.
 To identify the weakness of this data plan and m-pesa and provide value
addition to the company.
 To Educating retailer about Vodafone m-pesa.
 Find out the reason behind lack of promotion of Vodafone m-pesa.
 To find our target customer for it as well as analyze the cause why customer
preferring other data offers instead of Vodafone
 To know about customers various need for the purpose of Internet Service
 To study consumer buying behaviour, and factors which influences consumers
buying processes for the Vodafone internet Data Pack.
 To find out which factor influences retailers to sell SIM cards.
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 2.3 COMPANY PROFILE
Company Summary
Type Private
Industry Telecommunications
Headquarters Mumbai, Maharashtra, India
Services Mobile telephony
Wireless broadband
Parent Vodafone Group
Slogan
Logo
“Power to you”
Website www.vodafone.in
www.vodafone.com
 2nd largest mobile network operator in India by subscriber base, after Airtel
 It has approximately 173 million customers as of September 2014
 Total number of Vodafone India Subscribers: 141,519,840, i.e. 21.54% of the
total 657,158,013 Indian mobile phone subscribers.
 In Kolkata Number of Vodafone Subscriber 4,084,284 of September 2014
 In West Bengal Number of Vodafone Subscriber is 11,165,667 of September
2014
Introduction of Vodafone
Vodafone India is a 100% subsidiary of Vodafone Group. It commenced operations in
1994 when its predecessor Hutchison Telecom acquired the cellular license for
Mumbai. Brand Vodafone was launched in India in September 2007, after Vodafone
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Plc. acquired a majority stake in Hutchinson Essar in May 2007. From a single
operation base with 31 million customers, the company has expanded its operations
across the country to cover all 22 telecom circles and service 180 million customers.
This journey is a strong testimony of Vodafone's commitment and success in a highly
competitive and price sensitive market.
It offers both prepaid and post-paid GSM cellular phone coverage throughout India and
is especially strong in the major metros.
Vodafone India provides 3G services on basis of 900 MHz and 1800 MHz digital GSM
technology. Vodafone India launched 3Gservices in the country in the January–March
quarter of 2011 and plans to spend up to $500 million within two years on its 3G
networks. Vodafone added maximum subscribers in July 2014, with 13.6 lakh new
users joining its network to take its base to 17.12 crore. Vodafone is the second largest
player in telecom operator in India after Airtel, with a market share of 22.95%.
Products and Services
We offer a wide range of products and services including voice, messaging, data and
fixed line solutions and devices to assist customers in meeting their total
communications needs.
3G
On 19 May 2010, the 3G spectrum auction in India ended. Vodafone paid ₹ 11617.86
million (the second highest amount in the auctions) for spectrum in 9 circles. The circles
it will provide 3G in
are Delhi, Gujarat, Haryana, Kolkata, Maharashtra & Goa, Mumbai, Tamil Nadu, Uttar
Pradesh (East) and West Bengal.
On 16 March 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the city
of Lucknow. It was the fifth private operator (seventh overall) to launch 3G services in
the country, following Tata Docomo, Reliance Communications, Airtel, and Aircel.
On 23 June 2011 Vodafone launched 3G service in Kerala by joining with Idea in an
Intra Circle Roaming agreement. Initially Vodafone 3G services will be available in the
following cities in Kerala – Ernakulam, Aluva, Palakkad, Thrissur, Calicut, Koyilandy,
Alappuzha, Cherthala, Malappuram and Manjeri. On 28 June 2012, Vodafone launched
a new international roaming package under which the users shall have not to pay
multiple rentals in the countries they are visiting.
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iPhone
Vodafone Launched iPhone plans on 17 January 2015 with Vodafone 6K and 10K plans
for iPhone 4s, 5s, 5c, 6
M-Pesa
M-Pesa was launched in India as a close partnership with HDFC bank in November
2011. Development for the bank began as early as 2008. The service continues to
operate in a limited geographical area in India. Vodafone India had partnered with both
HDFC and ICICI. ICICI launched M-Pesa on April 18, 2013. Vodafone plans to rollout
this service throughout India. The user needs to register for this service by paying 100
Rupees and there are charges levied per M-Pesa transaction.
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2.4 COMPETITORS
Total wireless subscriber base increased from 952.34 million at the end of Jan-15 to
960.58 million at the end of Feb-15, thereby registering a monthly growth rate of
0.86%. The Wireless subscription in urban areas increased from 553.45 million at the
end of Jan-15 to 557.27 million at the end of Feb-15 and wireless subscription in rural
areas increased from 398.89 million to 403.31 million during the same period. The
Wireless Tele-density in India increased from 76.02 at the end of Jan-15 to 76.60 at the
end of Feb- 15. The Urban Wireless Tele-density increased from 142.96 to 143.71 and
Rural Wireless Tele-density increased from 46.08 to 46.56 in the month of Feb-15. The
shares of urban and rural wireless subscribers were 58.01% and 41.99% respectively at
the end of Feb-15. As on 28th February, 2015, the private access service providers held
91.56% market share of the wireless subscribers whereas BSNL and MTNL, the two
PSUs access service providers, held only 8.44% market share.
As per the reports received from the service providers, the number of broadband
subscribers increased from 94.49 Million at the end of Jan-15 to 97.37 million at the end
of Feb-15 with monthly growth rate of 3.05%. Top five service providers constituted
83.53% market share of total broadband subscribers at the end of Feb-15. These service
providers were Bharti Airtel (20.88 million), BSNL (20.67 million), Vodafone (17.93
million), Idea Cellular Ltd* (14.08 million) and Reliance Communications Group*
(7.78 million). As on 28th February, 2015, the top five Wired Broadband Service
providers were BSNL (9.98 million), Bharti Airtel (1.43 million), MTNL (1.14 million),
Atria Convergence Technologies (0.65 million) and YOU Broadband (0.44 million). As
on 28th February, 2015, the top five Wireless Broadband Service providers were Bharti
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Airtel (19.45 million), Vodafone (17.92 million), Idea Cellular (14.08 million), BSNL
(10.69 million) and Reliance Communications Group (7.67 million).
As of 28th Feb 2015 approximately 88.69% of the total wireless subscriber base was
active. In the month of Feb-15, a total of 3.47 million subscribers submitted their
requests for MNP. With this, the cumulative MNP requests increased from 146.54
million at the end of Jan-15 to 150.01 million at the end of Feb-15.
Source: (http://telecomtalk.info/trai-releases-telecom-subscription-data-airtel-continues-
to-lead-the-market-as-of-feb-2015/133904/)
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2.5 VODAFONEASANSOL
Vodafone South Limited provides wireless voice and data services in West
Bengal Telecom circle of India. If West Bengal subscribers have problems with regards
to Vodafone West Bengal Prepaid, Prepaid Online Recharge, Prepaid Recharge Packs,
West Bengal Prepaid Bonus Cards, Prepaid Internet Packs, Prepaid Roaming Packs,
Prepaid Special Offers, West Bengal Post-paid, Bill Pay Online, Vodafone RED, Post-
paid Bonus Packs, West Bengal Post-paid Internet Packs, Post-paid Roaming Packs,
Post-paid Special Offers, Caller tunes, service disruptions, activation / deactivation of
subscriber identity module or subscriber identification module (SIM) services and other
mobile service related issues in West Bengal Telecom circle end user can contact to the
Vodafone West Bengal consumer support contact details for resolution of your issues.
Asansol and Siliguri are 2 Vodafone Branch or Zonal Offices in West Bengal Telecom
Circle.
Its head office is located at Constantia Office Complex, 11, Dr. U N Brahmachari
Street, Kolkata.
Asansol Branch or Zonal Office
Vodafone Asansol branch or zonal office is located at
P. C Chatterjee Market 1St Floor, 74 / 192
G. T Road, Rambandhu Talaw, Opp - Auto Market,
Asansol- 713303
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CHAPTER-3 REVIEW
3.1 PRODUCT REVIEW
M-pesa:
M-Pesa is the world’s most successful money transfer service. It enables millions of
people who have access to a mobile phone, but do not have or have only limited access
to a bank account, to send and receive money, top-up airtime and make bill payments.
Customers register for the service at an authorised agent, often this is a small mobile
phone store or retailer, and then deposit cash in exchange for electronic money which
they can send to their family or friends. Once they have registered all transactions are
completed securely by entering a PIN number and both parties receive an SMS
confirming the amount that has been transferred. The recipient, who does not have to
use the same network, receives the electronic money in real-time and then redeems it for
cash by visiting another agent.
It offers:
 An RBI approved mobile money account in association with ICICI Bank. This
account is accessible on even the most basic handsets through a simple,
customer friendly and secure medium called USSD (Unstructured
Supplementary Service Data)
 Deep rural connectivity to the last mile via its business correspondent network
of 65,000 agents.
Benefits
 Fast, secure and convenient payment and Cash management Solutions.
 world most successful mobile money transfer service
Innovative uses
In addition to the millions of person-to-person (P2P) and customer-to-business (C2B)
transactions, M-Pesa has made a big difference to people’s lives in other ways.
In Tanzania for example, where the cost of travel prevents many people from getting the
medical care they need, one non-governmental organisation (NGO), Comprehensive
Community Based Rehabilitation in Tanzania (CCBRT), has used M-Pesa to send
patients the money to pay for their travel to its hospital.
In Kenya, Water Company customers use M-Pesa to buy credits which are transferred
from their phone to their key fob which is then used to pay for fresh, clean water when
they need it.
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2G
2G (or 2-G) is short for second-generation wireless telephone technology. Second
generation 2G cellular telecom networks were commercially launched on
the GSM standard in Finland by Radiolinja (now part of Elisa Oyj) in 1991. Three
primary benefits of 2G networks over their predecessors were that phone conversations
were digitally encrypted; 2G systems were significantly more efficient on the spectrum
allowing for far greater mobile phone penetration levels; and 2G introduced data
services for mobile, starting with SMS, text messages. 2G technologies enabled the
various mobile phone networks to provide the services such as text messages, picture
messages and MMS (multi media messages). All text messages sent over 2G are
digitally encrypted, allowing for the transfer of data in such a way that only the intended
receiver can receive and read it.
2G has been superseded by newer technologies such as 2.5G, 2.75G, 3G, and 4G;
however, 2G networks are still used in many parts of the world
Advantage
 While digital calls tend to be free of static and background noise, the lossy
compression they use reduces their quality, meaning that the range of sound that
they convey is reduced. Talking on a digital cell phone, a caller hears less of the
tonality of someone's voice.
Disadvantages
 In less populous areas, the weaker digital signal transmitted by a cellular phone may
not be sufficient to reach a cell tower. This tends to be a particular problem on 2G
systems deployed on higher frequencies, but is mostly not a problem on 2G systems
deployed on lower frequencies. National regulations differ greatly among countries
which dictate where 2G can be deployed.
 Analog has a smooth decay curve, but digital has a jagged steppy one. This can be
both an advantage and a disadvantage. Under good conditions, digital will sound
better. Under slightly worse conditions, analog will experience static, while digital
has occasional dropouts. As conditions worsen, though, digital will start to
completely fail, by dropping calls or being unintelligible, while analog slowly gets
worse, generally holding a call longer and allowing at least some of the audio
transmitted to be understood.
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3G
3G is the third generation of wireless technologies. It comes with enhancements over
previous wireless technologies, like high-speed transmission, advanced multimedia
access and global roaming. 3G is mostly used with mobile phones and handsets as a
means to connect the phone to the Internet or other IP networks in order to make voice
and video calls, to download and upload data and to surf the net.
Advantages:
 Overcrowding is relieved in existing systems with radio spectrum
 Bandwidth, security and reliability are more
 Provides interoperability among service providers
 Availability of fixed and variable rates
 Support to devices with backward compatibility with existing networks
 Always online devices – 3G uses IP connectivity which is packet based
 Rich multi media services are available
Disadvantages:
 The cost of cellular infrastructure , upgrading base stations is very high
 Needs different handsets.
 Roaming and data/voice work together has not yet been implemented
 Power consumption is high
 Requires closer base stations and are expensive
 Spectrum-license costs, network deployment costs and handset subsidies
subscribers are tremendous.
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Vodafone Data Plans
 Prepaid
3G Plans
Pack (Rs.) Free Data Validity
1548 Unlimited (Post 12GB speed @64kbps) 28 Days
1248 Unlimited (Post 8GB speed @64kbps) 28 Days
948 Unlimited (Post 6GB speed @64kbps) 28 Days
848 Unlimited (Post 5GB speed @64kbps) 28 Days
648 Unlimited (Post 3GB speed @64kbps) 28 Days
449 2 GB 28 Days
251 1 GB 28 Days
147 500 MB 28 Days
102 300 MB 28 Days
49 150 MB 28 Days
2G Plans
Packs
(Rs.)
Data Usage Validity
249 3 GB 28
Days
199 Unlimited (Post 1.25GB speed @40kbps, Post 2GB speed
@10kbps))
28
Days
177 1 GB 28
Days
155 750 MB 21
Days
98 500 MB 15
Days
48 250 MB 7 Days
18 90 MB 9 Days
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First Recharge (FR) & Second Recharge(SR)
FR Talktime Description Validity
NormalFR
61 61 SR: 1
1.6p/2 sec all local mobile call
1.4p/2 sce all STD mobile call
2p/sec landline clall (local+
STD)
SR: 2
40p/min all local mobile call
35p/min all STD mobile call
2p/sec landline call (local+
STD)
90 Days
84 84
134 134
203 203
2G
Combo
108 40
40p/min all local mobile
call
35p/min all STD mobile call
2p/sec landline call (local+
STD)
90 Days
174 30
3G
Combo
85 25
158 50
258 50
3G
Data
196 N/A 1 GB 3G Data 28 Days
o FR: 50 MB data free with FR:61, FR: 84, FR: 134, FR: 203, Validity 15
Days
o FR: 500MB 2G data free with FR: 108, Validity 30 Days
o 1 GB 2G data free with FR: 174, Validity 30 Days
o 350 MB 3G data free with FR: 85, Validity 28 Days
o 500 MB 3G data free with FR: 158, Validity 28 Days
o 1 GB 3G data free with FR: 258, Validity 28 Days
o After 90 Days all local mobile call @1.6p/sec , STD mobile call
@1.8p/sec & landline (Local+ STD) @2p/sec for next 90 Days.
For Vodafone sales and Promotional Activity I have visited some retail shops in
Asansol specially who sales more than 50 SIM cards in a month.
I have visited the shops and convinced customer for Vodafone offers and approached
them to buy Vodafone SIM card.
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Prepaid Selling Record
Number Name FRC
8436522903 Usha Rani Banik 84
8436522904 Rina Banik 84
7407343425 Kaushik Mukherjee 196
8145592891 Shymapada Thakur
8372987943 Rajib Kr Chatterjee 196
8372987946 Rabindra Prasad 196
8372974033 Santanu Gupta 84
8436840392 Santanu Gupta 84
8372987214 Pampa Kaur 61
8372987256 Arun Kaur 196
814597155 Santosh Kumar 196
7407327814 Bidyut Tantubhai 61
9614211746 Swapan Dutta 84
9647466076 Bikram Saha 61
9647466206 Krishna Bhagat 61
8372853712 Chiranjit Goswami 196
9647471639 Dayamaya Singha 61
8372853758 Kum Joyti Ekka 61
9733095858 Dipanwita Halder 196
9733108280 Abul k. Gazi 61
Here we can observe:
5 people buy FR: 84
7 people preferred FR: 61
7 people preferred FR: 196
 My own observation is that those who prefer to take 196 FR plan, they are
mostly youngsters for 1 GB 3G data they preferred this offer.
 Those who choose FR: 61 and FR: 84 they are only concerned about the full
talktime.
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 3.2 LITERATURE REVIEW
MARKETING STRATEGY OF VODAFONE
• Vodafone target the rural area
• The main target customers of Vodafone are formal Rural India by offering cheap
SIM Card, Cheap recharge of Talk time, SMS, Data Plans.
• Vodafone attracts most of the customers in Small villages and towns.
• Vodafone attracts most of the youngsters by offering cheap recharge, attractive
offers.
• Vodafone has a strong logistic and supply all over India in every small town the
potential customer can easily purchase the Vodafone SIM.
BRAND POSITION BY VODAFONE
MARKET SEGMENTATION
Market segmentation is the division of a market into different groups of customers with
distinctly similar needs and product/service requirements. Or to put it another way,
market segmentation is the division of a mass market into identifiable and distinct
groups or segments, each of which have common characteristics and needs and display
similar responses to marketing actions.
Geographical Segment: For SIM market our Vodafone targets to rural
customer as well as small town customers and new user of mobile phones.
Demographic Segment- middle income groups
1. Psychographic 2.Behavioral
TARGET MARKETING
Vodafone is adopting multi-segment approach .they are offering a series of
differentiated products to their respective markets.
• Rs. 10 recharge for small user.
• Cheap SMS facility for youth
• Post paid Facilities for circle users.
• Rs 18 recharge for internet use.
• Poor middle income groups.
• Youngsters in big cities
• Internet unlimited downloads only in Rs499.
• Cheap SMS facilities for youth.
• M-pesa account for all kind of customers.
• M-pesa account only at Rs.100, and get Rs.25 in m-pesa account.
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POSITIONING
In marketing positioning has come to mean the process by which marketers try to create
an image or identity in the minds of their target market for its product brand or
organization .Effective Brand Positioning is contingent upon identifying and
communicating brands uniqueness, differentiation and verifiable value.
“Positioning is not what you do to a product; it is what you do to the mind of prospect”.
Generally, the brand positioning process involves:
1. Identifying the business direct competition.
2. Understanding how each competitor is positioning their business today.
3. Comparing the company’s positioning to its competitors to identify viable areas
for differentiation.
4. Developing a distinctive, differentiating and value-based brand positioning
statement, key messages and customer value propositions.
Place: maximum outlets and service centres
Product: Verities available for various groups
Promotion: Various schemes for pre-paid and post-paid
Before Vodafone took over hutch the positioning strategy followed by hutch was
already a success in the Indian telecom market. The company got huge appreciation and
for the word wining ad campaigns. Differentiating it services from the competitor’s and
presenting it in a form of an advertisement helped hutch in positioning its brand in a
world class manner. Showing its class in the telecom industry was important and
reflected when the company signed the 2 class acts in their field, Rahul Dravid and Irfan
Khan as its brand ambassadors. In 2007, when Vodafone took over hutch, the transition
time for the company was very less. Decisions regarding relaunching of brand,
positioning, channelizing, etc were taken and implemented in four months.
Now Indian boxing champ Mary Kom will become the global brand ambassador for
British multinational telecom company Vodafone.
SERVICES
Services to meet all our customers’ needs
VOICE: We are one of the largest carriers of mobile voice traffic in the world
providing domestic, international and roaming voice services to more than 370 million
customers.
MESSAGING: Our network sent and received over 292 billion text, picture, music and
video messages this year.
DATA: More than 75 million customers buy our mobile data services which allow
access to the internet, email and applications on their phones, tablets, laptops and net
books.
MARKETING MIX:
A longer term marketing strategy is underpinned by careful planning and a successful
marketing mix. The marketing mix is a combination of many features that can be
represented by the four P’s.
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Product - features and benefits of a good or service
Place - where the good or service can be bought
Price - the cost of a good or service
Promotion - how customers are made aware of a good or service.
PRODUCT: A product with many different features provides customers with
opportunities to chat, play games, send and receive pictures, change ring tones, receive
information about travel and sporting events, obtain billing information - and soon view
video clips and send video messages. Vodafone live! provides on-the-move information
services.
PLACE: Vodafone UK operates over 300 of its own stores. It also sells through
independent retailers. Customers are able to see and handle products they are
considering buying. People are on hand to ensure customer’s needs are matched with
the right product and to explain the different options available.
PRICE: Vodafone wants to make its services accessible to as many people as possible:
from the young, through apprentices and high powered business executives, to the more
mature users. It offers various pricing structures to suit different customer groups.
Monthly price plans are available as well as prepay options. Phone users can top up
their phone on line.
PROMOTION: Vodafone works with icons such as Zoozoos to communicate its brand
values. Advertising on TV, on billboards, in magazines and in other media outlets
reaches large audiences and spreads the brand image and the message very effectively.
This is known as above the line promotion. Stores have special offers, promotions and
point of sale posters to attract those inside the stores to buy. Vodafone’s stores, its
products and its staff all project the brand image. Vodafone actively develops good
public relations by sending press releases to national newspapers and magazines to
explain new products and ideas.
I consider it to be a perfect example of a well-laid out marketing strategy for the
following reasons:
Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch their
advertisement, which proved to be a great marketing strategy. Cricket is considered to
be a religion in India, and Zoozooz captured attention of nearly two billion people
during the IPL.
People eagerly waited for breaks between matches to see more stories about Zoozoo.
Zoozoos are small pseudo-animated characters with big egg-shaped head, round belly
but extremely thin arms and legs. It was a fresh and innovative concept and Vodafone
wonderfully promoted their services by creating different stories featuring Zoozoos. The
charm of the Zoozoo was itself a great self-marketing strategy and they were instant
success among masses. Within few days, Zoozooz created a huge audience for them,
giving a boost to the Vodafone brand.
People were already in awe of those cute and lovable characters, but the curiosity
heightened when Vodafone disclosed that Zoozooz were not animated, rather humans
were playing those characters. People were even hungrier to know about their favorite
Zoozooz.
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In the second phase, after the release of these ads, Vodafone promoted these characters
on social media sites, which was another wise decision. Zoozoo fan clubs are thereon
social networking sites like Facebook, YouTube, Orkut, Twitter, and many more,
wherethey have a huge followings. Now Vodafone has announced to launch the Zoozoo
goodies like zoozoo toys,Zoozoo mugs, Zoozoo keychains, Zoozoo t-shirts, etc.
Zoozooz have themselves become a brand and it will be interesting to see how
Vodafone uses this concept in future to promote their services.
CUSTOMER PERCEIVED VALUE
Value Selection: Customers were previously satisfied with only using their phone for
talking and messaging purpose but as humans have never ending needs, they gradually
developed the need for using their phone for varying purposes.
Value Creation: Mobile operators often desire some complementary services from
their mobile service providers like missed call alert, blocking unwanted calls, caller
tunes, news alerts, cricket score information, and to fulfil these multi varied needs of
customers Vodafone has launched various value added services.
Communicating the value: Vodafone uses direct marketing through sales promotional
calls and messages, print and audio visual media to communicate information about the
various VAS (Value Added Services) offered by the brand to the customers.
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Chapter-4 DESIGN
 4.1 SCOPE OF STUDY
Here the scope of my study is focuses on existing marketing condition of Vodafone
Data Pack business.
Here my studies entire view were taken on the primary data collection from different
retailers of telecom sector and customers on the basis of questionnaires and my studies
secondary data was taken from internet sources like company website, company’s past
record, Company’s report etc. However I was done my entire studies on different
retailer’s shops in Asansol as well as In Burnpur.
 4.2 METHODOLOGY OF THE STUDY
 Research Methodology:
To define any research problem give a suitable Solution for any research, a
sound research plan is inevitable. Research Methodology underlines the various
steps involved by the researcher in systematically solving the problem with the
Objective of determining various facts.
 Research Design:
A research work will be successful; only with a sound design .The Research
Design for the purpose of the study is analytical in nature. The major purpose of
analytical research includes survey in-depth analysis of variables. The research
plan calls for gathering primary & secondary data.
• The Sampling method adopted for the present study is simple
random sampling.
• Methods of Data Collection: In this project my research is
fully depend on the collection of data are of two types
1. Primary Data Collection
2. Secondary Data Collection
Vodafone Market Research in Asansol 2015
Page 21
1. Primary Data Collection: In My Research the primary data
collection was mainly done through the questionnaires to Retailer &
questionnaires to customer. I meet the respondents personally & request to
answer my questions for the requirement of my study.
2. Secondary Data Collection: I collect my secondary data from
different sources i.e. from Company annual report, Internet, News papers,
Magazines etc..
• Research Instrument:
The instruments adopted for the primary data collection is through
Questionnaires & through the questionnaire the feedback of the employee are
taken.
 Sampling plan
 Sampling plan includes sampling unit used in the survey. It also includes the
sampling size & the sampling procedure used for the survey. Sampling unit in
my project is Retailer shops in Asansol as well as Customers of Asansol.
 Sampling Size: The sample was decided by company guide, which are
100 Retailers and customers each. Sample size was selected based upon simple
random sampling. For the purpose of my study I had manage to collect numbers
of sample 60 Retailers and 60 customers.
 Contact Method: The method used to contact the respondent was direct
interview. The researcher selected direct contact method because there is no
scope of contacting the employee through telephone or direct mail. By telephone
interview the respondents characteristics environment can’t be observe the
response rate for mail survey is low .Hence the resulting sample will not be
representative one.
 Analysis of Data:
Data’s are analyzed only the basis of questionnaires during the Market Research
period of Vodafone. Presentation of data Percentage method, tables & charts are
used to present the analyzed data.
Vodafone Market Research in Asansol 2015
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CHAPTER: 5 DATA ANALYSIS
Data Collection
In my research studies I had collected the various data from different Retailer and
customers in Asansol as well as nearer location in Asansol, about the Market Survey of
Vodafone Data, Which makes my Project fruitful. However the following given data are
collected by my own in my Research program period.
 5.1 Retailers Feedback
 Counter Size Feedback
Market analysis of Vodafone I have taken the sample which size is 60 retailers. Data
collection through the retailers of my research I have found some information:
 Vodafone have already captured the Asansol market
 A very tough competition between Vodafone and Airtel.
 VODAFONE Data Market Share
There are six major competitors in Asansol area. Like Vodafone, Airtel, Aircel,
Reliance, Idea, RIM guru. But Vodafone alone capture the data market with market
share of 28% according to the retailers’ feedback.
26%
23%
16%
14%
21%
Asansol Market Share of Telecom Operators
Vodafone
Airtel
Reliance
Idea
Aircel
Vodafone Market Research in Asansol 2015
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 Smart Phone Market Share
There are 60 retailers in my research, 27 out of 60 retailers’ sales Mobile Phones.
According to the research majority of the people use normal phones.
Overall Analysis
• Sample Size: 60
• No of Outlet who sells more than 50 SIM in a Month: 16 (26%)
• No of Outlet having Vodafone Share More than 25%: 27 (45%)
• No of Outlet having Vodafone Share Less than 25%: 19 (31.66%)
• Smartphone Selling Outlet: 26 (43.33%).
Vodafone
28%
Others
72%
Data Volume Share
42%
58%
Smart Phone Share
Smart Phone Normal phone
Vodafone Market Research in Asansol 2015
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 5.2 Customers Feedback
From the Customer feedback, we can easily analyze that
 Vodafone is the market leader in Asansol and almost 60% of my customer
sample size use Vodafone.
 Aircel is the competitor of Vodafone in case of Data uses followed by Reliance.
60%
4%
19%
13%
4%
Vodafone Share According toCustomer Feedback
VoDafone Airtel Aircel Reliance Idea
Ranb
andh
utala
Durg
ama
ndir
Arti
Supe
r
Mar
ket
Bus
Stan
d
AD
DA
Mar
ket
TP
Mar
ket
Hutt
on
Road
S.B
Gara
i
Road
Bata
Mor
e
Stati
on
Road
Mini
Mar
ket
II
Dail
y
Mar
ket
Mini
Mar
ket
Gop
alpur
Kaly
anpu
r
Bais
ali
Park
Fate
pur
Total Sales 77 89 116 165 100 33 290 314 23 358 229 45 133 30 204 5 75
Vodafone 12 36 18 30 20 8 73 49 9 110 58 10 35 12 72 5 46
0
50
100
150
200
250
300
350
400
NoofSIM
Location Wise Vodafone Share
Vodafone Market Research in Asansol 2015
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Here we can observe that:
 70% of the sample size use 3G Speed, 19% use 2G and 11% didn’t use internet
 So from the sample analysis we can understand that the Asansol market is purely
dominated by 3G
3G Data uses vs. 2G Data uses
 Customers already Preferred Vodafone, and for data use they preferred most 3G.
 Already we saw that Asansol market is captured by 3G and 66% of the data
users use Vodafone and 87% of Vodafone users use Vodafone 3G.
 Average data uses by the customers are 1.08 GB (approx).
 Customers are satisfied with Vodafone 2G as well as 3G
0
10
20
30
40
2G 3G None
NumberofCustomers
Preferred Speed
2G/ 3G Data Users
2G
3G
None
Vodafone Airtel Aircel Reliance Idea
0
5
10
15
20
25
30
List of Operators
Numberofcustomer
3G
2G
Vodafone Market Research in Asansol 2015
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 All the Customers use data packs for facebbok and whatsapp,
 Only 22% people use data only for facebook and whatsapp.
 19% people use data for facebook, whatsapp as well as net suffing purpose.
 22% people use data for facebook, whatsapp as well as downloading purpose.
 37% use data packs for both the purposes.
 Analysis By Age Group
o 15-20 Age Group
Total no. of people surveyed = 11
No. of people using 3G Data = 9
No. of People using 2G Data = 2
Company preferred by them:
Vodafone = 10
Aircel = 1
Monthly Data Usage = 1 GB (approx.)
Preference = Speed of internet.
22%
19%
22%
37%
Purpose of Data Uses
Only
Whatsapp,Facebook
Net Suffing
Download
Both
80%
20%
15-20 Age Group Market Share
Vodafone
Aircel
Vodafone Market Research in Asansol 2015
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Interpretation:
Around 80% of the people in this age group prefer Vodafone network followed
by Aircel as they think Vodafone network has high speed internet connection
then its competitive network.
o 21-25 Age Group
Total no. of people surveyed = 21
No. of people using 3G Data = 15
No. of People using 2G Data = 4
Company preferred by them:
Vodafone = 12
Aircel = 7
Airtel = 1
Reliance =1
Monthly Data Usage (mostly preferred) = 1 GB (approx.)
Preference = Service quality & Speed of internet.
Interpretation:
From the above figure it can be easily be interpreted that Vodafone with the
market share of 57% is the leader in the age group between 21-25 followed by
Aircel with 33% market share.
57%33%
5%5%
21-25 Age Group Market Share
Vodafone
Aircel
Airtel
Reliance
Vodafone Market Research in Asansol 2015
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o 26-30 Age Group
Total no. of people surveyed = 09
No. of people using 3G Data = 07
No. of People using 2G Data = Nil
Company preferred by them:
Vodafone = 06
Aircel = 01
Reliance = 02
Monthly Data Usage (mostly preferred) = 1 GB (approx.)
Preference = Speed of internet.
Interpretation:
Vodafone acquires a market share of 67%, Whereas Reliance with 22% and Aircel with
11% currently exist in the market.
o More than 30 Age Group
Total no. of people surveyed = 11
No. of people using 3G Data = 03
No. of People using 2G Data = 04
Company preferred by them:
Vodafone = 04
Aircel = 01
Reliance = 04
Airtel = 01
Idea = 01
Vodafone
67%
Aircel
11%
Reliance
22%
26-30 Age Group Market Share
Vodafone Market Research in Asansol 2015
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Monthly Data Usage (mostly preferred) = 500 MB & 1 GB (approx.)
Preference = cheap & Speed of internet.
Interpretation:
In the market segment of age group above 30 people mostly prefer 2G network, in
which Vodafone holds 37% and Reliance equally holds 36% of the market followed by
Aircel, Airtel and Idea with 9%.
5.3 SWOT Analysis of VODAFONEAsansol
STRENGTH WEAKNESS
 Strong brand, leadership in the
market
 Good knowledge of Asansol
Market
 Good network provider
 Developing market not aware of
m-pesa
 Late entry in market with m-pesa.
 Price higher that the available local
brands.
OPORTUNITY THREAT
 Absence of good service provider
in market
 The price sensitive market
 2. Low priced products available in
the market.
 3. Large number of local brands
available at cheap prices.
37%
36%
9%
9%
9%
More than 30 Age Group
Market Share
Vodafone
Reliance
Aircel
Idea
Airtel
Vodafone Market Research in Asansol 2015
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CHAPTER:6 SUMMARY AND CONCLUSION
SUMMARY
From the discussion and penetrating study of the data analysis, it is finally concluded
that
 According to retailers feedback vodafone captured 26% of the market share
where as Airtel 23% followed by Aircel 21% market share.
 Data market share of Vodafone is 28%.
 60% of the Customers also preferred Vodafone for mobile data, followed by
Aircel (21%)
 Most of the people like to use 3G services, where as 87% of Vodafone users use
Vodafone 3G.
 Customers use data packs because of Facebook and whatsapp.
 Only 22% people use data only for facebook and whatsapp.
 19% people use data for facebook, whatsapp as well as net suffing purpose.
 22% people use data for facebook, whatsapp as well as downloading purpose.
 37% use data packs for both the purposes
 Vodafone most preferred by 15-20 age groups for Facebook and Whatsapp
 57% of the 21-25 age groups preferred Vodafone followed by Aircel with 33%
of total sample size
 67% of total sample size of 26-30 age groups use Vodafone followed by
Reliance.
 Age more than 30 people use Vodafone and Reliance equally with 36% of
market share.
 The observation is people from 26 to more than 30 use Vodafone as well as
Reliance. Because some of them are concern about the price, some concern
about speed. But 15-25 age group only concern about the speed.
 Most of the people preferred Vodafone 3G and data pack worth Rs.251
CONCLUSION
 It is clear from the analysis Vodafone is much better than other
telecom due to the survey of
 Asansol according to the customer of Asansol living standard of
high people and lower people.
 By the survey I have found that there are many telecom company
but many competitors in market but no anyone defeat the
Vodafone.
 Many activity of Vodafone as tariff plan, Recharge, the reactivity
customer satisfaction and prove all the best of other telecom
Vodafone Market Research in Asansol 2015
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CHAPTER:7 LIMITATIONS AND
RECOMMENDATIONS
7.1 LIMITATIONS
 Here my study is limited to Asansol only except other locations of West
Bengal. Even I can’t cover total Asansol Area, so my report can’t give a
exact idea about Asansol Market.
 Respondents are busy in nature in their own Business for this few
retailers as well as consumers were not cooperate to me to answer my
questionnaires properly.
 Some Respondents were totally don’t know about Vodafone m-pesa and
Vodafone postpaid offers.
 Inappropriate data from retailer.
 Limited sample size may fail the inductive generalization.
 People were hesitant to disclose the true fact of their thoughts about m-
pesa.
 Maximum retailers are unknown about Vodafone m-pesa.
 Inability of retailer to answer few questions which caused difficulty in
proper data analysis.
 The project was taken as a part of my summer training, as the time was
limited so the survey was confined to few stores only.
 Retailers were always keeps busy in their business, so some of them
didn’t response.
 Customers can give wrong data specially their contact number as I’m a
unknown person to them.
Vodafone Market Research in Asansol 2015
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7.2 RECOMMENDATIONS
 Vodafone should try to improve the quality of the service.
 Vodafone should clear the dues of the retailers and also make sure that the
commission earned by them are received on time.
 Retailers should have a general idea about M-pesa. Vodafone should provide the
retailers with manuals which will explain them the use.
 M-pesa needs more promotion. Therefore retailers dealing with it should be
given additional commission.
 Vodafone can arrange workshops for the retailers to address all queries
regarding M-pesa.
 Vodafone should not just depend on retailers for providing service to the
customer. Accordingly it should try to open more Mini Stores in Asansol.
Vodafone is losing out by just having a single Mini Store
 Communication is the life blood of business. Vodafone should ensure that all
doubts and grievances of the retailers are addressed through proper and regular
communication with the retailers.
Vodafone Market Research in Asansol 2015
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CHAPTER:8 BIBLIOGRAPHY
http://telecomtalk.info/vodafone-india-3g-users/136533/
http://telecomtalk.info/vodafone-new-updated-version-of-m-pesa-app-cash-back/135619/
http://telecomtalk.info/vodafone-slashed-national-roaming-tariffs-special-roaming-tariff-
plans-are-introduced/135412/
http://telecomtalk.info/vodafone-m-pesa-free-transfers/134737/
http://telecomtalk.info/vodafone-m-pesa-free-transfers/134737/
http://telecomtalk.info/vodafones-h1-2015-revenue-up/125564/
http://telecomtalk.info/vodafones-h1-2015-revenue-up/125564/
http://economictimes.indiatimes.com/topic/Vodafone-India
http://timesofindia.indiatimes.com/topic/Vodafone
http://telecomtalk.info/category/general/vodafone/
http://research-methodology.net/vodafone-pest-analysis/
http://netindian.in/news/2015/03/12/00032973/number-telephone-subscribers-india-rises-
97921-milion-january-2015
http://www.cci.in/pdfs/surveys-reports/Telecom-Sector-in-India.pdf
http://www.animation-boss.com/zoo_zoos_040413
https://en.wikipedia.org/wiki/ZooZoo
http://www.ibef.org/industry/telecommunications.aspx
http://www.trai.gov.in/WriteReadData/WhatsNew/Documents/Press%20Release%20on%20'T
elecom%20Subscription%20Data%20as%20on%2031st%20January,%202014'.pdf
http://www.greenworldinvestor.com/2011/04/19/telecom-industry-india-list-of-telecom-
companies-in-crowded-market-scams3gcompetitionsubscribers/
http://www.livemint.com/Opinion/X4NfbCFjSPNUIulSEQcIFM/Numbers-show-Top-3-
dominate-Indian-telecom-sector.html
http://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator%20Reports%20-
01082013.pdf
Vodafone Market Research in Asansol 2015
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CHAPTER-9:APPENDIX
 QUESTIONER
Questioner for Customer
Name-
Address-
Contact No-
1) Do you use mobile data?
Yes No
2) Which network you are using currently?
Vodafone Airtel Idea
Reliance Aircel Other
3) What is your preferred speed?
1Mbps 2Mbps
3Mbps 5Mbps
More than 5 Mbps
4) What is your age category?
10-15 16-20 More than 30
Vodafone Market Research in Asansol 2015
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21-25 26-30
5) What is your monthly data usage?
1 GB 1.5GB 1.75GB
2GB 3GB More than 3GB
6) Are you satisfied with the speed of the internet of the network you
are using?
Yes No
7) Are you aware of which other telecom company offering better
speed with same price?
Yes No
8) What you do in the internet most of the time?
Surfing Downloading
Both
9) What is the reason behind that you are using the current network?
Service Quality Cheap
Speed of Internet Offers
10) When you think of Data pack, which brand comes to mind
first?
Vodafone Airtel Idea
Reliance Aircel Others
CV
Vodafone Market Research in Asansol 2015
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11) Compared to our competitor is our Service quality…
Better Worse
About the same
12) How important is Price to you when choosing this type of
Company like Vodafone?
Extremely Important
Very Important
Moderately Important
Not important at all
13) If you are not likely to use Vodafone network, Why not?
Do not want a product like this
Satisfy with the network currently using.
Not willing to pay for a product like this.
Vodafone Market Research in Asansol 2015
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Retailers Questioner
Name:
Address:
1. Do you Sell SIM Card?
a. Yes b. No
2. Total No. of SIM sells per Month _______________
3. No. of Vodafone SIM _________________
4. No. of Airtel SIM__________________
5. No. of Idea SIM___________________
6. No. of Aircel SIM__________________
7. No. of Reliance SIM________________
8. Total No. of MNP in a month __________________
9. Total Data Recharge in a month (Rs.) ____________________
10.Total Vodafone Data Sales (Rs.) ___________________
11.Do you sell Phone?
a. Yes b. No
12.No of phone sales per month ________________________
13.Do you sell Smart Phone?
a. Yes b. No
14.No of Smart phones sales per month ______________________
15. Any Issues :
Vodafone Market Research in Asansol 2015
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 LIST OF TABLES
Retailers Counter size feedback
Retailer Name Area
Counter
Size
Vodafone Airtel Relience Idea Aircel
Umesh Singh Ranbandhutala 48 6 15 10 5 12
Subhalaxmi Ranbandhutala 29 6 6 3 4 10
Speed Linkers Murgasole 0 0 0 0 0 0
Pooja Telecom Durgamandir 60 30 10 5 5 10
Sunita Store Durgamandir 29 6 10 2 2 9
City
Communication
Arti
Supermarket
79 15 14 25 13 12
Sanjay Enterprise
Arti
Supermarket
37 3 5 12 10 7
Amit Telecom Bus Stand 5 0 0 0 5 0
Harman
Electronics
Bus Stand 0 0 0 0 0 0
Shyam Telecom Durgamarket 160 30 40 30 10 50
Anchal Telecom
Hawker
Market
0 0 0 0 0 0
Riddhi Siddhi ADDA Market 0 0 0 0 0 0
Blue Print ADDA Market 0 0 0 0 0 0
Only Mobile ADDA Market 0 0 0 0 0 0
Smart Choice ADDA Market 100 20 20 10 10 40
Rehan Place TP Market 33 8 6 13 3 3
Varma
Electronics
TP Market 0 0 0 0 0 0
Maa Saroda
Mobile Store
G.C Mitra
Road
22 10 5 2 3 2
New Rechage
World
Hutton Road 110 30 40 10 10 20
Recharge World Hutton Road 95 20 15 35 10 15
Sharma
Communication
Hutton Road 5 0 5 0 0 0
Shree Telecom Hutton Road 33 3 5 5 5 15
IRFU Care Hutton Road 25 10 0 10 0 5
Bayan Service
Point
Ismile Road 185 20 20 5 60 80
Ghatak Telecom SB Ghorai Rd. 5 2 3 0 0 0
Vodafone Market Research in Asansol 2015
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Retailer Name Area
Counter
Size
Vodafone Airtel Relience Idea Aircel
Ramesh PCO SB Ghorai Rd. 30 5 5 4 3 13
Recharge Station SB Ghorai Rd. 34 12 5 0 5 12
Cell World SB Ghorai Rd. 60 10 20 10 5 15
Mobile Care Bata More 13 3 0 5 5 0
Garima PCO Bata More 0 0 0 0 0 0
Burnpur
Mobilink
Bata More 10 6 2 1 1
Bichitra Station Road 105 40 30 12 8 15
Shree Shyam
Cellcom
Station Road 97 20 40 30 2 5
Yuvraj's Station Road 85 25 25 10 10 15
Sujit PCO Station Road 0 0 0 0 0 0
Uma Enteprise Station Road 22 7 5 3 5 2
Shantanu
Telecom
Station Road 26 8 8 2 2 6
Das Mobile Zone Station Road 23 10 3 3 2 5
Deepak Video Purnima Haat 12 6 2 0 2 2
New Life
Telecom
Mini Market II 50 10 10 5 20 5
New Gupta
Communication
Mini Market II 60 20 10 10 10 10
Balaji store Mini Market II 50 0 20 20 0 10
Shyam
Communication
Mini Market II 42 20 10 5 2 5
New Balaji Store Mini Market II 15 2 3 5 2 3
Das PC Daily Market 45 10 0 5 15 15
Gupta
Electronics
Mini Market 105 25 25 15 20 20
Sonai Mobile
Junction
Mini Market 0 0 0 0 0 0
Mobie Center Rupa Market 28 10 10 3 5 0
Maa Tara Store Gopalpur 10 5 2 3 0 0
KMC store Gopalpur 0 0 0 0 0 0
Akash Telecom Gopalpur 20 7 5 3 3 2
Rahul Mobile
Center
Kalyanpur 31 12 10 3 3 3
Raban Mobile
Shop
Kalyanpur 40 15 15 2 5 3
Vodafone Market Research in Asansol 2015
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Retailer Name Area
Counter
Size
Vodafone Airtel Relience Idea Aircel
Bapi Mobile
Center
Kalyanpur 40 10 15 5 5 5
Ramesh Mobile
Center
Kalyanpur 40 15 8 7 5 5
Ganesh Mobile
Shop
West Apcar
Garden
53 20 10 5 10 8
Bijay World Baisali Park 5 5 0 0 0 0
Bijay Store Fatepur 10 6 3 1 0 0
Digital World Fatepur 65 40 10 5 5 5
Total: 2286 603 530 359 314 480
VODAFONE Data MarketShare
Retailer Name Area
Data
usage(Rs.)
Vodafone Data
Usage(Rs.)
Umesh Singh Ranbandhutala 10000 3000
Subhalaxmi Ranbandhutala 15000 2500
Speed Linkers Murgasole 5000 1500
Pooja Telecom Durgamandir 30000 10000
Sunita Store Durgamandir
City Communication Arti Supermarket 2500 1500
Sanjay Enterprise Arti Supermarket 3000 1200
Amit Telecom Bus Stand 70000 8000
Harman Electronics Bus Stand 30000
Shyam Telecom Durgamarket 50000
Anchal Telecom Hawker Market 30000
Riddhi Siddhi ADDA Market 5000 1000
Blue Print ADDA Market 2000 500
Only Mobile ADDA Market 0 0
Smart Choice ADDA Market 30000
Rehan Place TP Market
Varma Electronics TP Market 0
Maa Saroda Mobile Store G.C Mitra Road 10000 1500
New Rechage World Hutton Road 80000
Recharge World Hutton Road 3000
Vodafone Market Research in Asansol 2015
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Sharma Communication Hutton Road 5000 3000
Shree Telecom Hutton Road 3000 500
IRFU Care Hutton Road 3000
Bayan Service Point Ismile Road 80000 10000
Ghatak Telecom SB Ghorai Rd. 5000
Ramesh PCO SB Ghorai Rd. 7000
Recharge Station SB Ghorai Rd. 20000
Cell World SB Ghorai Rd. 17000 3000
Mobile Care Bata More 4000 1500
Garima PCO Bata More 1000 400
Burnpur Mobilink Bata More 25000 20000
Bichitra Station Road 15000 10000
Shree Shyam Cellcom Station Road 150000 50000
Yuvraj's Station Road 25000 10000
Sujit PCO Station Road 3000 1000
Uma Enteprise Station Road 2000 800
Shantanu Telecom Station Road 3000 700
Das Mobile Zone Station Road 2500 1000
Deepak Video Purnima Haat 1000 200
New Life Telecom Mini Market II 10000
New Gupta
Communication
Mini Market II 20000 5000
Balaji store Mini Market II 25000 6000
Shyam Communication Mini Market II 10000 5000
New Balaji Store Mini Market II 4000 2000
Das PC Daily Market 10000
Gupta Electronics Mini Market 10000 9000
Sonai Mobile Junction Mini Market 30000 15000
Mobie Center Rupa Market 5000 2500
Maa Tara Store Gopalpur 1500 800
KMC store Gopalpur 2000 1000
Akash Telecom Gopalpur 3000 2000
Rahul Mobile Center Kalyanpur 4000 2500
Raban Mobile Shop Kalyanpur 10000 6000
Bapi Mobile Center Kalyanpur 8000 2500
Ramesh Mobile Center Kalyanpur 15000 5000
Ganesh Mobile Shop
West Apcar
Garden
9000 2000
Vodafone Market Research in Asansol 2015
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Smart Phone MarketShare
Retailer Name Area
No of
Phone
No of
Smartphone
Sanjay Enterprise Arti Supermarket 60 30
Amit Telecom Bus Stand 150 30
Harman Electronics Bus Stand 70 50
Shyam Telecom Durgamarket 70 50
Anchal Telecom Hawker Market 200 100
Only Mobile ADDA Market 70 20
Smart Choice ADDA Market 250 200
Varma Electronics TP Market 50 20
Maa Saroda Mobile Store G.C Mitra Road 70 20
Recharge World Hutton Road 60 25
Bayan Service Point Ismile Road 5 5
Recharge Station SB Ghorai Rd. 15 5
Cell World SB Ghorai Rd. 60 25
Burnpur Mobilink Bata More 50 40
Shree Shyam Cellcom Station Road 500 50
Yuvraj's Station Road 350 200
New Life Telecom Mini Market II 60 20
New Gupta
Communication
Mini Market II 50 10
Balaji store Mini Market II 50 20
Shyam Communication Mini Market II 70 30
New Balaji Store Mini Market II 15 7
Gupta Electronics Mini Market 150 80
Sonai Mobile Junction Mini Market 40 25
Mobie Center Rupa Market 50 10
Bapi Mobile Center Kalyanpur 75 30
Ganesh Mobile Shop
West Apcar
Garden
100 40
Total 2690 1142
Bijay World Baisali Park 3000 1000
Bijay Store Fatepur 3000 1000
Digital World Fatepur 10000 7000
Total: 901500 256100
Vodafone Market Research in Asansol 2015
Page 43
Locationwise VODAFONE MarketShare
Retailer Name Area Counter Size No. of Vodafone
Umesh Singh
Ranbandhutala 77 12Subhalaxmi
Pooja Telecom
Durgamandir 89 36Sunita Store
City Communication
Arti Supermarket 116 18Sanjay Enterprise
Amit Telecom
Bus Stand 165 30
Harman Electronics
Shyam Telecom
Anchal Telecom
Riddhi Siddhi
ADDA Market 100 20
Blue Print
Only Mobile
Smart Choice
Rehan Place
TP Market 33 8Varma Electronics
Maa Saroda Mobile Store
Hutton Road 290 73
New Rechage World
Recharge World
Sharma Communication
Shree Telecom
IRFU Care
Bayan Service Point
S.B Garai Road 314 49
Ghatak Telecom
Ramesh PCO
Recharge Station
Cell World
Mobile Care
Bata More 23 9
Garima PCO
Burnpur Mobilink
Bichitra
Station Road
358 110
Shree Shyam Cellcom
Yuvraj's
Sujit PCO
Vodafone Market Research in Asansol 2015
Page 44
Retailer Name Area Counter Size No. of Vodafone
Uma Enteprise Station Road
Shantanu Telecom
Das Mobile Zone
Deepak Video
Mini Market II 229 58
New Life Telecom
New Gupta Communication
Balaji store
Shyam Communication
New Balaji Store
Das PC Daily Market 45 10
Gupta Electronics
Mini Market 133 35
Sonai Mobile Junction
Mobie Center
Maa Tara Store
Gopalpur 30 12
KMC store
Akash Telecom
Rahul Mobile Center
Kalyanpur 204 72
Raban Mobile Shop
Bapi Mobile Center
Ramesh Mobile Center
Ganesh Mobile Shop
Bijay World Baisali Park 5 5
Bijay Store
Fatepur 75 46
Digital World
Vodafone Market Research in Asansol 2015
Page 45
Customers Data Feedback
Name Address Age Mobile No
Data
Use(Y/N)
Operators
Prefered
Speed
Monthly
Usage
Rs
Prasanta
Adhya
Asansol 49 8116154766 Y Airtel 0 0 0
Anirban Asansol 26 9093921152 N Idea 0 0 0
Dababrata
Dutta
Asansol 32 9641592585 N Idea 0 0 0
Samapti
Dutta
Asansol 28 9933659798 N Reliance 0 0 0
Prasanta
Adhya
Asansol 50 8387813911 Y Reliance 0 0 0
Soumitra
Dutta
Asansol 37 9832832203 N Vodafone 0 0 0
Debojoyti
Chowdhury
Asansol 19 9163768296 Y Aircel 2G 1 GB 128
Sovan
Ghosh
Asansol 21 8972914603 Y Aircel 2G
More
Than 2
GB
148
Avijit Maji Asansol 22 9832939070 Y Aircel 2G
More
Than 2
GB
148
M.Prasad Asansol 23 9832864350 Y Reliance 2G 3GB 149
Jayanta
Dutta
Asansol 40 8197743000 Y Reliance 2G 3 GB 149
Debojoyti
Dutta
Asansol 40 9831211011 Y Reliance 2G 3GB 149
Nil Dutta Asansol 16 7557039732 Y Vodafone 2G 750MB 155
Somnath
Mishra
Asansol 21 8936675939 Y Vodafone 2G 3 GB 251
Sanchita
Dutta
Asansol 34 9126807476 Y Vodafone 2G 500MB 98
Suman
Dutta
Asansol 38 9832178653 Y Vodafone 2G 500MB 98
Indrajeet
Maji
Asansol 21 8101907235 Y Aircel 3G 1 .2GB 198
Satinath
Porel
Asansol 22 9749784735 Y Aircel 3G 1 GB 155
Subhodip
Saha
Asansol 22 9547052026 Y Aircel 3G 1.2 GB 198
Suman Asansol 23 9641197132 Y Aircel 3G 1 GB 155
Pallab Roy Asansol 24 9069982060 Y Aircel 3G 1 GB 155
Rajesh
Kumar
Asansol 35 8906655045 Y Aircel 3G 100MB 23
Subhajit Asansol 22 9932770030 Y Airtel 3G 1 GB 249
Vodafone Market Research in Asansol 2015
Page 46
Mondol
Nishant
Singh
Asansol 29 9832145522 Y Reliance 3G 3GB 442
Rajesh
Kumar
Asansol 35 9093477442 Y Reliance 3G 1 GB 255
Biplab
Mitra
Asansol 20 9569441606 Y Vodafone 3G 1 GB 251
Dipayan
Adhikary
Asansol 20 7384328113 Y Vodafone 3G 1 GB 251
Dipankar
Debnath
Asansol 21 8536924543 Y Vodafone 3G 1 GB 251
Animesh
Dutta
Asansol 21 7038286132 Y Vodafone 3G 1 GB 251
Argha
Chowdhry
Asansol 21 9933066331 Y Vodafone 3G 1 GB 251
Prasenjeet
Mondal
Asansol 21 9028297642 Y Vodafone 3G 1 GB 251
Pritam
Maji
Asansol 21 8900749303 Y Vodafone 3G 1 GB 251
Rahul Roy Asansol 21 9563703692 Y Vodafone 3G 1 GB 251
Sk Kausar Asansol 21 7059194507 Y Vodafone 3G 1 GB 251
Abhishek
Paul
Asansol 21 8877117708 Y Vodafone 3G 1 GB 251
Bapi Roy Asansol 22 9046919737 Y Vodafone 3G 1 GB 251
Sandip
Mandol
Asansol 22 9093570227 Y Vodafone 3G 1 GB 251
Samrat
Banerjee
Asansol 24 9126027082 Y Vodafone 3G 1 GB 251
Sandeep
Ghosal
Asansol 26 9732176102 Y Vodafone 3G 1 GB 251
Abhishek
Paul
Asansol 26 7209348168 Y Vodafone 3G 1 GB 251
Goysal
Mallik
Asansol 26 9732306822 Y Vodafone 3G 1 GB 251
Sandip
Kabiraj
Asansol 26 9032839633 Y Vodafone 3G 1 GB 251
Bubai
Dutta
Asansol 26 9093145670 Y Vodafone 3G 1GB 251
Smart
Choice
Asansol 40 9333304822 Y Vodafone 3G 1 GB 251
Projesh
Chatterjee
Asansol 19 8272925235 Y Vodafone 3G 1 GB 251
Bineet Seal Asansol 19 8334981198 Y Vodafone 3G 1 GB 251
Pravash
Khan
Asansol 19 8335806755 Y Vodafone 3G 1 GB 251
Srijan
Dutta
Asansol 20 8335831306 Y Vodafone 3G 1 GB 251
Subhajeet
Halder
Asansol 19 8653602600 Y Vodafone 3G 1 GB 251
Vodafone Market Research in Asansol 2015
Page 47
Purpose of use Data
Name Age Mobile No Operators
Prefered
speed
Monthly
usage
Why internet
Debojoyti
chowdhury
19 9163768296 Aircel 2G 1 GB facebook,whatsapp
Sovan
Ghosh
21 8972914603 Aircel 2G
more
than 2
GB
facebook,whatsapp
Avijit Maji 22 9832939070 Aircel 2G
more
than 2
GB
Facebook, Whatsapp,Net
Suffing
M.Prasad 23 9832864350 Reliance 2G 3GB Both
Jayanta
Dutta
40 8197743000 Reliance 2G 3 GB Both
Debojoyti
Dutta
40 9831211011 Reliance 2G 3GB Both
Nil Dutta 16 7557039732 Vodafone 2G 750MB facebook,Whatsapp
Somnath
Mishra
21 8936675939 Vodafone 2G 3 GB
Facebook, Whatsapp,Net
Suffing
Sanchita
Dutta
34 9126807476 Vodafone 2G 500MB facebook,whatsapp
Suman
Dutta
38 9832178653 Vodafone 2G 500MB facebook,whatsapp,download
Indrajeet
Maji
21 8101907235 Aircel 3G 1 .2GB
Facebook, Whatsapp,Net
Suffing
Satinath
Porel
22 9749784735 Aircel 3G 1 GB
Facebook, Whatsapp,Net
Suffing
Subhodip
Saha
22 9547052026 Aircel 3G 1.2 GB facebook,Whatsapp,download
Suman 23 9641197132 Aircel 3G 1 GB Both
Pallab Roy 24 9069982060 Aircel 3G 1 GB Both
Rajesh
Kumar
35 8906655045 Aircel 3G 100MB facebook,whatsapp
Subhajit
Mondol
22 9932770030 Airtel 3G 1 GB Both
Nishant
Singh
29 9832145522 Reliance 3G 3GB Both
Rajesh
Kumar
35 9093477442 Reliance 3G 1 GB
Facebook, Whatsapp,Net
Suffing
Biplab 20 9569441606 Vodafone 3G 1 GB facebook,whatsapp
Arka
Bagira
Asansol 20 8697123125 Y Vodafone 3G 1 GB 251
Gopinath
Singhaniya
Asansol 19 8697525174 Y Vodafone 3G 1 GB 251
Arindam Asansol 26 7547956473 Y Vodafone 3G 1GB 251
Vodafone Market Research in Asansol 2015
Page 48
Mitra
Dipayan
Adhikary
20 7384328113 Vodafone 3G 1 GB facebook,whatsapp
Dipankar
Debnath
21 8536924543 Vodafone 3G 1 GB facebook,Whatsapp,download
Animesh
Dutta
21 7038286132 Vodafone 3G 1 GB facebook,Whatsapp,download
Argha
chowdhry
21 9933066331 Vodafone 3G 1 GB facebook,whatsapp
Prasenjeet
Mondal
21 9028297642 Vodafone 3G 1 GB facebook,Whatsapp,download
Pritam maji 21 8900749303 Vodafone 3G 1 GB facebook,whatsapp
Rahul Roy 21 9563703692 Vodafone 3G 1 GB facebook,Whatsapp,download
Sk Kausar 21 7059194507 Vodafone 3G 1 GB Both
Abhishek
Paul
21 8877117708 Vodafone 3G 1 GB
Facebook, Whatsapp,Net
Suffing
Bapi Roy 22 9046919737 Vodafone 3G 1 GB Both
Sandip
Mandol
22 9093570227 Vodafone 3G 1 GB Both
Samrat
Banerjee
24 9126027082 Vodafone 3G 1 GB facebook,Whatsapp,download
Sandeep
ghosal
26 9732176102 Vodafone 3G 1 GB Both
Abhishek
paul
26 7209348168 Vodafone 3G 1 GB Both
Goysal
Mallik
26 9732306822 Vodafone 3G 1 GB Both
Sandip
Kabiraj
26 9032839633 Vodafone 3G 1 GB Both
Bubai
Dutta
26 9093145670 Vodafone 3G 1GB
Facebook, Whatsapp,Net
Suffing
Smart
Choice
40 9333304822 Vodafone 3G 1 GB Both
projesh
chatterjee
19 8272925235 Vodafone 3G 1 GB facebook,whatsapp,download
bineet seal 19 8334981198 Vodafone 3G 1 GB facebook,whatsapp,download
pravash
khan
19 8335806755 Vodafone 3G 1 GB facebook,whatsapp
srijan dutta 20 8335831306 Vodafone 3G 1 GB
Facebook, Whatsapp,Net
Suffing
subhajeet
Halder
19 8653602600 Vodafone 3G 1 GB
Facebook, Whatsapp,Net
Suffing
Arka bagira 20 8697123125 Vodafone 3G 1 GB facebook,whatsapp,download
gopinath
singhaniya
19 8697525174 Vodafone 3G 1 GB facebook,whatsapp,download
Arindam 26 7547956473 Vodafone 3G 1GB Both
Vodafone Market Research in Asansol 2015
Page 49
Customers Feedback
Name Age Mobile No OperatorsPreferedspeedMonthly usage Why internet SatisfiedWhy This Operators?Service QualityPreferedOperator
Debojoytichowdhury 15-20 9163768296 Aircel 2G 1 GB facebook,whatsapp Y Speed ofInternet No Idea Airtel
SovanGhosh 20-25 8972914603 Aircel 2G more than2 GB facebook,whatsapp Y Cheap Better Voda
Indrajeet Maji 20-25 8101907235 Aircel 3G 1 .2GB Facebook, Whatsapp,Net Suffing Y Good Service Quality No Idea Airtel
Avijit Maji 20-25 9832939070 Aircel 2G more than2 GB Facebook, Whatsapp,Net Suffing N Cheap No Idea Reliance
SatinathPorel 20-25 9749784735 Aircel 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet No Idea Airtel
Subhodip Saha 20-25 9547052026 Aircel 3G 1.2 GB facebook,Whatsapp,download Y Speed ofInternet No Idea Reliance
Suman 20-25 9641197132 Aircel 3G 1 GB Both Y Good Service Quality No Idea Reliance
Pallab Roy 20-25 9069982060 Aircel 3G 1 GB Both Y Cheap No Idea Airtel
RajeshKumar >30 8906655045 Aircel 3G 100MB facebook,whatsapp Y Cheap No Idea Idea
Subhajit Mondol 20-25 9932770030 Airtel 3G 1 GB Both Y Speed ofInternet No Idea Voda
M.Prasad 20-25 9832864350 Reliance 2G 3GB Both N Cheap Better Voda
Nishant Singh 25-30 9832145522 Reliance 3G 3GB Both Y Speed ofInternet No Idea Idea
RajeshKumar >30 9093477442 Reliance 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet No Idea Airtel
Jayanta Dutta >30 8197743000 Reliance 2G 3 GB Both Y Cheap No Idea Aircel
DebojoytiDutta >30 9831211011 Reliance 2G 3GB Both N Cheap No Idea Airtel
NilDutta 15-20 7557039732 Vodafone 2G 750MB facebook,Whatsapp Y Good Service Quality Better Airtel
projeshchatterjee 15-20 8272925235 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed ofInternet Better Aircel
bineet seal 15-20 8334981198 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed ofInternet Better Airtel
pravashkhan 15-20 8335806755 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Reliance
subhajeet Halder 15-20 8653602600 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Reliance
gopinathsinghaniya 15-20 8697525174 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed ofInternet Better Airtel
Biplab Mitra 15-20 9569441606 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Airtel
DipayanAdhikary 15-20 7384328113 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Aircel
srijandutta 15-20 8335831306 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Idea
Arka bagira 15-20 8697123125 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed ofInternet Better Aircel
SomnathMishra 20-25 8936675939 Vodafone 2G 3 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Reliance
Dipankar Debnath 20-25 8536924543 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed ofInternet Better Reliance
AnimeshDutta 20-25 7038286132 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed ofInternet Better Idea
Argha chowdhry 20-25 9933066331 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Reliance
Prasenjeet Mondal 20-25 9028297642 Vodafone 3G 1 GB facebook,Whatsapp,download Y Good Service Quality Better Aircel
Pritammaji 20-25 8900749303 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Airtel
RahulRoy 20-25 9563703692 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed ofInternet Better Airtel
Sk Kausar 20-25 7059194507 Vodafone 3G 1 GB Both Y Speed ofInternet Better Reliance
Abhishek Paul 20-25 8877117708 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Reliance
BapiRoy 20-25 9046919737 Vodafone 3G 1 GB Both Y Good Service Quality Better Aircel
Sandip Mandol 20-25 9093570227 Vodafone 3G 1 GB Both Y Speed ofInternet Better Idea
Samrat Banerjee 20-25 9126027082 Vodafone 3G 1 GB facebook,Whatsapp,download Y Good Service Quality Better Reliance
Sandeep ghosal 25-30 9732176102 Vodafone 3G 1 GB Both Y Speed ofInternet Better Reliance
Abhishek paul 25-30 7209348168 Vodafone 3G 1 GB Both Y Speed ofInternet Better Reliance
GoysalMallik 25-30 9732306822 Vodafone 3G 1 GB Both Y Speed ofInternet Better Reliance
Sandip Kabiraj 25-30 9032839633 Vodafone 3G 1 GB Both Y Speed ofInternet Better Airtel
BubaiDutta 25-30 9093145670 Vodafone 3G 1GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Airtel
Arindam 25-30 7547956473 Vodafone 3G 1GB Both Y Speed ofInternet Better Airtel
Sanchita Dutta >30 9126807476 Vodafone 2G 500MB facebook,whatsapp Y Speed ofInternet Better Reliance
SumanDutta >30 9832178653 Vodafone 2G 500MB facebook,whatsapp,download Y Speed ofInternet Better Reliance
Smart Choice >30 9333304822 Vodafone 3G 1 GB Both Y Speed ofInternet Better Aircel
Vodafone Market Research in Asansol 2015
Page 50
Full Retailers Feedback
RetailerNameAreaCounterSizeVodafoneAirtelRelienceIdeaAircelMNPNo.ofMNPDatausage(Rs.)VodafoneDataUsage(Rs.)PhoNeNoofPhoneNoofSmartphoneDataFRCOutlet>50VodafoneShareSmartphone%
UmeshSinghRanbandhutala4861510512Y6100003000N006FALSE12.5#DIV/0!
SubhalaxmiRanbandhutala29663410Y4150002500Y806FALSE20.689655170
SpeedLinkersMurgasole000000N050001500N000FALSE#DIV/0!#DIV/0!
PoojaTelecomDurgamandir6030105510Y103000010000Y25030TRUE500
SunitaStoreDurgamandir29610229Y2N006FALSE20.68965517#DIV/0!
CityCommunicationArtiSupermarket791514251312N025001500N0015TRUE18.98734177#DIV/0!
SanjayEnterpriseArtiSupermarket373512107N030001200Y60303FALSE8.10810810850
AmitTelecomBusStand500050Y10700008000Y150300FALSE020
HarmanElectronicsBusStand000000Y2030000Y70500FALSE#DIV/0!71.42857143
ShyamTelecomDurgamarket1603040301050Y2050000Y705030TRUE18.7571.42857143
AnchalTelecomHawkerMarket000000Y530000Y2001000FALSE#DIV/0!50
RiddhiSiddhiADDAMarket000000N050001000Y100700FALSE#DIV/0!70
BluePrintADDAMarket000000N02000500N000FALSE#DIV/0!#DIV/0!
OnlyMobileADDAMarket000000N000Y70200FALSE#DIV/0!28.57142857
SmartChoiceADDAMarket1002020101040Y530000Y25020020TRUE2080
RehanPlaceTPMarket33861333N00FALSE24.24242424#DIV/0!
VarmaElectronicsTPMarket000000N00Y50200FALSE#DIV/0!40
MaaSarodaMobileStoreG.CMitraRoad22105232Y5100001500Y702010FALSE45.4545454528.57142857
NewRechageWorldHuttonRoad1103040101020Y1580000Y1030TRUE27.272727270
RechargeWorldHuttonRoad952015351015Y153000Y602520TRUE21.0526315841.66666667
SharmaCommunicationHuttonRoad505000Y550003000N0010FALSE0#DIV/0!
ShreeTelecomHuttonRoad33355515N03000500Y2033FALSE9.09090909115
IRFUCareHuttonRoad251001005N03000N0010FALSE40#DIV/0!
BayanServicePointIsmileRoad185202056080Y308000010000Y5520TRUE10.81081081100
GhatakTelecomSBGhoraiRd.523000N05000Y302FALSE400
RameshPCOSBGhoraiRd.30554313Y57000Y505FALSE16.666666670
RechargeStationSBGhoraiRd.341250512Y1520000Y15512FALSE35.2941176533.33333333
CellWorldSBGhoraiRd.60102010515Y8170003000Y602510TRUE16.6666666741.66666667
MobileCareBataMore1330550N040001500Y1003FALSE23.076923080
GarimaPCOBataMore000000N01000400N000FALSE#DIV/0!#DIV/0!
BurnpurMobilinkBataMore106211N02500020000Y50406FALSE6080
BichitraStationRoad105403012815Y801500010000Y5040TRUE38.09523810
ShreeShyamCellcomStationRoad9720403025Y1015000050000Y5005020TRUE20.618556710
Yuvraj'sStationRoad852525101015Y152500010000Y35020025TRUE29.4117647157.14285714
SujitPCOStationRoad000000N030001000N000FALSE#DIV/0!#DIV/0!
UmaEntepriseStationRoad2275352N02000800N007FALSE31.81818182#DIV/0!
ShantanuTelecomStationRoad2688226N03000700N008FALSE30.76923077#DIV/0!
DasMobileZoneStationRoad23103325N025001000N0010FALSE43.47826087#DIV/0!
DeepakVideoPurnimaHaat1262022N01000200N006FALSE50#DIV/0!
NewLifeTelecomMiniMarketII5010105205Y710000Y602010TRUE2033.33333333
NewGuptaCommunicationMiniMarketII602010101010Y20200005000Y501020TRUE33.3333333320
BalajistoreMiniMarketII5002020010N0250006000Y50200TRUE040
ShyamCommunicationMiniMarketII422010525N0100005000Y703020FALSE47.6190476242.85714286
NewBalajiStoreMiniMarketII1523523Y340002000Y1572FALSE13.3333333346.66666667
DasPCDailyMarket4510051515Y710000N0010FALSE22.22222222#DIV/0!
GuptaElectronicsMiniMarket1052525152020Y10100009000Y1508025TRUE23.8095238153.33333333
SonaiMobileJunctionMiniMarket000000N03000015000Y40250FALSE#DIV/0!62.5
MobieCenterRupaMarket281010350Y350002500Y501010FALSE35.7142857120
MaaTaraStoreGopalpur1052300N01500800N005FALSE50#DIV/0!
KMCstoreGopalpur000000N020001000N000FALSE#DIV/0!#DIV/0!
AkashTelecomGopalpur2075332N030002000N007FALSE35#DIV/0!
RahulMobileCenterKalyanpur311210333Y1540002500N0012FALSE38.70967742#DIV/0!
RabanMobileShopKalyanpur401515253Y10100006000N0015FALSE37.5#DIV/0!
BapiMobileCenterKalyanpur401015555Y1080002500Y753010FALSE2540
RameshMobileCenterKalyanpur40158755Y5150005000N0015FALSE37.5#DIV/0!
GaneshMobileShopWestApcarGarden5320105108Y590002000Y1004020TRUE37.7358490640
BijayWorldBaisaliPark550000N030001000N005FALSE100#DIV/0!
BijayStoreFatepur1063100N030001000N006FALSE60#DIV/0!
DigitalWorldFatepur654010555N0100007000N0040TRUE61.53846154#DIV/0!
Total:228660353035931448090150025610028761215
MarketShare26.3779523.1815.7042913.72128.4082085442.24617524
Vodafone Market Research in Asansol 2015
Page 51
Full Customer’s Feedback
Name Address Age Mobile No Data use(Y/N) Operators Prefered speed Monthly usage Rs Why internet Satisfied or not Why This Operators? Service Quality Prefered Operator
Prasanta Adhya Asansol 49 8116154766 Y Airtel 0 0 0 0 satisfied Cheap No Idea Reliance
Anirban Asansol 26 9093921152 N Idea 0 0 0 0 satisfied Good Service Quality Better Aircel
Dababrata Dutta Asansol 32 9641592585 N Idea 0 0 0 0 Satisfied Cheap No Idea Voda
Samapti Dutta Asansol 28 9933659798 N Reliance 0 0 0 0 satisfied Good Service Quality No Idea Airtel
Prasanta Adhya Asansol 50 8387813911 Y Reliance 0 0 0 0 satisfied good Service Quality No Idea Idea
Soumitra Dutta Asansol 37 9832832203 N Vodafone 0 0 0 satisfied Good Service Quality Better Airtel
Debojoyti chowdhury Asansol 19 9163768296 Y Aircel 2G 1GB 128 facebook,whatsapp satisfied Speed of Internet No Idea Airtel
Sovan Ghosh Asansol 21 8972914603 Y Aircel 2G more than 2GB 148 facebook,whatsapp satisfied Cheap Better Voda
Avijit Maji Asansol 22 9832939070 Y Aircel 2G more than 2GB 148 Facebook, Whatsapp,Net Suffing Not Satisfied Cheap No Idea Reliance
M.Prasad Asansol 23 9832864350 Y Reliance 2G 3GB 149 Both Not Satisfied Cheap Better Voda
Jayanta Dutta Asansol 40 8197743000 Y Reliance 2G 3GB 149 Both satisfied Cheap No Idea Aircel
Debojoyti Dutta Asansol 40 9831211011 Y Reliance 2G 3GB 149 Both Not satisfied Cheap No Idea Airtel
Nil Dutta Asansol 16 7557039732 Y Vodafone 2G 750MB 155 facebook,Whatsapp satisfied Good Service Quality Better Airtel
Somnath Mishra Asansol 21 8936675939 Y Vodafone 2G 3GB 251 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet Better Reliance
Sanchita Dutta Asansol 34 9126807476 y Vodafone 2G 500MB 98 facebook,whatsapp satisfied Speed of Internet Better Reliance
Suman Dutta Asansol 38 9832178653 Y Vodafone 2G 500MB 98 facebook,whatsapp,Net Suffing satisfied Speed of Internet Better Reliance
Indrajeet Maji Asansol 21 8101907235 Y Aircel 3G 1.2GB 198 Facebook, Whatsapp,Net Suffing satisfied Good Service Quality No Idea Airtel
Satinath Porel Asansol 22 9749784735 Y Aircel 3G 1GB 155 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet No Idea Airtel
Subhodip Saha Asansol 22 9547052026 Y Aircel 3G 1.2GB 198 facebook,Whatsapp,download satisfied Speed of Internet No Idea Reliance
Suman Asansol 23 9641197132 Y Aircel 3G 1GB 155 Both satisfied Good Service Quality No Idea Reliance
Pallab Roy Asansol 24 9069982060 Y Aircel 3G 1GB 155 Both satisfied Cheap No Idea Airtel
Rajesh Kumar Asansol 35 8906655045 Y Aircel 3G 100MB 23 facebook,whatsapp satisfied Cheap No Idea Idea
Subhajit Mondol Asansol 22 9932770030 Y Airtel 3G 1GB 249 Both satisfied Speed of Internet No Idea Voda
Nishant Singh Asansol 29 9832145522 Y Reliance 3G 3GB 442 Both satisfied Speed of Internet No Idea Idea
Rajesh Kumar Asansol 35 9093477442 Y Reliance 3G 1GB 255 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet No Idea Airtel
Biplab Mitra Asansol 20 9569441606 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Airtel
Dipayan Adhikary Asansol 20 7384328113 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Aircel
Dipankar Debnath Asansol 21 8536924543 Y Vodafone 3G 1GB 251 facebook,Whatsapp,download satisfied Speed of Internet Better Reliance
Animesh Dutta Asansol 21 7038286132 Y Vodafone 3G 1GB 251 facebook,Whatsapp,download satisfied Speed of Internet Better Idea
Argha chowdhry Asansol 21 9933066331 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Reliance
Prasenjeet Mondal Asansol 21 9028297642 Y Vodafone 3G 1GB 251 facebook,Whatsapp,download satisfied Good Service Quality Better Aircel
Pritam maji Asansol 21 8900749303 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Airtel
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SEO Growth Program-Digital optimization Specialist
 

Vodafone Internship Report

  • 1. Vodafone Market Research in Asansol 2015 Page 1 CHAPTER: 1 ABSTRACT It is well known to all that the Indian telecom industry has been regularly beating target i.e. It has been grown like very complexly, dynamically as well as competitively. Because in the modern world every business is growth prospective oriented. And now-a day’s one of the major issue in Indian Telecom Industry is how to expand their own business through the latest technologies like mobile data. Mobile Data to meet the various requirements for various purposes of people. That’s why growth of data usage increase especially happens when business, travelers, academician and other professional needs to access email and other corporate applications during urgent trips and travels. Also youngsters are using smart phones and that’s why company also developed various applications like online shopping application(Flipkart,Snapdeal, Amazon, Jabong, Shopclus, etc.), various social media applications(Whatsapp, Messenger, Instragram, Twitter, etc.), online newspaper, songs applications(gaana.com, saavn.com, etc. ), various travelling applications (Uber, OLA Cab, GPS, Google Map, etc.), etc. So, without mobile data using these applications is not possible. So, now a day’s mobile data is very essential.
  • 2. Vodafone Market Research in Asansol 2015 Page 2 CHAPTER-2: INTRODUCTION  2.1 BACKGROUND OF THE STUDY As per the Modern Marketing Management Scenario every Business Want its auspicious growth prospective. Likewise in this Modern society Indian Telecom Industries face lots of challenges among its number of competitors in every phase with some latest technology just like Mobile data. It is a major issue in each telecom industry in India even if this competition can’t leave the World 4th largest Telecom Sector VODAFONE. Because growth of mobile data especially happens when business travelers, academician and other professional needs to access email and other corporate applications during urgent trips and travels. As we are all well aware of that now-a-days the telecom industry has been recognized world over as an important tool for socio economic development media for each every nation. On the other hand Internet service is act as one of the prime support of services needed for the rapid growth of various sector of economy in the modern society, it has become especially more important in recent year because of enormous growth of information technology and for the smooth operation of the every business corporate goal. Today an Internet Service is an essential aspect of every field like Entertainment, Education, Hospital, Science technology, Social Media etc. So many applications have developed .So, every people probably mass youth age group people want to use internet in their daily life. There are various ways for internet service accessing but today it becomes more & easier than previously through mobile data and its result to create lots of competitor in Internet operator in telecom sector. On the other hand there is a big question mark in internet users mind like  Which data operator should use?  Which operator gives us high speed internet?  Which operator gives us more offers?  However everyone knows very well that Vodafone is a world famous cellular service in telecom industry, but people even some its customer might not listen or use its mobile data facility. That’s why I have taken a challenge on my project topic “DATA IN MARKET PLACE”. The basic purpose of this project to analyze the Market Performance of Vodafone Data as well as to enhance the Promotion of Vodafone Data and m-pesa in Asansol Market.
  • 3. Vodafone Market Research in Asansol 2015 Page 3  2.2 OBJECTIEVE OF THE STUDY Every organization has to achieve its organization goals. For this it is very essential for an organization to know about the view of consumers and their competitive products. This survey research may be also aimed as to estimate potential buyer for the product. The objective of the study is as under:  To identify the difference between market performance of various telecom sector and Vodafone.  To study customer buying behavior and factors which influence the purchase decision process  To know how the company has been successful in encountering the aggressive marketing strategies of competitors.  To identify the marketing performance as well as the marketing strategies of Vodafone Data among its various competitor in the Telecom Market of Asansol.  To identify the weakness of this data plan and m-pesa and provide value addition to the company.  To Educating retailer about Vodafone m-pesa.  Find out the reason behind lack of promotion of Vodafone m-pesa.  To find our target customer for it as well as analyze the cause why customer preferring other data offers instead of Vodafone  To know about customers various need for the purpose of Internet Service  To study consumer buying behaviour, and factors which influences consumers buying processes for the Vodafone internet Data Pack.  To find out which factor influences retailers to sell SIM cards.
  • 4. Vodafone Market Research in Asansol 2015 Page 4  2.3 COMPANY PROFILE Company Summary Type Private Industry Telecommunications Headquarters Mumbai, Maharashtra, India Services Mobile telephony Wireless broadband Parent Vodafone Group Slogan Logo “Power to you” Website www.vodafone.in www.vodafone.com  2nd largest mobile network operator in India by subscriber base, after Airtel  It has approximately 173 million customers as of September 2014  Total number of Vodafone India Subscribers: 141,519,840, i.e. 21.54% of the total 657,158,013 Indian mobile phone subscribers.  In Kolkata Number of Vodafone Subscriber 4,084,284 of September 2014  In West Bengal Number of Vodafone Subscriber is 11,165,667 of September 2014 Introduction of Vodafone Vodafone India is a 100% subsidiary of Vodafone Group. It commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Brand Vodafone was launched in India in September 2007, after Vodafone
  • 5. Vodafone Market Research in Asansol 2015 Page 5 Plc. acquired a majority stake in Hutchinson Essar in May 2007. From a single operation base with 31 million customers, the company has expanded its operations across the country to cover all 22 telecom circles and service 180 million customers. This journey is a strong testimony of Vodafone's commitment and success in a highly competitive and price sensitive market. It offers both prepaid and post-paid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone India provides 3G services on basis of 900 MHz and 1800 MHz digital GSM technology. Vodafone India launched 3Gservices in the country in the January–March quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks. Vodafone added maximum subscribers in July 2014, with 13.6 lakh new users joining its network to take its base to 17.12 crore. Vodafone is the second largest player in telecom operator in India after Airtel, with a market share of 22.95%. Products and Services We offer a wide range of products and services including voice, messaging, data and fixed line solutions and devices to assist customers in meeting their total communications needs. 3G On 19 May 2010, the 3G spectrum auction in India ended. Vodafone paid ₹ 11617.86 million (the second highest amount in the auctions) for spectrum in 9 circles. The circles it will provide 3G in are Delhi, Gujarat, Haryana, Kolkata, Maharashtra & Goa, Mumbai, Tamil Nadu, Uttar Pradesh (East) and West Bengal. On 16 March 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the city of Lucknow. It was the fifth private operator (seventh overall) to launch 3G services in the country, following Tata Docomo, Reliance Communications, Airtel, and Aircel. On 23 June 2011 Vodafone launched 3G service in Kerala by joining with Idea in an Intra Circle Roaming agreement. Initially Vodafone 3G services will be available in the following cities in Kerala – Ernakulam, Aluva, Palakkad, Thrissur, Calicut, Koyilandy, Alappuzha, Cherthala, Malappuram and Manjeri. On 28 June 2012, Vodafone launched a new international roaming package under which the users shall have not to pay multiple rentals in the countries they are visiting.
  • 6. Vodafone Market Research in Asansol 2015 Page 6 iPhone Vodafone Launched iPhone plans on 17 January 2015 with Vodafone 6K and 10K plans for iPhone 4s, 5s, 5c, 6 M-Pesa M-Pesa was launched in India as a close partnership with HDFC bank in November 2011. Development for the bank began as early as 2008. The service continues to operate in a limited geographical area in India. Vodafone India had partnered with both HDFC and ICICI. ICICI launched M-Pesa on April 18, 2013. Vodafone plans to rollout this service throughout India. The user needs to register for this service by paying 100 Rupees and there are charges levied per M-Pesa transaction.
  • 7. Vodafone Market Research in Asansol 2015 Page 7 2.4 COMPETITORS Total wireless subscriber base increased from 952.34 million at the end of Jan-15 to 960.58 million at the end of Feb-15, thereby registering a monthly growth rate of 0.86%. The Wireless subscription in urban areas increased from 553.45 million at the end of Jan-15 to 557.27 million at the end of Feb-15 and wireless subscription in rural areas increased from 398.89 million to 403.31 million during the same period. The Wireless Tele-density in India increased from 76.02 at the end of Jan-15 to 76.60 at the end of Feb- 15. The Urban Wireless Tele-density increased from 142.96 to 143.71 and Rural Wireless Tele-density increased from 46.08 to 46.56 in the month of Feb-15. The shares of urban and rural wireless subscribers were 58.01% and 41.99% respectively at the end of Feb-15. As on 28th February, 2015, the private access service providers held 91.56% market share of the wireless subscribers whereas BSNL and MTNL, the two PSUs access service providers, held only 8.44% market share. As per the reports received from the service providers, the number of broadband subscribers increased from 94.49 Million at the end of Jan-15 to 97.37 million at the end of Feb-15 with monthly growth rate of 3.05%. Top five service providers constituted 83.53% market share of total broadband subscribers at the end of Feb-15. These service providers were Bharti Airtel (20.88 million), BSNL (20.67 million), Vodafone (17.93 million), Idea Cellular Ltd* (14.08 million) and Reliance Communications Group* (7.78 million). As on 28th February, 2015, the top five Wired Broadband Service providers were BSNL (9.98 million), Bharti Airtel (1.43 million), MTNL (1.14 million), Atria Convergence Technologies (0.65 million) and YOU Broadband (0.44 million). As on 28th February, 2015, the top five Wireless Broadband Service providers were Bharti
  • 8. Vodafone Market Research in Asansol 2015 Page 8 Airtel (19.45 million), Vodafone (17.92 million), Idea Cellular (14.08 million), BSNL (10.69 million) and Reliance Communications Group (7.67 million). As of 28th Feb 2015 approximately 88.69% of the total wireless subscriber base was active. In the month of Feb-15, a total of 3.47 million subscribers submitted their requests for MNP. With this, the cumulative MNP requests increased from 146.54 million at the end of Jan-15 to 150.01 million at the end of Feb-15. Source: (http://telecomtalk.info/trai-releases-telecom-subscription-data-airtel-continues- to-lead-the-market-as-of-feb-2015/133904/)
  • 9. Vodafone Market Research in Asansol 2015 Page 9 2.5 VODAFONEASANSOL Vodafone South Limited provides wireless voice and data services in West Bengal Telecom circle of India. If West Bengal subscribers have problems with regards to Vodafone West Bengal Prepaid, Prepaid Online Recharge, Prepaid Recharge Packs, West Bengal Prepaid Bonus Cards, Prepaid Internet Packs, Prepaid Roaming Packs, Prepaid Special Offers, West Bengal Post-paid, Bill Pay Online, Vodafone RED, Post- paid Bonus Packs, West Bengal Post-paid Internet Packs, Post-paid Roaming Packs, Post-paid Special Offers, Caller tunes, service disruptions, activation / deactivation of subscriber identity module or subscriber identification module (SIM) services and other mobile service related issues in West Bengal Telecom circle end user can contact to the Vodafone West Bengal consumer support contact details for resolution of your issues. Asansol and Siliguri are 2 Vodafone Branch or Zonal Offices in West Bengal Telecom Circle. Its head office is located at Constantia Office Complex, 11, Dr. U N Brahmachari Street, Kolkata. Asansol Branch or Zonal Office Vodafone Asansol branch or zonal office is located at P. C Chatterjee Market 1St Floor, 74 / 192 G. T Road, Rambandhu Talaw, Opp - Auto Market, Asansol- 713303
  • 10. Vodafone Market Research in Asansol 2015 Page 10 CHAPTER-3 REVIEW 3.1 PRODUCT REVIEW M-pesa: M-Pesa is the world’s most successful money transfer service. It enables millions of people who have access to a mobile phone, but do not have or have only limited access to a bank account, to send and receive money, top-up airtime and make bill payments. Customers register for the service at an authorised agent, often this is a small mobile phone store or retailer, and then deposit cash in exchange for electronic money which they can send to their family or friends. Once they have registered all transactions are completed securely by entering a PIN number and both parties receive an SMS confirming the amount that has been transferred. The recipient, who does not have to use the same network, receives the electronic money in real-time and then redeems it for cash by visiting another agent. It offers:  An RBI approved mobile money account in association with ICICI Bank. This account is accessible on even the most basic handsets through a simple, customer friendly and secure medium called USSD (Unstructured Supplementary Service Data)  Deep rural connectivity to the last mile via its business correspondent network of 65,000 agents. Benefits  Fast, secure and convenient payment and Cash management Solutions.  world most successful mobile money transfer service Innovative uses In addition to the millions of person-to-person (P2P) and customer-to-business (C2B) transactions, M-Pesa has made a big difference to people’s lives in other ways. In Tanzania for example, where the cost of travel prevents many people from getting the medical care they need, one non-governmental organisation (NGO), Comprehensive Community Based Rehabilitation in Tanzania (CCBRT), has used M-Pesa to send patients the money to pay for their travel to its hospital. In Kenya, Water Company customers use M-Pesa to buy credits which are transferred from their phone to their key fob which is then used to pay for fresh, clean water when they need it.
  • 11. Vodafone Market Research in Asansol 2015 Page 11 2G 2G (or 2-G) is short for second-generation wireless telephone technology. Second generation 2G cellular telecom networks were commercially launched on the GSM standard in Finland by Radiolinja (now part of Elisa Oyj) in 1991. Three primary benefits of 2G networks over their predecessors were that phone conversations were digitally encrypted; 2G systems were significantly more efficient on the spectrum allowing for far greater mobile phone penetration levels; and 2G introduced data services for mobile, starting with SMS, text messages. 2G technologies enabled the various mobile phone networks to provide the services such as text messages, picture messages and MMS (multi media messages). All text messages sent over 2G are digitally encrypted, allowing for the transfer of data in such a way that only the intended receiver can receive and read it. 2G has been superseded by newer technologies such as 2.5G, 2.75G, 3G, and 4G; however, 2G networks are still used in many parts of the world Advantage  While digital calls tend to be free of static and background noise, the lossy compression they use reduces their quality, meaning that the range of sound that they convey is reduced. Talking on a digital cell phone, a caller hears less of the tonality of someone's voice. Disadvantages  In less populous areas, the weaker digital signal transmitted by a cellular phone may not be sufficient to reach a cell tower. This tends to be a particular problem on 2G systems deployed on higher frequencies, but is mostly not a problem on 2G systems deployed on lower frequencies. National regulations differ greatly among countries which dictate where 2G can be deployed.  Analog has a smooth decay curve, but digital has a jagged steppy one. This can be both an advantage and a disadvantage. Under good conditions, digital will sound better. Under slightly worse conditions, analog will experience static, while digital has occasional dropouts. As conditions worsen, though, digital will start to completely fail, by dropping calls or being unintelligible, while analog slowly gets worse, generally holding a call longer and allowing at least some of the audio transmitted to be understood.
  • 12. Vodafone Market Research in Asansol 2015 Page 12 3G 3G is the third generation of wireless technologies. It comes with enhancements over previous wireless technologies, like high-speed transmission, advanced multimedia access and global roaming. 3G is mostly used with mobile phones and handsets as a means to connect the phone to the Internet or other IP networks in order to make voice and video calls, to download and upload data and to surf the net. Advantages:  Overcrowding is relieved in existing systems with radio spectrum  Bandwidth, security and reliability are more  Provides interoperability among service providers  Availability of fixed and variable rates  Support to devices with backward compatibility with existing networks  Always online devices – 3G uses IP connectivity which is packet based  Rich multi media services are available Disadvantages:  The cost of cellular infrastructure , upgrading base stations is very high  Needs different handsets.  Roaming and data/voice work together has not yet been implemented  Power consumption is high  Requires closer base stations and are expensive  Spectrum-license costs, network deployment costs and handset subsidies subscribers are tremendous.
  • 13. Vodafone Market Research in Asansol 2015 Page 13 Vodafone Data Plans  Prepaid 3G Plans Pack (Rs.) Free Data Validity 1548 Unlimited (Post 12GB speed @64kbps) 28 Days 1248 Unlimited (Post 8GB speed @64kbps) 28 Days 948 Unlimited (Post 6GB speed @64kbps) 28 Days 848 Unlimited (Post 5GB speed @64kbps) 28 Days 648 Unlimited (Post 3GB speed @64kbps) 28 Days 449 2 GB 28 Days 251 1 GB 28 Days 147 500 MB 28 Days 102 300 MB 28 Days 49 150 MB 28 Days 2G Plans Packs (Rs.) Data Usage Validity 249 3 GB 28 Days 199 Unlimited (Post 1.25GB speed @40kbps, Post 2GB speed @10kbps)) 28 Days 177 1 GB 28 Days 155 750 MB 21 Days 98 500 MB 15 Days 48 250 MB 7 Days 18 90 MB 9 Days
  • 14. Vodafone Market Research in Asansol 2015 Page 14 First Recharge (FR) & Second Recharge(SR) FR Talktime Description Validity NormalFR 61 61 SR: 1 1.6p/2 sec all local mobile call 1.4p/2 sce all STD mobile call 2p/sec landline clall (local+ STD) SR: 2 40p/min all local mobile call 35p/min all STD mobile call 2p/sec landline call (local+ STD) 90 Days 84 84 134 134 203 203 2G Combo 108 40 40p/min all local mobile call 35p/min all STD mobile call 2p/sec landline call (local+ STD) 90 Days 174 30 3G Combo 85 25 158 50 258 50 3G Data 196 N/A 1 GB 3G Data 28 Days o FR: 50 MB data free with FR:61, FR: 84, FR: 134, FR: 203, Validity 15 Days o FR: 500MB 2G data free with FR: 108, Validity 30 Days o 1 GB 2G data free with FR: 174, Validity 30 Days o 350 MB 3G data free with FR: 85, Validity 28 Days o 500 MB 3G data free with FR: 158, Validity 28 Days o 1 GB 3G data free with FR: 258, Validity 28 Days o After 90 Days all local mobile call @1.6p/sec , STD mobile call @1.8p/sec & landline (Local+ STD) @2p/sec for next 90 Days. For Vodafone sales and Promotional Activity I have visited some retail shops in Asansol specially who sales more than 50 SIM cards in a month. I have visited the shops and convinced customer for Vodafone offers and approached them to buy Vodafone SIM card.
  • 15. Vodafone Market Research in Asansol 2015 Page 15 Prepaid Selling Record Number Name FRC 8436522903 Usha Rani Banik 84 8436522904 Rina Banik 84 7407343425 Kaushik Mukherjee 196 8145592891 Shymapada Thakur 8372987943 Rajib Kr Chatterjee 196 8372987946 Rabindra Prasad 196 8372974033 Santanu Gupta 84 8436840392 Santanu Gupta 84 8372987214 Pampa Kaur 61 8372987256 Arun Kaur 196 814597155 Santosh Kumar 196 7407327814 Bidyut Tantubhai 61 9614211746 Swapan Dutta 84 9647466076 Bikram Saha 61 9647466206 Krishna Bhagat 61 8372853712 Chiranjit Goswami 196 9647471639 Dayamaya Singha 61 8372853758 Kum Joyti Ekka 61 9733095858 Dipanwita Halder 196 9733108280 Abul k. Gazi 61 Here we can observe: 5 people buy FR: 84 7 people preferred FR: 61 7 people preferred FR: 196  My own observation is that those who prefer to take 196 FR plan, they are mostly youngsters for 1 GB 3G data they preferred this offer.  Those who choose FR: 61 and FR: 84 they are only concerned about the full talktime.
  • 16. Vodafone Market Research in Asansol 2015 Page 16  3.2 LITERATURE REVIEW MARKETING STRATEGY OF VODAFONE • Vodafone target the rural area • The main target customers of Vodafone are formal Rural India by offering cheap SIM Card, Cheap recharge of Talk time, SMS, Data Plans. • Vodafone attracts most of the customers in Small villages and towns. • Vodafone attracts most of the youngsters by offering cheap recharge, attractive offers. • Vodafone has a strong logistic and supply all over India in every small town the potential customer can easily purchase the Vodafone SIM. BRAND POSITION BY VODAFONE MARKET SEGMENTATION Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Or to put it another way, market segmentation is the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions. Geographical Segment: For SIM market our Vodafone targets to rural customer as well as small town customers and new user of mobile phones. Demographic Segment- middle income groups 1. Psychographic 2.Behavioral TARGET MARKETING Vodafone is adopting multi-segment approach .they are offering a series of differentiated products to their respective markets. • Rs. 10 recharge for small user. • Cheap SMS facility for youth • Post paid Facilities for circle users. • Rs 18 recharge for internet use. • Poor middle income groups. • Youngsters in big cities • Internet unlimited downloads only in Rs499. • Cheap SMS facilities for youth. • M-pesa account for all kind of customers. • M-pesa account only at Rs.100, and get Rs.25 in m-pesa account.
  • 17. Vodafone Market Research in Asansol 2015 Page 17 POSITIONING In marketing positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product brand or organization .Effective Brand Positioning is contingent upon identifying and communicating brands uniqueness, differentiation and verifiable value. “Positioning is not what you do to a product; it is what you do to the mind of prospect”. Generally, the brand positioning process involves: 1. Identifying the business direct competition. 2. Understanding how each competitor is positioning their business today. 3. Comparing the company’s positioning to its competitors to identify viable areas for differentiation. 4. Developing a distinctive, differentiating and value-based brand positioning statement, key messages and customer value propositions. Place: maximum outlets and service centres Product: Verities available for various groups Promotion: Various schemes for pre-paid and post-paid Before Vodafone took over hutch the positioning strategy followed by hutch was already a success in the Indian telecom market. The company got huge appreciation and for the word wining ad campaigns. Differentiating it services from the competitor’s and presenting it in a form of an advertisement helped hutch in positioning its brand in a world class manner. Showing its class in the telecom industry was important and reflected when the company signed the 2 class acts in their field, Rahul Dravid and Irfan Khan as its brand ambassadors. In 2007, when Vodafone took over hutch, the transition time for the company was very less. Decisions regarding relaunching of brand, positioning, channelizing, etc were taken and implemented in four months. Now Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone. SERVICES Services to meet all our customers’ needs VOICE: We are one of the largest carriers of mobile voice traffic in the world providing domestic, international and roaming voice services to more than 370 million customers. MESSAGING: Our network sent and received over 292 billion text, picture, music and video messages this year. DATA: More than 75 million customers buy our mobile data services which allow access to the internet, email and applications on their phones, tablets, laptops and net books. MARKETING MIX: A longer term marketing strategy is underpinned by careful planning and a successful marketing mix. The marketing mix is a combination of many features that can be represented by the four P’s.
  • 18. Vodafone Market Research in Asansol 2015 Page 18 Product - features and benefits of a good or service Place - where the good or service can be bought Price - the cost of a good or service Promotion - how customers are made aware of a good or service. PRODUCT: A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information - and soon view video clips and send video messages. Vodafone live! provides on-the-move information services. PLACE: Vodafone UK operates over 300 of its own stores. It also sells through independent retailers. Customers are able to see and handle products they are considering buying. People are on hand to ensure customer’s needs are matched with the right product and to explain the different options available. PRICE: Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly price plans are available as well as prepay options. Phone users can top up their phone on line. PROMOTION: Vodafone works with icons such as Zoozoos to communicate its brand values. Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively. This is known as above the line promotion. Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy. Vodafone’s stores, its products and its staff all project the brand image. Vodafone actively develops good public relations by sending press releases to national newspapers and magazines to explain new products and ideas. I consider it to be a perfect example of a well-laid out marketing strategy for the following reasons: Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch their advertisement, which proved to be a great marketing strategy. Cricket is considered to be a religion in India, and Zoozooz captured attention of nearly two billion people during the IPL. People eagerly waited for breaks between matches to see more stories about Zoozoo. Zoozoos are small pseudo-animated characters with big egg-shaped head, round belly but extremely thin arms and legs. It was a fresh and innovative concept and Vodafone wonderfully promoted their services by creating different stories featuring Zoozoos. The charm of the Zoozoo was itself a great self-marketing strategy and they were instant success among masses. Within few days, Zoozooz created a huge audience for them, giving a boost to the Vodafone brand. People were already in awe of those cute and lovable characters, but the curiosity heightened when Vodafone disclosed that Zoozooz were not animated, rather humans were playing those characters. People were even hungrier to know about their favorite Zoozooz.
  • 19. Vodafone Market Research in Asansol 2015 Page 19 In the second phase, after the release of these ads, Vodafone promoted these characters on social media sites, which was another wise decision. Zoozoo fan clubs are thereon social networking sites like Facebook, YouTube, Orkut, Twitter, and many more, wherethey have a huge followings. Now Vodafone has announced to launch the Zoozoo goodies like zoozoo toys,Zoozoo mugs, Zoozoo keychains, Zoozoo t-shirts, etc. Zoozooz have themselves become a brand and it will be interesting to see how Vodafone uses this concept in future to promote their services. CUSTOMER PERCEIVED VALUE Value Selection: Customers were previously satisfied with only using their phone for talking and messaging purpose but as humans have never ending needs, they gradually developed the need for using their phone for varying purposes. Value Creation: Mobile operators often desire some complementary services from their mobile service providers like missed call alert, blocking unwanted calls, caller tunes, news alerts, cricket score information, and to fulfil these multi varied needs of customers Vodafone has launched various value added services. Communicating the value: Vodafone uses direct marketing through sales promotional calls and messages, print and audio visual media to communicate information about the various VAS (Value Added Services) offered by the brand to the customers.
  • 20. Vodafone Market Research in Asansol 2015 Page 20 Chapter-4 DESIGN  4.1 SCOPE OF STUDY Here the scope of my study is focuses on existing marketing condition of Vodafone Data Pack business. Here my studies entire view were taken on the primary data collection from different retailers of telecom sector and customers on the basis of questionnaires and my studies secondary data was taken from internet sources like company website, company’s past record, Company’s report etc. However I was done my entire studies on different retailer’s shops in Asansol as well as In Burnpur.  4.2 METHODOLOGY OF THE STUDY  Research Methodology: To define any research problem give a suitable Solution for any research, a sound research plan is inevitable. Research Methodology underlines the various steps involved by the researcher in systematically solving the problem with the Objective of determining various facts.  Research Design: A research work will be successful; only with a sound design .The Research Design for the purpose of the study is analytical in nature. The major purpose of analytical research includes survey in-depth analysis of variables. The research plan calls for gathering primary & secondary data. • The Sampling method adopted for the present study is simple random sampling. • Methods of Data Collection: In this project my research is fully depend on the collection of data are of two types 1. Primary Data Collection 2. Secondary Data Collection
  • 21. Vodafone Market Research in Asansol 2015 Page 21 1. Primary Data Collection: In My Research the primary data collection was mainly done through the questionnaires to Retailer & questionnaires to customer. I meet the respondents personally & request to answer my questions for the requirement of my study. 2. Secondary Data Collection: I collect my secondary data from different sources i.e. from Company annual report, Internet, News papers, Magazines etc.. • Research Instrument: The instruments adopted for the primary data collection is through Questionnaires & through the questionnaire the feedback of the employee are taken.  Sampling plan  Sampling plan includes sampling unit used in the survey. It also includes the sampling size & the sampling procedure used for the survey. Sampling unit in my project is Retailer shops in Asansol as well as Customers of Asansol.  Sampling Size: The sample was decided by company guide, which are 100 Retailers and customers each. Sample size was selected based upon simple random sampling. For the purpose of my study I had manage to collect numbers of sample 60 Retailers and 60 customers.  Contact Method: The method used to contact the respondent was direct interview. The researcher selected direct contact method because there is no scope of contacting the employee through telephone or direct mail. By telephone interview the respondents characteristics environment can’t be observe the response rate for mail survey is low .Hence the resulting sample will not be representative one.  Analysis of Data: Data’s are analyzed only the basis of questionnaires during the Market Research period of Vodafone. Presentation of data Percentage method, tables & charts are used to present the analyzed data.
  • 22. Vodafone Market Research in Asansol 2015 Page 22 CHAPTER: 5 DATA ANALYSIS Data Collection In my research studies I had collected the various data from different Retailer and customers in Asansol as well as nearer location in Asansol, about the Market Survey of Vodafone Data, Which makes my Project fruitful. However the following given data are collected by my own in my Research program period.  5.1 Retailers Feedback  Counter Size Feedback Market analysis of Vodafone I have taken the sample which size is 60 retailers. Data collection through the retailers of my research I have found some information:  Vodafone have already captured the Asansol market  A very tough competition between Vodafone and Airtel.  VODAFONE Data Market Share There are six major competitors in Asansol area. Like Vodafone, Airtel, Aircel, Reliance, Idea, RIM guru. But Vodafone alone capture the data market with market share of 28% according to the retailers’ feedback. 26% 23% 16% 14% 21% Asansol Market Share of Telecom Operators Vodafone Airtel Reliance Idea Aircel
  • 23. Vodafone Market Research in Asansol 2015 Page 23  Smart Phone Market Share There are 60 retailers in my research, 27 out of 60 retailers’ sales Mobile Phones. According to the research majority of the people use normal phones. Overall Analysis • Sample Size: 60 • No of Outlet who sells more than 50 SIM in a Month: 16 (26%) • No of Outlet having Vodafone Share More than 25%: 27 (45%) • No of Outlet having Vodafone Share Less than 25%: 19 (31.66%) • Smartphone Selling Outlet: 26 (43.33%). Vodafone 28% Others 72% Data Volume Share 42% 58% Smart Phone Share Smart Phone Normal phone
  • 24. Vodafone Market Research in Asansol 2015 Page 24  5.2 Customers Feedback From the Customer feedback, we can easily analyze that  Vodafone is the market leader in Asansol and almost 60% of my customer sample size use Vodafone.  Aircel is the competitor of Vodafone in case of Data uses followed by Reliance. 60% 4% 19% 13% 4% Vodafone Share According toCustomer Feedback VoDafone Airtel Aircel Reliance Idea Ranb andh utala Durg ama ndir Arti Supe r Mar ket Bus Stan d AD DA Mar ket TP Mar ket Hutt on Road S.B Gara i Road Bata Mor e Stati on Road Mini Mar ket II Dail y Mar ket Mini Mar ket Gop alpur Kaly anpu r Bais ali Park Fate pur Total Sales 77 89 116 165 100 33 290 314 23 358 229 45 133 30 204 5 75 Vodafone 12 36 18 30 20 8 73 49 9 110 58 10 35 12 72 5 46 0 50 100 150 200 250 300 350 400 NoofSIM Location Wise Vodafone Share
  • 25. Vodafone Market Research in Asansol 2015 Page 25 Here we can observe that:  70% of the sample size use 3G Speed, 19% use 2G and 11% didn’t use internet  So from the sample analysis we can understand that the Asansol market is purely dominated by 3G 3G Data uses vs. 2G Data uses  Customers already Preferred Vodafone, and for data use they preferred most 3G.  Already we saw that Asansol market is captured by 3G and 66% of the data users use Vodafone and 87% of Vodafone users use Vodafone 3G.  Average data uses by the customers are 1.08 GB (approx).  Customers are satisfied with Vodafone 2G as well as 3G 0 10 20 30 40 2G 3G None NumberofCustomers Preferred Speed 2G/ 3G Data Users 2G 3G None Vodafone Airtel Aircel Reliance Idea 0 5 10 15 20 25 30 List of Operators Numberofcustomer 3G 2G
  • 26. Vodafone Market Research in Asansol 2015 Page 26  All the Customers use data packs for facebbok and whatsapp,  Only 22% people use data only for facebook and whatsapp.  19% people use data for facebook, whatsapp as well as net suffing purpose.  22% people use data for facebook, whatsapp as well as downloading purpose.  37% use data packs for both the purposes.  Analysis By Age Group o 15-20 Age Group Total no. of people surveyed = 11 No. of people using 3G Data = 9 No. of People using 2G Data = 2 Company preferred by them: Vodafone = 10 Aircel = 1 Monthly Data Usage = 1 GB (approx.) Preference = Speed of internet. 22% 19% 22% 37% Purpose of Data Uses Only Whatsapp,Facebook Net Suffing Download Both 80% 20% 15-20 Age Group Market Share Vodafone Aircel
  • 27. Vodafone Market Research in Asansol 2015 Page 27 Interpretation: Around 80% of the people in this age group prefer Vodafone network followed by Aircel as they think Vodafone network has high speed internet connection then its competitive network. o 21-25 Age Group Total no. of people surveyed = 21 No. of people using 3G Data = 15 No. of People using 2G Data = 4 Company preferred by them: Vodafone = 12 Aircel = 7 Airtel = 1 Reliance =1 Monthly Data Usage (mostly preferred) = 1 GB (approx.) Preference = Service quality & Speed of internet. Interpretation: From the above figure it can be easily be interpreted that Vodafone with the market share of 57% is the leader in the age group between 21-25 followed by Aircel with 33% market share. 57%33% 5%5% 21-25 Age Group Market Share Vodafone Aircel Airtel Reliance
  • 28. Vodafone Market Research in Asansol 2015 Page 28 o 26-30 Age Group Total no. of people surveyed = 09 No. of people using 3G Data = 07 No. of People using 2G Data = Nil Company preferred by them: Vodafone = 06 Aircel = 01 Reliance = 02 Monthly Data Usage (mostly preferred) = 1 GB (approx.) Preference = Speed of internet. Interpretation: Vodafone acquires a market share of 67%, Whereas Reliance with 22% and Aircel with 11% currently exist in the market. o More than 30 Age Group Total no. of people surveyed = 11 No. of people using 3G Data = 03 No. of People using 2G Data = 04 Company preferred by them: Vodafone = 04 Aircel = 01 Reliance = 04 Airtel = 01 Idea = 01 Vodafone 67% Aircel 11% Reliance 22% 26-30 Age Group Market Share
  • 29. Vodafone Market Research in Asansol 2015 Page 29 Monthly Data Usage (mostly preferred) = 500 MB & 1 GB (approx.) Preference = cheap & Speed of internet. Interpretation: In the market segment of age group above 30 people mostly prefer 2G network, in which Vodafone holds 37% and Reliance equally holds 36% of the market followed by Aircel, Airtel and Idea with 9%. 5.3 SWOT Analysis of VODAFONEAsansol STRENGTH WEAKNESS  Strong brand, leadership in the market  Good knowledge of Asansol Market  Good network provider  Developing market not aware of m-pesa  Late entry in market with m-pesa.  Price higher that the available local brands. OPORTUNITY THREAT  Absence of good service provider in market  The price sensitive market  2. Low priced products available in the market.  3. Large number of local brands available at cheap prices. 37% 36% 9% 9% 9% More than 30 Age Group Market Share Vodafone Reliance Aircel Idea Airtel
  • 30. Vodafone Market Research in Asansol 2015 Page 30 CHAPTER:6 SUMMARY AND CONCLUSION SUMMARY From the discussion and penetrating study of the data analysis, it is finally concluded that  According to retailers feedback vodafone captured 26% of the market share where as Airtel 23% followed by Aircel 21% market share.  Data market share of Vodafone is 28%.  60% of the Customers also preferred Vodafone for mobile data, followed by Aircel (21%)  Most of the people like to use 3G services, where as 87% of Vodafone users use Vodafone 3G.  Customers use data packs because of Facebook and whatsapp.  Only 22% people use data only for facebook and whatsapp.  19% people use data for facebook, whatsapp as well as net suffing purpose.  22% people use data for facebook, whatsapp as well as downloading purpose.  37% use data packs for both the purposes  Vodafone most preferred by 15-20 age groups for Facebook and Whatsapp  57% of the 21-25 age groups preferred Vodafone followed by Aircel with 33% of total sample size  67% of total sample size of 26-30 age groups use Vodafone followed by Reliance.  Age more than 30 people use Vodafone and Reliance equally with 36% of market share.  The observation is people from 26 to more than 30 use Vodafone as well as Reliance. Because some of them are concern about the price, some concern about speed. But 15-25 age group only concern about the speed.  Most of the people preferred Vodafone 3G and data pack worth Rs.251 CONCLUSION  It is clear from the analysis Vodafone is much better than other telecom due to the survey of  Asansol according to the customer of Asansol living standard of high people and lower people.  By the survey I have found that there are many telecom company but many competitors in market but no anyone defeat the Vodafone.  Many activity of Vodafone as tariff plan, Recharge, the reactivity customer satisfaction and prove all the best of other telecom
  • 31. Vodafone Market Research in Asansol 2015 Page 31 CHAPTER:7 LIMITATIONS AND RECOMMENDATIONS 7.1 LIMITATIONS  Here my study is limited to Asansol only except other locations of West Bengal. Even I can’t cover total Asansol Area, so my report can’t give a exact idea about Asansol Market.  Respondents are busy in nature in their own Business for this few retailers as well as consumers were not cooperate to me to answer my questionnaires properly.  Some Respondents were totally don’t know about Vodafone m-pesa and Vodafone postpaid offers.  Inappropriate data from retailer.  Limited sample size may fail the inductive generalization.  People were hesitant to disclose the true fact of their thoughts about m- pesa.  Maximum retailers are unknown about Vodafone m-pesa.  Inability of retailer to answer few questions which caused difficulty in proper data analysis.  The project was taken as a part of my summer training, as the time was limited so the survey was confined to few stores only.  Retailers were always keeps busy in their business, so some of them didn’t response.  Customers can give wrong data specially their contact number as I’m a unknown person to them.
  • 32. Vodafone Market Research in Asansol 2015 Page 32 7.2 RECOMMENDATIONS  Vodafone should try to improve the quality of the service.  Vodafone should clear the dues of the retailers and also make sure that the commission earned by them are received on time.  Retailers should have a general idea about M-pesa. Vodafone should provide the retailers with manuals which will explain them the use.  M-pesa needs more promotion. Therefore retailers dealing with it should be given additional commission.  Vodafone can arrange workshops for the retailers to address all queries regarding M-pesa.  Vodafone should not just depend on retailers for providing service to the customer. Accordingly it should try to open more Mini Stores in Asansol. Vodafone is losing out by just having a single Mini Store  Communication is the life blood of business. Vodafone should ensure that all doubts and grievances of the retailers are addressed through proper and regular communication with the retailers.
  • 33. Vodafone Market Research in Asansol 2015 Page 33 CHAPTER:8 BIBLIOGRAPHY http://telecomtalk.info/vodafone-india-3g-users/136533/ http://telecomtalk.info/vodafone-new-updated-version-of-m-pesa-app-cash-back/135619/ http://telecomtalk.info/vodafone-slashed-national-roaming-tariffs-special-roaming-tariff- plans-are-introduced/135412/ http://telecomtalk.info/vodafone-m-pesa-free-transfers/134737/ http://telecomtalk.info/vodafone-m-pesa-free-transfers/134737/ http://telecomtalk.info/vodafones-h1-2015-revenue-up/125564/ http://telecomtalk.info/vodafones-h1-2015-revenue-up/125564/ http://economictimes.indiatimes.com/topic/Vodafone-India http://timesofindia.indiatimes.com/topic/Vodafone http://telecomtalk.info/category/general/vodafone/ http://research-methodology.net/vodafone-pest-analysis/ http://netindian.in/news/2015/03/12/00032973/number-telephone-subscribers-india-rises- 97921-milion-january-2015 http://www.cci.in/pdfs/surveys-reports/Telecom-Sector-in-India.pdf http://www.animation-boss.com/zoo_zoos_040413 https://en.wikipedia.org/wiki/ZooZoo http://www.ibef.org/industry/telecommunications.aspx http://www.trai.gov.in/WriteReadData/WhatsNew/Documents/Press%20Release%20on%20'T elecom%20Subscription%20Data%20as%20on%2031st%20January,%202014'.pdf http://www.greenworldinvestor.com/2011/04/19/telecom-industry-india-list-of-telecom- companies-in-crowded-market-scams3gcompetitionsubscribers/ http://www.livemint.com/Opinion/X4NfbCFjSPNUIulSEQcIFM/Numbers-show-Top-3- dominate-Indian-telecom-sector.html http://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator%20Reports%20- 01082013.pdf
  • 34. Vodafone Market Research in Asansol 2015 Page 34 CHAPTER-9:APPENDIX  QUESTIONER Questioner for Customer Name- Address- Contact No- 1) Do you use mobile data? Yes No 2) Which network you are using currently? Vodafone Airtel Idea Reliance Aircel Other 3) What is your preferred speed? 1Mbps 2Mbps 3Mbps 5Mbps More than 5 Mbps 4) What is your age category? 10-15 16-20 More than 30
  • 35. Vodafone Market Research in Asansol 2015 Page 35 21-25 26-30 5) What is your monthly data usage? 1 GB 1.5GB 1.75GB 2GB 3GB More than 3GB 6) Are you satisfied with the speed of the internet of the network you are using? Yes No 7) Are you aware of which other telecom company offering better speed with same price? Yes No 8) What you do in the internet most of the time? Surfing Downloading Both 9) What is the reason behind that you are using the current network? Service Quality Cheap Speed of Internet Offers 10) When you think of Data pack, which brand comes to mind first? Vodafone Airtel Idea Reliance Aircel Others CV
  • 36. Vodafone Market Research in Asansol 2015 Page 36 11) Compared to our competitor is our Service quality… Better Worse About the same 12) How important is Price to you when choosing this type of Company like Vodafone? Extremely Important Very Important Moderately Important Not important at all 13) If you are not likely to use Vodafone network, Why not? Do not want a product like this Satisfy with the network currently using. Not willing to pay for a product like this.
  • 37. Vodafone Market Research in Asansol 2015 Page 37 Retailers Questioner Name: Address: 1. Do you Sell SIM Card? a. Yes b. No 2. Total No. of SIM sells per Month _______________ 3. No. of Vodafone SIM _________________ 4. No. of Airtel SIM__________________ 5. No. of Idea SIM___________________ 6. No. of Aircel SIM__________________ 7. No. of Reliance SIM________________ 8. Total No. of MNP in a month __________________ 9. Total Data Recharge in a month (Rs.) ____________________ 10.Total Vodafone Data Sales (Rs.) ___________________ 11.Do you sell Phone? a. Yes b. No 12.No of phone sales per month ________________________ 13.Do you sell Smart Phone? a. Yes b. No 14.No of Smart phones sales per month ______________________ 15. Any Issues :
  • 38. Vodafone Market Research in Asansol 2015 Page 38  LIST OF TABLES Retailers Counter size feedback Retailer Name Area Counter Size Vodafone Airtel Relience Idea Aircel Umesh Singh Ranbandhutala 48 6 15 10 5 12 Subhalaxmi Ranbandhutala 29 6 6 3 4 10 Speed Linkers Murgasole 0 0 0 0 0 0 Pooja Telecom Durgamandir 60 30 10 5 5 10 Sunita Store Durgamandir 29 6 10 2 2 9 City Communication Arti Supermarket 79 15 14 25 13 12 Sanjay Enterprise Arti Supermarket 37 3 5 12 10 7 Amit Telecom Bus Stand 5 0 0 0 5 0 Harman Electronics Bus Stand 0 0 0 0 0 0 Shyam Telecom Durgamarket 160 30 40 30 10 50 Anchal Telecom Hawker Market 0 0 0 0 0 0 Riddhi Siddhi ADDA Market 0 0 0 0 0 0 Blue Print ADDA Market 0 0 0 0 0 0 Only Mobile ADDA Market 0 0 0 0 0 0 Smart Choice ADDA Market 100 20 20 10 10 40 Rehan Place TP Market 33 8 6 13 3 3 Varma Electronics TP Market 0 0 0 0 0 0 Maa Saroda Mobile Store G.C Mitra Road 22 10 5 2 3 2 New Rechage World Hutton Road 110 30 40 10 10 20 Recharge World Hutton Road 95 20 15 35 10 15 Sharma Communication Hutton Road 5 0 5 0 0 0 Shree Telecom Hutton Road 33 3 5 5 5 15 IRFU Care Hutton Road 25 10 0 10 0 5 Bayan Service Point Ismile Road 185 20 20 5 60 80 Ghatak Telecom SB Ghorai Rd. 5 2 3 0 0 0
  • 39. Vodafone Market Research in Asansol 2015 Page 39 Retailer Name Area Counter Size Vodafone Airtel Relience Idea Aircel Ramesh PCO SB Ghorai Rd. 30 5 5 4 3 13 Recharge Station SB Ghorai Rd. 34 12 5 0 5 12 Cell World SB Ghorai Rd. 60 10 20 10 5 15 Mobile Care Bata More 13 3 0 5 5 0 Garima PCO Bata More 0 0 0 0 0 0 Burnpur Mobilink Bata More 10 6 2 1 1 Bichitra Station Road 105 40 30 12 8 15 Shree Shyam Cellcom Station Road 97 20 40 30 2 5 Yuvraj's Station Road 85 25 25 10 10 15 Sujit PCO Station Road 0 0 0 0 0 0 Uma Enteprise Station Road 22 7 5 3 5 2 Shantanu Telecom Station Road 26 8 8 2 2 6 Das Mobile Zone Station Road 23 10 3 3 2 5 Deepak Video Purnima Haat 12 6 2 0 2 2 New Life Telecom Mini Market II 50 10 10 5 20 5 New Gupta Communication Mini Market II 60 20 10 10 10 10 Balaji store Mini Market II 50 0 20 20 0 10 Shyam Communication Mini Market II 42 20 10 5 2 5 New Balaji Store Mini Market II 15 2 3 5 2 3 Das PC Daily Market 45 10 0 5 15 15 Gupta Electronics Mini Market 105 25 25 15 20 20 Sonai Mobile Junction Mini Market 0 0 0 0 0 0 Mobie Center Rupa Market 28 10 10 3 5 0 Maa Tara Store Gopalpur 10 5 2 3 0 0 KMC store Gopalpur 0 0 0 0 0 0 Akash Telecom Gopalpur 20 7 5 3 3 2 Rahul Mobile Center Kalyanpur 31 12 10 3 3 3 Raban Mobile Shop Kalyanpur 40 15 15 2 5 3
  • 40. Vodafone Market Research in Asansol 2015 Page 40 Retailer Name Area Counter Size Vodafone Airtel Relience Idea Aircel Bapi Mobile Center Kalyanpur 40 10 15 5 5 5 Ramesh Mobile Center Kalyanpur 40 15 8 7 5 5 Ganesh Mobile Shop West Apcar Garden 53 20 10 5 10 8 Bijay World Baisali Park 5 5 0 0 0 0 Bijay Store Fatepur 10 6 3 1 0 0 Digital World Fatepur 65 40 10 5 5 5 Total: 2286 603 530 359 314 480 VODAFONE Data MarketShare Retailer Name Area Data usage(Rs.) Vodafone Data Usage(Rs.) Umesh Singh Ranbandhutala 10000 3000 Subhalaxmi Ranbandhutala 15000 2500 Speed Linkers Murgasole 5000 1500 Pooja Telecom Durgamandir 30000 10000 Sunita Store Durgamandir City Communication Arti Supermarket 2500 1500 Sanjay Enterprise Arti Supermarket 3000 1200 Amit Telecom Bus Stand 70000 8000 Harman Electronics Bus Stand 30000 Shyam Telecom Durgamarket 50000 Anchal Telecom Hawker Market 30000 Riddhi Siddhi ADDA Market 5000 1000 Blue Print ADDA Market 2000 500 Only Mobile ADDA Market 0 0 Smart Choice ADDA Market 30000 Rehan Place TP Market Varma Electronics TP Market 0 Maa Saroda Mobile Store G.C Mitra Road 10000 1500 New Rechage World Hutton Road 80000 Recharge World Hutton Road 3000
  • 41. Vodafone Market Research in Asansol 2015 Page 41 Sharma Communication Hutton Road 5000 3000 Shree Telecom Hutton Road 3000 500 IRFU Care Hutton Road 3000 Bayan Service Point Ismile Road 80000 10000 Ghatak Telecom SB Ghorai Rd. 5000 Ramesh PCO SB Ghorai Rd. 7000 Recharge Station SB Ghorai Rd. 20000 Cell World SB Ghorai Rd. 17000 3000 Mobile Care Bata More 4000 1500 Garima PCO Bata More 1000 400 Burnpur Mobilink Bata More 25000 20000 Bichitra Station Road 15000 10000 Shree Shyam Cellcom Station Road 150000 50000 Yuvraj's Station Road 25000 10000 Sujit PCO Station Road 3000 1000 Uma Enteprise Station Road 2000 800 Shantanu Telecom Station Road 3000 700 Das Mobile Zone Station Road 2500 1000 Deepak Video Purnima Haat 1000 200 New Life Telecom Mini Market II 10000 New Gupta Communication Mini Market II 20000 5000 Balaji store Mini Market II 25000 6000 Shyam Communication Mini Market II 10000 5000 New Balaji Store Mini Market II 4000 2000 Das PC Daily Market 10000 Gupta Electronics Mini Market 10000 9000 Sonai Mobile Junction Mini Market 30000 15000 Mobie Center Rupa Market 5000 2500 Maa Tara Store Gopalpur 1500 800 KMC store Gopalpur 2000 1000 Akash Telecom Gopalpur 3000 2000 Rahul Mobile Center Kalyanpur 4000 2500 Raban Mobile Shop Kalyanpur 10000 6000 Bapi Mobile Center Kalyanpur 8000 2500 Ramesh Mobile Center Kalyanpur 15000 5000 Ganesh Mobile Shop West Apcar Garden 9000 2000
  • 42. Vodafone Market Research in Asansol 2015 Page 42 Smart Phone MarketShare Retailer Name Area No of Phone No of Smartphone Sanjay Enterprise Arti Supermarket 60 30 Amit Telecom Bus Stand 150 30 Harman Electronics Bus Stand 70 50 Shyam Telecom Durgamarket 70 50 Anchal Telecom Hawker Market 200 100 Only Mobile ADDA Market 70 20 Smart Choice ADDA Market 250 200 Varma Electronics TP Market 50 20 Maa Saroda Mobile Store G.C Mitra Road 70 20 Recharge World Hutton Road 60 25 Bayan Service Point Ismile Road 5 5 Recharge Station SB Ghorai Rd. 15 5 Cell World SB Ghorai Rd. 60 25 Burnpur Mobilink Bata More 50 40 Shree Shyam Cellcom Station Road 500 50 Yuvraj's Station Road 350 200 New Life Telecom Mini Market II 60 20 New Gupta Communication Mini Market II 50 10 Balaji store Mini Market II 50 20 Shyam Communication Mini Market II 70 30 New Balaji Store Mini Market II 15 7 Gupta Electronics Mini Market 150 80 Sonai Mobile Junction Mini Market 40 25 Mobie Center Rupa Market 50 10 Bapi Mobile Center Kalyanpur 75 30 Ganesh Mobile Shop West Apcar Garden 100 40 Total 2690 1142 Bijay World Baisali Park 3000 1000 Bijay Store Fatepur 3000 1000 Digital World Fatepur 10000 7000 Total: 901500 256100
  • 43. Vodafone Market Research in Asansol 2015 Page 43 Locationwise VODAFONE MarketShare Retailer Name Area Counter Size No. of Vodafone Umesh Singh Ranbandhutala 77 12Subhalaxmi Pooja Telecom Durgamandir 89 36Sunita Store City Communication Arti Supermarket 116 18Sanjay Enterprise Amit Telecom Bus Stand 165 30 Harman Electronics Shyam Telecom Anchal Telecom Riddhi Siddhi ADDA Market 100 20 Blue Print Only Mobile Smart Choice Rehan Place TP Market 33 8Varma Electronics Maa Saroda Mobile Store Hutton Road 290 73 New Rechage World Recharge World Sharma Communication Shree Telecom IRFU Care Bayan Service Point S.B Garai Road 314 49 Ghatak Telecom Ramesh PCO Recharge Station Cell World Mobile Care Bata More 23 9 Garima PCO Burnpur Mobilink Bichitra Station Road 358 110 Shree Shyam Cellcom Yuvraj's Sujit PCO
  • 44. Vodafone Market Research in Asansol 2015 Page 44 Retailer Name Area Counter Size No. of Vodafone Uma Enteprise Station Road Shantanu Telecom Das Mobile Zone Deepak Video Mini Market II 229 58 New Life Telecom New Gupta Communication Balaji store Shyam Communication New Balaji Store Das PC Daily Market 45 10 Gupta Electronics Mini Market 133 35 Sonai Mobile Junction Mobie Center Maa Tara Store Gopalpur 30 12 KMC store Akash Telecom Rahul Mobile Center Kalyanpur 204 72 Raban Mobile Shop Bapi Mobile Center Ramesh Mobile Center Ganesh Mobile Shop Bijay World Baisali Park 5 5 Bijay Store Fatepur 75 46 Digital World
  • 45. Vodafone Market Research in Asansol 2015 Page 45 Customers Data Feedback Name Address Age Mobile No Data Use(Y/N) Operators Prefered Speed Monthly Usage Rs Prasanta Adhya Asansol 49 8116154766 Y Airtel 0 0 0 Anirban Asansol 26 9093921152 N Idea 0 0 0 Dababrata Dutta Asansol 32 9641592585 N Idea 0 0 0 Samapti Dutta Asansol 28 9933659798 N Reliance 0 0 0 Prasanta Adhya Asansol 50 8387813911 Y Reliance 0 0 0 Soumitra Dutta Asansol 37 9832832203 N Vodafone 0 0 0 Debojoyti Chowdhury Asansol 19 9163768296 Y Aircel 2G 1 GB 128 Sovan Ghosh Asansol 21 8972914603 Y Aircel 2G More Than 2 GB 148 Avijit Maji Asansol 22 9832939070 Y Aircel 2G More Than 2 GB 148 M.Prasad Asansol 23 9832864350 Y Reliance 2G 3GB 149 Jayanta Dutta Asansol 40 8197743000 Y Reliance 2G 3 GB 149 Debojoyti Dutta Asansol 40 9831211011 Y Reliance 2G 3GB 149 Nil Dutta Asansol 16 7557039732 Y Vodafone 2G 750MB 155 Somnath Mishra Asansol 21 8936675939 Y Vodafone 2G 3 GB 251 Sanchita Dutta Asansol 34 9126807476 Y Vodafone 2G 500MB 98 Suman Dutta Asansol 38 9832178653 Y Vodafone 2G 500MB 98 Indrajeet Maji Asansol 21 8101907235 Y Aircel 3G 1 .2GB 198 Satinath Porel Asansol 22 9749784735 Y Aircel 3G 1 GB 155 Subhodip Saha Asansol 22 9547052026 Y Aircel 3G 1.2 GB 198 Suman Asansol 23 9641197132 Y Aircel 3G 1 GB 155 Pallab Roy Asansol 24 9069982060 Y Aircel 3G 1 GB 155 Rajesh Kumar Asansol 35 8906655045 Y Aircel 3G 100MB 23 Subhajit Asansol 22 9932770030 Y Airtel 3G 1 GB 249
  • 46. Vodafone Market Research in Asansol 2015 Page 46 Mondol Nishant Singh Asansol 29 9832145522 Y Reliance 3G 3GB 442 Rajesh Kumar Asansol 35 9093477442 Y Reliance 3G 1 GB 255 Biplab Mitra Asansol 20 9569441606 Y Vodafone 3G 1 GB 251 Dipayan Adhikary Asansol 20 7384328113 Y Vodafone 3G 1 GB 251 Dipankar Debnath Asansol 21 8536924543 Y Vodafone 3G 1 GB 251 Animesh Dutta Asansol 21 7038286132 Y Vodafone 3G 1 GB 251 Argha Chowdhry Asansol 21 9933066331 Y Vodafone 3G 1 GB 251 Prasenjeet Mondal Asansol 21 9028297642 Y Vodafone 3G 1 GB 251 Pritam Maji Asansol 21 8900749303 Y Vodafone 3G 1 GB 251 Rahul Roy Asansol 21 9563703692 Y Vodafone 3G 1 GB 251 Sk Kausar Asansol 21 7059194507 Y Vodafone 3G 1 GB 251 Abhishek Paul Asansol 21 8877117708 Y Vodafone 3G 1 GB 251 Bapi Roy Asansol 22 9046919737 Y Vodafone 3G 1 GB 251 Sandip Mandol Asansol 22 9093570227 Y Vodafone 3G 1 GB 251 Samrat Banerjee Asansol 24 9126027082 Y Vodafone 3G 1 GB 251 Sandeep Ghosal Asansol 26 9732176102 Y Vodafone 3G 1 GB 251 Abhishek Paul Asansol 26 7209348168 Y Vodafone 3G 1 GB 251 Goysal Mallik Asansol 26 9732306822 Y Vodafone 3G 1 GB 251 Sandip Kabiraj Asansol 26 9032839633 Y Vodafone 3G 1 GB 251 Bubai Dutta Asansol 26 9093145670 Y Vodafone 3G 1GB 251 Smart Choice Asansol 40 9333304822 Y Vodafone 3G 1 GB 251 Projesh Chatterjee Asansol 19 8272925235 Y Vodafone 3G 1 GB 251 Bineet Seal Asansol 19 8334981198 Y Vodafone 3G 1 GB 251 Pravash Khan Asansol 19 8335806755 Y Vodafone 3G 1 GB 251 Srijan Dutta Asansol 20 8335831306 Y Vodafone 3G 1 GB 251 Subhajeet Halder Asansol 19 8653602600 Y Vodafone 3G 1 GB 251
  • 47. Vodafone Market Research in Asansol 2015 Page 47 Purpose of use Data Name Age Mobile No Operators Prefered speed Monthly usage Why internet Debojoyti chowdhury 19 9163768296 Aircel 2G 1 GB facebook,whatsapp Sovan Ghosh 21 8972914603 Aircel 2G more than 2 GB facebook,whatsapp Avijit Maji 22 9832939070 Aircel 2G more than 2 GB Facebook, Whatsapp,Net Suffing M.Prasad 23 9832864350 Reliance 2G 3GB Both Jayanta Dutta 40 8197743000 Reliance 2G 3 GB Both Debojoyti Dutta 40 9831211011 Reliance 2G 3GB Both Nil Dutta 16 7557039732 Vodafone 2G 750MB facebook,Whatsapp Somnath Mishra 21 8936675939 Vodafone 2G 3 GB Facebook, Whatsapp,Net Suffing Sanchita Dutta 34 9126807476 Vodafone 2G 500MB facebook,whatsapp Suman Dutta 38 9832178653 Vodafone 2G 500MB facebook,whatsapp,download Indrajeet Maji 21 8101907235 Aircel 3G 1 .2GB Facebook, Whatsapp,Net Suffing Satinath Porel 22 9749784735 Aircel 3G 1 GB Facebook, Whatsapp,Net Suffing Subhodip Saha 22 9547052026 Aircel 3G 1.2 GB facebook,Whatsapp,download Suman 23 9641197132 Aircel 3G 1 GB Both Pallab Roy 24 9069982060 Aircel 3G 1 GB Both Rajesh Kumar 35 8906655045 Aircel 3G 100MB facebook,whatsapp Subhajit Mondol 22 9932770030 Airtel 3G 1 GB Both Nishant Singh 29 9832145522 Reliance 3G 3GB Both Rajesh Kumar 35 9093477442 Reliance 3G 1 GB Facebook, Whatsapp,Net Suffing Biplab 20 9569441606 Vodafone 3G 1 GB facebook,whatsapp Arka Bagira Asansol 20 8697123125 Y Vodafone 3G 1 GB 251 Gopinath Singhaniya Asansol 19 8697525174 Y Vodafone 3G 1 GB 251 Arindam Asansol 26 7547956473 Y Vodafone 3G 1GB 251
  • 48. Vodafone Market Research in Asansol 2015 Page 48 Mitra Dipayan Adhikary 20 7384328113 Vodafone 3G 1 GB facebook,whatsapp Dipankar Debnath 21 8536924543 Vodafone 3G 1 GB facebook,Whatsapp,download Animesh Dutta 21 7038286132 Vodafone 3G 1 GB facebook,Whatsapp,download Argha chowdhry 21 9933066331 Vodafone 3G 1 GB facebook,whatsapp Prasenjeet Mondal 21 9028297642 Vodafone 3G 1 GB facebook,Whatsapp,download Pritam maji 21 8900749303 Vodafone 3G 1 GB facebook,whatsapp Rahul Roy 21 9563703692 Vodafone 3G 1 GB facebook,Whatsapp,download Sk Kausar 21 7059194507 Vodafone 3G 1 GB Both Abhishek Paul 21 8877117708 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Bapi Roy 22 9046919737 Vodafone 3G 1 GB Both Sandip Mandol 22 9093570227 Vodafone 3G 1 GB Both Samrat Banerjee 24 9126027082 Vodafone 3G 1 GB facebook,Whatsapp,download Sandeep ghosal 26 9732176102 Vodafone 3G 1 GB Both Abhishek paul 26 7209348168 Vodafone 3G 1 GB Both Goysal Mallik 26 9732306822 Vodafone 3G 1 GB Both Sandip Kabiraj 26 9032839633 Vodafone 3G 1 GB Both Bubai Dutta 26 9093145670 Vodafone 3G 1GB Facebook, Whatsapp,Net Suffing Smart Choice 40 9333304822 Vodafone 3G 1 GB Both projesh chatterjee 19 8272925235 Vodafone 3G 1 GB facebook,whatsapp,download bineet seal 19 8334981198 Vodafone 3G 1 GB facebook,whatsapp,download pravash khan 19 8335806755 Vodafone 3G 1 GB facebook,whatsapp srijan dutta 20 8335831306 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing subhajeet Halder 19 8653602600 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Arka bagira 20 8697123125 Vodafone 3G 1 GB facebook,whatsapp,download gopinath singhaniya 19 8697525174 Vodafone 3G 1 GB facebook,whatsapp,download Arindam 26 7547956473 Vodafone 3G 1GB Both
  • 49. Vodafone Market Research in Asansol 2015 Page 49 Customers Feedback Name Age Mobile No OperatorsPreferedspeedMonthly usage Why internet SatisfiedWhy This Operators?Service QualityPreferedOperator Debojoytichowdhury 15-20 9163768296 Aircel 2G 1 GB facebook,whatsapp Y Speed ofInternet No Idea Airtel SovanGhosh 20-25 8972914603 Aircel 2G more than2 GB facebook,whatsapp Y Cheap Better Voda Indrajeet Maji 20-25 8101907235 Aircel 3G 1 .2GB Facebook, Whatsapp,Net Suffing Y Good Service Quality No Idea Airtel Avijit Maji 20-25 9832939070 Aircel 2G more than2 GB Facebook, Whatsapp,Net Suffing N Cheap No Idea Reliance SatinathPorel 20-25 9749784735 Aircel 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet No Idea Airtel Subhodip Saha 20-25 9547052026 Aircel 3G 1.2 GB facebook,Whatsapp,download Y Speed ofInternet No Idea Reliance Suman 20-25 9641197132 Aircel 3G 1 GB Both Y Good Service Quality No Idea Reliance Pallab Roy 20-25 9069982060 Aircel 3G 1 GB Both Y Cheap No Idea Airtel RajeshKumar >30 8906655045 Aircel 3G 100MB facebook,whatsapp Y Cheap No Idea Idea Subhajit Mondol 20-25 9932770030 Airtel 3G 1 GB Both Y Speed ofInternet No Idea Voda M.Prasad 20-25 9832864350 Reliance 2G 3GB Both N Cheap Better Voda Nishant Singh 25-30 9832145522 Reliance 3G 3GB Both Y Speed ofInternet No Idea Idea RajeshKumar >30 9093477442 Reliance 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet No Idea Airtel Jayanta Dutta >30 8197743000 Reliance 2G 3 GB Both Y Cheap No Idea Aircel DebojoytiDutta >30 9831211011 Reliance 2G 3GB Both N Cheap No Idea Airtel NilDutta 15-20 7557039732 Vodafone 2G 750MB facebook,Whatsapp Y Good Service Quality Better Airtel projeshchatterjee 15-20 8272925235 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed ofInternet Better Aircel bineet seal 15-20 8334981198 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed ofInternet Better Airtel pravashkhan 15-20 8335806755 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Reliance subhajeet Halder 15-20 8653602600 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Reliance gopinathsinghaniya 15-20 8697525174 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed ofInternet Better Airtel Biplab Mitra 15-20 9569441606 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Airtel DipayanAdhikary 15-20 7384328113 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Aircel srijandutta 15-20 8335831306 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Idea Arka bagira 15-20 8697123125 Vodafone 3G 1 GB facebook,whatsapp,download Y Speed ofInternet Better Aircel SomnathMishra 20-25 8936675939 Vodafone 2G 3 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Reliance Dipankar Debnath 20-25 8536924543 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed ofInternet Better Reliance AnimeshDutta 20-25 7038286132 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed ofInternet Better Idea Argha chowdhry 20-25 9933066331 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Reliance Prasenjeet Mondal 20-25 9028297642 Vodafone 3G 1 GB facebook,Whatsapp,download Y Good Service Quality Better Aircel Pritammaji 20-25 8900749303 Vodafone 3G 1 GB facebook,whatsapp Y Speed ofInternet Better Airtel RahulRoy 20-25 9563703692 Vodafone 3G 1 GB facebook,Whatsapp,download Y Speed ofInternet Better Airtel Sk Kausar 20-25 7059194507 Vodafone 3G 1 GB Both Y Speed ofInternet Better Reliance Abhishek Paul 20-25 8877117708 Vodafone 3G 1 GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Reliance BapiRoy 20-25 9046919737 Vodafone 3G 1 GB Both Y Good Service Quality Better Aircel Sandip Mandol 20-25 9093570227 Vodafone 3G 1 GB Both Y Speed ofInternet Better Idea Samrat Banerjee 20-25 9126027082 Vodafone 3G 1 GB facebook,Whatsapp,download Y Good Service Quality Better Reliance Sandeep ghosal 25-30 9732176102 Vodafone 3G 1 GB Both Y Speed ofInternet Better Reliance Abhishek paul 25-30 7209348168 Vodafone 3G 1 GB Both Y Speed ofInternet Better Reliance GoysalMallik 25-30 9732306822 Vodafone 3G 1 GB Both Y Speed ofInternet Better Reliance Sandip Kabiraj 25-30 9032839633 Vodafone 3G 1 GB Both Y Speed ofInternet Better Airtel BubaiDutta 25-30 9093145670 Vodafone 3G 1GB Facebook, Whatsapp,Net Suffing Y Speed ofInternet Better Airtel Arindam 25-30 7547956473 Vodafone 3G 1GB Both Y Speed ofInternet Better Airtel Sanchita Dutta >30 9126807476 Vodafone 2G 500MB facebook,whatsapp Y Speed ofInternet Better Reliance SumanDutta >30 9832178653 Vodafone 2G 500MB facebook,whatsapp,download Y Speed ofInternet Better Reliance Smart Choice >30 9333304822 Vodafone 3G 1 GB Both Y Speed ofInternet Better Aircel
  • 50. Vodafone Market Research in Asansol 2015 Page 50 Full Retailers Feedback RetailerNameAreaCounterSizeVodafoneAirtelRelienceIdeaAircelMNPNo.ofMNPDatausage(Rs.)VodafoneDataUsage(Rs.)PhoNeNoofPhoneNoofSmartphoneDataFRCOutlet>50VodafoneShareSmartphone% UmeshSinghRanbandhutala4861510512Y6100003000N006FALSE12.5#DIV/0! SubhalaxmiRanbandhutala29663410Y4150002500Y806FALSE20.689655170 SpeedLinkersMurgasole000000N050001500N000FALSE#DIV/0!#DIV/0! PoojaTelecomDurgamandir6030105510Y103000010000Y25030TRUE500 SunitaStoreDurgamandir29610229Y2N006FALSE20.68965517#DIV/0! CityCommunicationArtiSupermarket791514251312N025001500N0015TRUE18.98734177#DIV/0! SanjayEnterpriseArtiSupermarket373512107N030001200Y60303FALSE8.10810810850 AmitTelecomBusStand500050Y10700008000Y150300FALSE020 HarmanElectronicsBusStand000000Y2030000Y70500FALSE#DIV/0!71.42857143 ShyamTelecomDurgamarket1603040301050Y2050000Y705030TRUE18.7571.42857143 AnchalTelecomHawkerMarket000000Y530000Y2001000FALSE#DIV/0!50 RiddhiSiddhiADDAMarket000000N050001000Y100700FALSE#DIV/0!70 BluePrintADDAMarket000000N02000500N000FALSE#DIV/0!#DIV/0! OnlyMobileADDAMarket000000N000Y70200FALSE#DIV/0!28.57142857 SmartChoiceADDAMarket1002020101040Y530000Y25020020TRUE2080 RehanPlaceTPMarket33861333N00FALSE24.24242424#DIV/0! VarmaElectronicsTPMarket000000N00Y50200FALSE#DIV/0!40 MaaSarodaMobileStoreG.CMitraRoad22105232Y5100001500Y702010FALSE45.4545454528.57142857 NewRechageWorldHuttonRoad1103040101020Y1580000Y1030TRUE27.272727270 RechargeWorldHuttonRoad952015351015Y153000Y602520TRUE21.0526315841.66666667 SharmaCommunicationHuttonRoad505000Y550003000N0010FALSE0#DIV/0! ShreeTelecomHuttonRoad33355515N03000500Y2033FALSE9.09090909115 IRFUCareHuttonRoad251001005N03000N0010FALSE40#DIV/0! BayanServicePointIsmileRoad185202056080Y308000010000Y5520TRUE10.81081081100 GhatakTelecomSBGhoraiRd.523000N05000Y302FALSE400 RameshPCOSBGhoraiRd.30554313Y57000Y505FALSE16.666666670 RechargeStationSBGhoraiRd.341250512Y1520000Y15512FALSE35.2941176533.33333333 CellWorldSBGhoraiRd.60102010515Y8170003000Y602510TRUE16.6666666741.66666667 MobileCareBataMore1330550N040001500Y1003FALSE23.076923080 GarimaPCOBataMore000000N01000400N000FALSE#DIV/0!#DIV/0! BurnpurMobilinkBataMore106211N02500020000Y50406FALSE6080 BichitraStationRoad105403012815Y801500010000Y5040TRUE38.09523810 ShreeShyamCellcomStationRoad9720403025Y1015000050000Y5005020TRUE20.618556710 Yuvraj'sStationRoad852525101015Y152500010000Y35020025TRUE29.4117647157.14285714 SujitPCOStationRoad000000N030001000N000FALSE#DIV/0!#DIV/0! UmaEntepriseStationRoad2275352N02000800N007FALSE31.81818182#DIV/0! ShantanuTelecomStationRoad2688226N03000700N008FALSE30.76923077#DIV/0! DasMobileZoneStationRoad23103325N025001000N0010FALSE43.47826087#DIV/0! DeepakVideoPurnimaHaat1262022N01000200N006FALSE50#DIV/0! NewLifeTelecomMiniMarketII5010105205Y710000Y602010TRUE2033.33333333 NewGuptaCommunicationMiniMarketII602010101010Y20200005000Y501020TRUE33.3333333320 BalajistoreMiniMarketII5002020010N0250006000Y50200TRUE040 ShyamCommunicationMiniMarketII422010525N0100005000Y703020FALSE47.6190476242.85714286 NewBalajiStoreMiniMarketII1523523Y340002000Y1572FALSE13.3333333346.66666667 DasPCDailyMarket4510051515Y710000N0010FALSE22.22222222#DIV/0! GuptaElectronicsMiniMarket1052525152020Y10100009000Y1508025TRUE23.8095238153.33333333 SonaiMobileJunctionMiniMarket000000N03000015000Y40250FALSE#DIV/0!62.5 MobieCenterRupaMarket281010350Y350002500Y501010FALSE35.7142857120 MaaTaraStoreGopalpur1052300N01500800N005FALSE50#DIV/0! KMCstoreGopalpur000000N020001000N000FALSE#DIV/0!#DIV/0! AkashTelecomGopalpur2075332N030002000N007FALSE35#DIV/0! RahulMobileCenterKalyanpur311210333Y1540002500N0012FALSE38.70967742#DIV/0! RabanMobileShopKalyanpur401515253Y10100006000N0015FALSE37.5#DIV/0! BapiMobileCenterKalyanpur401015555Y1080002500Y753010FALSE2540 RameshMobileCenterKalyanpur40158755Y5150005000N0015FALSE37.5#DIV/0! GaneshMobileShopWestApcarGarden5320105108Y590002000Y1004020TRUE37.7358490640 BijayWorldBaisaliPark550000N030001000N005FALSE100#DIV/0! BijayStoreFatepur1063100N030001000N006FALSE60#DIV/0! DigitalWorldFatepur654010555N0100007000N0040TRUE61.53846154#DIV/0! Total:228660353035931448090150025610028761215 MarketShare26.3779523.1815.7042913.72128.4082085442.24617524
  • 51. Vodafone Market Research in Asansol 2015 Page 51 Full Customer’s Feedback Name Address Age Mobile No Data use(Y/N) Operators Prefered speed Monthly usage Rs Why internet Satisfied or not Why This Operators? Service Quality Prefered Operator Prasanta Adhya Asansol 49 8116154766 Y Airtel 0 0 0 0 satisfied Cheap No Idea Reliance Anirban Asansol 26 9093921152 N Idea 0 0 0 0 satisfied Good Service Quality Better Aircel Dababrata Dutta Asansol 32 9641592585 N Idea 0 0 0 0 Satisfied Cheap No Idea Voda Samapti Dutta Asansol 28 9933659798 N Reliance 0 0 0 0 satisfied Good Service Quality No Idea Airtel Prasanta Adhya Asansol 50 8387813911 Y Reliance 0 0 0 0 satisfied good Service Quality No Idea Idea Soumitra Dutta Asansol 37 9832832203 N Vodafone 0 0 0 satisfied Good Service Quality Better Airtel Debojoyti chowdhury Asansol 19 9163768296 Y Aircel 2G 1GB 128 facebook,whatsapp satisfied Speed of Internet No Idea Airtel Sovan Ghosh Asansol 21 8972914603 Y Aircel 2G more than 2GB 148 facebook,whatsapp satisfied Cheap Better Voda Avijit Maji Asansol 22 9832939070 Y Aircel 2G more than 2GB 148 Facebook, Whatsapp,Net Suffing Not Satisfied Cheap No Idea Reliance M.Prasad Asansol 23 9832864350 Y Reliance 2G 3GB 149 Both Not Satisfied Cheap Better Voda Jayanta Dutta Asansol 40 8197743000 Y Reliance 2G 3GB 149 Both satisfied Cheap No Idea Aircel Debojoyti Dutta Asansol 40 9831211011 Y Reliance 2G 3GB 149 Both Not satisfied Cheap No Idea Airtel Nil Dutta Asansol 16 7557039732 Y Vodafone 2G 750MB 155 facebook,Whatsapp satisfied Good Service Quality Better Airtel Somnath Mishra Asansol 21 8936675939 Y Vodafone 2G 3GB 251 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet Better Reliance Sanchita Dutta Asansol 34 9126807476 y Vodafone 2G 500MB 98 facebook,whatsapp satisfied Speed of Internet Better Reliance Suman Dutta Asansol 38 9832178653 Y Vodafone 2G 500MB 98 facebook,whatsapp,Net Suffing satisfied Speed of Internet Better Reliance Indrajeet Maji Asansol 21 8101907235 Y Aircel 3G 1.2GB 198 Facebook, Whatsapp,Net Suffing satisfied Good Service Quality No Idea Airtel Satinath Porel Asansol 22 9749784735 Y Aircel 3G 1GB 155 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet No Idea Airtel Subhodip Saha Asansol 22 9547052026 Y Aircel 3G 1.2GB 198 facebook,Whatsapp,download satisfied Speed of Internet No Idea Reliance Suman Asansol 23 9641197132 Y Aircel 3G 1GB 155 Both satisfied Good Service Quality No Idea Reliance Pallab Roy Asansol 24 9069982060 Y Aircel 3G 1GB 155 Both satisfied Cheap No Idea Airtel Rajesh Kumar Asansol 35 8906655045 Y Aircel 3G 100MB 23 facebook,whatsapp satisfied Cheap No Idea Idea Subhajit Mondol Asansol 22 9932770030 Y Airtel 3G 1GB 249 Both satisfied Speed of Internet No Idea Voda Nishant Singh Asansol 29 9832145522 Y Reliance 3G 3GB 442 Both satisfied Speed of Internet No Idea Idea Rajesh Kumar Asansol 35 9093477442 Y Reliance 3G 1GB 255 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet No Idea Airtel Biplab Mitra Asansol 20 9569441606 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Airtel Dipayan Adhikary Asansol 20 7384328113 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Aircel Dipankar Debnath Asansol 21 8536924543 Y Vodafone 3G 1GB 251 facebook,Whatsapp,download satisfied Speed of Internet Better Reliance Animesh Dutta Asansol 21 7038286132 Y Vodafone 3G 1GB 251 facebook,Whatsapp,download satisfied Speed of Internet Better Idea Argha chowdhry Asansol 21 9933066331 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Reliance Prasenjeet Mondal Asansol 21 9028297642 Y Vodafone 3G 1GB 251 facebook,Whatsapp,download satisfied Good Service Quality Better Aircel Pritam maji Asansol 21 8900749303 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Airtel Rahul Roy Asansol 21 9563703692 Y Vodafone 3G 1GB 251 facebook,Whatsapp,download satisfied Speed of Internet Better Airtel Sk Kausar Asansol 21 7059194507 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Reliance Abhishek Paul Asansol 21 8877117708 Y Vodafone 3G 1GB 251 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet Better Reliance Bapi Roy Asansol 22 9046919737 Y Vodafone 3G 1GB 251 Both satisfied Good Service Quality Better Aircel Sandip Mandol Asansol 22 9093570227 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Idea Samrat Banerjee Asansol 24 9126027082 Y Vodafone 3G 1GB 251 facebook,Whatsapp,download satisfied Good Service Quality Better Reliance Sandeep ghosal Asansol 26 9732176102 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Reliance Abhishek paul Asansol 26 7209348168 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Reliance Goysal Mallik Asansol 26 9732306822 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Reliance Sandip Kabiraj Asansol 26 9032839633 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Airtel Bubai Dutta Asansol 26 9093145670 Y Vodafone 3G 1GB 251 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet Better Airtel Smart Choice Asansol 40 9333304822 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Aircel projesh chatterjee Asansol 19 8272925235 Y Vodafone 3G 1GB 251 facebook,whatsapp,download satisfied Speed of Internet Better Aircel bineet seal Asansol 19 8334981198 Y Vodafone 3G 1GB 251 facebook,whatsapp,download satisfied Speed of Internet Better Airtel pravash khan Asansol 19 8335806755 Y Vodafone 3G 1GB 251 facebook,whatsapp satisfied Speed of Internet Better Reliance srijan dutta Asansol 20 8335831306 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Idea subhajeet Halder Asansol 19 8653602600 Y Vodafone 3G 1GB 251 Facebook, Whatsapp,Net Suffing satisfied Speed of Internet Better Reliance Arka bagira Asansol 20 8697123125 Y Vodafone 3G 1GB 251 facebook,whatsapp,download satisfied Speed of Internet Better Aircel gopinath singhaniya Asansol 19 8697525174 Y Vodafone 3G 1GB 251 facebook,whatsapp,download satisfied Speed of Internet Better Airtel Arindam Asansol 26 7547956473 Y Vodafone 3G 1GB 251 Both satisfied Speed of Internet Better Airtel