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The Rise of OTT Platforms and How Marketers Can Leverage Them
- 2. Today’s Demo class Topic “ The Rise of OTT Platform ”
- 4. … Where people spend 40 min/day watching these platforms … growing massively over the last few years Today we are going to talk about a platform, which is? Different Movies, Web Series, Short Film
- 5. What is ott platform? OTT Stands for "Over-the-top." OTT refers to data sent over the Internet that bypasses traditional mediums. platform
- 6. Statistics “The Online Video Market in India is one of the largest growing market “ By 2023 Average Person is spending around 70 min/day on these platforms, and 40 min straight This will make it the second Biggest Market in the world after china
- 7. Now Then
- 8. Statistics 25 Years Old 37-60 Years Old
- 9. Key for OTT platform Followed by other languages like Tamil, English, Telegu, Kannada and lot more
- 10. Do you think people have cut down the number of DTH cable in each house hold? Yes
- 11. We Are talking about OTT MARKETERS should know, what is the TREND and where one should invest There is Rise of Digital advertising on OTT platforms. Because OTT Video Ad Spending Ad Spent is increasing
- 12. For Example They prefer to take slot on Hotstar during IPL sessions rather than taking it on TV, for obvious reasons
- 13. Types of Advertisement Interstitial ( full screen ) Video (In-Streaming) Native ads ( Banner Ads )
- 14. Different Types of OTT OTT Television OTT Messaging OTT Voice Calling • Netflix • Hulu • Prime Video • BBC • Apple TV • Disney+ • Crunchyroll • HBO (Max, Go, Now) • Pluto TV • WhatsApp • WeChat • Snapchat • Skype • Kik Messenger • Facebook Messenger • iMessage • WeChat • Skype • Viber • WhatsApp Just FYI
- 15. Thank you Email Id : info@istrategist.in Phone Number : 90823 20556