Triton Digital provides various online marketing programs through their streaming media and loyalty platforms to drive traffic and consumer actions. Their platforms include Slacker Radio, Grooveshark, Accuradio, 1ClubFM and their own loyalty platform. These platforms allow for banner ads, audio ads, mobile ads and other engagements. Triton recommends featuring campaigns on their highly engaging platforms to stimulate traffic and consumption of online products and services.

1. Triton Digital’s Premiere
Engagement and Traffic Drivers

2. Triton Digital
Situation Analysis
• Interested in driving traffic and creating consumer actions on your website, social networking or e-
commerce site? Traffic can be driven organically from banner ad campaigns produced on relevant
streaming music sites. Triton can also drive from our existing loyalty sites that are produced for other
media and content companies.
• Triton offers a variety of online, interactive marketing programs with a great audience for this
product. Our streaming media and loyalty programs engage a perfect audience for your campaign.
• Triton recommends featuring your campaign on our most highly engaging platforms including
Slacker, Grooveshark, Accuradio, 1ClubFM and our very own loyalty platform to stimulate traffic and
page consumption of your online product.
• Slacker Radio has recently completed negotiations and created exclusive relationships with a news
provider and a sports information provider. Subscribers will have the ability to have this content appear
as regular updates as desired on their Slacker account while streaming. This will increase content
consumption, subscriptions and overall use of your services and offerings.

3. Triton Digital Media
Local Content/Publisher Network
• 3,000+ Audio Streaming Affiliates
• 700+ Loyalty Club/Community Sites
• 700+ Local Radio Content Sites
• 20 Million+ Registered Users
• 10 Million Mobile Device Users

4. Internet Radio
Growth
% Of US Pop. Listening To Internet Radio (Last 30 Days)
645% Increase 52.2
Since 2006
43.5
417% Increase
Since 2006 36.2
30.2
159% Increase
Since 2006
18.1
9.0
7.0
2006 2007 2008 2009 2010 2011 2012
Source: Bridge Ratings' Future of Radio Study for 2010 / http://www.bridgeratings.com

5. Online Audio
Audience Profile
27%
20%
15% 16%
10% 63% 10%
Adults 25-54
Female 2%
45%
Male
55% Teens A18-24 A25-34 A35-44 A45-54 A55-64 A65+
61% 55%
54% 2009 2010
145
Index
37% 153
Index
126 128 16% 18%
Index Index
160 180
Index Index
Employed Full Time College Degree Or more $100k+ HH Income
Source: Arbitron-Edison Media 2010/ A12+ Weekly Online Radio Audience

6. Mobile Audio
Streaming Growth
When asked “Which cell phone activities do you most often use in a typical week?”
Audio Streaming accounted for 72% in January 2010.
Additionally, Audio Streaming via cell phone is poised to grow to 77% by 2011.
By 2011 Audio Streaming will be
Audio Streaming the 2nd largest mobile activity.
77% Cell Phone Usage Projected
72% Category 2011
Email 85.0%
Audio Streaming 77.0%
Social Networking 76.0%
Instant messaging 72.0%
21% Audio Playback 71.0%
14% Text Messaging 68.0%
Video Games 65.0%
Internet Surfing 60.0%
Jun-06 Aug-07 Jan-10 Proj 2011 Photo Sharing 59.0%
Video Playback 40.0%
Video Streaming 33.0%
Tweeting 9.4%
Source: 2010 Bridge Ratings, LLC Mobile Consumption Update

7. Triton Digital Media
Core Value Propositions For Our Clients
• Audience Activation Activation
• Scalability
• Speed Of Activation
Scale Speed
• Efficiency Of Platform
Results
• Ease Of Use ROI
• Results/ROI/Measurability
Ease of
Efficiency
Use

8. Triton Digital Media
In Stream Audio Publishers
• Over 3,000 Affiliate Channels
• Terrestrial & Internet Only
• Over 1 Billion Monthly Audio Impressions
• Over 10.0 Million Monthly Uniques
• Affiliates:
– Slacker Radio, Accuradio, 1Club.fm, Emmis,
Inner City, Bonneville, Lincoln Financial, Alpha
Broadcasting, GotRadio.com, Big R Radio,
181.fm & 100Hits.com and more
targetability:
demo/gender
geo
ethnicity
format
Our Platforms:
In Stream Audio
Pre-Roll Video
Audio Gateways
Synched Banners

9. Slacker is the world's first Personal Radio
company offering “Your Radio Everywhere.”
Slacker allows music lovers to play highly
personalized music online at the Slacker web
site or on the go with Slacker Personal Radio
players and mobile phones.

10. Slacker Radio
Overview
• Slacker is a free personalized radio service available online at
Slacker.com, on all leading smartphones and on a variety of
devices for the home.
• Slacker has over 21 million registered users.
• Listeners can create a custom station by searching for their
favorite artists or songs. Custom stations can be a simple as
searching for one artist or as specific as requesting a long list of
specific songs. While listening to any station, listeners give
feedback to make the stations more personal.
• Slacker listeners are able to listen to over 120 pre-programmed
genre stations, programmed by music experts.
• Slacker has over 4 times the music as the leading competitor
(Pandora) - featuring over 3mm songs

11. Slacker Radio
Clutter Free Ad Environment
Audio Ads are served
with a companion
300x250 clickable
banner ad!

12. Slacker Radio
Clutter Free Ad Environment
Audio/Video Ads & Roadblock
Web Display Ads
Page Takeovers

13. Slacker Radio
Mobile Audio with Graphic
• Over 10 million of the 21 million Slacker Radio listeners listen
on a Slacker Radio mobile application. This includes BlackBerry,
Android, iPhone, iPod touch, iPad, Palm webOS and Windows
Mobile.
• Targeted audio + graphic ads on Slacker mobile
applications are clickable to the client mobile site
• Slacker Radio is available on all leading smartphones
including:
– Android
– BlackBerry
– iPhone
– Palm webOS
– Windows Mobile

14. Slacker Radio
Affiliate Spotlight For Verizon Wireless
• In this print piece, the Slacker icon is
prominently featured in the “app-sphere” as
well as the primary featured application
• Slacker continues to be included as a featured
application on more and more phones.
• Slacker is featured or scheduled to be
featured in key campaigns in 2011 with
Verizon Wireless, T-Mobile USA, Research in
Motion, and others.

15. Over 80 free internet radio stations with the best Rock, Country, Rap, Old School, New
Age, Jazz, Pop & Top 40, Talk & Fox News Radio, Classical, Dance & DJ, Blues, Live Mixes,
Oldies, Reggae, Kids Pop, cutting-edge shows and more.
1CLUB.FM was designed with the input of over millions of people just like you. Easy
navigation of their website offers the greatest LIVE radio stations ever created. Save your
favorite radio stations, your favorite videos and much more.
1CLUB.FM’s superior HD quality audio makes them the critically acclaimed, award
winning internet radio station that they are today.

18. Homepage Takeover: Skin & Synced Skyscraper
The skin is a custom-created
unit that is able to support
video, animation, and
multiple CTA’s.
The skyscraper banner will be
custom branded for the
targeted user’s session.

19. Pushdown Header Banner
As listeners experience your
campaign on Grooveshark,
the site skin will be
extended to every page via
the header banner unit.
From the “Popular “ and
“Recent” sections to the
user’s library and playlists,
and branded messaging will
follow throughout all
Grooveshark interaction.

20. AccuRadio: Programmed by real people, but customized by you!
AccuRadio is comprised of hundreds of channels of music, spanning over 60 genres, that
are programmed by people who love music (not by soulless computer algorithms).
But our hundreds of channels are not like broadcast radio -- you can personalize them!
How?
1) Skip songs you don't like.
2) Delete artists from the upcoming playlists.
3) Mix various genres together in a single channel.
AccuRadio currently reaches almost 1,000,000 unique listeners per month (as many as a
large New York City radio station), with an audience of as many 20,000 simultaneous
listeners on weekdays during business hours (Internet radio's "prime time").

22. Triton Loyalty
A Variety Of Content Sites
Dan Patrick National
700+ Media Brands
13.5 Million Permission Based Members
Over 125 Million Monthly Impressions
Target-ability: Demo, Gender, Market, Lifestyle & Format
Engagement Platforms: Surveys, Trivia, Virtual Events, Featured Links & more
WMMS-FM Cleveland

23. Triton Loyalty
What Is It?
Just like many of the premier rewards
and loyalty programs you already know,
Triton Loyalty turns radio’s listener loyalty
into a powerful marketing engine

24. Triton Loyalty
Engagements
Plenty of Engagement
Options:
Our registrants
participate on average of
28 minutes per visit!
• Trivia
• Surveys
• Featured Links
• Special features and
more!

25. Triton Loyalty
Survey and Trivia Examples

26. Triton Digital
Thank You
Russell Saunders
VP, Interactive Sales and Partnerships
212-419-2976 office
917-328-5783 cell