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The Business Case for
Adopting Tin Can (xAPI) -
Why and How Five Product
Vendors Chose to Adopt
Tin Can Evangelist, Rustici Software
andrew.downes@tincanapi.com
@mrdownes
Andrew Downes
Implementation was really simple
www.gomolearning.com
Dunhill use gomo hosting and analytics to deliver their 'new range' training
to all of their retail outlets around the world via in-store iPads.
xAPI data allows Dunhill to instantly see which stores have completed their
training and ensure that their customers get the best possible introduction
to the new ranges.
Stuart Jones, Director of Platform Technology
Multi award-winning
provider of online
learning solutions…
 Learning Management
System
 Integrated Authoring Tool
 Off the shelf content
 Custom eLearning
 Learning Games
AICC and SCORM are old and fragile
Continuing Professional Development/Education
Cloud based content
Mobile Apps
It is the future
• Market Awareness
• Early Days
• Adoption takes time
Leverage existing
technology
Integrated SCORM
Engine
Testing third party
tools
Adding support to
our content and
apps
Learning Games
Campaign
Learning
Mobile CPD ContentServe
TRIBRIDGE HCM OVERVIEW
About Tribridge
Tribridge HCM
Tribridge HCM Solutions
Our Focus Today:
Business Case: Content Hub powered by AmplifyHR℠
STREAMLINE
PUBLISHING
DELIVER CONTENT
ANYWHERE
GET BETTER
BUSINESS INSIGHTS
Implementing Tin Can
• Minimal barriers to adoption
• Driven by customer demand
• Integrations are predictable
• Data can be repurposed
• Measures are more transparent
• Challenges
• Seamlessly connecting external learning objects to the
LMS
• Continue to refine process in 2016
What value has Tin Can added to Content Hub?
• Delivering a more robust solution
• Unified view within LMS
• Ability to track data outside of the LMS
• Higher flexibility
• Providing deeper insights to customers
around learning’s impact to business
• Revenue/Sales
• Productivity
• Onboarding
GET BETTER
BUSINESS INSIGHTS
DELIVER CONTENT
ANYWHERE
Copyright ©2015 Cognitive Advisors LLC All Rights Reserved
Learning Experience Manager
TM
Marty Rosenheck, Ph.D., CPT
Chief Learning Strategist
mrosenheck@CognitiveAdvisors.com
www.CognitiveAdvisors.com
@mbr1online
• Manages and tracks learning paths that include formal,
informal, and on-the job learning (OJL)
• Provides a targeted nano-coaching workflow
Mobile SaaS software that
optimizes the development of
workplace skills that lead to
business results
Copyright ©2015 Cognitive Advisors LLC
Learning Experience ManagerTM
42
Proficiency
70% On-the-Job Experience
20% Informal/Coaching
10%
Formal
Training
Time
Proficiency
43
Continuous Learning Process
Proficiency
Time (Gradually increase task difficulty and decrease scaffolding/support)
©2014 Cognitive Advisors LLC All Rights Reserved
• Decide:
- Next Learning Goal
- What to Change
• Prepare
Support:
• Mini-tutorial
• Ask someone
• Lookup in
Knowledge Base
• Job Task
• Simulation
• Modeling
• Capture
Experience
Support:
• Performance
Support
• Scaffolding
• Guidance at
Teachable
Moment
• Principles
• Articulation
• Feedback
Support:
• Coaching
• Social Media
• Comm. of Practice
• Peer Review
• Portfolio
Skill or
Proficiency
Enabling Technologies
44
Uconn.edu
Rustici Software
Openmatt.org
www.ucsc-extension.edu
Mobile Experience API
Analytics
Certification,
Badges
Formal Learning
Activities
(Workshops, eLearning
Courses)
Informal Learning
Activities
(knowledge base, short
video, social)
Experiential Learning
Activities
(e.g., on-the-job activity)
Experience API
to Learning
Record Store
(LRS)
Learning Path
Tracking, Analytics, Reporting
Copyright ©2015 Cognitive Advisors LLC All Rights Reserved
Performance
Metrics
TM
Nano-
Coaching
Observations
Feedback
Learning Experience Manager
Competency
Assessment
Recommendation
Proficiency
Competence
46
Learning Experience Manager
©2015 Cognitive Advisors LLC All Rights Reserved
TM
Key Takeaways
• Tin Can facilitates a learning ecosystem
• Recipes make your life easier
• I can help you!
Key Takeaways
• Tin Can enabled this cloud based authoring tool to
offer hosting, tracking and analytics – a whole new
offering.
• gomo are using Tin Can to track details of device
usage, supporting their product’s particular focus.
Key Takeaways
• Unicorn are working through their products one by
one adding Tin Can support.
• With each product, Tin Can brings different benefits.
• Where possible, they’ve used existing technology
rather than re-inventing the wheel.
Key Takeaways
• Tribridge are using Tin Can to enable their customers
to get data out of the systems they are already using
and into Watershed LRS.
•They then use Watershed for analytics to generate
actionable insights from the training and performance
data.
Key Takeaways
• TREK uses Tin Can to track formal, informal and
experiential learning experiences, many of which
happen outside of the LMS.
• Tin Can is more useful to TREK the more activity
providers adopt, as data from multiple products comes
together to paint a picture of the learner’s journey.
Introduction to Tin
Can
Technical overviews and
guides
Prototypes
Code libraries
Contact form – ask us
anything!
Identifier and recipe
registry
TinCanAPI.com
Question / Answer
trainingevidencesystems.com
gomolearning.com cognitiveadvisors.com
unicorntraining.com tribridge.com

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The Business Case for Adopting Tin Can (xAPI) - Why and How Five Product Vendors Chose to Adopt

  • 1. The Business Case for Adopting Tin Can (xAPI) - Why and How Five Product Vendors Chose to Adopt
  • 2. Tin Can Evangelist, Rustici Software andrew.downes@tincanapi.com @mrdownes Andrew Downes
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  • 21. Dunhill use gomo hosting and analytics to deliver their 'new range' training to all of their retail outlets around the world via in-store iPads. xAPI data allows Dunhill to instantly see which stores have completed their training and ensure that their customers get the best possible introduction to the new ranges.
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  • 24. Stuart Jones, Director of Platform Technology Multi award-winning provider of online learning solutions…
  • 25.  Learning Management System  Integrated Authoring Tool  Off the shelf content  Custom eLearning  Learning Games
  • 26.
  • 27. AICC and SCORM are old and fragile Continuing Professional Development/Education Cloud based content Mobile Apps It is the future
  • 28. • Market Awareness • Early Days • Adoption takes time
  • 29. Leverage existing technology Integrated SCORM Engine Testing third party tools Adding support to our content and apps
  • 35. Business Case: Content Hub powered by AmplifyHR℠ STREAMLINE PUBLISHING DELIVER CONTENT ANYWHERE GET BETTER BUSINESS INSIGHTS
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  • 38. Implementing Tin Can • Minimal barriers to adoption • Driven by customer demand • Integrations are predictable • Data can be repurposed • Measures are more transparent • Challenges • Seamlessly connecting external learning objects to the LMS • Continue to refine process in 2016
  • 39. What value has Tin Can added to Content Hub? • Delivering a more robust solution • Unified view within LMS • Ability to track data outside of the LMS • Higher flexibility • Providing deeper insights to customers around learning’s impact to business • Revenue/Sales • Productivity • Onboarding GET BETTER BUSINESS INSIGHTS DELIVER CONTENT ANYWHERE
  • 40. Copyright ©2015 Cognitive Advisors LLC All Rights Reserved Learning Experience Manager TM Marty Rosenheck, Ph.D., CPT Chief Learning Strategist mrosenheck@CognitiveAdvisors.com www.CognitiveAdvisors.com @mbr1online
  • 41. • Manages and tracks learning paths that include formal, informal, and on-the job learning (OJL) • Provides a targeted nano-coaching workflow Mobile SaaS software that optimizes the development of workplace skills that lead to business results Copyright ©2015 Cognitive Advisors LLC Learning Experience ManagerTM
  • 42. 42 Proficiency 70% On-the-Job Experience 20% Informal/Coaching 10% Formal Training Time Proficiency
  • 43. 43 Continuous Learning Process Proficiency Time (Gradually increase task difficulty and decrease scaffolding/support) ©2014 Cognitive Advisors LLC All Rights Reserved • Decide: - Next Learning Goal - What to Change • Prepare Support: • Mini-tutorial • Ask someone • Lookup in Knowledge Base • Job Task • Simulation • Modeling • Capture Experience Support: • Performance Support • Scaffolding • Guidance at Teachable Moment • Principles • Articulation • Feedback Support: • Coaching • Social Media • Comm. of Practice • Peer Review • Portfolio Skill or Proficiency
  • 45. Certification, Badges Formal Learning Activities (Workshops, eLearning Courses) Informal Learning Activities (knowledge base, short video, social) Experiential Learning Activities (e.g., on-the-job activity) Experience API to Learning Record Store (LRS) Learning Path Tracking, Analytics, Reporting Copyright ©2015 Cognitive Advisors LLC All Rights Reserved Performance Metrics TM Nano- Coaching Observations Feedback Learning Experience Manager Competency Assessment Recommendation Proficiency Competence
  • 46. 46 Learning Experience Manager ©2015 Cognitive Advisors LLC All Rights Reserved TM
  • 47. Key Takeaways • Tin Can facilitates a learning ecosystem • Recipes make your life easier • I can help you!
  • 48. Key Takeaways • Tin Can enabled this cloud based authoring tool to offer hosting, tracking and analytics – a whole new offering. • gomo are using Tin Can to track details of device usage, supporting their product’s particular focus.
  • 49. Key Takeaways • Unicorn are working through their products one by one adding Tin Can support. • With each product, Tin Can brings different benefits. • Where possible, they’ve used existing technology rather than re-inventing the wheel.
  • 50. Key Takeaways • Tribridge are using Tin Can to enable their customers to get data out of the systems they are already using and into Watershed LRS. •They then use Watershed for analytics to generate actionable insights from the training and performance data.
  • 51. Key Takeaways • TREK uses Tin Can to track formal, informal and experiential learning experiences, many of which happen outside of the LMS. • Tin Can is more useful to TREK the more activity providers adopt, as data from multiple products comes together to paint a picture of the learner’s journey.
  • 52. Introduction to Tin Can Technical overviews and guides Prototypes Code libraries Contact form – ask us anything! Identifier and recipe registry TinCanAPI.com
  • 53. Question / Answer trainingevidencesystems.com gomolearning.com cognitiveadvisors.com unicorntraining.com tribridge.com

Editor's Notes

  1. Welcome to webinar This webinar is for five product vendors to explain the business case for adopting in their product We’re planning another webinar for organizations some time soon
  2. I’m Andrew Downes with Rustici Software and I’ll be hosting the webinar today. Please ask use questions throughout.
  3. First up, Nick Stephenson from Training Evidence Systems talks about how his company adopted Tin Can.
  4. Products we make – blah, blah
  5. The LMS problem. - Selling training technology where the LMS central is hard Research 47% of companies replacing their LMS (brandon hall) Elearning guild 90% respondents say reporting is important but only x% are happy with their reporting. If you combine the above the prescriptive data structures used by LMSs… Selling new products in really hard. Strangling L&D innovation As a vendor of new L&D tools its really hard to sell into an environment where you need to integrate with an LMS that no one likes or wants to keep.
  6. Our first cut, some basic completion statements took a couple of days. Building on that it took a developer week for a full implementation.
  7. Thanks Nick! Recipes are really important. Now over to Huw Edwards from gomo
  8. Thanks Huw! Now Stuart Jones from unicorn is going to talk about how they are using Tin Can across their products
  9. Thanks Stuart! Now Chuckfrom Tribridge! Over to you Chuck!
  10. Thanks Chuck! Next up Marty Rosenheck from TREK!
  11. But the 90% is left to random chance – it’s haphazard, inefficient, slow, and there is damage along the way - like what happened to my mother. How Over the last two decades, I applied cognitive Science research to develop a methodology to reduce the time to proficiency. My previous company provided the solution – to design a systematic set of experiences, supported by targeted coaching and feedback, and on-demand content. But our clients found it was too hard to manage the on-the-job experiences, the coaching process.   The problem was that the current entrenched technology – the Learning management systems – only handle the 10% the formal courses. They are useless for the rest.   Our clients needed a technology that goes beyond the traditional learning management systems to make it easy to manage and track, on-the-job experiences and to optimize the development of sills.. And since it didn’t exist… We built the TREK Learning Experience Manager fill that gaping hole.   Why is this: The research shows that formal courses get you only 10% of the way to proficient performance. It’s all about RESULTS…Learning and Development organizations are under increasing pressure to show their work translates into business results – can people actually do their jobs better? And those L&D organizations KNOW that on-the-job learning is the key to developing the knowledge and skills that people need to do their jobs. 58% of companies plan to invest in learning that combines traditional classroom with on-the-job learning. But….they don’t necessarily know HOW TO DESIGN effective on-the-job learning opportunities, and - even if they know how to build it - they don’t have the tools they need to manage, track and support on-the-job learning. The best learning organizations – like Yahoo - realize they need to offer on-the-job learning opportunities that truly build the knowledge and skills people need to do their jobs. But they don’t have the technology platforms to manage, track and support the on-the-job learning. Today’s tools - called Learning Management Systems – only handle the formal courses. Yahoo is working with us to fill that gap – by using TREK Learning Experience Manager so that they can manage, track and support ALL learning – including on-the-job learning.
  12. Do you think this makes sense for learning in your situations? Do any of you do anything like this?
  13. Describe diagram
  14. Thanks Marty! All of these companies have adopted Tin Can. When you’re ready to adopt, you’ll find lots of resources on tincanapi.com