Selling your home on your own can save you money, and may not be too difficult. Do it correctly, and you will have a smooth and profitable sale. 8 Secrets to a Successful FSBO Sale gives for sale by owners advice and tips. I share the techniques I use selling real estate in Boston since 2002.

1. 8 Secrets to a Successful FSBO Sale
Sell Your Home on Your Own
By Ruth Lerner
For Sale
By Owner

2. Why Sell Your Own Home?
 You
may save
money.
 You
 You
may enjoy it.
have the
time and the
patience.

3. Why Provide You This Information?
 Because
I believe everyone
is better off when home sale
is done correctly!

4. Sharing Techniques I Use
 All
of the Secrets are techniques I use
to sell my listings.
 My
listing’s average time
on market is less than
half the average
market time.
I
sell my listings for top dollar

5. Secret #1: Stage the Home

Buyers don’t want to see
your stuff.

Hire professional stager or
a friend with a good eye
for design.

Get rid of your clutter,
depersonalize and
maximize use of space.

6. Secret #2:
Hire a Professional Photographer

No iPhone or iPad
pictures, PLEASE!

Photographs bring the
buyers.

Without professional
photos, buyers are
not interested.

7. Secret #3:
Offer Buyer Broker Compensation

Good luck without it!

Buyers like to work with
buyer agents.

Buyers are too
overwhelmed to write offers
on their own.

8. Secret #4:
Go Online to Promote

Most home searches are
conducted online.

If you are not online,
you are hiding.

Use keywords and search
engine optimization.

9. Free Resource
Click on the link below
for online resources for
FSBO’s.

10. Secret #5:
Price Your Home Correctly

Remember, buyers expect
to share the savings
of a FSBO.

Always price to market,
regardless of inventory.

Overpricing = sitting on
market.

11. Secret #6:
Don’t Host Your Own Open House

Buyers want a buffer
between themselves
and the seller.

Buyers often feel awkward
or uncomfortable asking the
seller questions directly.

Uncomfortable buyers
do not make offers.

12. Secret #7:
Understand the Mortgage Process

Mortgage process = home
buyer’s process = your home
sale’s process.

Learn the deadlines and
expectations of buyer.

Complex procedure
which has become a lot
more complicated in the
last few years.

13. Secret #8: Learn the Forms, Rules,
Regulations, & Laws in Your State

Understand the offer forms
before you get an offer.

Learn the disclosure you
must provide the home
buyer.

Learn what makes for a
completed offer and the
important dates
and clauses.

14. Bonus Secret for Condo FSBO’s:
Get Your Condo Docs Organized

Buyer will need the Condominium’s:
› Master Deed
› Master Insurance
› Association Rules and Regulations
› Declaration of Trust
› Association budget
› Information about assessments
› Minutes from the condo meetings

15. Saving Money!

You may save 0.5% - 1.5% of the sale price!

This may or may not be worth the time and
effort required to sell it properly.

Most home sellers prefer to hire a real
estate agent because the possible savings
are not worth the effort.

16. Other Home Seller Resources

My growing collection of the best advice
for home sellers from the best agents I
know can be found on List.ly
Click this Link:
Best Advice for Home Sellers

17. Don’t Forget to Share!
(617) 807 - 0471
Ruth.Lerner@raveis.com
RuthMalkinLerner.com