If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
2575% of Generation Z wish their
current hobby could become their
2638% of Generation Z have an
interest in personalizing their work
2772% of high school students say
they want to start a business
2865% of Generation Z say the people
whom they work with would enable
their best work.
2961% of U.S. high school students
want to be entrepreneurs rather
than employees, compared to 43% of
30Generation Z states that honesty is
the most important quality for
being a good leader, followed by a
solid vision, and then good
3161% of Generation Z have strong
desires for managers to listen to
their ideas and value their opinions.
32Nearly 40% of Generation Z agreed
with the statement: “I will invent
something that changes the world.”
334 in 10 of Generation Z think they’ll
work for themselves in their
careers (according to the U.S.
Census, that’s more than 4x higher
than the actual percentage of
people who work for themselves).
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the next generation leadership,
branding, & communication skills
needed to thrive in today’s multi-
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