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REINVENTING THE
@ryanglasgow
PRODUCT SPEC
PRODUCT MANAGEMENT
Mission
Increase the companies one metric that matters (KPI’s)
by shipping the right features (Product spec)
at the right time (Roadmap)
KPI’s
1) Business goals are met
2) Customers goals are met
GOALS
VALIDATION
When a customer requests a change I’d like to know if
the change should be applied to every customer
COMMUNICATION
I’d like to communicate a product improvement to
design, engineering, marketing and sales in a
comprehensive yet succinct manner
KPI
The time it takes from spec handoff to satisfy a
business or customer goal
EXISTING BEHAVIOR
HEAVY SPEC
Idea driven
IDEA BUILD
IDEA
MINIMAL SPEC
Building driven
BUILD MEASURE LEARN
INSPIRATION
“In my mind, there’s only
one form of spec that can
deliver on these
requirements, and that is
the high-fidelity
prototype.
- Marty Cagan
THE SCIENTIFIC METHOD
Ask a question
Do background research
Construct a hypothesis
Test your hypothesis by doing an
experiment
Analyze your data and draw a conclusion
Report your results. Was your hypothesis
correct?
SOLUTION
SIMULATED SPEC
Learning driven
IDEA LEARN BUILD MEASURE
DEMO
View →
BENEFITS
Validate need
Test usability
Convey interactions
Uncover edge cases
No surprises
IMPLEMENTATION
Indigo Studio
Axure RP
Quartz Composer
InVision
HTML/CSS
HI-FI PROTOTYPING TOOLS
SHIFT RESOURCES
Product Managers
Designers
User Researchers
IDEA LEARN BUILD MEASURE
Thanks!
Twitter
@ryanglasgow
Web
http://rglasgow.com
Further Reading
http://medium.com/@ryanglasgow

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Reinventing the Product Spec