Leverage Wolters Kluwer’s highly engaged audience to increase views of your valued videos

1. Why Video?
Videos are the fastest growing advertising format with its ability
to easily communicate complex information, especially to health
care professionals who are drowning in data at an increasingly
overwhelming rate. In fact, 65% of physicians view instructional
videos to stay well-informed about new medical developments.*
Videos are both enduring and measurable, continually eliciting
engagement with your brand while providing ROI insight.
Why Wolters Kluwer?
The best way to maximize your video investment is to connect
with health care professionals where they already spend their time.
Health care professionals rely on Wolters Kluwer, a leading global
content provider, for the latest clinical information and patient care
updates. Our journal websites are accessed over 35 million times
annually, making our extensive network of 300+ journal and media
brands in more than 50 specialties the perfect environment for
marketers to target and engage all professionals along the health
care continuum.
Video Sponsorship Program
• Drive engagement with your KOL,
MOA, or product videos
• Align your brand alongside trusted
clinical content
• Get discovered by the right audience
• Maximize your content marketing
investment
To learn more about how our video sponsorship program can amplify your brand’s voice,
contact your advertising representative.
Leverage Wolters Kluwer’s highly engaged
audience to increase views of your valued videos
Premiumengagement
onavaluedresource!
1.84%
average!**
Videoadshavethehighest
click-throughrateofall
digitaladformats.
OnlineJournalsarethetop
resourcehealthcareprofessionals
usetostayuptodate.***
*Kantar Media, Sources & Interaction:
(September 2015 Medical/Surgical Edition)
** Business Insider, March 2015
*** Wolters Kluwer Content Consumption Study, 2015

2. Two Video Sponsorship Options Tailored to Your Needs
Sponsor-SuppliedVideo, Hosting + Promotion
Your video will be hosted and featured throughout relevant journal or specialty channel websites.
Features:
n Video thumbnail plus short text description—User initiated play
n “SponsoredVideo” widget throughout: homepage, article abstracts,TOC pages, search results
n Rotated evenly and hyperlinked toVideo Player in our Video Gallery
n Wolters Kluwer marketing drivers:
– 50,000 banner ad impressions
– 1 Complete Access Email deployment
– 1 eTable of Contents banner placement
n Monthly Video Metric Reporting:
– # of Starts
– % Completed
– Stops, Paused, Rewinds, Replays etc.
Contact your Sales Representative for pricing
Sponsor-HostedVideo, PromotionOnly
This option presumes a pre-existing video hosted on your website and includes all marketing drivers as outlined above.
Contact your Sales Representative for pricing
Visit WKAdCenter.com to learn about our comprehensive audience and content solutions.