A presentation presented by Blue Shift Web Services in partnership with Titusville Chamber of Commerce. This presentation is on Sales Funnels and Landing Pages as part of the Online Presence Workshop Series. https://blueshiftwebservices.com

1. Sales Funnels and
Landing Pages
Online Presence Workshop Series
Presented by Blue Shift Web Services.

2. Sales Funnels

3. “A sales funnel is the marketing
term for the journey potential
customers go through on the way
to purchase.”
The steps are often composed of the top, middle, and bottom.

4. Funnels
 What matters most when it comes to
your sales funnel?
 Website optimization.
 Landing Page Layouts
 Customer Profiles
 Upsells. Downsells. Offers.Understanding the funnel helps you fix the
holes, i.e. where the customers fall out
without purchase.

5. Awareness
Ways to Boost
 Social Media
 Websites
 Events
 Business Cards
 Billboards
Key Facts
 Making a customer aware of your
products and services is the first
step of the sales funnel.
 This is the largest slice of the
funnel as more people will be
aware of your product than buying
it.

6. Interest

7. Decision

8. Action

9. Let’s Build a Funnel in 4 steps - Step 1
 Determine your Dream Client
 Who do you want to serve? Seniors, Girls, Moms?
 Where do they live? Work?
 How much do they make?
 What are their goals? Struggles? Strengths? Fears?

10. Let’s Build a Funnel in 4 steps - Step 2
 Develop The Freebie.
 Offer this to get them onto your email list.
 Average optin rate should be around 1.95%.
 Should take 1-2 hours max to create.
 Think about checklists, tutorials, ebooks, guides, and worksheets.
 Upsell after you get their email.
 Offer companion product
 Offer the kit to do the worksheet.
 Offer paid training.
 https://www.impactbnd.com/blog/landing-page-examples

11. Let’s Build a Funnel in 4 steps - Step 3
 Build your Landing Page
 Decide the info you want to capture
 Email, Name, etc.
 Choose Your Page Type
 Squeeze page
 Splash page
 Lead capture page
 Click-through page
 Sales page

12. Let’s Build a Funnel in 3 steps - Step 4
 Set Up Your Follow Ups
 Plan 4-5 emails.
 Help them achieve goals
 Establish Expertise
 Train

13. Landing Pages’ role in the Funnel
 Grabber
 This is where your funnel starts
 Gets the attention
 Provides freebie in exchange for email
 Leads into an upsell or email campaign (or both!)

14. Types of Landing Pages - Squeeze
 Typically a pop up or modal.
 Emphasize getting a valuable resource for very little personal information.
 Likely an email.
 Use minimal copy — ideally less than 50 words.
 Have only one exit — either an “X” in the corner of the window or a link
under your CTA button reading “no thanks.”
 Justify the reason for requesting email address. What are you sending to their
inbox?

15. Types of Landing Pages - Splash
 Choose a preference, make an announcement, or earn a conversion.
 A good reason for redirecting your visitor. Earning attention is hard enough
to do without an intermediary step between your ad and post-click landing
page. If you don’t have value to add with your splash page, you shouldn’t be
using one.
 A clear route off the page. Unlike other post-click landing pages, a splash
page should draw attention to the exit. Look up at the Obama campaign
example above and you’ll see a button clearly labeled “Skip Signup. Go To
The Website.” At the same time, it doesn’t steal attention from the more
boldly colored “Learn More” CTA — the primary goal of the page.


16. Types of Landing Pages – Lead Capture
 Most Versatile and widely used.
 Has a form to fill out
 Size of forms depends on the stage of the funnel
 Further into the funnel should have more in depth information being captured.

17. Types of Landing Pages – Click Through
 Most valuable at the bottom of the funnel
 Typically is the page where credit card information is entered.
 Needs to be highly persuasive

18. Types of Landing Pages – Sales
 Most difficult to get right
 Typically the longest page
 Tip: Think like the target customer
 Identify and Remedy all obstacles that would prevent the sale.
 Answer common questions
 Show images both of the product itself and the product in use.

19. Anatomy of a Landing Page
 Call to Action
 Don’t use generic call to action phrases like “free download” or “get started”
 Be Specific (what are you supplying them) “show me how to build landing pages”
 No Navigation
 Studies have shown that a landing page with no navigation converts better than the
landing pages with navigation.
 Don’t give them a way out.
 Words Matter
 Don’t use generic

20. Live Examples
 Classy Career Girl
 https://www.jojohusain.com/next-client/
 Ann Marie Gianni
 Donation - Onward Together
 Donation - Trump Pence 2020