Case Study: How to double your leads by understanding human behaviour
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Case study by https://leadformly.com/ on how applying 3 behavioural science frameworks to http://brokernotes.co/ a finance affiliate website led to a 200%+ increase in leads. 3 frameworks include: Cognitive biases Fogg behaviour model Lift Model by WiderFunnel References http://bjfogg.com/fbm_files/page4_1.pdf http://www.widerfunnel.com/lift-model/ http://conversionxl.com/how-to-use-behavioral-design-for-boosting-conversions-using-the-fogg-behavior-model/ http://www.bjfogg.com/ http://uk.businessinsider.com/cognitive-biases-that-affect-decisions-2015-8
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Case Study: How to double your leads by understanding human behaviour
- 1. How to double your leads & conversions by understanding human behaviour. By Ryosei Kurihara Head of Conversion at LeadFormly
- 3. How?
- 5. It is responsible for revenge, anger, fitting in and reproduction - Seth Godin.
- 6. Part 1: 3 concepts that doubles conversion rates 1. Cognitive Biases That Influence Decisions 2. Fogg Behaviour Model & Driving Action 3. LIFT Model and Boosting Conversions
- 10. Bandwagon effect
- 12. Bandwagon effect Ikea effect & Sunk cost
- 14. Tool #2 Fogg Behaviour Model http://www.bjfogg.com/
- 15. • Pleasure/Pain • Hope/Fear • Social acceptance/Rejection Motivation
- 16. • Time • Money • Physical effort • Brain cycles • Social conformity • Routine Ability
- 18. conversionxl.com/how-to-use-behavioral-design-for-boosting-conversions-using-the-fogg-behavior-model/ Don’t underestimate the power of ability
- 19. Tool #3 The LIFT Model by WiderFunnel
- 22. 3 Takeaways Humans are illogical Ability > Motivation Value proposition gives you wings