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The SARE System. Why is it worth choosing?

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MARKETING – The cost optimization through electronic communication based on behavioral clients’ profiles communication adequacy depending on the stage of the client’s life cycle.
SELLING- the support for traders with the use of automatic communication with an own client’s database and potential customers
CUSTOMER SERVICE- undertaking the initiative for communication with our clients, personalized and automated communication depending on the client’s life cycle, lowering the costs of the customer service.

Published in: Marketing
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The SARE System. Why is it worth choosing?

  1. 1. The SARE system www.sare360.com
  2. 2. SARE was founded in 2005 www.sare360.com • +120 employees in the Capital Group • +900 customers • We’ve gained trust of plenty of bank institutions, • which have been SARE’s customers for many years • The customer service in more than 40 countries • The opening of SARE company in Germany in 2015 • 38 million PLN turnover in 2015 • Since 2011 SARE has been listed on Warsaw NewConnect Stock Exchange • Since 15 January 2016 SARE has been listed on the Main Market at the Stock Exchange
  3. 3. SARE CAPITAL GROUP – timeline www.sare360.com
  4. 4. www.sare360.com THE SARE SYSTEM Suppor areas of omni-channel communication
  5. 5. The SARE System Why is it worth choosing? MARKETING – The cost optimization through electronic communication based on behavioral clients’ profiles communication adequacy depending on the stage of the client’s life cycle. SELLING- the support for traders with the use of automatic communication with an own client’s database and potential customers CUSTOMER SERVICE- undertaking the initiative for communication with our clients, personalized and automated communication depending on the client’s life cycle, lowering the costs of the customer service. www.sare360.com
  6. 6. • Cyclical contact • e.g. every 7 days The management’s decisions The company’s activity Relationship with workers Press information Promotional and business’s image activity Comany’s activity IR statements Media industry Financial results SARE’S CLIENT DEPARTMENTS: • MANAGEMENT • SALES • CLIENT SERVICE • PR • MARKETING CLIENT INVESTORS • Reminders • E-mail sms • Sales communication • Personalized newsletter • /company/ • trader • Surveys • Quality testing • Dedicated offers, • Group offer, • Company offer, • Dynamic content • Payment due dates • Procedures, • Documentation • Certificates of quality • Transport, delivery WORKERS MEDIA INDUSTRY RELATIONS WITH OTHERS IMAGE CREATING INTERNAL COMMUNICATIONSALES COMMUNICATION INVESTOR RELATIONS www.sare360.com BUILDING A RELATIONSHIP WITH A CLIENT COMPANIES, PARTNERS CUSTOMER SERVICE, sales department SARE Customer’s Actions Service – communication areas
  7. 7. 1 4 steps to maximization of the return on relationship with a client – ROR (return on relationship) Integrating the marketing system with the databases Using the dynamic content function in order to personalize and customize sales-marketing communication Communication automation on the basis of the client’s activity and preferences. Realization of the sales-marketing communication in OMNICHANNEL model with the care about consistent customer experience. 2 3 4 www.sare360.com
  8. 8. www.sare360.com THE SARE SYSTEM SOLUTIONS in omni-channel communication with the customer and sales support
  9. 9. Business profits Database monetization 1 2 Omnichannel • Integration with external databases • Enlarging databases • Collecting behavioral data • - web analytics • Adjusting the system to the specific needs of SAREscript • Integration of the communication system between SARE with CRM and the client’s sales system • Integration of communication channels • E-mail Marketing • SMS campaigns • Surveys • Call Center • Personalized printing • Responsive design • Creation Tests www.sare360.com
  10. 10. 3 4 Content Marketing Marketing Automation • Dynamic newsletter’s content • Advanced personalization • Testing • A/B/X • SPAM test • Social media Integration • Dedicated bar codes and discount codes • Behavioral targeting • Follow-up • Automatic conditional emails • Mailing date optimization • Frequency optimization • Geolocalization • Transactional emails • Personalized mailing date • SAREhub, SAREweb: remarketing, web monitoring www.sare360.com Business profits
  11. 11. this COMPLEX SOLUTION allowing realization of broadly understood marketing campaigns. SARE supplies tools necessary for the realization of advanced sending (e-mail and sms), conducting survey researches, integration with social networks and realization of marketing actions. SARE also provides support on every stage of cooperation, through workshops and training and Call Center service. SARE SYSTEM SOLUTIONS www.sare360.com
  12. 12. Collecting data from available sources Declarative data Behavioral data CRM and sales data Merging data into one record, selection and drawing conclusions Segment isolation Segments isolated on the basis of: • Data from a form (e.g. age) • Source of getting the data (adequately tagged) • Average size of former shopping • Behavioral data collected from sent mailings • Web activity data • Web record • From a friend’s recommendation • Activity in the e-mail and SMS channel • Activity on Web services • History of purchasing Creating clients’ behavioral profiles Example segments: Segment A Segment B Segment C 1 2 3
  13. 13. Dynamic content Allows the realization of an idividual sending on the basis of a feature assigned to the address. For example: The realization of emails sending to subscribers who opened the last three messages, with a more favorable discount code, than the one sent to those who did not open the emails. If there is information about the recipients’ sex in the database, the SARE system allows you to send different emails to women and men. www.sare360.com
  14. 14. Product/offer research www.sare360.com
  15. 15. Cyclical Email and SMS In SARE, you can automatically define cyclical sending. Thanks to this you will build a solid relationship with the client and take care about the recipient’s loyalty. You can also send birthday and promotional emails and text messages. The realization of cyclical sending is simplified by the function „download the newsletter from the Web”, which perfectly fits journals sending. www.sare360.com
  16. 16. The effect of our experience in building relationships with the clients are our clients’ incredible results www.sare360.com
  17. 17. They trust us: www.sare360.com
  18. 18. They trust us: www.sare360.com
  19. 19. Communication scenarios www.sare360.com
  20. 20. Communication scenario Adding an address to the database Welcoming E-mail Educational lane • E-mail # 1 • E-mail # 2 Sending the categories Thanking for the purchase Cross & up selling Satisfaction survey • Thank-you email • discount% Special mailing Behavioral Seasonal action Newsletter Activating E-mail/sms You haven’t visited us since… Products for you Come back to our shop-20% Other scenarios www.sare360.com
  21. 21. SARE biznes na wyższym poziomie Using the SARE system/channels integrated Sharing the system with email/mobile marketing, managing the database, graphic projects, campaigns and reports in one place, as well as using integrated SARE Hub/SAREweb channels Cooperation offer Support and consulting, help in achieving your goals The support and training conducted by the dedicated consultant, the support in organizing your sendings and getting expected results, arranging tasks schedule and controlling the effects 1 2 Legal support The system allows communication according to law, GIODO 3
  22. 22. SARE biznes na wyższym poziomie Graphic projects Graphic projects prepared by experienced graphic designers Integration The SARE system is open to integration with external systems thanks to API/SOAP Technology and infrastructure The support from IT department and ensuring the technological facilities, infrastructure (the system, servers) on SARE part 4 5 6 www.sare360.com
  23. 23. New Business SARE Tel.: +48 512 069 220 E-mail: nb@sare.pl Feel free to contact us: www.sare360.com

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