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Welcome
Crowdfunding 101:
What It Is
How You Can Benefit
& Tips for Getting Started
Agenda
Industry Update
Dashboard
Speakers
Q&A
Follow-Up
3
Suzanne Paschall
Editor in Chief, Indie Ink Publishing
Presenter
What is Crowdfunding?
• What it ISN’T:
– crowdSOURCING
– Only ‘donations’
– EASY
– Only for short-term gain
– Only for financial gain
– Only for business
What is Crowdfunding?
What is Crowdfunding?
Examples of Who CF Can Help…
Crowdfunding is ideal when you’re…
•Entrepreneur
•Community organization
•Individual artist/inventor
•Charity
•An individual seeking support for a personal
venture
Types of Crowdfunding: Charitable
• Registered charities
• Broader reach
• Ease of show & tell
• Transparency
• Donation targeting
• Tax receipting
• Low administrative fees
Saskatchewan Charitable
Campaign Example: SES
• Production of video on
tar sands development
in Saskatchewan
• Touring costs for 4
northern community
presentations
• Raised $5K
• Found corporate
sponsor
Types of Crowdfunding:
Community
Empowering
More timely
Families can reach out in
crisis
Community Campaign Example:
Scadding Court Community Centre
Community Campaign Example:
Scadding Court Community Centre
Success Components of Campaign
• Phases/Steps
• Creative/various rewards
• Includes content/creative
crowdsourcing (design)
• Engages: voting!
• Builds for long-term buy-
in: usage!
• Creates buzz &
EXPECTATION
• Promo for business
Types of Crowdfunding:
Rewards-Based
• Create products/services to pre-sell
• Fulfill after the campaign is over
• Cash flow management strategy
• Risk mitigation strategy
• Fan engagement
• Building marketing buzz
Saskatchewan Rewards-Based
Campaign: New Rockstar
http://igg.me/at/newrockstar
Rockstar Results…
• Exceeded Goal
• Eliminated our up-front
cash flow/risk issues
• Built buzz for launch
• Built email list
• Created new
products/services
• Post-campaign
advertising
• Media interest
Types of Crowdfunding:
Equity-Based
• Has up to recently been illegal in Canada & US
• US JOBS Act legislation (1/13) making legal in US
• Legislation in Ontario/Saskatchewan this summer
making some forms legal
• Will allow individuals to invest in companies, with
some limitations
• Will allow companies to offer investment options,
with limitations
• Huge growth area in CF
Campaign Promo:
Using Social Media
Top 10 Lessons Learned or…
Things I Wish Someone Had Told
Me Before My First Campaign
1. PICK PLATFORM CAREFULLY
2. REALLY PLAN
3. HAVE LAUNCH EVENT
4. GET ADVANCE $
5. ENGAGE CORE (and I don’t mean abs)
6. DO REGULAR VIDEO UPDATES
7. TAG YOU’RE IT!
8. SET GOAL CAREFULLY
9. SET CAMPAIGN LENGTH CAREFULLY
10. REWARDS VARIETY
Crowdfunding Info Resources
GENERAL
•National Crowdfunding Asssociation of Canada www.ncfacanada.org
•Indiegogo (crowdfunding portal platform) www.indiegogo.com
•Kickstarter (crowdfunding portal platform) www.kickstarter.com
EQUITY CROWDFUNDING
•FCAA – Saskatchewan Equity CF White Paper
•Ontario Securities Commission White Paper
•US Equity CF Article
•http://www.inc.com/articles/201112/why-the-crowdfunding-legislation-is-good-for-
startups.html
VERTICAL PORTAL EXAMPLES
•See the entire current list at the NCFA Canadian Crowdfunding Director
Q&A
Please send your questions via the Chat or
Question widget on your dashboard.
Contact Info
Suzanne Paschall
Indie Ink Publishing & Story, Incorporated
www.indieinkpublishing.com
www.storyincorporated.com
Email: suzanne@indieinkpublishing.com
Ph: 1-888-438-1343
Stay in Touch
Thank you for joining us!
Verona Thibault
President, SEDA
@saskecdevassoc
@growourregion
verona.thibault@seda.sk.ca
306-384-5817

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Crowdfunding 101: What It Is and Where To Start

  • 1. Welcome Crowdfunding 101: What It Is How You Can Benefit & Tips for Getting Started
  • 3. 3 Suzanne Paschall Editor in Chief, Indie Ink Publishing Presenter
  • 4. What is Crowdfunding? • What it ISN’T: – crowdSOURCING – Only ‘donations’ – EASY – Only for short-term gain – Only for financial gain – Only for business
  • 7. Examples of Who CF Can Help… Crowdfunding is ideal when you’re… •Entrepreneur •Community organization •Individual artist/inventor •Charity •An individual seeking support for a personal venture
  • 8. Types of Crowdfunding: Charitable • Registered charities • Broader reach • Ease of show & tell • Transparency • Donation targeting • Tax receipting • Low administrative fees
  • 9. Saskatchewan Charitable Campaign Example: SES • Production of video on tar sands development in Saskatchewan • Touring costs for 4 northern community presentations • Raised $5K • Found corporate sponsor
  • 10. Types of Crowdfunding: Community Empowering More timely Families can reach out in crisis
  • 11. Community Campaign Example: Scadding Court Community Centre
  • 12. Community Campaign Example: Scadding Court Community Centre
  • 13. Success Components of Campaign • Phases/Steps • Creative/various rewards • Includes content/creative crowdsourcing (design) • Engages: voting! • Builds for long-term buy- in: usage! • Creates buzz & EXPECTATION • Promo for business
  • 14. Types of Crowdfunding: Rewards-Based • Create products/services to pre-sell • Fulfill after the campaign is over • Cash flow management strategy • Risk mitigation strategy • Fan engagement • Building marketing buzz
  • 15. Saskatchewan Rewards-Based Campaign: New Rockstar http://igg.me/at/newrockstar
  • 16. Rockstar Results… • Exceeded Goal • Eliminated our up-front cash flow/risk issues • Built buzz for launch • Built email list • Created new products/services • Post-campaign advertising • Media interest
  • 17. Types of Crowdfunding: Equity-Based • Has up to recently been illegal in Canada & US • US JOBS Act legislation (1/13) making legal in US • Legislation in Ontario/Saskatchewan this summer making some forms legal • Will allow individuals to invest in companies, with some limitations • Will allow companies to offer investment options, with limitations • Huge growth area in CF
  • 19. Top 10 Lessons Learned or… Things I Wish Someone Had Told Me Before My First Campaign 1. PICK PLATFORM CAREFULLY 2. REALLY PLAN 3. HAVE LAUNCH EVENT 4. GET ADVANCE $ 5. ENGAGE CORE (and I don’t mean abs) 6. DO REGULAR VIDEO UPDATES 7. TAG YOU’RE IT! 8. SET GOAL CAREFULLY 9. SET CAMPAIGN LENGTH CAREFULLY 10. REWARDS VARIETY
  • 20. Crowdfunding Info Resources GENERAL •National Crowdfunding Asssociation of Canada www.ncfacanada.org •Indiegogo (crowdfunding portal platform) www.indiegogo.com •Kickstarter (crowdfunding portal platform) www.kickstarter.com EQUITY CROWDFUNDING •FCAA – Saskatchewan Equity CF White Paper •Ontario Securities Commission White Paper •US Equity CF Article •http://www.inc.com/articles/201112/why-the-crowdfunding-legislation-is-good-for- startups.html VERTICAL PORTAL EXAMPLES •See the entire current list at the NCFA Canadian Crowdfunding Director
  • 21. Q&A Please send your questions via the Chat or Question widget on your dashboard.
  • 22. Contact Info Suzanne Paschall Indie Ink Publishing & Story, Incorporated www.indieinkpublishing.com www.storyincorporated.com Email: suzanne@indieinkpublishing.com Ph: 1-888-438-1343
  • 23. Stay in Touch Thank you for joining us! Verona Thibault President, SEDA @saskecdevassoc @growourregion verona.thibault@seda.sk.ca 306-384-5817