Social Media as a paradigm shift inbound marketing 6 steps for social media strategy

1. Social Media Marketing
@KareemSamara

2. Paradigm Shift

3. Inbound
Marketing

10. What is

11. • Social Media is define the activities that integrate
technology, social interaction and sharing of words,
images, videos and audio.
• In another word:
Social media is a conversation that take place online .

12. Conversation are easy, why social media is hard
• So many channels
• So many people
• So many conversation
• So little time.

13. Understand it

14. How to create a successful social media strategy?

15. •
•
•
•
•
•
Step 1: Listen to conversation.
Step 2: create your target persona.
Step 3: create a specific goals
Step 4: Join the conversation
Step 5: Measure ROI
Step 6: Analyze, Adapt, and Improve

16. 1.Listen to the conversation
• Every good conversation starts with good Listening

17. 2.Create your target persona.

18. 3.Set specific goals

19. Step4: Join the conversation

20. Establish an editorial calendar
Think conversation not a campaign
Have rules of engagement

21. 5.Measure ROI

22. Step 6: Analyze, Adapt, and Improve

23. Know What Social Media Can’t Do

24. •
•
•
•
•
•
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Provide Your Business With a Mission or Vision
Its not really Free
Care About Your Customers
Build Your Business Overnight
Sell a product that no one wants
Replace Marketing & PR
Buying Likes Won’t Help You

25. ‫وقُل ربِّي زدني علْ‬
‫ْ‬
‫ما‬
‫َ ْ َ‬

26. @KareemSamara
Me@KareemSamara.com
www.Facebook.com/SBKits