SlideShare a Scribd company logo
1 of 16
Download to read offline
Panel: Social Business as the New
Organizing Principle




Join our network:
signmeup@SBODN.com
                                    ROSSELLA DERICKSON,
                                      SBODN DIRECTOR



Need Technical Support for GoToWebinar?
Call: 888 259 3826
                                                          1
Give us a call
Start delivering       1-800-372-6207
  Webinars
                        Send us an email
    today.         gotomeeting@citrixonline.com

Contact us for          Visit our Website
 a free trial.      www.gotomeeting.com/corp

                         Follow us on Twitter
                           @gotowebinar

                                                2
QuickTime™ and a
          decompressor
  are needed to see this picture.
                                    SimplifiedCoach.com
                                      Neuroscientific Executive Coaching


• Leadership
     Foundations                                  Who Are Neuroleaders?
• Executive
     Presence                       • Leaders who understand the brain’s capabilities
• Managing                          • Leaders who optimize decisions, memory, focus & change
    Global Teams
                                    • Leaders who are mindful
• Performance
     Cultures

• Advanced
    Communication                   Leadership, Communication & Career Executive Coaching --
• NeuroLeaders
    Series
                                           NeuroScientifically Integrated, and Simplified.


                                     Managers to C-level Execs • 1:1 or Groups • Contact Us For A 15 Minute Overview
Panel: Social Business as the
New Organizing Principle

Welcome from SBODN:

Chief Conversation Officer? This panel
will explore ways in which social
technologies yield opportunities for
organizations to improve collaboration,
strengthen relationships across teams, make
boundaries more porous and foster the kind of innovation
needed now more than ever on the global landscape. The
ensuing dialogue will offer glimpses into how OD practitioners
and HR business partners can leverage these new organizing
principles to their advantage.
                                                                 4
Panel Moderator Bio: Cherie Del Carlo
Social Media Strategist
President, Gather Your Crowd

Cherie Del Carlo is a Social Media Strategist, specializing in Online Marketing, Branding
and Communications. Prior to co-founding Gather Your Crowd in 2009, a social media
marketing consultancy, she developed internal communications programs for firms like
BART and Cisco, and marketed for B2B software firms here in Silicon Valley.

An engaging and innovative business, systems and people strategist, with B.A. in
Cultural Anthropology and a M.S. in Organization Development, Cherie has leveraged
her experience with business software systems and change management into applying
social technologies as conduits for meaningful interaction and commercial exchange.
Cherie has presented on different social media topics at San Jose State University,
Stanford Continuing Studies and U.C. Berkeley’s Haas School of Business. Among her
skills and talents, Cherie is passionate about the spirit of inclusivity, freedom of
expression and establishing relevance for the change agent in each of us.

                                                                                            5
Gather Your Crowd is a Corporate Sponsor to SBODN.
Panelist Bio: Natascha Thomson
Senior Director,
Social Media Audience Marketing at SAP AG

As part of the SAP Social Media Audience Marketing (SMAM) team, I am responsible for
identifying best practices that enable SAP marketers to create solution awareness and
demand through social media. I am a social media aficionado, passionate yogini, and
NYT reader.

Find my LinkedIn profile here
My social media marketing blog
Follow me on Twitter at @nathomson




                                                                                    6
Panelist Bio: Maria Poveromo
Director, Social Media at Adobe Systems, Inc.


As Director, Social Media for Adobe Systems, Inc., Maria Poveromo is responsible for
driving social media strategy at Adobe. Her team established the organizational
framework and strategic direction for social media activities across the company. Maria’s
main areas of focus include corporate strategy, governance, measurement, customer
engagement and the development of best social media practices company-wide. Her
team directs a cross-functional social media council to foster knowledge sharing across
groups and manages Adobe’s customer facing corporate properties, including the Adobe
blog, Adobe Twitter account and Adobe Facebook page. Prior to this role, Maria lead the
Global Public Relations team at Adobe for nine years. Before Joining Adobe, Maria held
numerous marketing and communications positions at high technology companies
located in Silicon Valley and in Europe.



                                                                                        7
Panelist Bio: Peter Thoeny
Chief Technology Officer, Twiki, Inc.




Peter Thoeny is the founder of the Twiki Enterprise Collaboration platform and is leading
the open-source project for 12 years. He is the CTO of Twiki Inc, a company providing
enterprise agility platform solutions. He invented the concept of structured wikis - where
free form wiki content can be structured with tailored wiki applications. Peter is the
recognized thought-leader in wikis and social software, featured in numerous articles and
technology conferences including LinuxWorld, Business Week, Wall Street Journal and
more. He graduated from the Swiss Federal Institute of Technology in Zurich, lived in
Japan for 8 years, and deployed several large scale wikis around the globe. He co-
authored the Wikis for Dummies book.




                                                                                         8
Panelist Bio: Jeannie A. Stamberger, Ph.D.



Jeannie is the Associate Director of Strategic Programs and Funding of the Carnegie
Mellon University, Silicon Valley Disaster Management Initiative, and a CMUSV Adjunct
Faculty. Jeannie received her Ph.D. in Biological Sciences from Stanford University in
2006, and her undergraduate degree from Illinois Wesleyan University, during which she
also attended Oxford University, England, and University of Illinois (studying electrical
engineering). Within the Disaster Management Initiative her research interests include
social media, user-centered design, technology to reduce violence against women, and
the 'human sensor'.




                                                                                            9
Panel Question:

Keeping in mind the topic for tonight “Social business as
the new organizing principle,” how do you use social
media?




                                                            10
Panel Question:

What is the business case that you use to get budget and,
or sponsorship for the programs at your organization? For
Twiki, what is your business model?




                                                            11
Paradigm Shift at Work with SM
Industrial Age                                   Information Age

                         viral shift




Title: Share as needed            Guru: Share as much as possible


                 Copyright 2011, Peter Thoeny, Twiki Inc
Panel Question:

What is the business case that you use to get budget and,
or sponsorship for the programs at your organization? For
Twiki, what is your business model?




                                                            13
Panel Question:

What kinds of road-blocks, hurdles, limitations or resistance
you have faced with implementing social media?




                                                           14
Panel Question:

What have you accomplished with social media?




                                                15
Live and Virtual Questions from the Audience




                                               16

More Related Content

What's hot

Dicole Training and Workshops
Dicole Training and WorkshopsDicole Training and Workshops
Dicole Training and WorkshopsDicole
 
How To Build Vibrant Communities Within The Enterprise
How To Build Vibrant Communities Within The EnterpriseHow To Build Vibrant Communities Within The Enterprise
How To Build Vibrant Communities Within The EnterpriseDavid Terrar
 
Social Software Adoption
Social Software AdoptionSocial Software Adoption
Social Software AdoptionStuart McIntyre
 
Digital Thinking Winter 2010
Digital Thinking Winter 2010Digital Thinking Winter 2010
Digital Thinking Winter 2010cplray
 
Creating a Successful Social Recruitment Strategy
Creating a Successful Social Recruitment StrategyCreating a Successful Social Recruitment Strategy
Creating a Successful Social Recruitment StrategyManish Grover
 
Collaboration: What Works and Why
Collaboration: What Works and WhyCollaboration: What Works and Why
Collaboration: What Works and Why4Good.org
 
Networked NGO - Day 1
Networked NGO - Day 1Networked NGO - Day 1
Networked NGO - Day 1Beth Kanter
 
MANAGEMENT 3.0: A Wisdom Network as an organisational structure
MANAGEMENT 3.0: A Wisdom Network as an organisational structureMANAGEMENT 3.0: A Wisdom Network as an organisational structure
MANAGEMENT 3.0: A Wisdom Network as an organisational structureWisdom.To
 
Soccnx III - The impact of the national culture on the adoption and use of so...
Soccnx III - The impact of the national culture on the adoption and use of so...Soccnx III - The impact of the national culture on the adoption and use of so...
Soccnx III - The impact of the national culture on the adoption and use of so...LetsConnect
 
Social Software: Selection, Implementation and Adoption
Social Software: Selection, Implementation and AdoptionSocial Software: Selection, Implementation and Adoption
Social Software: Selection, Implementation and AdoptionStephen Danelutti
 
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.How Connected is your Cause? - Fundraising through Fans, Followers & Friends.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.Dell Social Media
 
A Practical Guide to using Social Media in your Job
A Practical Guide to using Social Media in your JobA Practical Guide to using Social Media in your Job
A Practical Guide to using Social Media in your JobJane Hart
 
Adding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanAdding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanEmily Davis Consulting
 
Business Transformation and the Social Web
Business Transformation and the Social WebBusiness Transformation and the Social Web
Business Transformation and the Social WebStephen Danelutti
 
COMMUNITIES of PRACTICE
COMMUNITIES of PRACTICECOMMUNITIES of PRACTICE
COMMUNITIES of PRACTICELouise Chen
 

What's hot (19)

Dicole Training and Workshops
Dicole Training and WorkshopsDicole Training and Workshops
Dicole Training and Workshops
 
How To Build Vibrant Communities Within The Enterprise
How To Build Vibrant Communities Within The EnterpriseHow To Build Vibrant Communities Within The Enterprise
How To Build Vibrant Communities Within The Enterprise
 
Social Software Adoption
Social Software AdoptionSocial Software Adoption
Social Software Adoption
 
Digital Thinking Winter 2010
Digital Thinking Winter 2010Digital Thinking Winter 2010
Digital Thinking Winter 2010
 
Creating a Successful Social Recruitment Strategy
Creating a Successful Social Recruitment StrategyCreating a Successful Social Recruitment Strategy
Creating a Successful Social Recruitment Strategy
 
Collaboration: What Works and Why
Collaboration: What Works and WhyCollaboration: What Works and Why
Collaboration: What Works and Why
 
Networked NGO - Day 1
Networked NGO - Day 1Networked NGO - Day 1
Networked NGO - Day 1
 
MANAGEMENT 3.0: A Wisdom Network as an organisational structure
MANAGEMENT 3.0: A Wisdom Network as an organisational structureMANAGEMENT 3.0: A Wisdom Network as an organisational structure
MANAGEMENT 3.0: A Wisdom Network as an organisational structure
 
Soccnx III - The impact of the national culture on the adoption and use of so...
Soccnx III - The impact of the national culture on the adoption and use of so...Soccnx III - The impact of the national culture on the adoption and use of so...
Soccnx III - The impact of the national culture on the adoption and use of so...
 
Social Software: Selection, Implementation and Adoption
Social Software: Selection, Implementation and AdoptionSocial Software: Selection, Implementation and Adoption
Social Software: Selection, Implementation and Adoption
 
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.How Connected is your Cause? - Fundraising through Fans, Followers & Friends.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.
 
A Practical Guide to using Social Media in your Job
A Practical Guide to using Social Media in your JobA Practical Guide to using Social Media in your Job
A Practical Guide to using Social Media in your Job
 
What is Collaboration?
What is Collaboration?What is Collaboration?
What is Collaboration?
 
Adding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanAdding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing Plan
 
Allelearncards
AllelearncardsAllelearncards
Allelearncards
 
Social Learning
Social LearningSocial Learning
Social Learning
 
Lotusphere ASEAN March 2011
Lotusphere ASEAN March 2011Lotusphere ASEAN March 2011
Lotusphere ASEAN March 2011
 
Business Transformation and the Social Web
Business Transformation and the Social WebBusiness Transformation and the Social Web
Business Transformation and the Social Web
 
COMMUNITIES of PRACTICE
COMMUNITIES of PRACTICECOMMUNITIES of PRACTICE
COMMUNITIES of PRACTICE
 

Viewers also liked

Press Ready Images
Press Ready ImagesPress Ready Images
Press Ready ImagesSteve Cook
 
書く、作る、売る! Kindleで個人が出版する時代
書く、作る、売る! Kindleで個人が出版する時代書く、作る、売る! Kindleで個人が出版する時代
書く、作る、売る! Kindleで個人が出版する時代綾子 宮崎
 
Life at Fort Hood
Life at Fort HoodLife at Fort Hood
Life at Fort Hoodheightses
 
The civil rights movement
The civil rights movementThe civil rights movement
The civil rights movementrife1jc
 
Digitalni fotoaparat canon power shot a40
Digitalni fotoaparat canon power shot a40Digitalni fotoaparat canon power shot a40
Digitalni fotoaparat canon power shot a40sopmceri
 
Transformation class 01.29.2012
Transformation class 01.29.2012Transformation class 01.29.2012
Transformation class 01.29.2012Ken White
 
Worksample1 110305233348-phpapp02 [autosaved]
Worksample1 110305233348-phpapp02 [autosaved]Worksample1 110305233348-phpapp02 [autosaved]
Worksample1 110305233348-phpapp02 [autosaved]Shadid Al
 
Transformation class 03.04.2012
Transformation class 03.04.2012Transformation class 03.04.2012
Transformation class 03.04.2012Ken White
 
Create a stunning, mobile friendly business website with the divi theme
Create a stunning, mobile friendly business website with the divi themeCreate a stunning, mobile friendly business website with the divi theme
Create a stunning, mobile friendly business website with the divi themeMichelle Castillo
 
Transformation class 02.19.2012
Transformation class 02.19.2012Transformation class 02.19.2012
Transformation class 02.19.2012Ken White
 

Viewers also liked (15)

Press Ready Images
Press Ready ImagesPress Ready Images
Press Ready Images
 
書く、作る、売る! Kindleで個人が出版する時代
書く、作る、売る! Kindleで個人が出版する時代書く、作る、売る! Kindleで個人が出版する時代
書く、作る、売る! Kindleで個人が出版する時代
 
Life at Fort Hood
Life at Fort HoodLife at Fort Hood
Life at Fort Hood
 
√22 spain
√22 spain√22 spain
√22 spain
 
The civil rights movement
The civil rights movementThe civil rights movement
The civil rights movement
 
Digitalni fotoaparat canon power shot a40
Digitalni fotoaparat canon power shot a40Digitalni fotoaparat canon power shot a40
Digitalni fotoaparat canon power shot a40
 
Transformation class 01.29.2012
Transformation class 01.29.2012Transformation class 01.29.2012
Transformation class 01.29.2012
 
Trabajo ingles
Trabajo inglesTrabajo ingles
Trabajo ingles
 
Presentacion Danpalon
Presentacion DanpalonPresentacion Danpalon
Presentacion Danpalon
 
Get ready for the exam
Get ready for the examGet ready for the exam
Get ready for the exam
 
Worksample1 110305233348-phpapp02 [autosaved]
Worksample1 110305233348-phpapp02 [autosaved]Worksample1 110305233348-phpapp02 [autosaved]
Worksample1 110305233348-phpapp02 [autosaved]
 
Digital Jungle 公司简介 (中文版)
Digital Jungle 公司简介 (中文版)Digital Jungle 公司简介 (中文版)
Digital Jungle 公司简介 (中文版)
 
Transformation class 03.04.2012
Transformation class 03.04.2012Transformation class 03.04.2012
Transformation class 03.04.2012
 
Create a stunning, mobile friendly business website with the divi theme
Create a stunning, mobile friendly business website with the divi themeCreate a stunning, mobile friendly business website with the divi theme
Create a stunning, mobile friendly business website with the divi theme
 
Transformation class 02.19.2012
Transformation class 02.19.2012Transformation class 02.19.2012
Transformation class 02.19.2012
 

Similar to Social Business as the New Organizing Principle

5 Digital Marketing Trends for 2014
5 Digital Marketing Trends for 20145 Digital Marketing Trends for 2014
5 Digital Marketing Trends for 2014Vincent lee
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?ClearEdge Marketing
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project ManagementAdam Blau
 
IBM SBB 25th April, 2012
IBM SBB  25th April, 2012IBM SBB  25th April, 2012
IBM SBB 25th April, 2012Rooven Pakkiri
 
Socialized Business Pdf
Socialized Business PdfSocialized Business Pdf
Socialized Business PdfAnthony Caridi
 
Infusionsoft Socially Enabled Internal Communication Proposal
Infusionsoft Socially Enabled Internal Communication ProposalInfusionsoft Socially Enabled Internal Communication Proposal
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
 
How social media can carry your message to the masses
How social media can carry your message to the massesHow social media can carry your message to the masses
How social media can carry your message to the massesMarcel Media
 
Forrester Research Social Round Table
Forrester Research Social Round TableForrester Research Social Round Table
Forrester Research Social Round TableLynn Holley III
 
Engaging With Enterprise Social Media
Engaging With Enterprise Social MediaEngaging With Enterprise Social Media
Engaging With Enterprise Social MediaBrandon Carson
 
Growing future leaders with social technologies
Growing future leaders with social technologiesGrowing future leaders with social technologies
Growing future leaders with social technologiesTodd Nilson
 
Social media intervention for National Coalition of Campus Children's Centers
Social media intervention for National Coalition of Campus Children's CentersSocial media intervention for National Coalition of Campus Children's Centers
Social media intervention for National Coalition of Campus Children's CentersEngagement Strategies, LLC
 
Zipipop 10 Social Media Benefits for Business
Zipipop 10 Social Media Benefits for BusinessZipipop 10 Social Media Benefits for Business
Zipipop 10 Social Media Benefits for BusinessZipipop Freud
 
The Social and Community Strategist Role
The Social and Community Strategist RoleThe Social and Community Strategist Role
The Social and Community Strategist RoleEngaged Organizations
 
Social Media Starts With YOU
Social Media Starts With YOUSocial Media Starts With YOU
Social Media Starts With YOULeslie Poston
 
siKMcall Oct18,2011-tomshort
siKMcall Oct18,2011-tomshortsiKMcall Oct18,2011-tomshort
siKMcall Oct18,2011-tomshortTom Short
 
Social or Not - It's Media Relations
Social or Not - It's Media RelationsSocial or Not - It's Media Relations
Social or Not - It's Media RelationsLars Voedisch
 

Similar to Social Business as the New Organizing Principle (20)

5 Digital Marketing Trends for 2014
5 Digital Marketing Trends for 20145 Digital Marketing Trends for 2014
5 Digital Marketing Trends for 2014
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?
 
Social Media's Influence on Project Management
Social Media's Influence on Project ManagementSocial Media's Influence on Project Management
Social Media's Influence on Project Management
 
Tendencias midias sociais
Tendencias midias sociaisTendencias midias sociais
Tendencias midias sociais
 
IBM SBB 25th April, 2012
IBM SBB  25th April, 2012IBM SBB  25th April, 2012
IBM SBB 25th April, 2012
 
Socialized Business Pdf
Socialized Business PdfSocialized Business Pdf
Socialized Business Pdf
 
Infusionsoft Socially Enabled Internal Communication Proposal
Infusionsoft Socially Enabled Internal Communication ProposalInfusionsoft Socially Enabled Internal Communication Proposal
Infusionsoft Socially Enabled Internal Communication Proposal
 
How social media can carry your message to the masses
How social media can carry your message to the massesHow social media can carry your message to the masses
How social media can carry your message to the masses
 
30 Ie
30 Ie30 Ie
30 Ie
 
Forrester Research Social Round Table
Forrester Research Social Round TableForrester Research Social Round Table
Forrester Research Social Round Table
 
Engaging With Enterprise Social Media
Engaging With Enterprise Social MediaEngaging With Enterprise Social Media
Engaging With Enterprise Social Media
 
Growing future leaders with social technologies
Growing future leaders with social technologiesGrowing future leaders with social technologies
Growing future leaders with social technologies
 
Why social?
Why social?Why social?
Why social?
 
Social media intervention for National Coalition of Campus Children's Centers
Social media intervention for National Coalition of Campus Children's CentersSocial media intervention for National Coalition of Campus Children's Centers
Social media intervention for National Coalition of Campus Children's Centers
 
Zipipop 10 Social Media Benefits for Business
Zipipop 10 Social Media Benefits for BusinessZipipop 10 Social Media Benefits for Business
Zipipop 10 Social Media Benefits for Business
 
The Social and Community Strategist Role
The Social and Community Strategist RoleThe Social and Community Strategist Role
The Social and Community Strategist Role
 
Social Media Starts With YOU
Social Media Starts With YOUSocial Media Starts With YOU
Social Media Starts With YOU
 
siKMcall Oct18,2011-tomshort
siKMcall Oct18,2011-tomshortsiKMcall Oct18,2011-tomshort
siKMcall Oct18,2011-tomshort
 
Social or Not - It's Media Relations
Social or Not - It's Media RelationsSocial or Not - It's Media Relations
Social or Not - It's Media Relations
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 

More from South Bay Organization Development Network

More from South Bay Organization Development Network (11)

Your Next - and Best - Year as a Consultant
Your Next - and Best - Year as a ConsultantYour Next - and Best - Year as a Consultant
Your Next - and Best - Year as a Consultant
 
The Challenge of Change in Geek-Oriented Companies
The Challenge of Change in Geek-Oriented CompaniesThe Challenge of Change in Geek-Oriented Companies
The Challenge of Change in Geek-Oriented Companies
 
Jim Kouzes - The Leadership Challenge
Jim Kouzes - The Leadership ChallengeJim Kouzes - The Leadership Challenge
Jim Kouzes - The Leadership Challenge
 
Ignite Your Career by Karen Colligan
Ignite Your Career by Karen ColliganIgnite Your Career by Karen Colligan
Ignite Your Career by Karen Colligan
 
Organizational Intelligence Surveys: Models, Methods & Madness by Dr. Sal...
Organizational Intelligence Surveys: Models, Methods & Madness by Dr. Sal...Organizational Intelligence Surveys: Models, Methods & Madness by Dr. Sal...
Organizational Intelligence Surveys: Models, Methods & Madness by Dr. Sal...
 
Intuition, The Leading Edge for You and Your Clients
Intuition, The Leading Edge for You and Your ClientsIntuition, The Leading Edge for You and Your Clients
Intuition, The Leading Edge for You and Your Clients
 
Intuition: Leading Edge for You and Your Clients
Intuition: Leading Edge for You and Your ClientsIntuition: Leading Edge for You and Your Clients
Intuition: Leading Edge for You and Your Clients
 
Tangling and Taming the Abrasive Leader
Tangling  and Taming the Abrasive LeaderTangling  and Taming the Abrasive Leader
Tangling and Taming the Abrasive Leader
 
Fear Erodes Profits by Marcia Daszko
Fear Erodes Profits by Marcia DaszkoFear Erodes Profits by Marcia Daszko
Fear Erodes Profits by Marcia Daszko
 
So You Want to Build a Curriculum
So You Want to  Build a CurriculumSo You Want to  Build a Curriculum
So You Want to Build a Curriculum
 
The Secrets of Successful Networing
The Secrets of Successful NetworingThe Secrets of Successful Networing
The Secrets of Successful Networing
 

Social Business as the New Organizing Principle

  • 1. Panel: Social Business as the New Organizing Principle Join our network: signmeup@SBODN.com ROSSELLA DERICKSON, SBODN DIRECTOR Need Technical Support for GoToWebinar? Call: 888 259 3826 1
  • 2. Give us a call Start delivering 1-800-372-6207 Webinars Send us an email today. gotomeeting@citrixonline.com Contact us for Visit our Website a free trial. www.gotomeeting.com/corp Follow us on Twitter @gotowebinar 2
  • 3. QuickTime™ and a decompressor are needed to see this picture. SimplifiedCoach.com Neuroscientific Executive Coaching • Leadership Foundations Who Are Neuroleaders? • Executive Presence • Leaders who understand the brain’s capabilities • Managing • Leaders who optimize decisions, memory, focus & change Global Teams • Leaders who are mindful • Performance Cultures • Advanced Communication Leadership, Communication & Career Executive Coaching -- • NeuroLeaders Series NeuroScientifically Integrated, and Simplified. Managers to C-level Execs • 1:1 or Groups • Contact Us For A 15 Minute Overview
  • 4. Panel: Social Business as the New Organizing Principle Welcome from SBODN: Chief Conversation Officer? This panel will explore ways in which social technologies yield opportunities for organizations to improve collaboration, strengthen relationships across teams, make boundaries more porous and foster the kind of innovation needed now more than ever on the global landscape. The ensuing dialogue will offer glimpses into how OD practitioners and HR business partners can leverage these new organizing principles to their advantage. 4
  • 5. Panel Moderator Bio: Cherie Del Carlo Social Media Strategist President, Gather Your Crowd Cherie Del Carlo is a Social Media Strategist, specializing in Online Marketing, Branding and Communications. Prior to co-founding Gather Your Crowd in 2009, a social media marketing consultancy, she developed internal communications programs for firms like BART and Cisco, and marketed for B2B software firms here in Silicon Valley. An engaging and innovative business, systems and people strategist, with B.A. in Cultural Anthropology and a M.S. in Organization Development, Cherie has leveraged her experience with business software systems and change management into applying social technologies as conduits for meaningful interaction and commercial exchange. Cherie has presented on different social media topics at San Jose State University, Stanford Continuing Studies and U.C. Berkeley’s Haas School of Business. Among her skills and talents, Cherie is passionate about the spirit of inclusivity, freedom of expression and establishing relevance for the change agent in each of us. 5 Gather Your Crowd is a Corporate Sponsor to SBODN.
  • 6. Panelist Bio: Natascha Thomson Senior Director, Social Media Audience Marketing at SAP AG As part of the SAP Social Media Audience Marketing (SMAM) team, I am responsible for identifying best practices that enable SAP marketers to create solution awareness and demand through social media. I am a social media aficionado, passionate yogini, and NYT reader. Find my LinkedIn profile here My social media marketing blog Follow me on Twitter at @nathomson 6
  • 7. Panelist Bio: Maria Poveromo Director, Social Media at Adobe Systems, Inc. As Director, Social Media for Adobe Systems, Inc., Maria Poveromo is responsible for driving social media strategy at Adobe. Her team established the organizational framework and strategic direction for social media activities across the company. Maria’s main areas of focus include corporate strategy, governance, measurement, customer engagement and the development of best social media practices company-wide. Her team directs a cross-functional social media council to foster knowledge sharing across groups and manages Adobe’s customer facing corporate properties, including the Adobe blog, Adobe Twitter account and Adobe Facebook page. Prior to this role, Maria lead the Global Public Relations team at Adobe for nine years. Before Joining Adobe, Maria held numerous marketing and communications positions at high technology companies located in Silicon Valley and in Europe. 7
  • 8. Panelist Bio: Peter Thoeny Chief Technology Officer, Twiki, Inc. Peter Thoeny is the founder of the Twiki Enterprise Collaboration platform and is leading the open-source project for 12 years. He is the CTO of Twiki Inc, a company providing enterprise agility platform solutions. He invented the concept of structured wikis - where free form wiki content can be structured with tailored wiki applications. Peter is the recognized thought-leader in wikis and social software, featured in numerous articles and technology conferences including LinuxWorld, Business Week, Wall Street Journal and more. He graduated from the Swiss Federal Institute of Technology in Zurich, lived in Japan for 8 years, and deployed several large scale wikis around the globe. He co- authored the Wikis for Dummies book. 8
  • 9. Panelist Bio: Jeannie A. Stamberger, Ph.D. Jeannie is the Associate Director of Strategic Programs and Funding of the Carnegie Mellon University, Silicon Valley Disaster Management Initiative, and a CMUSV Adjunct Faculty. Jeannie received her Ph.D. in Biological Sciences from Stanford University in 2006, and her undergraduate degree from Illinois Wesleyan University, during which she also attended Oxford University, England, and University of Illinois (studying electrical engineering). Within the Disaster Management Initiative her research interests include social media, user-centered design, technology to reduce violence against women, and the 'human sensor'. 9
  • 10. Panel Question: Keeping in mind the topic for tonight “Social business as the new organizing principle,” how do you use social media? 10
  • 11. Panel Question: What is the business case that you use to get budget and, or sponsorship for the programs at your organization? For Twiki, what is your business model? 11
  • 12. Paradigm Shift at Work with SM Industrial Age Information Age viral shift Title: Share as needed Guru: Share as much as possible Copyright 2011, Peter Thoeny, Twiki Inc
  • 13. Panel Question: What is the business case that you use to get budget and, or sponsorship for the programs at your organization? For Twiki, what is your business model? 13
  • 14. Panel Question: What kinds of road-blocks, hurdles, limitations or resistance you have faced with implementing social media? 14
  • 15. Panel Question: What have you accomplished with social media? 15
  • 16. Live and Virtual Questions from the Audience 16